If you have a brick-and-mortar business, it shouldn’t come as a surprise that local search matters. Appearing in Google’s local 3-pack (the top 3 search results in Google Maps) is a coveted goal, promising untold numbers of customers banging down your door. Like any search engine optimization endeavor, climbing the local search rankings is a marathon, not a sprint; and the payoff isn’t always clear. Yes, you’re ranking higher in search, but what’s your reward for all that effort?
Unfortunately, analytics on sites like Google and Bing don’t give you a holistic view of how your efforts are paying off - especially when you’re trying to analyze the impact across locations. That’s why we made it easy to analyze profile data from your local listings on Synup!
Business Profiles Are Your Customers’ Gateway to Making a Purchase
When your customers search for a local business online, they’re typically on a mission. Searches with local intent have a conversion rate of 35%. That number increases to 80% for local searches made on a mobile device!
That doesn’t mean they’re necessarily making it to your website, though. Your profile is enough to get them going - and search engines prefer it that way. In fact, 67% of searches are zero-click searches. This might seem like a bad thing, but don’t fear! Customers are still making it to your business, even when they don’t click through to your site.
It’s Not All About Website Visits
Whether it’s clicking a CTA button on your profile, requesting directions to your business location, or making a phone call, every customer action gets you closer to securing that sale. To track the effectiveness and impact of your local SEO strategy, you need to be monitoring all of these - not just website visits!
Once you up your analytics game, you’ll start to appreciate just how much your local search strategy is doing for your business.
Synup Gives You a Holistic View of Your Profile Analytics
We’re all about ROI, so we wanted to give you a way to see exactly how much your stats are improving with the help of Synup.
Start by heading over to the Analytics tab on the Synup platform.
Here, you’ll see an overview of:
- Profile views
- Website visits
- Phone calls
- Direction requests
- Button clicks
- All actions
And there are plenty of ways to mix things up and see your stats from a different perspective!
You can choose a custom range to see how you’ve improved,
edit the source to see analytics from a specific platform,
and view the stats for a specific location, a certain group, or all of them at once!
This makes it easy to see exactly the data you want and get an idea of your performance over time.
Progress isn’t always linear, so you can change the view from a bar graph to a line graph, too.
Measure Your Progress With Synup’s Profile Analytics
Local search is a long-game. It’s difficult to quantify the impact of your local SEO, but take it from the local SEO experts: your effort matters. We make it easy to measure the long-term effectiveness of your strategy, and see how much your numbers grow using the Synup platform.
Happy analyzing!
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