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What is Sentiment Analysis?

Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
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Automation vs. Augmentation in Local Business Marketing

Back in the early 2000s, consumers didn’t have many options when it came to finding new businesses. Traditional methods of advertising like flyers, posters, billboards, and TV commercials were the biggest proponents of local marketing. Yellow Pages, Google, and word-of-mouth recommendations did the rest of the work to try and ...
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Predictive Data Harnessed by Artificial Intelligence

A marketer’s toolkit should include predictive artificial intelligence tools that are constantly learning and being refined, so that customer intent is properly captured. Intent marketing, when done well, means that the marketing is done at the right time, right place, with the right content and the right offer. Challenges to ...