How GazetteXtra Increased Client Website Visits by 45% with Synup
A growing client list made manual listings management impossible to sustain
GazetteXtra provides marketing services to businesses across Wisconsin. Managing online presence and location data was a persistent challenge for their clients — the team started out improving clients' local search rankings and syncing business information across the internet location by location, manually claiming Facebook, Bing, and Yahoo listings one at a time.
That approach worked at a small scale, but it didn't hold up as GazetteXtra took on more clients across more locations. A single missed update — wrong hours, an outdated phone number, an unclaimed listing — meant a client losing customers to a competitor who simply showed up correctly in search.
One intuitive platform instead of a patchwork of manual updates
GazetteXtra chose Synup for its intuitive interface and all-in-one management of presence, marketing content, reviews, and reputation — replacing the platform-by-platform manual process that couldn't scale.
The dashboard gave the team clear insight into how to optimize service for each customer, without needing a specialist for every individual directory or search engine — collapsing what used to require separate expertise in Facebook, Bing, and Yahoo listings into a single, unified workflow.
That consolidation is what let GazetteXtra keep taking on new clients without proportionally growing the team needed to manage their listings.
