Explore Synup’s Video Content

Maddy Osman is the bestselling author of "Writing for Humans and Robots: The New Rules of Content Style" and CEO of The Blogsmith. Her decade-long devotion to creating engaging, accessible, and relevant content has made her an expert at content creation for enterprise B2B technology brands. She is also featured in Semrush's and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers.

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is also the author of SEO Strategy & Skills, a college textbook through Stukent.

Lauren Freund, Social Media @ Canva. Lauren has been working in the marketing field for the past decade and specializing in the area of social and digital media for brands like Taco Bell, Shutterfly, and more! She has a passion for building a strong social strategy and connecting with communities through storytelling in the world of social media.

Your Google Business Profile is often a customer’s first impression of your business. That’s why optimizing your profile and ensuring it’s accurate is crucial for local marketing success. Managing your Google Business Profile effectively can be a huge boon to your business - if you do it correctly! That’s why Synup is here to help.

Explore the latest in SEO and digital strategy in "Office Hours," where we discuss Google's recent updates on AI search results, backlink relevancy, and strategic ad placements to optimize user engagement.

In this week's session, updates on Google's AI overview were highlighted, showing how it's changing search results by incorporating more visual content. While this new feature doesn't currently impact local SEO significantly, it presents new challenges and opportunities. The conversation also touched on practical SEO strategies, such as optimizing image use and accurately defining service areas to improve rankings. Additionally, the talk addressed common issues with business listings on platforms like Apple and Google, and reviewed several SEO tools that can aid in managing and improving SEO activities.

Join Synup Office Hour to explore recent developments in SEO, AdWords strategies, and the impact of AI on search engines. From Google updates to optimization tips!

Join Synup Office Hour for key insights on navigating the latest Google Analytics migration updates and mastering local search visibility strategies.

In this Office Hour session, attendees discuss recent updates, including changes in hotel listing searches and enhancements to Google's photo interface, while delving into strategies for optimizing images in local search.

Join Synup's Office Hour for expert insights on navigating local search optimization, addressing recent Google updates, and discovering strategies for indexing pages and effective link building.

The Synup Office Hour #3 discussed effective strategies for optimizing local search presence, covering topics like review recency, Google algorithm updates, and leveraging videos and FAQs on Google Business profiles.

Join our "Office Hour #2" webinar series for key insights into local search optimization. Learn to enhance Google My Business (GMB) profiles with social media, navigate Google's Helpful Content Guidelines, understand the impact of Core Web Vitals on rankings, and manage GMB profile suspensions effectively. Whether you're an agency, reseller, or looking to boost your own web presence, our webinars offer valuable strategies and a community of experts. Register now to stay ahead in digital marketing and local search.

In this video, we cover some key updates from our June 11 Office Hours session.

In this video, we cover some key updates from our June 11 Office Hours session.

In this office hour session, we reveal key takeaways from the leaked Google documents that are shaking up the SEO world

In this video, we cover some key updates from our October 15th Office Hours session.

In this video, we cover some key updates from our November 26th Office Hours session.

Join us for an exclusive webinar where we'll explore the latest strategies for dominating local search. From Google algorithm updates to practical tips, get ready to elevate your online presence. Register now!

In this video, we cover some key updates from our August 27 Office Hours session.

Welcome to lead gen 101. Join Synup in conversation with Zoek Marketing for insights on how everyone from small businesses to agencies alike can drive traffic and build business-generating strategies that win every time.

In this video, we cover some key updates from our August 13 Office Hours session.

In this video, we cover some key updates from our June 11 Office Hours session.

In this video, we cover some key updates from our June 14 Office Hours session.

Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is also the author of SEO Strategy & Skills, a college textbook through Stukent.

Ben Fisher is a Google Business Profile Diamond Product Expert, and an experienced veteran in SEO and social since 1994. He contributes to the Local Search Ranking Factors Survey and co-founded Steady Demand, which works with agencies and businesses to maximize outsourced Local SEO

Judy Lin is the founder of Digital Marketing Doctor, which helps medical professionals establish their online presence, attract more patients, and increase revenue through digital marketing and branding services. With over a decade of experience, Judy specializes in SEO, social media marketing, and online reputation management. Her goal is to assist healthcare providers in leveraging the power of digital marketing to improve patient outcomes and grow their practices.

Amy Aitman is a content operations executive with two decades of communications, marketing, and content strategy experience. Currently the COO for Venture 4th Media, a multi-million dollar content brand portfolio, specializing in building and growing digital assets. She focuses on scaling authentic content teams and content operations with plenty of E-E-A-T in every niche. She also shares her insights on Content Forward.

Ben Fisher is a Google Business Profile Diamond Product Expert, and an experienced veteran in SEO and social since 1994. He contributes to the Local Search Ranking Factors Survey and co-founded Steady Demand, which works with agencies and businesses to maximize outsourced Local SEO

Amy Aitman is a content operations executive with two decades of communications, marketing, and content strategy experience. Currently the COO for Venture 4th Media, a multi-million dollar content brand portfolio, specializing in building and growing digital assets. She focuses on scaling authentic content teams and content operations with plenty of E-E-A-T in every niche. She also shares her insights on Content Forward.

Did you know that 54% of consumers say that interacting with brands on social media informs their purchasing decisions? That's why we created Synup Social - a revolutionary new social media management platform that prioritizes content creation and engagement.