AgoraEversole Reduced Client Churn by 9%
Compliance-heavy clients meant no room for cutting corners
AgoraEversole Marketing Agency, based in Jackson, Mississippi, built its reputation serving financial institutions and healthcare organizations — two of the categories Google polices most aggressively for accuracy and compliance. For these clients, a wrong phone number, an unmoderated review, or a stale listing isn't just a minor inconvenience; it's the kind of error that can trigger a suspended profile or a compliance flag.
As AgoraEversole scaled past its early client roster, the tedious, repetitive work behind that accuracy — updating listings one by one, checking dozens of directories, replying to every review by hand — started competing directly with the personalized service the agency built its name on. Growth meant more clients needing that same white-glove attention, not less.
The agency needed a platform that could absorb the operational grind of managing digital presence and reputation at scale, without diluting the individual care each client expected — and without exposing regulated clients to compliance risk in the process.
Synup Presence and Reputation, built for exactly this kind of scale
AgoraEversole put Synup's Presence product to work managing listings across 70+ platforms per client — eliminating the manual, directory-by-directory upkeep that didn't scale. Synup's Reputation tools let the team reply to reviews and manage what's said about each client from one place, instead of logging into a different dashboard for every account.
For consumer-facing bookings, the platform's business-update and appointment tools meant clients' customers could find accurate information and book appointments directly, closing the loop between visibility and action — critical in finance and healthcare, where a customer who can't quickly confirm details often just moves on to a competitor.
Because finance and healthcare clients carry extra compliance weight, having one platform manage listing accuracy and review activity consistently — rather than a patchwork of manual processes — reduced the agency's own risk exposure while giving clients the same personalized oversight they'd come to expect.
“We wanted a platform that gave us the personalized care we give to our clients. Synup provides that and more.”
— Chris Bates, CEO & Founder, AgoraEversole