80+ Industry Specific Voice Search Statistics For 2025
Dhana Suryaa / Jan 04, 2025
Are you ready for the voice search revolution? With the rise of voice assistants like Siri, Alexa, Google, and Cortana, if your business isn’t showing up on voice search, you’re missing out on major visibility. Learning about the state of voice search will help prepare you for what’s to come - while giving you insights so you can stay on top of the competition! Read on for helpful voice search statistics and predictions for 2025 and beyond.
Top 5 Voice Search Statistics for 2023
- The global voice commerce market is projected to hit around US$150.3 billion in 2025.
- In the U.S., the number of voice assistant users is expected to reach approximately 162.7 million by 2025, showing a strong embedded habit of voice-search on mobile and other devices.
- Voice assistants are estimated to handle over 3.5 billion voice searches per day by 2025, signalling how routine voice queries have become.
- In 2025, smartphones account for more than half (56%) of all voice-search device usage, showing that while smart speakers are important, mobile remains the dominant medium.
- Voice search continues to grow in popularity and usage. By 2025, about 75% of households are expected to own smart speaker devices (such as Amazon Echo or Google Nest), a big jump in adoption that underscores the voice-first trend among consumers.
Top 5 Voice Search Statistics Prediction for 2024 & 2025
- Explosion of Voice Devices: By 2024, the number of active voice assistant devices worldwide was on track to double to 8.4 billion units. (For perspective, that’s more voice assistants than people on the planet!)
- Conversational Queries: Around 80% of voice searches are predicted to be conversational in nature by 2024, moving away from short, keyword-based queries toward more natural, question-like phrases.
- Shift in Keywords: Specific trigger words commonly used in voice queries (like “best,” “easy,” “free,” “top,” “list,” etc.) are expected to increase by 20% in prevalence. Users will phrase voice questions in a way that expects direct answers, so including these adjectives and superlatives in your content can improve voice search visibility.
- Local “Near Me” Surge: “Near me” searches (local voice searches, which make up 76% of voice searches) are set to skyrocket. Currently, a large share of voice queries have local intent (around 50% by some measures), and this is projected to triple as users increasingly rely on voice to find local business info on the fly.
- Market Growth: The global voice recognition market (the technology underpinning voice search) is projected to reach $26.8 billion by 2025, growing rapidly as voice interfaces become mainstream.
Do you know why voice search is so popular?
Voice search has gained immense popularity due to its convenience, accessibility, and technological advancements. Users are increasingly turning to voice-activated assistants to streamline their online experiences and interact with digital devices more naturally.
- Convenience and Speed: Speaking is faster than typing. Users prefer voice search for quick tasks – 71% say they use voice assistants because it’s efficient and hands-free (PwC survey).
- Improved Accuracy: Google's voice recognition achieved a 95% word accuracy rate in 2020, enhancing user trust (Google).
- Hands-Free Operation: Over 53% of smart speaker owners rely on voice commands for convenience – like controlling smart home devices or searching the web without using their hands (Voicebot research).
- Growing Adoption: With over 4 billion digital voice assistants in use worldwide, voice search is now ubiquitous (Statista).
- Voice Commerce Trends: Juniper Research had estimated that voice-based commerce could reach $80 billion annually by 2023, and while actual figures are lower, voice shopping is growing fast. In 2021, about $4.6B of purchases were made via voice; in 2023, that jumped to $19.4B, and it’s forecast to surpass $40B by 2025.
How is voice search optimization helpful in local business?
Voice search is a critical tool for local businesses, with nearly 50% of voice searches having local intent (i.e., users looking for something “near me”). Voice assistants (like Siri, Alexa, Google) often pull answers from business listings. Ensuring your Google My Business profile is complete and accurate is key. Businesses with complete GMB listings are 70% more likely to attract location-based voice queries (Uberall Voice Search Readiness Report).
Also, nearly half of all voice searches are for local information, and 76% of smart speaker users perform local searches at least weekly. If your business appears in those voice results, users are likely to engage. In fact, 27% of voice search users visit a local business’s website after making a voice query, and many end up calling or visiting in person.
Voice search delivers instant answers. For example, someone might ask, “What time does [Your Store] close today?” If you’ve optimized for voice, the assistant will relay your store hours immediately.
Top 10 Voice Search Statistics For Local Business
- Voice Powers Local Search: More than 58% of consumers have used voice search to find local business information in the last 12 months. People commonly ask voice assistants for things like store hours, directions, or nearby services.
- Search Engines Dominate Local Lookup: 82% of smartphone users use a search engine when looking for a local business (as opposed to directly going to an app or website).
- Immediate Action: 88% of consumers who conduct a local search on their smartphone visit or call a store within a day. Voice searches often catch people on the go and ready to act. So, if your business is recommended, expect an almost instant customer interaction.
- Rapid Growth of “Near Me”: Local mobile searches (like “dentist near me”, spoken into a phone) are growing 50% faster than overall mobile searches.
- Huge Share of Google Queries: 46% of all Google searches are seeking local information.
- High Purchase Intent: 18% of local smartphone searches lead to a purchase within a day.
- Offline Purchases from Mobile Searches: 78% of location-based mobile searches (queries about businesses or services near the user) result in an offline purchase.
- Google Maps Integration: 86% of people look up the location of a business on Google Maps. Many voice searches trigger map results (e.g., asking for the “nearest open pharmacy” brings up map listings).
- Post-Voice Search Click-Through: 27% of users visit a local business’s website after conducting a voice search.
- Untapped Opportunity: 25% of consumers who haven’t tried local voice search say they would consider using it in the future.
How is voice search optimization helpful for SEO?
Voice search optimization is now an integral part of SEO (Search Engine Optimization). About 50% of voice search results rely on a featured snippet (that quick answer box on Google) to provide users with information. Voice assistants often read aloud the content of a featured snippet. By structuring your content to win those snippets (concise answers, lists, Q&A format), you can capture a huge share of voice queries.
This technology enhances user experiences, expands keyword strategies for better rankings, and boosts local SEO for location-based queries. It aligns with Google's user intent focus and structured data, fostering high-quality content. Voice search optimization enriches SEO strategies, addressing user-centric and mobile-first needs while capitalizing on the growing voice search trend.
Top 13 Voice Search Statistics For SEO (Search Engine Optimization)
- Roughly 50% of voice search results come from a Google featured snippet. If your content captures that “position zero,” it’s likely to be the voice answer a user hears.
- Voice searches are 3× more likely to be used for local queries compared to text searches.
- 58% of consumers have used voice search to find local business information in the past year. Queries about store hours, addresses, and phone numbers are commonly answered via voice.
- Approximately 20% of all Google searches are voice at present.
- About 50% of U.S. consumers use voice search every day, and among younger adults (25–34 year olds), that figure is even higher at 58% using voice daily.
- 72% of voice-activated smart speaker owners use voice search to find information on local businesses.
- Voice search queries tend to be longer and more detailed; the average voice search is about 29 words long.
- 76% of smart speaker users conduct local searches at least weekly (e.g., “What’s the closest grocery store?”).
- 76% of smart speaker users conduct local searches at least weekly.
- Search queries with "near me" or "close by" have surged in recent years, with Google noting a remarkable 900% increase over a two-year period.
- Approximately 33% of clicks (on search results) go to the Google local snack pack results (the map and listings for local queries). The remaining ~67% go to organic results.
- Google reports that about 88% of consumers who perform a local smartphone search visit or contact a store within a day, highlighting the influential role of mobile search in driving offline conversions.
- Around 22% of voice search queries are seeking location-based content (e.g., asking for addresses, nearby services, directions).
How is voice search optimization helpful for reputation management?
Voice search is a powerful tool for reputation management, backed by some compelling statistics and trends:
When users perform voice searches for businesses, they often hear ratings and reviews as part of the response. For example, asking “Is [Restaurant Name] a good place to eat?” might prompt the assistant to summarize the restaurant’s review score or a snippet of a review. Nearly 90% of consumers use online reviews and ratings to evaluate local businesses (before even considering a purchase or visit). In fact, businesses with excellent reviews can expect consumers to spend 31% more on their products or services – voice search tends to funnel customers towards those top-rated options.
Top 6 Voice Search Statistics For Reputation Management
- Reviews are pivotal in local search, with nearly 90% of consumers relying on online reviews to evaluate local businesses. Businesses with excellent reviews can see customers spend 31% more on them, on average, compared to businesses with lower ratings.
- Voice searches influence brand reputation, as 52% of consumers use voice-activated speakers to research products or services (Think with Google).
- 27% of voice search users proceed to visit a local business’s website after hearing it in a voice result.
- With 76% of smart speaker users making voice searches for local information weekly, it’s likely that if your reputation shines and you get recommended once, you’ll be repeatedly suggested for similar queries in the future.
- Approximately 22% of voice search queries are looking for location-based content, indicating the relevance of optimizing for local search and reputation management.
- Maintaining a positive online reputation is crucial, as 60% of voice search users feel that voice assistants provide more accurate information than traditional search.
How is voice search optimization helpful in different industries?
Voice search optimization is revolutionizing industries, enhancing user experiences, and increasing customer engagement. It leverages the popularity of voice-activated devices and virtual assistants, streamlining processes. For instance, 88% of consumers who do a local search on their smartphone visit or call a store within a day (Google). This transformation is observed across retail, hospitality, healthcare, automotive, finance, travel, real estate, education, content, and customer service sectors. Local businesses, tourism, and more are capitalizing on voice search's popularity. It addresses evolving consumer behaviors, with voice commerce projected to reach $40 billion in the U.S. by 2022 (Voicebot.ai), and is crucial for organizations to remain efficient and competitive.
Top 5 Voice Search Statistics For Automotive Industry
- In-Car Voice Usage: Approximately 39% of Americans have used a voice assistant in a car, and 17% use one regularly while driving.
- Finding Businesses on the Road: 62% of car owners with voice assistants (through CarPlay, Android Auto, or built-in) have used them to find nearby businesses (like “find a gas station” or “find a coffee shop near me”).
- Directions via Voice: 41% of voice assistant users have asked for directions to a local dealership or service center using voice commands, according to ChatMeter.
- Car Shopping Queries: 44% of consumers have used voice search to inquire about car prices (for instance, “How much is the 2024 Toyota Camry?”). Auto dealers should consider adding voice-optimized content (like Q&A on pricing, financing, etc.) so these queries can lead to their info.
- Dealership “Near Me” Searches: Voice searches for “car dealerships near me” have increased by 200% over the past two years, according to Think With Google.
Top 5 Voice Search Statistics For Healthcare
- Healthcare Provider Outlook: 68% of healthcare providers believe that voice search will become important for patient engagement and healthcare delivery.
- Voice for Health Info: 21% of voice assistant users have asked for information about healthcare providers or medical services using voice search.
- Patients Finding Doctors: 32% of patients have used voice search to find a healthcare provider.
- Adoption by Providers: 42% of healthcare providers have adopted or plan to adopt voice assistant technology for patient engagement and support.
- Rising “Near Me” in Health: Voice searches for “doctor’s office near me” have grown by 50% year over year.
Top 5 Voice Search Statistics For Retail
- 58% of consumers have used voice search to find local business information in the last 12 months
- According to a survey by PwC, 24% of consumers have used voice assistants for online shopping.
- 40% of voice assistant users have used them to search for product information, as reported by Voicebot.ai.
- 71% of consumers say they would prefer to use voice search to find out the price of products, according to Chatmeter.
- In a study by Narvar, 29% of shoppers have used voice commerce to make a purchase.
Top 5 Voice Search Statistics For Restaurants
- 55% of teenagers and 41% of adults use voice search to discover restaurants, according to Think with Google.
- 50% of diners have used voice search to find information about a restaurant within the past month, as stated by Chatmeter.
- 68% of consumers have used voice search to find restaurant hours and directions, according to BrightLocal.
- In a survey by OpenTable, 61% of diners have used voice search to make restaurant reservations.
- Voice searches for "restaurants near me" have grown 130% year over year, as reported by Think with Google.
Top 5 Voice Search Statistics For E-commerce
- Juniper Research estimates that voice-based commerce will reach $80 billion annually by 2023.
- 26% of voice assistant users have made a purchase using voice search, as reported by Voicebot.ai.
- 43% of consumers use voice search to research products, according to Narvar.
- 40% of millennials have used voice assistants to make a purchase, as found in a PwC study.
- Voicebot.ai reports that 20% of consumers have made a voice-activated speaker purchase using voice commerce.
Top 5 Voice Search Statistics For Hospitality
- 46% of travelers have used voice search to research or book accommodations.
- 57% of hotel guests who have used voice-activated devices during their stays have done so to request information about the hotel or local attractions.
- 61% of hotel guests have used voice-activated devices to adjust room temperature, lighting, or other in-room controls.
- Voice searches for "hotels near me" have increased by 500% over the past two years.
- 72% of travelers say they would prefer to use voice-activated assistants to request hotel services, such as room service or housekeeping.
Top 5 Voice Search Statistics For Banking
- 35% of banking customers use voice assistants for inquiries or banking transactions.
- 57% of voice assistant users have used them to check their bank account balances.
- 32% of consumers have used voice assistants to pay a bill or transfer money.
- 69% of consumers say they would be comfortable using voice authentication for banking transactions.
- 28% of consumers have asked their voice assistant for information about financial services or banking.
Top 5 Voice Search Statistics ForBitcoin and Cryptocurrency
- 13% of Americans have used voice-activated assistants to inquire about cryptocurrency prices or news.
- 21% of crypto investors have used voice search to check the prices of cryptocurrencies.
- Voice searches for "Bitcoin price" have increased significantly during periods of cryptocurrency market volatility.
- A popular cryptocurrency exchange reported a 28% increase in voice searches related to cryptocurrencies in one year.
- 27% of cryptocurrency enthusiasts use voice-activated devices to stay updated on the latest news and trends in the crypto market.
Top 5 Voice Search Statistics For General Industries
- Home Improvement: Local home service providers can benefit as 72% of voice-activated speaker owners use them to find information on local businesses, as reported by Think with Google.
- Technology: By 2022, it's projected that 55% of U.S. households will own a smart speaker, presenting a substantial user base for technology-related local businesses.
- Legal Services: Voice search often pulls information from featured snippets, which local law firms can optimize for to improve their visibility in voice search results.
- Entertainment and Events: Voice search can be particularly useful for promoting local events, with 39% of voice assistant users looking for event information (e.g., concerts, festivals).
- Auto Repair: Local auto repair shops can benefit from voice search as more users ask for "near me" services, and 28% of voice searches are related to location-based queries.
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