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Local SEO: How to Succeed with Mortgage Marketing in 2021

As a financial institution, how can you generate more mortgage lending leads even though the competition is continually increasing? Is following marketing trends the solution? With more mortgage lenders in the market every year, it can be difficult to generate enough business to turn a profit. Consumers have more access ...
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How to Optimize Your CX with Local SEO

An overwhelming number of customers begin their purchase journey online today. Studies estimate that nearly 70% of U.S. customers begin their journeys by using a search engine. From shopping online to finding local services and businesses, most journeys begin with a search. Therefore, as a business owner, it is essential ...
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The Beginner’s Guide to Digital Profile Management

Digital profile management is no longer optional for businesses looking to drive growth in 2021. Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy.  Consumers are no longer following a linear purchase journey, which means, brands must strive to provide a seamless offline and ...
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How to Get More Digital and In-Store Traffic with Local Reviews

Regardless of your brand's recognition in the market, without a strong digital presence and a stellar online reputation, you're essentially on a one-way track to losing customers to the competition. Local reviews can help. An integral part of a strong digital presence beyond the website are digital profiles. These profiles don't ...
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How to Optimize Your Local Landing Pages for Better Discoverability

In the past couple of years, the "near me" searches on Google went up by almost 900%. With such high demand for localized information, the power of a well-designed local landing page is hard to underestimate. In 2021, to promote your brand, increase your offer's visibility, and outdo the competition, ...