How Binny's Beverage Depot Leveraged Local Profiles to Increase Store Visits by 28%

Third-party ads were sitting on Binny's own digital real estate

Binny's Beverage Depot faced a problem many multi-location retailers don't realize they have until someone points it out: third-party advertisers were showing up directly on Binny's own digital profiles, capturing attention and potential customers that belonged to Binny's in the first place. On top of that, keeping health and safety information current across hundreds of nationwide locations was a persistent operational burden — the kind of detail that's easy to let slip until it becomes a compliance or customer-trust issue.

Both problems shared a root cause: Binny's didn't have a centralized way to control what appeared on its own digital profiles, location by location, at scale.

Reclaiming ad space and standardizing information with Synup Campaigns

Synup gave Binny's a solid online presence foundation — managing profiles and keeping listings updated across every location from one system, rather than location-by-location manual upkeep.

Using Synup Campaigns, Binny's reclaimed the ad space that had been occupied by third-party content, replacing it with their own promotional content spotlighting their premium beverage selection — turning wasted visibility back into a sales channel Binny's actually controlled.

The same centralized system let Binny's standardize and disseminate health and safety information consistently across every location, closing the compliance gap that manual, location-by-location updates had left open.