How Palm Beach Tan's Improved Digital Profiles Increased Store Visits by 218%

Hundreds of locations, one invisible product line

Palm Beach Tan had strong products and a well-known national brand, but that didn't translate into product-line awareness at the local level. Managing digital profiles and local marketing consistently across hundreds of nationwide locations is a fundamentally different problem than running a single storefront — the same promotion, the same product spotlight, and the same accurate hours needed to appear correctly everywhere, all at once.

Without a centralized way to manage that, individual locations were left to represent the brand's product line inconsistently, if at all — meaning customers searching locally often saw a generic, thin profile that undersold what Palm Beach Tan actually offered in-store.

Localized Google Business Profiles, driven by Synup Campaigns

Palm Beach Tan invested in Synup to improve digital profiles at scale — spotlighting products, building landing pages per location, and adding listing detail, all managed from one central hub instead of location by location.

The core of the strategy was localizing Google Business Profiles specifically to advertise the product line properly, using Synup Campaigns to create custom landing pages per location, spotlight in-store promotions, and raise product-line awareness in a way a generic, unmanaged profile never could.

Because every location's profile could be updated centrally while still reflecting local specifics, Palm Beach Tan closed the gap between its national brand strength and what customers actually saw when they searched nearby.