Synup's New Automations Module
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Synup Adds Automations to Power the Future of Digital Profile Management

Over the past three months, economic recovery has picked up pace and studies suggest that local business categories have bounced back to near pre-pandemic levels. Restaurants have recovered to 86% of 2019 levels and shopping has hit 92% of 2019 levels. Similarly, financial services and home services are outperforming 2019 ...
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What is Sentiment Analysis?

Sentiment analysis refers to the application of contextual text analysis to is a term used to describe a marketing technique that benefits business owners in a major way. Also known as opinion mining, sentiment analysis takes the public opinion via reviews of an event, service, or product and analyses the ...
An image of a mobile screen showing digital profiles on Google
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The Beginner’s Guide to Digital Profile Management

Digital profile management is no longer optional for businesses looking to drive growth in 2021. Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy.  Consumers are no longer following a linear purchase journey, which means, brands must strive to provide a seamless offline and ...
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How to Create a Seamless Customer Experience on Google My Business

According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...
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How Yelp Reviews Impact Your Business

Yelp continues to be a go-to source for customers to check out customer reviews of businesses. While the company has had its share of controversies, it still helps businesses in the long run, even when customers comment negatively. It also helps bring a strong impact beyond star ratings. Back in ...