Best Social Media Management Tools

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Best Paid and Free Social Media Management Tools

Synup Social

Are you serious about growing your social media channels? Then you’ll need the right tools. And no, we don’t mean a ring light!

We're talking about social media management tools that help you: plan, write, schedule and automate posts, analyze data, create engaging images, engage with your audience, build campaigns, track brand mentions, and more.

All while you sip your morning latte! After all, social media marketing isn’t as simple as posting coffee pics ad hoc. A powerful presence requires a solid strategy. And to carry out your strategy, you need the right tool. Luckily, we’re here to walk you through the best social media management tools!

Intimidated? Don’t be! We’ll talk you through budget, features, usability, and user experience.

A tool is a big investment. But whether you’re an agency, a small business, or a huge enterprise, the right tool will prove its ROI ten-fold.

What Is Social Media Management Software?

Social media management software is a platform that helps businesses plan, create, schedule, publish, and analyze content across multiple social channels from a single dashboard. Instead of switching between Instagram, Facebook, LinkedIn, Pinterest, and other apps, teams can manage their entire social presence in one place. These tools streamline workflows by enabling content collaboration, automated posting, audience engagement, comment moderation, and performance tracking.

For marketers, agencies, and multi-location brands, social media management software serves as the central hub to maintain brand consistency, speed up publishing processes, and understand what content resonates with their audience.

What Are the Benefits of a Social Media Management Tool?

A good social media management tool helps businesses save time, grow engagement, and operate with more structure. The key benefits include:

1. Centralized content planning
Manage all your posts, assets, and calendars across platforms without switching apps. This helps teams stay organized and maintain consistent posting schedules.

2. Time-saving automation
Schedule posts in advance, automate publication times, and streamline approval workflows. This reduces manual effort and helps brands stay active even during off-hours.

3. Better collaboration
Multiple team members can draft, edit, approve, and track content within the same workspace. Permissions and roles help maintain control and consistency.

4. Insight-driven decisions
Analytics provide data on reach, engagement, top-performing content, audience behavior, and channel growth. Brands can double down on what works and fix what doesn’t.

5. Improved customer engagement
Comment moderation, inbox management, and message consolidation help brands respond faster and provide a smooth customer experience.

6. Consistent branding across locations
For franchises or multi-location businesses, social media tools make it easier to control branded templates, content variations, and localized campaigns.

7. Reduced risk and errors
With scheduled posts, approval layers, and brand guidelines built into workflows, it’s easier to prevent mistakes, off-brand messaging, or missed deadlines.

Read on to discover the tool that will help you nail your strategy!!

Synup Social

Best suited for: Small-mid businesses, Entreprises, Agencies, Resellers

What Synup Does

Synup Social is the data-driven social media tool you need to grow and plan content with ease. From the post-by-post analysis to the AI-powered post creator, the platform empowers you to create your best posts.

Synup isn’t just a social media scheduler, it's a full-featured social media, listings, and reputation software built for agencies and multi-location brands. The platform unifies content creation, scheduling, publishing, review management, and local listing updates under one roof, making it a powerful all-in-one solution for businesses that need more than just social posting.

At $99/month and custom pricing for agencies, Synup is a middle-of-the-road tool that’s perfect for brands ready to use the extensive list of premium features and skyrocket their growth!
The platform’s seamless, multi-platform post scheduling helps you stay on track with your social media strategy
Robust analytics show you what’s working - no number crunching required!
The AI-powered post generator makes it easy to carry out your social media plan. Whether you’re getting inspired or beating writer’s block, it never hurts to have a trick up your sleeve!
Collaboration with your team or with clients is easier than ever. Say goodbye to spreadsheets!
Multi-brand and multi-location support means Synup Social is perfect for agencies and enterprises alike.

A first-of-its-kind, best-in-class, AI-powered tool, Synup instantly wins users over. From its user-friendly interface to its time-saving workflows, it’s like having a personal assistant for your social media team!

What Makes Synup Stand Out

1. Built for Agencies From the Ground Up

Most tools focus on single brands. Synup OS is designed to help agencies sell, onboard, fulfill, and manage clients at scale. With white-label features, client portals, pipeline tracking, and packaging tools, Synup helps agencies turn social + reputation services into productized revenue streams.

2. Prospecting Tools That Help You Win More Clients

Synup’s built-in prospecting engine scans the web for businesses with weak social presence, bad reviews, or low engagement on digital profiles. Agencies can instantly generate audits and turn them into ready-to-send proposals, something no traditional social media tool offers.

3. CRM and Sales Workflows Integrated Into the Platform

Instead of using HubSpot or Pipedrive, agencies can track leads, deals, and contracts. All without leaving Synup. It’s a full sales command center connected directly to your fulfillment stack.

4. Project & Task Management for Service Delivery

Synup OS includes project templates, task assignment, internal workflows, and client onboarding tools. Whether you're running content creation, scheduling social posts, or review management, Synup organizes it all in one operational layer.

5. Multi-Location Controls With Granular Permissions

Brands and agencies can publish global content, create localized variations, or give each location controlled access to posting and engagement tools.

Pros:

✅ Multi-brand and multi-location support
✅ AI-powered post generator
✅ Trend, hashtag, and industry research
✅ Post-by-post analytics
✅ White labeling
✅ Ads support
✅ Smart integrations (Canva, GIPHY, Unsplash)

What people say about Synup Social:

With enhanced collaboration, streamlined workflows, and engagement scores to keep you on track, Synup Social is the perfect solution for brands looking to grow.

“We’ve been using Synup Social since its launch in early 2023. The team constantly improves and builds upon the core product, providing customers like us with everything we need and more.

The best part is the multi-location functionality. We’re able to post across locations without logging into separate accounts and creating a hassle for our social media team. Synup Social has made our lives so much easier!”

- Raj Bhatt @ Woops

Planable

Planable’s interface is fun, intuitive, and collaborative. From drag-and-drop posts to highly visual discussions with colleagues, Planable makes it easy to put your heads together and create great content. With the right tool, you can save time, create better content, and get things approved - fast!

Here’s why Planable is beloved by teams everywhere:

With basic plans starting at $22/month, it’s an easy choice whether you’re a small team or you’re an agency ready to scale!
Plan all your content - from photo dumps to blogs - in one place. Because project management tools are not meant for content
Planning and collaboration capabilities make it easy to coordinate with your team (without scheduling meetings each week to review content).
Planable’s highly visual platform is intuitive, fun, and engaging, making it a joy to use with your team
It’s easy to schedule and reschedule posts on the platform, reviving your best content or just moving things around until your content calendar is picture perfect
Integrated with Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Youtube, Google, and more

Key features:

✅ Collaborative workflows
✅ Multi-brand management
✅ White-labeling
✅ Great visuals

What people say :

Though Planable is a bit rudimentary when it comes to analytics, post optimization, and growth-oriented activities, it’s perfect for any team looking for a collaborative content-planning tool to use internally or with clients.

“Before Planable, we’d upload an asset and write the copy, and have to spend a lot more time with clients getting that copy through, explaining how it will look. With Planable, the whole process is streamlined. Everyone sees it exactly how it is. There’s no need to explain how it will look.”

SocialBee

SocialBee keeps your socials buzzing! The platform takes the phrase “set it and forget it” literally, making it easier than ever to generate, create, write, collaborate, and analyze your posts. With an AI generator and content recycler, you can say bye to writer’s block, too.

Here’s why it’s a great choice for your hive:

At $49/month, SocialBee is a smart choice for teams looking for a middle-of-the-road tool to help them grow
SocialBee’s AI content generator helps you create your best posts yet. Get inspired and beat writer’s block while filling up your calendar!
With a convenient Canva integration, it’s easy to create highly visual posts that will engage your audience.
Grow and monitor your account with ease. With advanced analytics and engagement-boosting features, you can stay on track to smash your goals.
Save time on content creation by automatically recycling your best posts.
Use it to automate posts for Facebook, Twitter, Reddit, LinkedIn, Instagram, Pinterest, Google, TikTok, and Youtube.

Key features:

✅ Content recycler
✅ AI-generated content
✅ Smart integrations (Canva, GIPHY, Unsplash)
✅ Budget-friendly

What people say :

Loved for its intuitive ease, SocialBee posts for you without skipping a beat. You can keep your hive buzzing - so you have more time to focus on your audience

“There’s a lot of noise out there - we’re thrilled that we found SocialBee”

“I can now live the Tim Ferris four-hour work week life because of SocialBee”

Agorapulse

Agorapulse is a data nerd’s best friend. Every social media manager knows that data-driven posts get results. So, it’s no surprise that a data-driven platform is the right choice to execute your strategy! This is the social media management platform you need to plan, visualize, and conquer all your loftiest goals. From publishing to monitoring and more, you’ll get a permanent pulse on your brand’s social media presence.

Here’s why it’ll turn you into a total analytics enthusiast:

Agorapulse will run you $99/month
Collaborate with your teammates and build posts that reflect your unique brand image.
Reporting is what Agorapulse does best. Advanced analytics that help you see how your strategy is performing, so you can revise and constantly improve your performance.
The platform makes it easy to see your ROI. From boosted engagement to conversions, you’ll be crushing your goals in no time.
Social media monitoring lets you discover trends and insights about your brand - and your competitors
The automation tool works with Instagram, Facebook, TikTok, Twitter, LinkedIn, and more!

Key features:

✅ In-depth analytics + reporting
✅ Collaborative workflow
✅ Custom reports
✅ Social media monitoring
✅ Social inbox

What people say :

Data-driven posts get more results - and Agorapulse helps you get there. With detailed reports to see you how your strategy is performing in real time, you’ll stay on top of your goals and smash your engagement benchmarks in no time.

“Agorapulse has helped speed up and streamline our processes, allowing us to scale our company and take on more work. The ease of the user interface along with the features makes it easy for not only us to use but also clients when approving content and calendar planning. Any time we have made contact they have been quick to reply, and given added extra information to help. They genuinely care about their clients and users.”

Later

Crush your goals faster with Later. From automating daily tasks to turning followers into customers, Later will revolutionize your socials - all while you sip your morning coffee.

Later.com helps you reach your social goals faster. Here why it’s a solid choice:

Later costs $80/month, making it a middle-of-the-road option
Later.com helps you set it and forget it. Schedule posts all at once and stay worry-free while it does the work for you.
The platform lets you know what content works with advanced analytics. Keep track of what’s working (and what’s not) so you can adjust your strategy accordingly.
Later’s caption writer is a serious time-saver, so you can create your best content faster than ever
Later is compatible with Instagram, Facebook, Twitter, Pinterest, and more!

Key features:

✅ Advanced analytics
✅ Multi-brand management
✅ AI caption writer

What people say :

7 million people trust Later to manage their socials, so they must be doing something right! Later helps you turn followers into customers, so you can get more out of your social presence.

“Later helps us free up so much time & resources. Our content creator is able to create more content, edit more videos, and find more user-generated content for new posts. We do a lot more in less time!”

“Later’s scheduling tool helps us stay more consistent across our social channels so we can share our resources about sustainability & slow fashion. It’s great because we’ve also seen an increase in the number of views & engagement that we get with our content.”

MavSocial

MavSocial is the trend- and visual-focused platform your profiles need! From social listening tools to a built-in asset library and image recognition software, MavSocial will have you kissing your research days goodbye. You can schedule, advertise, monitor, and report all from one dashboard, making it a perfect choice for any team that needs to be on the pulse of their industry.

Here’s the 411:

At $78/month, MavSocial is reasonably priced for a comprehensive scheduling and listening tool. The basic plan lets you connect 30 profiles and add 3 team members to the party.
Want to know what’s happening in your industry? MavSocial has your back. Its innovative social listening capabilities make monitoring a breeze
Revolutionary image recognition software scans visuals as part of the social monitoring software, too
With collaborative workflows, an asset library, and extensive digital asset management capabilities, it’s easier than ever to actually create a post
Real-time analytics tell you what’s happening right now
Post to Facebook, Instagram, Twitter, Youtube, LinkedIn, Google, and Tumblr.

Key features:

✅ Image recognition (for social listening)
✅ Real-time analytics
✅ Collaborative workflows
✅ Ads support
✅ Social inbox

What people say :

This is one of the best social media management tools to understand the industry trends with social media listening. If you want to keep an ear to the ground, MavSocial is definitely for you! Though its interface is lackluster and a bit clunky, many say it’s worth the learning curve.

Here’s what customers say:

“MavSocial has been a game changer to our business, which manages over 300 social accounts and 300 Google profiles. While it allows you to post to multiple profiles simultaneously, the true power of this platform is that you can slice and dice your locations into as many different groups as possible to uniquely create content for each location.”

“Any bug or issue I come across is resolved or addressed in a matter of hours. Most companies do not prioritize items like this, where MavSocial pushes customer issues to the top of their list.”

MeetEdgar

MeetEdgar was built for social media marketing automation! With an ingenious AI to help you build a content library, recycle posts, and automate scheduling, you can work faster than ever. For teams that are strapped for time and resources, MeetEdgar is the perfect solution.

Here’s why it’s the right software for your team:

At $49.99/month, you can add 25 social media accounts and get 1000 weekly automation posts
MeetEdgar is perfect for automating your posting schedule. Put your brand on autopilot and free up your time. The platform pulls posts from your content library, putting them on repeat so your socials stay active. When it runs out of content, it reshares your evergreen content!
See how you’re performing with in-depth analytics and reporting
Integrated with: TikTok, Twitter, Instagram, Google, Facebook, LinkedIn, and Pinterest

Key features:

✅ Content recycler
✅ Analytics + reporting
✅ Automated post scheduler
✅ Post ideas

What people say :

Whether it’s your tone of voice or just sticking to a posting schedule, MeetEdgar will help you stay consistent! While it lacks the bells and whistles of some other platforms, it’s great for teams who need simple, straightforward help with their social media management.

“There are not enough options for posting schedules. It works really well for a daily posting but does not allow for weekly or bi-weekly posting to be scheduled.”

Sprinklr

Sprinklr is beloved by teams large and small. With customized pricing, you can design a plan that’s exactly what you need - and nothing more. It’s especially great for large enterprise teams, boasting great collaboration tools as well as advanced monitoring capabilities that in-house teams love. And with great approval workflows, you won’t have any wires crossed.

Customized pricing means you can pick out exactly what your team needs - whether you’re a solo social media manager, a large in-house team, or an agency.
Real-time alerts let you know whenever someone mentions your brand. The advanced social listening tools let you track hashtags, monitor influencers, conduct competitor analysis, look for industry-wide trend predictions to take better actions, and more.
Collaborative workflows make it easy to work as a team
A customizable monitoring dashboard lets you track exactly what you need
Sprinklr connects with Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and more

Key features:

✅ Social listening

✅ Collaborative workflows

✅ Campaign optimization help

✅ Advanced analytics

✅ Social inbox

What people say :

While custom pricing isn’t the best for small businesses with limited budgets, the build-your-own tool capabilities are great for larger teams with specific needs and more spending power. Here’s what people say:

"Sprinklr is the go-to for enterprises with its extensive monitoring and customization options. It's a powerhouse for tracking influencers and industry trends."

"Sprinklr has been a game-changer for our enterprise-level social media management. It offers a comprehensive suite of features for monitoring, engagement, and analytics. It's especially great for managing multiple accounts and streamlining workflows. The only drawback is that it can be a bit complicated to use, but the benefits far outweigh the learning curve."

Lucidya

Built as an AI-powered listening tool, Lucidya will give you a clear picture of your presence. It even monitors online news, TV, and radio in addition to social media - so you can see what people are saying across mediums. While it doesn’t offer comprehensive management tools, it’s still a favorite for teams looking for a specialized listening tool. Here are the deets:

Lucidya focuses on social listening, scouring social media, online news, TV, and radio in real-time
Sign up for spike alerts to know when a topic is gaining rapid traction
A robust reporting feature makes it easy to share data
The multilingual dashboard means you can still monitor your non-English speaking audiences
Lucidya monitors TV, online news, radio, and socials, including Facebook, Instagram, and Twitter.

Key features:

✅ Social listening

✅ Spike alerts

✅ Reporting

What people say :

Lucidya is great for anyone looking for a specialized listening tool. Here’s what customers say:

“I like that Lucidya supports crisis management with real time alerts that indicate unexpected spikes in negative sentiment, which comes in handy for high-profile brands and government organizations.”

"Lucidya is a game-changer for social listening. Its AI-powered insights and real-time monitoring are incredibly valuable."

Social Champ

As a free tool, Social Champ is great for small teams or solo SMMs with a limited budget. With it, you can effectively manage day-to-day posting, optimize content, and test out new strategies. With white labeling available, it’s great for freelancers, too.

Social Champ is free, but is $29/month for multiple users
White labeling makes Social Champ great for freelancers or small agencies
The bulk upload feature streamlines content management
Client approval is simplified with an intuitive approval workflow
Post to Facebook, Twitter, LinkedIn, and Instagram

Key features:

✅ White labeling

✅ Approval workflow

✅ Content optimization

What people say :

Social Champ is perfect for freelancers and small agencies alike. With great approval workflows and white labeling capabilities, it’s easy to manage everything in one place. Here’s what people say:

“For a small advertising agency, digital magazines, social media managers who manage many accounts & need a service that allows rapid management of social networks, Social Champ is an excellent choice. Direct and quick to understand, & works great on the web.”

"Social Champ is perfect for small to mid-sized teams. The content optimization and easy client approval make a significant difference."

Meltwater

Meltwater is the all-in-one solution for PR and social media management. You can analyze media and social media coverage with ease, with both qualitative and quantitative metrics to understand brand conversations comprehensively.

A widget library lets you customize your dashboard
Data is interactive and exportable to give the context behind the numbers. You can even analyze performance across platforms to evaluate where your strategy needs work, and where you’re nailing it
Never miss a thing. Meltwater tracks over 300,000 online news sources, has partnerships for print and broadcast monitoring, and listens to social conversations
Get insights from Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs

Key features:

✅ Interactive and exportable data

✅ Social listening

✅ Retrieve historical data

What people say :

Meltwater is an incredible, specialized social listening tool. You can research and monitor social conversations with unlimited queries, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Here’s what customers say:

"Meltwater’s coverage is unmatched, but it's not without its issues. The customer service could be better, and we occasionally have problems with tagging."

“Meltwater has undergone a huge change from how I first used them in 2017. Back then, their databases were stale and out-of-date and their account representatives seemed only interested in getting you to renew your contract. Those days are gone! Now their database is dynamic and well researched. The monitoring tools are effective and easy to use. Their account representatives are available to help you troubleshoot and optimize your use of their tools. And, they now have well-built training videos, frequent webinars, and a wonderful community. Meltwater has changed the game and is offering a superior product with a lot of different touchpoints that allow you to be the best Comms professional your organization has ever seen!”

Publer

For type-A social media managers, Publer is a god send. Celebrated for its organizational capabilities and ease of use, Publer is ideal for small to medium businesses. With comprehensive solutions for scheduling, analytics, and collaboration, it takes the stress out of social media.

Here are some of the highlights:

With a free plan available and a premium plan that starts at $10/month, Publer is among the more budget-friendly options available
A highly visual calendar lets you organize and visualize your entire social media schedule
Enjoy the ease of auto-scheduling, so you can always post at the optimal time.
Collaboration is easy with Publer. Facilitate teamwork with collaborative features, and enjoy a stress-free work environment
Platforms supported by Publer include: Facebook, X (Twitter), LinkedIn, Pinterest, Google, and more.

Key Features:

✅ Advanced scheduling features

✅ Collaboration workflows

✅ Multi-brand management

✅ Auto-reply to comments

What people say :

Users love Publer’s highly visual platform. The calendar makes it easy to arrange and schedule posts, while the multi-brand functionality is intuitive and perfect for freelancers and small agencies. Here’s what customers have to say:

“Publer has streamlined our social media process. It's fantastic for scheduling, and has saved us so much time. What I’ll say, is that the analytics could be more detailed. But for the price, it’s one of the best tools we’ve tried.”

“Great for organizing posts and team collaboration, though I’d appreciate more integrations with other business tools.”