Jiffy Lube® has consistently been ranked as the number one brand by the National Oil and Lube News and in the Fast Lubes Industry Rankings. Jiffy Lube is also consistently ranked as a top-twenty best franchise brand by Entrepreneur Magazine. There are more than 2,000 Jiffy Lube franchises and all of them are independently owned by 252 operators, servicing more than 25 million customers each year. As Jiffy Lube continues to grow and add new locations and new independent owners to their network, the work to manage their brand and their brand reputation is even more of an ongoing challenge.
Jiffy Lube® is a leading provider of automotive preventive maintenance. With a national footprint of more than 2,000 franchisee owned service centers across the country, Jiffy Lube offers a range of services from oil changes and tire rotations, to everything in between.
Synup’s Intent Marketing Cloud was brought on by Jiffy Lube to be a foundational part of their brand strategy. Jiffy Lube utilized Synup to ensure that their brand information across all their locations was correct. Jiffy Lube also wanted to have a top-down view of their brand, as well as the ability to look at brand awareness and reputation at any one specific location, at any point in time, as well. The Intent Marketing Cloud Dashboard provides keen insights that Jiffy Lube can use to optimize performance by location or across its brand. Jiffy Lube can now access detailed analytics about their customer engagement efforts for each location. Jiffy Lube can then utilize this information to better manage these engagements by delivering the right marketing and brand content that customers are looking for, at the right time, and increase their ability to find and attract more customers.
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