100 Best Social Media Management Tools (Paid & Free)

Synup Social is the data-driven tool you need to grow and plan content with ease. From the post-by-post analysis to the AI-powered post creator, the platform empowers you to create your best posts.

• At $99/month and custom pricing for agencies, Synup Social is a middle-of-the-road tool that’s perfect for brands ready to use the extensive list of premium features and skyrocket their growth!
• The platform’s seamless, multi-platform post scheduling helps you stay on track with your social media strategy
• Robust analytics show you what’s working - no number crunching required!
• The AI-powered post generator makes it easy to carry out your social media plan. Whether you’re getting inspired or beating writer’s block, it never hurts to have a trick up your sleeve!
• Collaboration with your team or with clients is easier than ever. Say goodbye to spreadsheets!
• Multi-brand and multi-location support means Synup Social is perfect for agencies and enterprises alike.

Though it’s the new kid on the block, Synup Social is quickly making an impact in the social media management world. A first-of-its-kind, best-in-class, AI-powered tool, Synup instantly wins users over. From its user-friendly interface to its time-saving workflows, it’s like having a personal assistant for your social media team!

Key features:

• ✅ Multi-brand and multi-location support
• ✅ AI-powered post generator
• ✅ Trend, hashtag, and industry research
• ✅ Post-by-post analytics
• ✅ White labeling
• ✅ Ads support
• ✅ Smart integrations (Canva, GIPHY, Unsplash)

An industry leader for the last 15 years, Hootsuite is one of the most popular social media management platforms. It’s no surprise they rank #2 on our list! With an intuitive platform, smart content curation capabilities, and a comprehensive analytics dashboard, Hootsuite has stayed at the top by consistently innovating and catering to its consumer base.

Here’s why it might be right for you:

• With prices starting at $99/month, Hootsuite is great for larger brands ready to take charge of their social media presence at scale
• Post suggestions and an AI-powered caption generator help you fill up your content calendar with ease
• Content planning ensures that your post strategy gets executed - so you can meet your goals and stay on track
• Track effectiveness with advanced analytics and reporting. No number crunching required!
• Stay on top of trends with social listening
  

Key features:

• ✅ Customized analytics reports
• ✅ White-label reports
• ✅ AI-powered post generator
• ✅ Social listening

What it’s lacking:

• 🚫 Multi-brand management
• 🚫 Post-by-post analytics

Sprout Social helps brands drive impact from their social media accounts. With integrations across all the top social platforms, it’s easy to comprehensively manage and schedule posts to Facebook, Instagram, Youtube, and more! With a robust support system and almost-instant ROI, it’s no wonder that thousands of businesses choose Sprout to help manage their socials.

Sprout Social helps you drive impact from social media. Here are some of its top features:

• With pricing starting at $249/month, Sprout is a higher end social media management tool. Because of the high price tag, it’s best for enterprises or businesses with larger social media teams!
• Intuitive publishing and scheduling tools help you fill up your content calendar quickly. You can rearrange your posts, publish across platforms, and more.
• Easily measure performance with advanced analytics capabilities - so you can see your ROI in real time.
  
• Enhanced features like listening and follower engagement help you stay on top of your socials, all from one platform.
  
• An AI caption writer helps you put your best foot forward
  
• Automate posts on Twitter, Instagram, Facebook, TikTok, Reddit, Youtube, Tumblr, and more!
  

Key features:

• ✅ Customizable reports
• ✅ AI caption writer
• ✅ Social listening
• ✅ White-label reports
• ✅ Collaborative workflow
  

What it’s lacking:

• 🚫 Comprehensive ads support
• 🚫 Post recommendations
• 🚫 Recommended time to post
• 🚫 Multi-brand management

Buffer is a great tool for individuals or teams that are just starting out. With a single-user free plan or basic plans starting at $6, it’s perfect for teams who are just getting started with their online presence. While it doesn’t offer a ton of opportunity for focused campaigning or in-depth analytics, Buffer is still a great social media management tool that will save you time on scheduling, publishing, and more!

Buffer helps you get started on your social media journey. Here’s what makes it worth your time:

• Create engaging posts and stick to your social media calendar with intuitive scheduling and post-creation capabilities
• Save time by batch-scheduling directly on the platform! Set and forget your posts so you don’t have to manually monitor them.
• Collaboration abilities make it easy to coordinate with your team - no spreadsheets required
  
• Buffer enables you to post to Instagram, Facebook, Twitter, TikTok, LinkedIn, Youtube, and Mastodon.
  
• At the low price of $6/month, Buffer is perfect for teams dipping their toe into social media management!
  

Key features:

• ✅ Budget-friendly
• ✅ White-label reports
• ✅ Hashtag and mention monitoring
• ✅ Collaborative workflows
  

What it’s lacking:

• 🚫 Ads support
• 🚫 Recommended time to post
• 🚫 Social listening
• 🚫 Messaging features

Although Reputation is best known for its local product, it’s taking an all-in-one approach to online presence management. So, does Reputation’s social product live up to its reputation? You’ll have to see for yourself.

With customizable pricing and a slew of useful features for small businesses and agencies alike, Reputation’s social suite is a great addition for new customers and loyal fans alike.

Here’s what makes Reputation stand out:

• With customizable pricing, you can design a social package that fits your exact needs. No need to pay for features you won’t use!
• It’s no surprise that Reputation helps you manage your social reputation, too. Enjoy comprehensive sentiment analysis - so you know what your customers are saying about you across the web
• Audience targeting makes it easier to find your new biggest fans
  
• Reporting and white labeling makes Reputation a great choice for agencies
  
• Get your synergy on with collaborative workflows!
  

Key features:

• ✅ Multi-brand management
• ✅ White-labeling
• ✅ Social listening
• ✅ Customizable reports
  

What it’s lacking:

• 🚫 Ads support
• 🚫 AI integration
• 🚫 Post ideas

SocialPilot is beloved for its publishing, collaboration, and visualization capabilities. Though it lacks the comprehensive analytics of more data-driven platforms, it’s still an incredible tool! And with innovative features like an evergreen content library and a built-in AI assistant, SocialPilot streamlines your workflow like never before.

Interested in SocialPilot? Here’s what you should know:

• Priced at $100/month, SocialPilot is great for established teams looking to invest in a more comprehensive tool
• With AI assistance, you can create your best posts yet. From inspiring post ideas to trend tracking, you won’t run out of ideas any time soon!
• Easily reshare and reschedule posts with the intuitive platform. It even stores your evergreen content - so you can come back to it again and again.
• The platform shows you your content calendar at-a-glance, helping you visualize your strategy and make changes as needed
  
• Post automation is compatible with: Facebook, Instagram, Google, LinkedIn, TikTok, Pinterest, Youtube, and more
  

Key features:

• ✅ AI assistant
• ✅ Multi-brand and multi-location management
• ✅ Collaborative workflows
• ✅ Content library
  
• ✅ White-labeling
  

What it’s lacking:

• 🚫 Content ideation
• 🚫 Ads support
• 🚫 Comprehensive analytics

Loomly’s easy-to-use social media management platform is perfect for teams looking to build their brand and reach new audiences online. With smart integrations and collaborative workflows, you’ll save time at every step.

Here’s the 411 on Loomly:

• With prices starting at $26/month (for a year commitment), Loomly is a cost-effective solution for teams of all sizes. More comprehensive solutions start at ~$79/month, but the cost depends on your organization’s needs.
• Post creation is smooth. From an intuitive approval workflow to post mockups and automated publishing, Loomly makes posting painless@
• Optimization tips help you craft posts like an expert, instantly
• Smash your goals with advanced analytics to measure and build your success
  
• Interact with your audience directly from Loomly’s platform, so you can keep your followers engaged
  
• Integrated with Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Youtube, Google, and more
  

Key features:

• ✅ Post ideas
• ✅ Content library
• ✅ Budget-friendly
• ✅ Audience interactions
  
• ✅ Ads support
  
• ✅ Post ideas
  

What it’s lacking:

• 🚫 Multi-brand management
• 🚫 AI integrations

Planable’s interface is fun, intuitive, and collaborative. From drag-and-drop posts to highly visual discussions with colleagues, Planable makes it easy to put your heads together and create great content. With the right tool, you can save time, create better content, and get things approved - fast!

Here’s why Planable is beloved by teams everywhere:

• With basic plans starting at $22/month, it’s an easy choice whether you’re a small team or you’re an agency ready to scale!
• Plan all your content - from photo dumps to blogs - in one place. Because project management tools are not meant for content
• Planning and collaboration capabilities make it easy to coordinate with your team (without scheduling meetings each week to review content).
• Planable’s highly visual platform is intuitive, fun, and engaging, making it a joy to use with your team
  
• It’s easy to schedule and reschedule posts on the platform, reviving your best content or just moving things around until your content calendar is picture perfect
  
• Integrated with Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Youtube, Google, and more
  

Key features:

• ✅ Collaborative workflows
• ✅ Multi-brand management
• ✅ White-labeling
• ✅ Great visuals
  

What it’s lacking:

• 🚫 Smart AI integration
• 🚫 Advanced analytics
  
• 🚫 Ads support

SocialBee keeps your socials buzzing! The platform takes the phrase “set it and forget it” literally, making it easier than ever to generate, create, write, collaborate, and analyze your posts. With an AI generator and content recycler, you can say bye to writer’s block, too.

Here’s why it’s a great choice for your hive:

• At $49/month, SocialBee is a smart choice for teams looking for a middle-of-the-road tool to help them grow
• SocialBee’s AI content generator helps you create your best posts yet. Get inspired and beat writer’s block while filling up your calendar!
• With a convenient Canva integration, it’s easy to create highly visual posts that will engage your audience.
• Grow and monitor your account with ease. With advanced analytics and engagement-boosting features, you can stay on track to smash your goals.
  
• Save time on content creation by automatically recycling your best posts.
  
• Use it to automate posts for Facebook, Twitter, Reddit, LinkedIn, Instagram, Pinterest, Google, TikTok, and Youtube.
  

Key features:

• ✅ Content recycler
• ✅ AI-generated content
• ✅ Smart integrations (Canva, GIPHY, Unsplash)
• ✅ Budget-friendly
  

What it’s lacking:

• 🚫 Ads support
  
• 🚫 Post-by-post engagement analysis
• 🚫 Multi-brand management

Sendible helps you manage your social media at scale. From growing your audience to attracting new customers, it’s a great tool no matter your goals. Plus, its collaboration tools let the whole team join in on the fun. Experience Sendible and see how you can create and schedule posts faster than ever, scaling your business and saving time in the process.

Here’s why you should consider it:

• The basic creator plan starts at $29/month, making Sendible a pretty budget-friendly option! For startup agencies and brands, they offer a $89/month plan, while white-labeling starts at $240/month
• Sendible’s post ideas inspire your best content yet.
• Collaboration with teammates and clients is simple. From white-labeled features to collaborative post creation, you’ll be on track in no time.
• Sendible is built for agencies, making multi-brand support a breeze!
  
• Integrated with Facebook, Twitter, LinkedIn, Google, Instagram, and TikTok
  

Key features:

• ✅ Multi-brand management
• ✅ White-labeling
• ✅ Collaborative workflows
• ✅ Budget-friendly
  

What it’s lacking:

• 🚫 Ads support
  
• 🚫 Advanced analytics
• 🚫 AI integration

Falcon.io gives you a bird’s eye view of your social media presence. From collaborative abilities to advanced social listening and customer research capabilities, Falcon lets you conquer social from the skies! You can build winning content, engage with consumers, and smash your goals. And that’s all on top of the advanced scheduling and publishing tools.

Ready to take to the skies? Here’s a breakdown of Falcon’s top features:

• Falcon runs you $108/month
• Monitor your brand mentions with great social listening capabilities. Keep a finger on the pulse of your public opinion without adding to your workload
• Anticipate consumer demand with deep research, letting you see what customers are talking about
• Create winning content with streamlined publishing tools. Get ready to manage and execute your data-driven strategy with ease!
  
• Engage with consumers directly from the platform!
  
• Enjoy posting across Facebook, Youtube, Instagram, Tiktok, Twitter, LinkedIn, Reddit, Tumblr, and more
  

Key features:

• ✅ Social listening
• ✅ Trend discovery
• ✅ Customer engagement + social inbox
• ✅ Advanced analytics + reporting
  

What it’s lacking:

• 🚫 AI integration
  
• 🚫 Multi-brand management

Agorapulse is a data nerd’s best friend. Every social media manager knows that data-driven posts get results. So, it’s no surprise that a data-driven platform is the right choice to execute your strategy! This is the social media management platform you need to plan, visualize, and conquer all your loftiest goals. From publishing to monitoring and more, you’ll get a permanent pulse on your brand’s social media presence.

Here’s why it’ll turn you into a total analytics enthusiast:

• Agorapulse will run you $99/month
• Collaborate with your teammates and build posts that reflect your unique brand image.
  
• Reporting is what Agorapulse does best. Advanced analytics that help you see how your strategy is performing, so you can revise and constantly improve your performance.
• The platform makes it easy to see your ROI. From boosted engagement to conversions, you’ll be crushing your goals in no time.
  
• Social media monitoring lets you discover trends and insights about your brand - and your competitors
  
• The automation tool works with Instagram, Facebook, TikTok, Twitter, LinkedIn, and more!
  

Key features:

• ✅ In-depth analytics + reporting
• ✅ Collaborative workflow
• ✅ Custom reports
• ✅ Social media monitoring
  
• ✅ Social inbox
  

What it’s lacking:

• 🚫 Multi-brand management
• 🚫 AI integration

Crush your goals faster with Later. From automating daily tasks to turning followers into customers, Later will revolutionize your socials - all while you sip your morning coffee.

Later.com helps you reach your social goals faster. Here why it’s a solid choice:

• Later costs $80/month, making it a middle-of-the-road option
• Later.com helps you set it and forget it. Schedule posts all at once and stay worry-free while it does the work for you.
  
• The platform lets you know what content works with advanced analytics. Keep track of what’s working (and what’s not) so you can adjust your strategy accordingly.
• Later’s caption writer is a serious time-saver, so you can create your best content faster than ever
  
• Later is compatible with Instagram, Facebook, Twitter, Pinterest, and more!
  

Key features:

• ✅ Advanced analytics
• ✅ Multi-brand management
• ✅ AI caption writer
  

What it’s lacking:

• 🚫 Advanced reporting
• 🚫 Ads support

HeyOrca is the social media post scheduler your social team and clients will actually love. With collaborative workflows that empower your team to work together (or with clients) in real-time and an intuitive post scheduler and content calendar, it’s never been easier to get content out the door.

• HeyOrca has flexible pricing, with basic plans starting at $59/month but going up to $149/month
• Build client-specific calendars to accommodate their unique needs
  
• Perfect for agencies, HeyOrca has shareable links for agency clients, enabling them to see content calendars, reports, and more - without needing to login!
• Reporting is a breeze. Optimize your posts with best posting times to reach your unique audience!
  
• HeyOrca supports platform posts to Facebook, Twitter, LinkedIn, Google, Pinterest, Instagram, TikTok, and more
  

Key features:

• ✅ Social inbox
• ✅ AI integration
• ✅ White-labeled reporting
• ✅ Advanced reporting

What it’s lacking:

• 🚫 Ads support
  
• 🚫 Multi-brand management

Known for helping businesses increase their ROI from social media endeavors, eClincher is best known as a social media management tool for agencies and enterprises. With a great selection of tools and features to manage social campaigns, eClincher helps agencies and brands alike “clinch” the deal!

Here’s what people love most about eClincher:

• With plans starting at $65/month for brands and $425/month for agencies, eClincher is a reasonably priced option for its offerings
• eClincher has smart queues for republishing content pieces, taking the decision fatigue out of scheduling posts
  
• With a centralized social inbox, it’s easy to juggle DMs, comments, and more, making customer communication a breeze
• Pictures are worth 1000 words! So it’s a good thing that the platform features an image library for all your visual needs
  
• With competitor tracking and advanced analytics, you’ll be on top in no time!
  
• eClincher supports posts to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, and Youtube.
  

Key features:

• ✅ White-labeling
• ✅ Smart queues for republishing content
• ✅ Monitoring & listening capabilities
• ✅ Social inbox
• ✅ Collaborative workflows
  

What it’s lacking:

• 🚫 Consistent, quality customer support
  
• 🚫 Effective management for large quantities of brands (50+)

With an emphasis on performance, CoSchedule has mastered content and scheduling. While it doesn’t have all the bells and whistles of some other tools, it certainly gets the job done for teams seeking a fantastic scheduling and automation platform. With an intuitive calendar and smart queue, CoSchedule empowers you to execute campaigns with ease.

Here are its most notable features:

• With a free calendar tool and basic plans starting at $29/month, CoSchedule is a perfect option for teams on a budget
• The collaborative workflows make it easy to work with your team, whether you have two people or twenty! The platform is definitely best for small teams, though
  
• CoSchedule emphasizes content and scheduling, perfecting a content calendar that’s unrivaled!
• Its ReQueue feature automatically fills the queue with your best-performing posts
  
• Post to Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and more. The platform even integrates with WordPress and Hubspot!
  

Key features:

• ✅ White-labeling
• ✅ Social inbox
• ✅ Competitor tracking
• ✅ Smart ReQueue feature
• ✅ Campaign templates
  

What it’s lacking:

• 🚫 Basic plan is expensive for a basic calendar planner
  
• 🚫 Laggy platform
  
• 🚫 Ads support

ContentStudio is a content-first tool, helping you at every step along the way. From smart suggestions to innovative planning and publishing features, you can easily optimize posts and maximize engagement. And with great features like an SEO optimization toolbox and post recycler, it’ll save you time at every turn.

Here’s everything you need to know:

• At $99/month for a small business plan, you can manage up to 25 social media accounts with 5 team members
• Content and hashtag suggestions help you beat writer’s block for good
  
• A post recycler makes your content evergreen. Never forget about a good idea (or post) that you had a few months ago - your audience might still love it today!
• With custom reporting and analytics, you can see your ROI for yourself
  
• ContentStudio lets you post to Instagram, Facebook, Twitter, LinkedIn, and more. Plus, it integrates with Medium and Wordpress for a convenient RSS feed integration!
  

Key features:

• ✅ Collaborative workflows
• ✅ Post recycler
• ✅ Built-in SEO toolbox
• ✅ Social inbox
  

What it’s lacking:

• 🚫 Multi-brand management
  
• 🚫 Social listening
  
• 🚫 Dedicated support
  
• 🚫 Buggy confirmation messages

MavSocial is the trend- and visual-focused platform your profiles need! From social listening tools to a built-in asset library and image recognition software, MavSocial will have you kissing your research days goodbye. You can schedule, advertise, monitor, and report all from one dashboard, making it a perfect choice for any team that needs to be on the pulse of their industry.

Here’s the 411:

• At $78/month, MavSocial is reasonably priced for a comprehensive scheduling and listening tool. The basic plan lets you connect 30 profiles and add 3 team members to the party.
• Want to know what’s happening in your industry? MavSocial has your back. Its innovative social listening capabilities make monitoring a breeze
  
• Revolutionary image recognition software scans visuals as part of the social monitoring software, too
• With collaborative workflows, an asset library, and extensive digital asset management capabilities, it’s easier than ever to actually create a post
  
• Real-time analytics tell you what’s happening right now
  
• Post to Facebook, Instagram, Twitter, Youtube, LinkedIn, Google, and Tumblr.
  

Key features:

• ✅ Image recognition (for social listening)
• ✅ Real-time analytics
• ✅ Collaborative workflows
• ✅ Ads support
  
• ✅ Social inbox
  

What it’s lacking:

• 🚫 Lackluster interface
  
• 🚫 Difficult to organize
  
• 🚫 Learning curve

A visual-focused platform, Tailwind is perfect for the Pinterest-obsessed. With an innovative post-creation studio and the ability to input your brand guidelines for easy creation, it empowers you to create a cohesive visual presence. It’ll help you skyrocket your engagement on Instagram and Pinterest, attracting customers with breathtaking visuals!

• At $39.99/month, Tailwind is best for brands who really want to focus on visual platforms. While the extra features might be worth it to some, it’s best to concentrate your efforts (and budget) on one social tool.
• With best times to post and suggested hashtags, you’ll be smashing your engagement goals in no time
  
• Tailwind’s design studio is perhaps its best feature. Although you can get similar results with Canva, it’s helpful to have your visual studio directly integrated with your social media management platform
• Trend monitoring helps you stay on top of what visuals are ho
  
• Tailwind supports posting to Instagram, Pinterest, and Facebook.
  

Key features:

• ✅ Analytics and reporting
• ✅ Hashtag finder
• ✅ Social monitoring
• ✅ Tailwind community
  

What it’s lacking:

• 🚫 Clunky interface
  
• 🚫 Bad customer service
  
• 🚫 Coverage for all platforms

If you already use Zoho, you might want to check out Zoho Social. There’s nothing quite like having one less password to juggle, and an all-in-one platform helps prevent departments from being siloed, too. But Zoho Social is a great tool in its own right. With everything from competitor tracking to custom reporting, it’ll be right at home in your tech stack.

Here’s what you should know:

• With a basic plan starting at $15/month, Zoho Social is relatively affordable. More premium plans (with more features) cost upwards of $65/month, with agency plans starting at $320/month
• Competitor tracking and social listening gives you the 411 on what people are saying about your brand (or competitors) in real-time
  
• A smart queue takes the decision-making out of choosing a time to post. Just add a post to your queue, and Zoho Social takes care of the rest!
• Create custom reports, analyze your social media performance, and monitor what matters. You can even automate reports, so you never have to update your boss again
  
• Zoho lets you post to Facebook, Twitter, LinkedIn, Instagram, and Google My Business
  

Key features:

• ✅ Smart queue
• ✅ CRM integration
• ✅ Automated reports
• ✅ Collaborative workflows
  
• ✅ Integrated messaging
  
• ✅ White-labeling
  

What it’s lacking:

• 🚫 Clunky interface
  
• 🚫 Ads support
  
• 🚫 Multi-brand management

MeetEdgar was built for social media marketing automation! With an ingenious AI to help you build a content library, recycle posts, and automate scheduling, you can work faster than ever. For teams that are strapped for time and resources, MeetEdgar is the perfect solution.

Here’s why it’s the right software for your team:

• At $49.99/month, you can add 25 social media accounts and get 1000 weekly automation posts
• MeetEdgar is perfect for automating your posting schedule. Put your brand on autopilot and free up your time. The platform pulls posts from your content library, putting them on repeat so your socials stay active. When it runs out of content, it reshares your evergreen content!
  
• See how you’re performing with in-depth analytics and reporting
• Integrated with: TikTok, Twitter, Instagram, Google, Facebook, LinkedIn, and Pinterest
  

Key features:

• ✅ Content recycler
• ✅ Analytics + reporting
• ✅ Automated post scheduler
• ✅ Post ideas
  

What it’s lacking:

• 🚫 Flexible posting schedules
  
• 🚫 Ads support
  
• 🚫 Multi-brand management

If you want to increase brand awareness, discover and recreate your top posts, and recycle content with ease, Post Planner could be the software for you! Targeted to small and mid-sized businesses, the platform has great engagement and social listening capabilities. Although it has hit-or-miss reviews, it’s still a solid starter tool for brands dipping their toes into social media management.

Here’s what you need to know:

• Priced at $34/month, Post Planner lets you add up to 25 profiles with 5 team members, making it perfect for small to mid-sized businesses
• Get real-time brand mentions, so you can act fast!
  
• Your RSS feed integrates with the platform, so you can easily turn blogs into a new social post!
• Recycle content with ease, using your best posts again and again
  
• Integrated with: TikTok, Twitter, Instagram, Google, Facebook, LinkedIn, and Pinterest
  

Key features:

• ✅ Social media monitoring
• ✅ Content recycler
• ✅ RSS integration
• ✅ Library of quotes
  

What it’s lacking:

• 🚫 Tough user interface
  
• 🚫 Bad customer service
  
• 🚫 Ads support
  
• 🚫 Multi-brand management
  
• 🚫 AI integration

That’s right, SEMRush has a social tool! Beloved by marketers everywhere, it’s no surprise that SEMRush had to bring their expertise to the social realm. Built on the pillars of posting, tracking, analysis, and inbox tools, it turns the platform into a true all-in-one marketing software.

Here’s the 411 on their social suite:

• At $20/month, it’s a small price to pay for the wealth of tools. While more advanced plans will run you a pretty penny, it’s a great way to dip your toe in without a huge budgetary commitment
• The social media tracking tool lets you see your competitors’ social media activity and learn what they’re doing to generate results
  
• Advanced analytics empowers you to track engagement, follower growth, reactions, and more
• A social inbox lets you track and manage comments, DMs, and more, so you never miss a message from your customers
  
• Draft, schedule, and publish posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile
  

Key features:

• ✅ Social inbox
• ✅ Analytics + reporting
• ✅ Social media monitoring
• ✅ All-in-one tool
  

What it’s lacking:

• 🚫 Ads support
  
• 🚫 Multi-brand management

Ready to make an impact? Try SocialHub.

• At $99/month for one user, SocialHub is on the pricier side. Luckily, you can try before you buy!
• Real-time data keeps you on track. From social media tracking to analytics and more, you’ll be smashing your goals in no time.
  
• Don’t stop at monitoring your brand’s performance. Monitor your team’s performance to ensure they’re responding to customers in a timely manner
• See how you’re making an impact on your customers with a revolutionary analytics dashboard
  
• It’s easy to collaborate with your team on posts, analysis, and more
  
• SocialHub supports Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more.
  

Key features:

• ✅ Social inbox
• ✅ Social monitoring
• ✅ Collaborative workflows
• ✅ Analytics dashboard
  

What it’s lacking:

• 🚫 Ads support
  
• 🚫 Multi-brand management
  
• 🚫 AI integration

Building a better social workflow? Look no further. With SocialFlow, you can easily put out content that will get your customers’ attention. Plus, you can collaborate with your team and even regulate their workflow! Targeted towards media companies, SocialFlow makes it easy to monetize and distribute content.

• SocialFlow’s customized pricing means you can pick and choose a plan that works for you
• Focused on optimization, its advanced algorithm puts out the content that will catch the most attention
  
• Easily track engagement from your following across multiple social media profiles over time
• Integration with RSS feeds makes it easy to share articles, blogs, listicles, and more
  
• Use SocialFlow to post on Twitter, Facebook, Instagram, LinkedIn, and Pinterest
  

Key features:

• ✅ Ads support
• ✅ Custom reporting
• ✅ Content recycler
• ✅ RSS integration
  

What it’s lacking:

• 🚫 Multi-brand management
  
• 🚫 AI integration
  
• 🚫 Smooth user interface

Sprinklr is beloved by teams large and small. With customized pricing, you can design a plan that’s exactly what you need - and nothing more. It’s especially great for large enterprise teams, boasting great collaboration tools as well as advanced monitoring capabilities that in-house teams love. And with great approval workflows, you won’t have any wires crossed.

• Customized pricing means you can pick out exactly what your team needs - whether you’re a solo social media manager, a large in-house team, or an agency.
• Real-time alerts let you know whenever someone mentions your brand. The advanced social listening tools let you track hashtags, monitor influencers, conduct competitor analysis, look for industry-wide trend predictions to take better actions, and more.
• Collaborative workflows make it easy to work as a team
• A customizable monitoring dashboard lets you track exactly what you need
• Sprinklr connects with Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and more

Key features:

✅ Social listening

✅ Collaborative workflows

✅ Campaign optimization help

✅ Advanced analytics

✅ Social inbox

What it’s lacking:

• 🚫 Ease of use
• 🚫 AI-powered tools
• 🚫 Multi-brand support

With customizable pricing and an innovative campaign designer, Brandwatch is a solid all-in-one tool. From audience intelligence and influencer marketing to social media management tools, Brandwatch does it all. Perfect for enterprises, Brandwatch is the tool your in-house team has been waiting for. Let’s take a look at what it does

• Customizable pricing means you can choose exactly which features your team needs
• Brandwatch is a true all-in-one tool, so it integrates with your CRM for seamless customer management
• Easily schedule paid and organic posts 
• Be proactive with your social listening. With advanced analytics and audience intelligence capabilities, you’ll keep your ear to the ground with ease
• Brandwatch even handles influencer marketing, so you can connect with the right people to promote your business
• An innovative campaign builder with built-in templates empowers you to schedule posts and measure performance with detailed metrics
• Post to all major platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and more

Key features:

✅ CRM integration

✅ Ads support

✅ Advanced analytics

✅ Campaign designer

✅ Social listening and audience intelligence

✅ Influencer marketing

✅ Collaborative workflows

What it’s lacking:

• 🚫 Bad for small businesses
• 🚫 AI tools
• 🚫 Expensive

Known as a leading all-in-one marketing solution, HubSpot has ventured into social media management. But it’s not just your CRM, anymore! Luckily for Hubspot lovers, its social suite has a lot to offer for savvy social media marketers. And the social tools are just as comprehensive, empowering your team to publish, monitor, and report your success - all in one place. Here’s the breakdown:

• With tools starting at $20/month, Hubspot is pretty budget-friendly. Of course, not all of its plans give you the same features. More advanced plans price out at $890/month for a professional plan and a $3600/month enterprise plan.
• Comprehensive analytics let you know how your posts are performing
• Simplify your workflow by batch-creating posts and planning campaigns weeks (or months) in advance.
• Keep tabs on what people are saying with keyword tracking
• From post creation and scheduling to automation and campaign management, HubSpot helps you every step of the way
• Compatible with Facebook, Instagram, Twitter, and LinkedIn

Key features:

✅ Collaborative workflows

✅ Advanced analytics

✅ Campaign management

✅ CRM integration

✅ Keyword tracking

✅ Ads support

What it’s lacking:

• 🚫 Multi-brand management
• 🚫 Tagging capabilities
• 🚫 Competitor tracking
• 🚫 White labeling

Better known for its marketing and sales automation tools, Salesforce is dipping its toe into social media management. With great listening capabilities, reporting, competitor analysis, and campaign optimization, Salesforce has built a stellar social tool. Here are the highlights:

• With customizable pricing, Salesforce is best for enterprises. While you can pick and choose which features you want to use, build-your-own-platform scenarios tend to add up quickly.

• Listen and manage social posts with ease. Between competitor analysis and tracking and keyword and trend monitoring, you won’t miss a thing
• Automated reporting makes it easy to measure your performance
• The platform helps you generate ideas, too!
• Post to Facebook, Instagram, Twitter, LinkedIn, and more

Key features:

✅ Social listening

✅ Campaign optimization

✅ Reporting

✅ Idea generator

What it’s lacking:

• 🚫 Problems with listening tools
• 🚫 Lacks advanced reporting features
• 🚫 Multi-brand management

eClincher is a budget-friendly option for brands and agencies alike. With advanced analytics and social listening capabilities, it’s the perfect tool for anyone focused on their online reputation and perception. 

• Priced at $65/month for brands and starting at $425/month for agencies, eClincher is a reasonably priced option for teams large and small
• Perfect for teams, eClincher has collaborative workflows and task assignment capabilities. You’ll never have your wires crossed again!
• A smart queue helps you schedule new posts at the perfect time to meet your weekly post targets. You can even tag posts with different topics to see how often you’re posting about different content topics.
• Social listening and monitoring let you keep your ear to the ground and track your reputation
• Visualize sales and interactions by platform - so you can see exactly what’s happening and where
• Supports various platforms, including Facebook, Instagram, Twitter, LinkedIn, Google, YouTube, Pinterest, TikTok, and more

Key features:

✅ Collaborative workflows

✅ Ads support

✅ Social listening

✅ Social inbox

✅ Collaborative workflows

What it’s lacking:

• 🚫 Solid user interface
• 🚫 AI-powered tools

Built as an AI-powered listening tool, Lucidya will give you a clear picture of your presence. It even monitors online news, TV, and radio in addition to social media - so you can see what people are saying across mediums. While it doesn’t offer comprehensive management tools, it’s still a favorite for teams looking for a specialized listening tool. Here are the deets:

• Lucidya focuses on social listening, scouring social media, online news, TV, and radio in real-time
• Sign up for spike alerts to know when a topic is gaining rapid traction
• A robust reporting feature makes it easy to share data
• The multilingual dashboard means you can still monitor your non-English speaking audiences
• Lucidya monitors TV, online news, radio, and socials, including Facebook, Instagram, and Twitter.

Key features:

✅ Social listening

✅ Spike alerts 

✅ Reporting 

What it’s lacking:

• 🚫 LinkedIn monitoring
• 🚫 Posting

As a free tool, Social Champ is great for small teams or solo SMMs with a limited budget. With it, you can effectively manage day-to-day posting, optimize content, and test out new strategies. With white labeling available, it’s great for freelancers, too.

• Social Champ is free, but is $29/month for multiple users
• White labeling makes Social Champ great for freelancers or small agencies
• The bulk upload feature streamlines content management
• Client approval is simplified with an intuitive approval workflow
• Post to Facebook, Twitter, LinkedIn, and Instagram

Key features:

✅ White labeling

✅ Approval workflow

✅ Content optimization

What it’s lacking:

• 🚫 Robust reporting
• 🚫 Intuitive user interface
• 🚫 Free plan has limited functionality

Meltwater is the all-in-one solution for PR and social media management. You can analyze media and social media coverage with ease, with both qualitative and quantitative metrics to understand brand conversations comprehensively. 

• A widget library lets you customize your dashboard
• Data is interactive and exportable to give the context behind the numbers. You can even analyze performance across platforms to evaluate where your strategy needs work, and where you’re nailing it
• Never miss a thing. Meltwater tracks over 300,000 online news sources, has partnerships for print and broadcast monitoring, and listens to social conversations 
• Get insights from Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs

Key features:

✅ Interactive and exportable data

✅ Social listening

✅ Retrieve historical data

What it’s lacking:

• 🚫 Robust customer support
• 🚫 Multi-brand management
• 🚫 Ads support

Best known for its multi-location marketing tools, SOCi is branching into social media management. Reputation management includes your social presence too, after all. With SOCi, businesses can maintain brand consistency across locations and platforms. The tool is especially great for agencies, with effective tools to manage multiple accounts with ease. Here’s what makes SOCi great:

• Custom pricing is perfect for agencies and enterprises to pick and choose which features they want. Small businesses may not be the best fit for the platform, since pay-per-feature pricing can get pricey.
• Get notified when someone comments, so you never miss a customer interaction
• Multi-brand and multi-location management is simple. Whether you’re an enterprise or an agency, you can easily switch between and manage multiple accounts 
• Coordinate social ads to expand your reach and slam dunk your goals
• Post to Facebook, Instagram, Twitter, LinkedIn, and more!

Key features:

✅ Multi-brand and multi-location management

✅ Ads management

✅ Streamlined workflows

What it’s lacking:

• 🚫 Reported platform integration issues
• 🚫 AI integration

Birdeye is known for its local marketing solutions. With their social expansion, they’re hoping to brand themselves as an all-in-one online presence tool. While the tool is still getting there, it’s still a great addition to anyone’s tech stack - especially if you’re already using their local products! Here are the deets:

• With custom pricing, Birdeye is targeting agencies and enterprises. Because of the pick-and-choose nature of this pricing model, it’s not the best for small businesses or freelancers with a limited budget.
• Powered by AI, Birdeye Social helps you create posts to delight and engage your followers
• Crosspost to local platforms like your Google Business Profile page
• Post to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google

Key features:

✅ Multi-location management

✅ AI-assisted post creation

✅ Social inbox

What it’s lacking:

• 🚫 Lackluster reporting
• 🚫 Multi-brand management

RADAAR is a powerful social media management and collaboration platform designed for handling multiple brands. It helps your team at every step, from scheduling and publishing posts on their profiles to analyzing their efforts. Built for agencies, RADAAR is a low-cost solution for teams hoping to manage multiple brands effectively for a low cost. 

• Pricing starts at $9.99/month for 3 profiles.
• The unified social inbox makes customer engagement a team effort. Ensure that your team is consistently responsive, fostering better relationships with your client’s audience.
• Social media monitoring enables you to track comments and mentions for your clients
• The unified dashboard eliminates the juggling act of managing multiple brands. This is best suited for freelancers or smaller agencies that deal with a limited number of clients.
• Crisis management alerts tune you in to big problems before they get out of hand. Real-time alerts allow you to act swiftly, mitigating potential crises before they escalate.
• Publish across Facebook, Instagram, Twitter, LinkedIn, and more

Key features:

✅ Social inbox

✅ Social media monitoring

✅ Crisis management tools

What it’s lacking:

• 🚫 Buggy interface
• 🚫 Learning curve
• 🚫 Only suitable for small agencies

Promo Republic is your new favorite all-in-one marketing solution, streamlining your marketing tools, assets, and data into one central hub. While they’re best known for their review, listings, local seo, and store page management features, they’ve stepped up their game with the Promo Republic social suite! With enhanced scheduling features and innovative templates and designs, your socials will be popping off in no time.

Here’s what makes Promo Republic special:

• At $49/month for small businesses or $79/month for basic agency pricing, you get a lot of bang for your buck!
• Customizable templates and designs make content creation a breeze
• Detailed reports help you track KPIs, measure engagement, and evaluate success of test
• Schedule posts across different platforms with ease with a visual calendar that’s simple to navigate and plan with

• Publishes to major platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google

Key features:

✅ Template Library

✅ Multi-Platform Scheduling

✅ Performance Analytics

✅ Social Listening

What it’s lacking:

• 🚫 Advanced integration with external marketing tools
• 🚫 More in-depth training for analytics interpretation
• 🚫 A wider range of editing tools within the platform

Cloud Campaign is designed for efficiency and scalability, making it a favorite for growth-minded agencies. It excels in streamlining content creation, scheduling, and client reporting, with a strong emphasis on workflow automation and client management. The platform is beloved for its ability to handle bulk scheduling and the ease with which it can manage multiple client accounts simultaneously, making it  the perfect tool for busy social media managers.

Here’s what makes it stand out:

• With plans starting at $30/month and comprehensive agency plans starting at $339/month, Cloud Campaign offers scalable solutions for growing agencies.
• Easy bulk scheduling and a content library make it effortless to schedule large volumes of content and manage assets.
• Client management is a breeze! The platform includes special features for managing multiple clients, including tailored client portals.
• Automated reporting empowers you to generate detailed reports automatically, saving valuable time.
• Automate your workflow, streamlining your social media processes with customizable automation.
• Integrates with major platforms like Facebook, Instagram, Twitter, LinkedIn, and Google

Key Features:

✅  White labeling

✅  Content library

✅ Automated reporting

What it’s lacking:

• 🚫 More intuitive interface for beginners
• 🚫 Greater customization in reporting
• 🚫 Wider range of social media platforms

Ready to master Twitter (now X) management? Try TweetDeck. It's perfect for individuals and businesses looking to keep a close eye on their X activity, offering real-time tracking, engagement, and comprehensive management tools. Its column-based interface allows users to effortlessly monitor multiple feeds, hashtags, notifications, and messages, making it a favorite for those who want to stay on top of X’s fast-paced environment.

Here’s why you’ll love it:

• With a free plan, TweetDeck is a no-brainer
• Real-time tracking lets you monitor posts, notifications, messages, and more as it happens
• The intuitive, column-based interface helps you organize and track specific users, hashtags, or topics
• Though the platform is exclusively for X (previously Twitter), it does its job well!

Key Features:

✅ Real-time social media monitoring

✅ Customizable dashboard

✅ Post scheduling

What it’s lacking:

• 🚫 In-depth analytics tools
• 🚫 Multi-platform integration
• 🚫 More advanced filtering options

YouScan is the visual listening expert, taking social media monitoring to the next level with its advanced visual listening capabilities. It's perfect for brands and agencies keen on understanding the visual conversations around their products - from story posts to grid features. This tool is not just about listening; it's about seeing the bigger picture.

Here’s why you’ll love it:

• Pricing starts at $299/month
• AI-powered image recognition detects logos and objects in images across social media, so you never miss a brand mention
• Understand the tone of the conversation around your brand with advanced sentiment analysis
• Smart alerts provide instant notifications for critical brand mentions
• Supports posting to Facebook, Instagram, Twitter (now X), YouTube, and more

Key Features:

✅ Visual listening

✅ Sentiment analysis

✅ Real-time alerts

What it’s lacking:

• 🚫 More affordable plans for small businesses
• 🚫 Simplified user interface for beginners
• 🚫 Broader social media platform coverage

You talk the talk, but can you talk the…walker? Adored for its robust analytics and social listening capabilities, Talkwalker offers incredible insights into social conversations and online media. But it’s not just a listening tool; it’s an insights machine.

Here’s why you’ll love it:

• Talkwalker will run you $9000/year, but they offer custom pricing plans, too.
• Deep dive into social data with powerful analytics tools.
• Influencer tracking helps you identify and analyze key influencers in your industry - so you know exactly who to partner with.
• Image and video recognition means you can tune into brand-relevant multimedia content (without sifting through it yourself)
• Talkwalker monitors conversations in over 187 languages, making it ideal for brands with a global reach
• The platform monitors across Facebook, Twitter, Instagram, YouTube, and online news outlets

Key Features:

✅ Advanced sentiment analysis

✅ Influencer identification

✅ Multimedia content monitoring

What it’s lacking:

• 🚫 More intuitive interface for new users
• 🚫 Pricing transparency
• 🚫 Quicker setup process for new campaigns
• 🚫 Scheduling features

Mention is a go-to tool for businesses and individuals who need real-time monitoring capabilities. On the platform, you can keep tabs on your brand, competitors, and industry. With instant alerts and detailed insights into brand mentions across the web and social media, it’s easy to monitor and track your socials across platforms.

Here’s what makes it great:

• With a limited free plan and paid plans starting at $29/month, Mention is a budget-friendly option to foray into social media monitoring
• Get instant alerts for mentions across the web and social media.
• Analyze competitors by tracking their online presence.
• Identify influencers to work with by finding and engaging with the movers and shakers of your niche!
• Track mentions on Facebook, X (previously Twitter), Instagram, blogs, forums, and other news sites

Key Features:

✅ Social monitoring

✅ Competitor tracking

✅Influencer discovery

What it’s lacking:

• 🚫 Detailed analytics
• 🚫 Broader customization options.
• 🚫 Integration with a wider range of social platforms

Give your socials that extra “oomph”. Specializing in boosting productivity with advanced scheduling and post management features, Social Oomph enhances your workflow by making social media management easy. With the ability to handle bulk uploads and a diverse array of automations, you’ll be saving time in no time.

Here’s why you’ll love it:

• With a solid free plan and professional plans that start at $15/month, SocialOomph doesn’t break the bank
• Easily manage and schedule large volumes of posts with bulk uploading capabilities
• Automated post deletion lets you set posts to automatically delete after a certain time
• Keyword tracking enables you to monitor specific keywords across your social channels
• SocialOomph supports posting to X (Twitter), Facebook, LinkedIn, Reddit, and more!

Key Features:

✅ Self-destructing posts

✅ Smart automations

✅ Keyword tracking

✅ Multi-brand management

What it’s lacking:

• 🚫 Modernized user interface
• 🚫 Advanced analytics 
• 🚫 Integration with a broader range of social platforms

Calling all analytics lovers! Renowned for its in-depth insights and intuitive management tools, Iconosquare is a hit among brands and agencies looking for detailed insights into their social media performance.

Here’s what makes it stand out:

• Pricing starts at $49/month with a 14-day free trial, so you can ensure it’s worth a line in your budget!
• In-depth analytics give you detailed insights into your performance
• Competitor benchmarking lets you compare your performance against competitors
• Build custom reports to help you understand and present your success
• Iconosquare supports posting primarily to Instagram and Facebook

Key Features:

✅  Advanced analytics

✅  Custom reporting

✅  Competitor analysis

What it’s lacking:

• 🚫 Broader social media platform support
• 🚫 Intuitive interface
• 🚫 Expensive

Crowdfire is beloved for its versatility and ease of use, making it a popular choice for businesses of all sizes. From content discovery to scheduling to analytics, its comprehensive features make social media management seamless! 

Here’s why it’s a great addition to your tech stack:

• Crowdfire is the perfect budget option, with a free plan and advanced plans starting at $10/month
• Curate content directly on the platform, discovering relevant content to share with your audience
• Gain insights into your social media performance with analytics
• Crowdfire supports Facebook, Instagram, Twitter, LinkedIn, Pinterest.

Key Features:

✅  Content discovery

✅  Multi-platform scheduling

✅  Performance analytics

What it’s lacking:

• 🚫 More features in the free plan
• 🚫 Advanced analytics
• 🚫 Integration with additional social platforms
• 🚫 Hard to manage multiple accounts

Vista Social is a favorite for its affordability and its user-friendly interface, appealing to small businesses and freelancers who value budget-friendly, flexible tools. With smart scheduling capabilities and support across most major platforms, you can’t go wrong.

Here’s what you’ll love:

• Pricing is competitive, with plans starting at $3/user/month
• Smart scheduling helps you optimize post times for maximum engagement
• Enjoy detailed analytics! You’ll be understanding audience behavior and campaign performance in no time
• Content curation abilities help you find and schedule relevant content easily
• Supported platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more!

Key Features:

✅ Best post times

✅ Comprehensive analytics

✅ Content discovery

What it’s lacking:

• 🚫 Advanced reporting
• 🚫 Deeper analytics
• 🚫 Wider variety of content curation sources

Social Status stands out for its focus on social media metrics and reporting. Loved by marketers and agencies alike for its in-depth performance analysis, campaign tracking, and competitor benchmarking, it has something for everyone. 

Here’s what you’ll love:

• Custom pricing lets you tailor-make a solution to fit your exact needs
• Comprehensive analytics give you detailed insights across all social platforms
• Campaign tracking helps you track and compare your performance
• Competitor benchmarking enables you to measure your performance against industry standards
• Supported platforms include Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.

Key Features:

✅ Detailed analytics

✅ Campaign comparison

✅ Competitor analysis

✅ Ads support

What it’s lacking:

• 🚫 Simple user interface
• 🚫 Integration with other marketing tools
• 🚫 Seamless multi-brand management

Meet your new audience intelligence expert. Specializing in audience segmentation and X analytics, Audiense offers unique insights into audience behaviors and preferences. It's particularly popular among brands and agencies for its detailed audience analysis, which helps you build highly targeted marketing strategies. 

Here’s what you’ll love:

• Pricing starts at $79/month
• Enjoy invaluable audience segmentation, getting a detailed analysis of your audience’s demographics and interests.
• Audiense provides unmatched X analytics, giving you comprehensive insights into your account performance
• Identify influencers in your niche who can help expand your reach!
• Audiense mostly supports X (Twitter), with a few features applicable to other platforms

Key Features:

✅ Advanced audience insights

✅ Influencer discovery

✅ X performance analysis

What it’s lacking:

• 🚫 More affordable pricing tiers
• 🚫 Features for platforms other than Twitter
• 🚫 More intuitive user experience

For type-A social media managers, Publer is a god send. Celebrated for its organizational capabilities and ease of use, Publer is ideal for small to medium businesses. With comprehensive solutions for scheduling, analytics, and collaboration, it takes the stress out of social media. 

Here are some of the highlights:

• With a free plan available and a premium plan that starts at $10/month, Publer is among the more budget-friendly options available
• A highly visual calendar lets you organize and visualize your entire social media schedule
• Enjoy the ease of auto-scheduling, so you can always post at the optimal time. 
• Collaboration is easy with Publer. Facilitate teamwork with collaborative features, and enjoy a stress-free work environment
• Platforms supported by Publer include: Facebook, X (Twitter), LinkedIn, Pinterest, Google, and more.

Key Features:

✅ Advanced scheduling features

✅ Collaboration workflows

✅ Multi-brand management

✅ Auto-reply to comments

What it’s lacking:

• 🚫 In-depth analytics
• 🚫 Smart integrations
• 🚫 Advanced content curation features

FeedHive stands out for its focus on intelligent content planning and performance tracking. A hit among content creators and marketers for its ease of use and insightful analytics, you’ll be sure to love it for those reasons and more!

Here’s what makes FeedHive distinct:

• Pricing starts at $29/month, making the platform relatively affordable for solo operators and teams alike
• AI-driven content suggestions mean you can build a post calendar in record time
• Monitor the impact of your posts instantly with real-time performance tracking. No waiting games, here!
• FeedHive’s user-friendly interface means there’s no onboarding time for your team - just hop right in. Designed for simplicity and efficiency, you’ll love every minute you spend on the platform
• Supported platforms include X (Twitter), LinkedIn, and Instagram

Key Features:

✅ AI content creation

✅ Real-time analytics

✅ Intuitive user experience

What it’s lacking:

• 🚫 Support for more social platforms
• 🚫 More advanced scheduling features
• 🚫 Integration with additional digital marketing tools
• 🚫 Video posting support

Meet the master of automated posting. Known for its automation capabilities when it comes to posting and messaging on social media, Postoplan saves you time at every step. Businesses love the simple interface, which makes it easy to schedule content across various platforms efficiently. 

Here’s what makes Postoplan stand out:

• With a free plan and premium plans start at $19/month for basic scheduling capabilities
• Automated posting makes it easy to schedule posts across multiple platforms
• With a social inbox, you can manage all of your messages and comments in one place!
• An intuitive content calendar helps you plan and organize your content effectively
• Postoplan supports Facebook, Instagram, X (Twitter), LinkedIn, WhatsApp, and Telegram.

Key Features:

✅ Post automation

✅ Unified social inbox

✅ Content planning

What it’s lacking:

• 🚫 More detailed analytics
• 🚫 Advanced content customization
• 🚫 Broader range of integration with other tools
• 🚫 Multi-brand management

Keep your X account barking with SocialDog. Specializing in managing and analyzing X accounts, the tool is ideal for brands hoping to grow on the former bird app. It's a favorite for its user-friendly interface and comprehensive features, including follower management, post scheduling, and detailed analytics. 

Here’s why you’ll love it:

• With a free plan and premium plans starting at $16/month, you can upgrade your presence without breaking the bank
• Ever wonder who’s really following you? Follower analysis gives you deep insights into your fans
• Keep your eye on the prize with keyword alerts. SocialDog notifies you about specific keywords or hashtags whenever they’re mentioned, so you’ll stay in the know
• X is the only supported platform, so it might not be your best bet for comprehensive social media management

Key Features:

✅ Follower management

✅ Advanced scheduling features

✅ Keyword monitoring

What it’s lacking:

• 🚫 Features for platforms other than X
• 🚫 More advanced reporting features
• 🚫 Integration with broader digital marketing tools

Oktopost is designed with B2B marketers in mind, focusing on social media management, employee advocacy, and social selling. Its strength lies in its ability to track social media campaigns and measure their impact on lead generation and revenue. Attribution has never been easier! 

Here’s why you’ll be employee of the month for suggesting Oktopost:

• Custom pricing means you can tailor your plan based on your brand’s needs. Generally, the platform is tailored to large enterprises with in-house teams, and the pricing may not be feasible for SMBs.
• Lead tracking and attribution is easy! Sync with your CRM, and connect your social media activities to lead generation and sales
• It’s easy to amplify reach through your employee networks with smart employee advocacy tools
• Get ready to convert! Social selling tools help you bolster your sales through social media
• Supported platforms include: LinkedIn, X (Twitter), Facebook, and Instagram.

Key Features:

✅ B2B-focused analytics

✅ Social selling tools

✅ CRM integration

What it’s lacking:

• 🚫 Easy onboarding and setup
• 🚫 Unaffordable for small businesses
• 🚫 Multi-brand management
• 🚫 Social inbox

Want to grow? Try Statusbrew. A comprehensive solution for managing social media engagement, audience growth, and brand presence, it's beloved by users for its powerful suite of publishing, listening, reporting, and collaboration tools. With unmatched insights and a workflow that’s to die for, you’ll be happy you picked the ‘brew.

Here’s what makes it special:

• With lite plans starting at $69/month and custom plans for enterprises and agencies, Statusbrew’s pricing plans are totally flexible based on your needs
• A unified social inbox means you can manage your comments, DMs, and more from a single dashboard
• Audience segmentation and insights help you understand and grow your followers with ease
• The platform’s superior collaboration tools help you streamline workflows and save time
• Statusbrew supports Facebook, Instagram, X (Twitter), LinkedIn, and Google

Key Features:

✅  Centralized engagement tracker

✅  Audience insights

✅  Collaborative workflow

✅ Multi-brand management

What it’s lacking:

• 🚫 Affordable plans for smaller businesses
• 🚫 Advanced analytics

Welcome to Flick, your Instagram specialist. Tailored for Instagram users, the platform focuses on hashtag strategies to maximize reach and engagement. It's beloved for its hashtag search and analytics tools, helping users discover the most effective hashtags for their content. 

Here’s why it’ll have your feed looking fresher than ever:

• Pricing starts at $12/month
• The hashtag search feature helps you find the optimal hashtags for your Instagram posts
• Want to see how the sausage is made? Hashtag analytics let you track the performance and effectiveness of hashtags you’re using, so you know which to keep (and which to ditch)
• Analytics give you insights into your overall performance
• Flick is specifically designed for Instagram

Key Features:

✅  Hashtag optimization

✅  Performance tracking

✅ Account analytics

What it’s lacking:

• 🚫 Multi-brand management
• 🚫 Features for platforms other than Instagram
• 🚫 Integration with additional marketing tools

Who doesn’t love cats? Or Napoleon?? NapoleonCat.com specializes in customer service and engagement, giving you the tools to manage conversations and automate responses across platforms. It’s ideal for streamlining customer interactions on social media. Get ready for your customers to love you (even more than they already do). 

Here’s why it’ll have you purring:

• Pricing starts at $27/month, making it a great way to moderate conversations at scale
• The automated moderation feature helps you automate responses to common questions and comments
• Manage all your messages and comments across platforms in one place with a handy dandy social inbox
• Track performance and gather insights on customer interactions with advanced analytics
• The platform supports: Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.

Key Features:

✅   Automated responses

✅   Unified social inbox

✅   Advanced engagement analytics

✅   Multi-brand management

What it’s lacking:

• 🚫 Intuitive analytics
• 🚫 Simplified setup process
• 🚫 Broader feature set for overall social media management

Efficiency is Recur Post’s middle name. Known for its content scheduling and recycling capabilities, the platform allows users to efficiently manage their social media presence. It’s especially great for small teams and solo operators, with time-saving features like automated content posting and post recycling. 

Here’s what people love:

• There’s a plan for everyone, with a free plan boasting impressive features and premium plans starting at $20.83/month
• Have a post you want to reoccur? Recur Post does that automatically (it’s literally in the name). With the content recycling feature, you can automatically re-use your best-performing posts
• Advanced scheduling tools help you plan and schedule posts across multiple platforms
• Become a post master with content curation abilities. Discover and share relevant content to keep your followers engaged, all on the platform
• Supported platforms include: Facebook, X (Twitter), LinkedIn, Google, and Instagram.

Key Features:

✅   Automated posting

✅   Content recycling

✅  Multi-platform scheduling

What it’s lacking:

• 🚫 Advanced analytics
• 🚫 Audience engagement
• 🚫 Multi-brand management
• 🚫 Social inbox

RebelMouse has a unique proposition, combining website development with social media integration. Popular with publishers and brands looking to level up their digital presence with creative and dynamic content, it’s great for spreading the love around (AKA, putting out great content on your website and your socials). 

Here’s what makes it great:

• With a freemium plan and custom pricing based on your needs, there’s lots of ways to love RebelMouse
• The platform’s offerings are a bit atypical for a social media management platform. With website development capabilities, it helps you build and manage dynamic websites with social integration
• Cross-platform publishing helps you keep your profiles consistent with your website presence
• SEO optimization tools help you appear more readily in search. You can even learn a thing or two about SEO for social media, too
• RebelMouse integrates with major social media platforms

Key Features:

✅   Dynamic content management

✅   Social media integration

✅   SEO tools

What it’s lacking:

• 🚫 User-friendly interface
• 🚫 Affordable options for small businesses
• 🚫 More comprehensive social analytics
• 🚫 Multi-brand management

Time to improve your online presence, and NiceJob is the tool for the job. Designed to help businesses build their reputation and increase their online presence through customer reviews and referrals, it’s great for showing your followers that you’re the real deal. Popular among service-based businesses, it’s most loved for its ability to automate the process of gathering and sharing customer feedback across social media and the web. Social proof, sorted!

Here’s what will have your boss saying “nice job!”:

• Pricing starts at $75/month with a free trial
• Streamline the process of gathering customer reviews with automated review collection. You’ll never have to wonder where your next 5 stars are coming from again!
• Automatically share positive reviews on social media with the social sharing feature
• NiceJob’s referral program encourages customer referrals effortlessly, so you can get more job opportunities without lifting a finger
• The platform integrates with major review sites and social media platforms

Key Features:

✅   Review automation

✅   Reputation management

✅  Customer referral tools

What it’s lacking:

• 🚫 Affordable plans for smaller businesses
• 🚫 Comprehensive social media management features
• 🚫 Multi-brand management

Welcome to Bazaarvoice, the customer voice amplifier. The platform focuses on harnessing what your customers are saying to drive sales and brand loyalty. Retailers and e-commerce sites especially love it for its ability to collect and leverage customer reviews, questions, and social content across the web. Overall, it’s the perfect tool for listening to and harnessing your community… if you’re willing to listen.

Here’s why you’ll love it:

• Custom pricing can run you a pretty penny, so Bazaarvoice is better suited to large brands
• Manage reviews directly from the platform, where you can collect and display customer reviews on your website and social media. Hello, social proof!
• Utilize user-generated content effectively with smart UGC integrations
• Leverage a vast network of retail partners through Bazaarvoice’s retail network
• The platform supports e-commerce platforms, social media, and major retailers

Key Features:

✅   Review collection and management

✅   User-generated content (UGC) utilization

✅   Retail partner network

What it’s lacking:

• 🚫 Simplified integration process
• 🚫 More affordable options for SMBs
• 🚫 Not suitable for non-retail businesses

Act-On is a marketing automation. Renowned for its time-saving features, it helps businesses streamline their digital marketing efforts. It's popular among marketers for its ability to manage email campaigns, social media, and customer data on one platform, so it’s perfect for teams seeking an all-in-one solution. 

Here’s what you need to know:

• Starting at $900/month for the professional plan and $2000/month for the enterprise plan, Act-On is a full-scope marketing automation solution
• Its marketing automation capabilities empower your marketing team to automate campaigns across channels (including on social!)
• Email marketing tools help with comprehensive campaign management and customer outreach
• While it might seem like a typical marketing automation solution, Act-On has a social media integration, too. You can manage and analyze social media alongside other marketing channels, which makes it perfect for teams looking for an all-in-one solution
• Act-On integrates with various digital marketing channels, including Facebook, Instagram, X, LinkedIn, and more.

Key Features:

✅   Marketing campaign automation

✅   Email campaign management

✅   Social media analytics

What it’s lacking:

• 🚫 User-friendly interface
• 🚫 Affordable
• 🚫 Built-out social media management tools

Swat.io is your team coordination expert! Specializing in harmonizing your team for effective social media management, it’ll have you creating a productive workflow in no time. It's ideal for larger teams and agencies managing multiple brands or accounts, offering tools for content planning, community management, and analytics. 

Here’s what you need to know:

• Starting at $56/month, Swat.io has several plans for teams of all sizes
• Collaboration is the name of the game, with streamlined workflows for social media teams of all sizes
• Enjoy a convenient content calendar, where you and your team can plan and schedule content across multiple accounts
• The social inbox centralizes all of your messages and comments, making customer communication a breeze
• Supported platforms include: Facebook, X (Twitter), Instagram, LinkedIn, and more

Key Features:

✅  Collaborative content planning

✅  Centralized social inbox

✅ Multi-account management

What it’s lacking:

• 🚫 Advanced analytics
• 🚫 More affordable options for small teams
• 🚫 Integration with a broader range of digital tools
• 🚫 Content creation assistance

Welcome to Social Places, your local marketing specialist. For multi-location businesses, the platform is a godsend, making it easy for businesses to manage their online presence across multiple locations. It's particularly effective for franchises and multi-location businesses, with smart tools for managing reviews, listings, and social media content for every location.

Here’s why you’ll love it:

• Pricing is custom based on the number of locations and features you want
• The platform helps with local SEO optimization, helping to increase visibility for each business location
• Enjoy review management, too. You can centralize and respond to reviews from multiple platforms, all from the Social Places platform
• Create location-specific content, tailoring your posts to local audiences for maximum engagement
• Social Places supports various review sites, major social media platforms, and local directories

Key Features:

✅  Localized content management

✅ Post scheduling

What it’s lacking:

• 🚫 User-friendly interface
• 🚫 Affordable
• 🚫 Built-out social media management tools🚫 Simplified setup
• 🚫 More detailed analytics for individual locations
• 🚫 Broader range of social media capabilities

Hearsay is the ideal platform for businesses in the financial services sector, offering solutions for compliant communication and social media management. Users love it for the ease with which they can navigate the complex regulatory landscape of financial communications, which are notoriously tough. Hearsay combines regulatory adhesion with effective tools for client engagement and content distribution.

Here’s why you’ll love it:

• A flexible pricing structure charges based on services and scale
• Compliant communication is easy. The platform ensures adherence to industry regulations in all of your client communications, so legal doesn’t have to breathe down your neck.
• Enjoy tailored tools for financial services content management, included targeted content distribution, so you hit the mark every time
• Client engagement analytics make it easy to track and analyze client interactions, so you can improve your customer service (and client relations)
• Supported platforms include major social media and digital communication platforms

Key Features:

✅  Regulatory compliance

✅  Financial services content management

✅  Engagement tracking

What it’s lacking:

• 🚫 Integration with a broader range of marketing tools
• 🚫 Advanced analytics
• 🚫 More accessible pricing
• 🚫 Simpler interface

Sproutloud is a leader in distributed marketing. The tool enables brands to manage and optimize their marketing efforts across various channels and partners, destroying silos and making it easy to plan your marketing functions in one place. Best suited for companies with extensive dealer networks or franchises, it streamlines co-op marketing and ensures brand consistency.

Here’s what you’ll love about it:

• Because of its extensive features, custom pricing enables your team to design the perfect solution
• Superior co-op marketing management means you can simplify and optimize cooperative marketing efforts, streamlining collaboration with your partners and beyond
• It’s easy to maintain brand consistency, standardizing your actions across all partner marketing activities
• With automated execution, you can cut hours out of your workflow
• Sproutloud supports a wide range of digital and traditional marketing channels, including the major social media platforms (Facebook, Instagram, X, LinkedIn, and more)

Key Features:

✅  Distributed marketing automation

✅  Brand compliance monitoring

✅ Co-op marketing tools

What it’s lacking:

• 🚫 User friendly interface
• 🚫 Unaffordable for SMBs
• 🚫 Simpler integration with existing marketing tools

Kontentino is your new home for creative collaboration. With smart tools for planning, scheduling, and approving content, it's especially popular among agencies and larger teams. Between its streamlined workflow and intuitive interface, it’s a key part of coordinating social media efforts with efficiency and ease.

Here’s what makes it stand out:

• Pricing starts at $53/month, but you can try it first with a 14-day free trial
• An intuitive content calendar makes it easy to plan and organize content with your team
• Don’t get us started on the collaboration tools. Get ready to simplify your approval process and level up team collaboration
• With a stellar analytics dashboard, you can track the performance of your posts and campaigns with ease
• Supported platforms include: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and Google

Key Features:

✅  Collaborative planning

✅  Content approval workflow

✅  Performance analytics

What it’s lacking:

• 🚫 Social inbox
• 🚫 Multi-brand management
• 🚫 Audience engagement features
• 🚫 Integration with additional digital marketing tools

Khoros Marketing is built for large enterprises. With robust tools for managing social media, customer care, and online communities, it’s loved for its scalability, comprehensive analytics, and ability to integrate with other business systems. 

Here’s what makes it special:

• Because Khoros is built for enterprises (and meant to scale), it mainly offers custom pricing based on the scale and features required
• Khoros offers scalable social media management. Whether your team has 20 people or 200, you can easily manage complex social media operations across teams.
• Advanced analytics offer deep insights into audience behavior and campaign performance
• Enjoy integrated customer care, and combine social media management with customer service to boost brand loyalty and build a reputation for customer obsession
• Supported platforms include major social media platforms (like Facebook, Instagram, X, and LinkedIn) and online communities

Key Features:

✅  Multi-team management

✅  Comprehensive analytics

✅  Integrated customer service

What it’s lacking:

• 🚫 Simpler user interface
• 🚫 Affordable options for smaller organizations
• 🚫 Content creation assistance
• 🚫 Easier integration with existing business systems

If you’re looking for a simple way to manage and organize your social media content, look to Postly. With a no-frills interface and an intuitive content calendar, it’s easy to build content for all of your socials. It's particularly popular among SMBs for its straightforward content scheduling and publishing tools. 

Here’s why you’ll appreciate it in your tech stack:

• Pricing starts at $14.99/month with a free trial
• Simple scheduling interface empowers you to plan and schedule posts across multiple platforms effortlessly
• You’ll love the handy dandy content library. With it, you can organize and store content for easy access.
• Enjoy effortless team collaboration. With smart approval workflows and a collaborative content calendar, your team members can contribute and collaborate with ease
• Supported platforms include: Facebook, X, LinkedIn, Instagram, and Pinterest.

Key Features:

✅  Content scheduling

✅  Content library

✅ Collaborative workflows

What it’s lacking:

• 🚫 Advanced analytics
• 🚫 Social inbox
• 🚫 Multi-brand management

ClickDimensions has a narrow use-case, but it’s top of class for those looking for a tool like this. The platform is known for its integration with Microsoft Dynamics 365, providing tools for email marketing, event management, and social media management. Obviously, it’s favored by businesses using Dynamics 365, since it seamlessly combines CRM and marketing functions on one platform.

Here’s why you’ll like it:

• ClickDimensions offers custom pricing based on your particular Dynamics 365 environment
• The CRM integration is unmatched
• Make multi-channel marketing a breeze. Manage email, social media, and events in one platform!
• The analytics are top notch. You can easily track and analyze customer interactions and campaign performance.
• The platform supports Facebook, Instagram, X, and LinkedIn, and integrates with Dynamics 365

Key Features:

✅ CRM-integrated marketing

✅ Multi-channel campaign management

✅ Comprehensive scheduling

✅ Detailed analytics

What it’s lacking:

• 🚫 Simplified user experience.
• 🚫 Social inbox
• 🚫 Content creation assistance
• 🚫 Broader integration with non-Dynamics platforms

Ready to put your socials on autopilot? Then you’ll love Nuelink, which stands out for its 'set it and forget it' approach to social media management. It’s the ideal tool for businesses and individuals strapped for time, who might not have the bandwidth for many full-time social media managers.

Here’s what makes it distinct:

• Pricing: Starts at $19/month with a free trial.
• The auto-scheduling tool automatically schedules posts at the best times for engagement, so you don’t have to sweat your posting times
• Nuelink’s content recycler makes it easy to reuse your best-performing content, so you can effortlessly maintain an active social presence across platforms
• A simple, user-friendly interface makes navigation and use seamless
• Supported platforms include Facebook, Instagram, X, LinkedIn, and Pinterest.

Key Features:

✅ Automated content scheduling

✅ Content recycling

✅ User-friendly interface

What it’s lacking:

• 🚫 Advanced analytics tools
• 🚫 Multi-brand management
• 🚫 More in-depth content curation capabilities

Mentionlytics’ strengths all lie in its name: it excels at analytics and social media monitoring. The platform gives you insights into your online presence and reputation, and is beloved for its ability to track mentions across the web, including social media, news sites, and blogs.

Here’s how it stands out from the rest:

• Pricing starts at $39/month with a free trial, making it a relatively budget-friendly option
• Enjoy comprehensive web and social monitoring. You can track mentions across various online platforms with ease, so you always know who’s saying what about your business, for better or for worse
• Along with mention tracking, the platform provides stellar sentiment analysis, helping you understand the tone and meaning behind brand mentions
• Square up against the competition with comprehensive competitor analysis. You can monitor competitors’ online presence and strategies directly on the platform, so you always know what they’ve got up their sleeve
• Supported platforms include Facebook, Instagram, X, LinkedIn, Pinterest, news sites, and blogs

Key Features:

✅ Comprehensive Online Monitoring

✅ Sentiment Analysis

✅ Competitor Tracking

What it’s lacking:

• 🚫 Tools for direct audience engagement
• 🚫 Simpler data presentation for easier understanding
• 🚫 Multi-brand management
• 🚫 More affordable plans for small businesses

Meet Post Planner, your content optimization expert. The platform focuses on maximizing the reach and engagement of social media content, and is popular among businesses of all sizes. With a keen ability to identify and suggest the best content types and posting times, it helps you optimize your content without extra legwork.

Here’s what you need to know:

• Pricing for basic plans starts at $3/month, making accessible for teams of all sizes
• Post Planner is an incredible tool for content discovery. With it, you can effortlessly find high-performing content ideas and inspiration for your next post
• Find the optimal posting times for your content to maximize visibility and grow your accounts
• Get a performance rating to see how you’re doing. Basically, the platform rates content for its potential impact and engagement, so you can continuously improve your post game
• Supported platforms include: Facebook, X, Instagram, and Pinterest

Key Features:

✅ Data-driven content suggestions

✅ Optimal scheduling recommendations

✅ User-friendly interface

What it’s lacking:

• 🚫 Advanced analytics
• 🚫 Collaboration tools
• 🚫 Multi-brand support

Sociality.io is the ultimate all-in-one social suite, offering tools for publishing, listening, reporting, and competitor analysis. It's a favorite among medium to large businesses for its comprehensive feature set and its ability to streamline social media activities across multiple platforms.

Here’s the need-to-know:

• Pricing is custom based on features and number of users
• Enjoy social listening to monitor mentions and track conversations about your brand or industry 
• Competitor analysis helps you benchmark against competitors’ social media strategies
• The in-depth reporting and detailed analytics give you the 411 on your social media performance
• Supported platforms include Facebook, Instagram, X, LinkedIn, and YouTube

Key Features:

✅ Multi-platform publishing

✅ Social listening

✅ Advanced analytics

✅ Competitive benchmarking

What it’s lacking:

• 🚫 Multi-brand support
• 🚫 Simpler interface
• 🚫 Content creation assistance
• 🚫 More affordable options

Put some horsepower behind your socials. Built to leverage your employee network (and make every post a viral sensation), Social Horsepower is a no-brainer for teams looking to rev their engines. Designed to empower employee advocacy, it makes it easy for employees to share company-approved content on their personal social networks. Soon, your whole company will be social media influencers in their own right!

Here’s what makes Social Horsepower shine:

• The platform uses custom pricing based on company size and needs
• The star of the show are the employee advocacy tools, which simplify the process of employees sharing company content
• Content scheduling is a pain, but Horsepower makes it easy. Plan and schedule content for employees to share in just a few clicks
• The analytics aren’t too shabby, either. Track the performance and impact of shared content with ease!
• The platform supports posting to Facebook, Instagram, X, LinkedIn, and more

Key Features:

✅ Employee advocacy

✅ Content management

✅ Performance tracking

What it’s lacking:

• 🚫 More diverse content options
• 🚫 Detailed analytics for advocacy efforts
• 🚫 More intuitive user interface

VBOUT is all about multichannel marketing, providing tools for social media management, email marketing, lead generation, and automation. While it’s social offering alone is nothing crazy, it’s ideal for businesses seeking a comprehensive marketing solution.

Here’s what you’ll love:

• The social suite pricing starts at $50/month with a free trial
• The best part about VBOUT is that it’s a comprehensive marketing suite, meaning it’s your hub for managing social media, email campaigns, and automation from one platform
• Lead management is a breeze, with tools for capturing and nurturing leads, on and off the newsfeed.
• Detailed analytics show you in-depth insights into your marketing performance across channels
• Post to Instagram, Facebook, X, LinkedIn, and more

Key Features:

✅ Multichannel marketing

✅ Multi-platform posting

✅ Comprehensive analytics

What it’s lacking:

• 🚫 Simplified user experience
• 🚫 Integration with more CRM platforms
• 🚫 Multi-brand management
• 🚫 Content creation assistance

TOZO.Social helps you grow. Focused on driving engagement and growth, it's particularly popular for its tools that help increase followers, boost engagement, and improve your overall social media presence. 

Here’s what makes it distinct:

• Enjoy custom pricing based on features and user scale
• TOZO has an excellent suite of engagement tools to help you optimize posts for maximum interaction and growth. From content to ideal post time, it’s got your back
• Follower analytics help you get a sense of who’s loving your content. You can track follower growth and engagement patterns, so you have a clear idea of your trajectory to stardom
• Helpful content suggestions mean you’ll never run out of post ideas. Receive recommendations for high-engagement content.
• TOZO lets you post to Instagram, Facebook, X, LinkedIn, and Pinterest

Key Features:

✅ Engagement optimization

✅ Follower growth tracking

✅ Content recommendations

What it’s lacking:

• 🚫 Detailed performance analytics
• 🚫 Direct audience interaction tools
• 🚫 Multi-brand management
• 🚫 Broader range of platform support

If you want a comprehensive solution for managing social media activities, try Facelift Cloud. With a suite of tools for publishing, analytics, and community management, it’s ideal for medium to large businesses. Its extensive feature set and ability to streamline social media processes saves time and money, turning teams of all sizes into well-oiled machines.

Distinct Features:

• Facelift Cloud offers custom pricing based on features and the scale of the business
• Advanced analytics give you detailed insights into your performance
• Make community management a breeze with smart engagement tools and a social inbox
• Supported platforms include Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.

Key Features:

✅ Multi-platform publishing

✅ Detailed analytics

✅ Community engagement

What it’s lacking:

• 🚫 Simplified user interface
• 🚫 CRM integration
• 🚫 Multi-brand support

Rallio is a key player in localized social media strategy, specializing in helping franchises and multi-location businesses manage their online presence. While not every tool caters to multi-location social media management, Rallio is one of the few that does. In fact, it’s what it does best!

Here’s what makes it special:

• Pricing is customized based on the number of locations and features you want
• Localized content distribution is Rallio’s specialty. Tailor content for specific locations or franchises, and easily switch between accounts to coordinate posts across locations
• Reputation management is a breeze, too. You can monitor and respond to reviews and feedback across locations, all on the platform
• The detailed analytics and reporting give you insights on local and overall brand performance.
• Platforms supported include Facebook, Instagram, X (Twitter), LinkedIn, and more

Key Features:

✅ Localized Marketing

✅ Reputation Management

✅ Location-Specific Analytics

What it’s lacking:

• 🚫 Simplified setup for new users.
• 🚫 More granular control for individual locations
• 🚫 Multi-brand management
• 🚫 Integration with wider marketing ecosystems

If you want to build your community online, try Commun.it. It’s literally in the name! A stand-out community management and engagement tool, the tool began with a focus on Twitter (now X). It's designed for individuals and businesses looking to build and maintain relationships with their audience on X, where there’s plenty of competition (and unexpected hurdles). 

Here’s what makes it stand out:

• The best deal is the freemium plan, which offers most features. Brands needing more advanced plans can get custom pricing for their needs
• Simplify interactions with automated engagement. Sit back, relax, and have the platform execute automated responses and acknowledgments
• Identify influencers to team up with who are in your niche
• It’s a great relationship management tool, helping you keep track of important community members and interactions
• The platform is focused on X (Twitter)

Key Features:

✅ Automated community engagement

✅ Influencer tracking

✅ Relationship management

What it’s lacking:

• 🚫 Features for platforms other than Twitter (X)
• 🚫 More advanced analytics
• 🚫 Content creation and post optimization

Meet Swonkie, your new content strategist. Designed for dynamic social media content strategy and management, it’s particularly popular among content creators and SMBs. The platform is known for its tools that facilitate easy creation, scheduling, and monitoring of social media content.

Here’s what makes Swonkie worth a look:

• There’s a free plan with limited functionality, or a premium plan that starts at $25/month
• Enjoy easy content creation and scheduling with Swonkie. You can streamline content planning with intuitive scheduling tools, and create smart content that will make a splash
• Utilize the social listening tool to monitor and engage with audience interactions and mentions
• Superior analytics and reporting lend detailed insights into your audience engagement and overall performance
• Supported platforms include Facebook, Instagram, X, and LinkedIn.

Key Features:

✅ Advanced content planning

✅ Social listening

✅ Detailed performance analytics

What it’s lacking:

• 🚫 Simplified analytics
• 🚫 Enhanced audience engagement features
• 🚫 Multi-brand support

SocialGest isn’t joking around. Known for its efficiency in managing social media workflows, it offers a suite of tools designed for scheduling, analytics, and team collaboration. All said, it’s a great choice for businesses and agencies looking to optimize their social media operations.

Here’s the 411:

• Pricing starts at $12/month
• Smart scheduling features help you plan and publish content across multiple platforms
• Collaboration is the name of the game. Facilitate smooth workflows among team members, and cut hours out of your workflow
• Real-time analytics empower you to monitor everything as it happens. No worries about lags!
• Post to Facebook, Instagram, X, LinkedIn, and YouTube

Key Features:

✅ Automated scheduling

✅ Collaborative tools

✅ Detailed reporting

What it’s lacking:

• 🚫 More advanced analytics tools
• 🚫 Customization in reporting
• 🚫 Content creation assistance

Social Jazz made a splash with its unique approach to automated social media content creation. Think of it as your automated creative assistant, designed to help small businesses create engaging, brand-aligned content. With its AI-driven content generation and customization features, Social Jazz is perfect for maintaining an active social presence without sinking hours into content creation.

Here’s what you’ll love:

• Build a package with custom pricing based on your usage and features you want
• Experience AI-driven content creation, and shave hours off your team’s brainstorming sesh
• Brand customization lets you tailor content to align with your brand identity, helping to nurture a consistent online presence
• Post to Facebook, Instagram, X, LinkedIn, and more

Key Features:

✅ Automated content generation

✅ Brand alignment

✅ Easy scheduling

What it’s lacking:

• 🚫 Multi-brand support
• 🚫 Helpful content suggestions
• 🚫 Broader range of content types and styles

Denim Social is like a good pair of jeans: it gets better the more you wear it. An ideal solution for financial services businesses, it offers tools for compliant social media management and advertising. It's appreciated for its ability to navigate the regulatory landscape without compromising on strategy.

Enjoy all Denim Social has to offer:

• Custom pricing lets you pick and choose what you need, and only pay based on your usage requirements
• Regulatory compliance is the biggest draw. The platform ensures all content meets financial industry standards, so you don’t need to worry about legal
• Targeted content and advertising lets you tailor content and ads for specific client segments. Get ready to expand your reach and grow!
• The platform has spectacular performance analytics, letting you track engagement and ROI of social media campaigns
• Supports Facebook, Instagram, X, LinkedIn, and more

Key Features:

✅ Compliance-centric tools

✅ Ad support

✅ Detailed analytics and reporting

What it’s lacking:

• 🚫 More intuitive features for ease of use
• 🚫 Content creation tools
• 🚫 Integration with financial planning tools

Ready to OneUp the competition? Designed for time-efficient social media management, OneUp offers straightforward tools for scheduling, analytics, and post recycling. 

Here’s what’ll make you fall in love:

• Pricing starts at $9/month with a free trial
• Enjoy automated scheduling, so you can plan and publish posts effortlessly
• The content recycler is a life-saver. Reuse successful content to keep your feed active, and save time brainstorming new posts. No need to reinvent the wheel!
• Monitor and analyze post engagement with performance tracking
• Supported platforms include Facebook, X, Instagram, Pinterest, LinkedIn, and Google

Key Features:

✅ Easy post scheduling

✅ Content recycling

✅ Engagement analytics

What it’s lacking:

• 🚫 Advanced analytics tools
• 🚫 More robust content creation features
• 🚫 Multi-brand support

You just went viral…. woot! In all seriousness, ViralWoot is all about growth and engagement. Focused on Pinterest and Instagram, it’s popular for its features like scheduled pinning, analytics, and SEO tools for Pinterest.

Here’s what’ll make you say “woot!”:

• With a free plan and premium plans starting at $10/month, it’s a budget-friendly platform
• Plan and automate Pinterest pinning
• Utilize Instagram growth tools to boost your follower count and engagement on Instagram
• Level up with Pinterest SEO. Use ViralWoot’s ingenious tools to optimize pins for better visibility and reach
• The platform supports Pinterest and Instagram

Key Features:

✅ Automated pin scheduling

✅ Instagram engagement tools

✅ Pinterest SEO

What it’s lacking:

• 🚫 Intuitive user interface
• 🚫 Comprehensive analytics
• 🚫 Multi-brand support
• 🚫 Features for platforms beyond Pinterest and Instagram

Social media management is tough, and some days have social media managers wishing for an oracle. Well, if that sounds like you, then Oracle Social Cloud is exactly what you’re looking for. An enterprise analytics powerhouse, its keen insights help you understand the ebbs, flows, and pettiness of social media algorithms.

Here’s why it’s perfect for your enterprise:

• Enjoy custom pricing based on the scale and integration needs
• Advanced social analytics give you in-depth insights into audience behavior and campaign performance
• Monitor and engage with social conversations globally with social listening and engagement. No need to go off-platform to see what people are saying about you (and respond back)
• Content management is a breeze. You can create, curate, and publish content across multiple platforms with ease
• Supported platforms include Facebook, X, Instagram, Pinterest, LinkedIn, and more

Key Features:

✅ Enterprise-level analytics

✅ Global social listening

✅ Integrated content management

What it’s lacking:

• 🚫 Simplified user experience for ease of adoption
• 🚫 Streamlined integration process with other enterprise systems
• 🚫 Multi-brand support
• 🚫 More flexible pricing options for various business sizes

Mention is your new BFF for tracking what people are saying about your brand. With instant alerts and insights into your brand presence online, you can monitor socials in real-time. It’s particularly loved for its ability to track brand mentions, analyze sentiment, and identify influencers to collaborate with. 

Here’s why it deserves a spot in your tech stack:

• While there’s a free plan, enterprises and agencies require custom pricing
• Brand monitoring gives you real-time alerts on brand mentions across social media and the web. Never miss a chance to engage with your haters (or fans)!
• The influencer identification feature is invaluable for sourcing the best collaborators in your niche. Discover and engage with key influencers in your industry, sussing out who deserves your marketing dollars
• Sentiment analysis gives you a bird-eye view of all those brand mentions. It’s easy to gauge the tone and sentiment of comments and conversations, so you get the gist without combing through each and every one
• Supported platforms include Facebook, X, Instagram, Pinterest, LinkedIn, and more

Key Features:

✅ Real-time brand monitoring

✅ Influencer tracking

✅ Sentiment analysis

What it’s lacking:

• 🚫 Tools for direct audience engagement
• 🚫 Ads support
• 🚫 Content creation assistance
• 🚫 Integration with broader marketing and CRM tools

Orlo is more than just a social media management platform. Designed for managing and optimizing digital conversations across social media, SMS, and live chat, it's ideal for businesses and organizations looking to streamline their digital customer service and engagement. The customer is always right, right?

Here’s why you’ll love communication through Orlo:

• Custom pricing based on the features and usage requirements
• A unified inbox means you can manage social media, SMS, and live chat conversations in one place
• Follow customer interactions across different channels with customer journey tracking
• Engagement analytics help you gain insights into customer engagement and let you optimize customer service
• Monitor and post to Facebook, X, Instagram, Pinterest, LinkedIn, and more. Also, it integrates with SMS and live chat.

Key Features:

✅ Omnichannel communication

✅ Integrated customer journeys

✅ Engagement analytics

What it’s lacking:

• 🚫 Simpler setup and user interface
• 🚫 More detailed analytics for customer interactions
• 🚫 Integration with additional customer service and CRM systems

ManageFlitter is your new bestie for conquering X. With powerful features like post scheduling, unfollowing non-followers, and analytics, you’ll be trending in no time.

Here’s why it stands out:

• Advanced analytics give you in-depth insights into your account's performance
• The powerpost feature lets you schedule posts for the most impactful times
• Time for some spring cleaning. Unfollow non-followers and inactive accounts with the account cleaning feature. Farewell, lurkers!
• ManageFlitter is specifically designed for X

Key Features:

✅ Tweet scheduling

✅ Follower management

✅ Engagement analytics

What it’s lacking:

• 🚫 More intuitive interface, especially for multiple account management
• 🚫 Features for platforms other than X
• 🚫 Integration with broader social media tools

Esemdee’s insights will blow your mind. Its analytics show you a play-by-play of why your content is flopping (or why you’re about to go viral). Designed for businesses and analysts who want to dive deep into social media trends, sentiment analysis, and competitive benchmarking, you’ll be on the pulse in no time.

Here’s why it belongs in your tech stack:

• Custom pricing based on data needs and usage requirements
• Get ready to go deep… data analysis, that is. Advanced analytics help illuminate social media trends and audience behavior, making your next step obvious
• Sentiment analysis is crucial for checking your performance. With Esemdee, you can easily gauge the sentiment of social media conversations around your brand
• Competitive benchmarking empowers you to compare your social media performance with competitors - so you know when you’re missing the mark (and when you’re understanding the assignment)
• Monitor and post to Facebook, X, Instagram, Pinterest, LinkedIn, and more

Key Features:

✅ Advanced analytics

✅ Sentiment analysis

✅ Competitive insights

What it’s lacking:

• 🚫 More user-friendly approach for beginners
• 🚫 Simplification of data presentation
• 🚫 Integration with marketing automation tools

SmarterQueue brings efficiency to your content creation workflow. With an emphasis on easy post curation, efficient scheduling, and content recycling, it’s beloved by small businesses and solopreneuers alike.

Here’s why you’ll love it, too:

• Pricing starts at $19.99/month
• Content curation and recycling is the platform’s specialty. It’s easy to find, schedule, and recycle content, so you can build a content calendar in half the time
• A highly visual calendar makes envisioning your future success simple
• Category-based scheduling helps organize your posts, so you hit all your content pillars
• Supported platforms include Facebook, X, LinkedIn, Instagram, and Pinterest

Key Features:

✅ Advanced content scheduling

✅ Recycling evergreen content

✅ Visual planning

What it’s lacking:

• 🚫 More in-depth analytics
• 🚫 Additional features for direct audience interaction
• 🚫 Multi-brand support

StoryChief is an impeccably collaborative content marketing tool.  Ideal for teams looking to streamline their content creation and distribution, it prioritizes collaboration to promote aligned workflows.

Here’s what makes it great:

• Pricing starts at $90/month
• Enjoy a unified content calendar, where you can centralize all content planning and scheduling and collaborate freely with your team
• Multi-channel publishing lets you distribute content across socials and blogs alike
• The platform’s collaboration tools are intuitive and ingenious, empowering you to streamline workflows and save oodles of time
• Supports Facebook, X, LinkedIn, Instagram, Pinterest, and more, as well as CMS and blogs

Key Features:

✅ Centralized content management

✅ Multi-channel distribution

✅ Collaborative workflows

What it’s lacking:

• 🚫 More intuitive features for easier onboarding
• 🚫 Integration with additional digital marketing tools
• 🚫 Multi-brand support
• 🚫 Flexible pricing options for smaller teams

Lately is the tool that bails you out when you’re in a bind. As an AI-driven content marketing tool, it’s known for its ability to automatically turn long-form content into social posts. How cool is that?

Let’s take a look at some of its core capabilities:

• AI content generation is Lately’s main draw. With it, you can automatically create social media posts from long-form content
• Check out Lately’s content library. There, you can organize and store content for repurposing later. Convenient!
• Stellar analytics let you monitor content performance across channels
• Supports Facebook, X, LinkedIn, Instagram, Pinterest, and more

Key Features:

✅ Automated AI content creation

✅ Content management

✅ Performance analytics

What it’s lacking:

• 🚫 Multi-brand support
• 🚫 Additional content customization options
• 🚫 Ad support

Creasquare.io is all about creativity. A creative hub for social media management, it focuses on content creation, scheduling, and analytics.

Let’s take a look at your new content creation BFF:

• Creasquare.io offers a free plan, with premium plans starting at $10/month
• The platform includes intuitive tools for creating visually appealing posts, so your grid will be looking good
• Smart scheduling tools help optimize posting times for maximum engagement
• The analytics dashboard lets you track performance and gain insights into audience engagement
• Post to Facebook, Instagram, X, and LinkedIn.

Key Features:

✅ Creative content tools

✅ Automated scheduling

✅ Engagement analytics

What it’s lacking:

• Advanced analytics for deeper insights
• 🚫 More comprehensive audience engagement tools
• 🚫 Multi-brand support
• 🚫 Additional features for large-scale content management

Social Aider is a cost-effective solution for social media scheduling and management. While it doesn’t have any fancy features, it does the trick for effectively managing social projects and campaigns on small teams.

Here’s why it stands out:

• The pricing is extremely affordable, with plans starting at just $4.99/month
• Scheduling and rescheduling is simple and intuitive on the platform
• Conveniently upload and schedule multiple posts at once with bulk upload capabilities
• The platform even has some rudimentary project management tools to help you organize your social media tasks into projects
• Supported platforms include Facebook, X, LinkedIn, Instagram, and Pinterest.

Key Features:

✅ Affordable social media management

✅ Bulk scheduling

✅ Project-based organization

What it’s lacking:

• 🚫 Advanced analytics and reporting
• 🚫 Multi-brand management
• 🚫 More features for real-time social media interaction
• 🚫 Integration with a wider range of digital marketing tools

ClearView Social is intended for professional services firms. Built to help amplify their networking and content sharing on social media, it’s a great way to manage employee advocacy, track engagement, and schedule content.

Here’s why it stands out:

• Custom pricing based on the size and needs of the firm
• Employee advocacy is a main focus of the platform,  empowering employees to share firm content to their personal pages
• The content scheduling feature is pretty typical; you can schedule and prompt employees to share content at optimal times to maximize visibility, too
• With engagement tracking, you can monitor the reach and impact of shared content
• Supported platforms include LinkedIn, X, and Facebook

Key Features:

✅ Professional networking focus

✅ Employee advocacy tools

✅ Engagement analytics

What it’s lacking:

• 🚫 Tools to increase employee engagement in advocacy
• 🚫 Mainly useful for professional services firms
• 🚫 Integration with broader marketing and CRM systems

With a streamlined approach to managing and publishing content across multiple social media platforms, PostPickr is a great, budget-friendly solution to centralizing your social media activities.

Here’s why you’ll love it:

• With a free version and premium plans starting at $8.99/month, you can’t go wrong
• Centralized publishing lets you manage all your social media accounts in one place
• Kick back and relax with advanced scheduling. And don’t forget to optimize your posting times for maximum reach!
• Rudimentary analytics help you gain insights into your content’s performance
• Post to Facebook, X, LinkedIn, Instagram, Google, and Telegram

Key Features:

✅ Unified social media management

✅ Content scheduling

✅ Performance analytics

What it’s lacking:

• 🚫 More detailed analytics
• 🚫 Additional features for content curation and inspiration
• 🚫 Multi-brand management
• 🚫 Broader integration with marketing tools and platforms

Sked Social is all about image. A powerful tool for managing and scheduling visual content on social media, it’s beloved by brands and agencies alike for its visual planner. Envision your feed, then make it a reality!

Here’s why you’ll love it:

• Pricing starts at $25/month 
• The visual planner is the platform’s most popular tool. Plan your Instagram feed ahead of time to maintain aesthetic consistency, so your followers will understand your vibe immediately
• Auto-posting lets you sit back and relax while the platform schedules and posts for you across platforms
• Enjoy in-depth insights into content performance and audience engagement
• Post to Instagram, Facebook, X, and Pinterest

Key Features:

✅ Advanced visual planning

✅ Automated scheduling

✅ Detailed analytics

What it’s lacking:

• 🚫 More intuitive interface
• 🚫 Broader feature set for non-visual content
• 🚫 Content creation assistance

Ocoya is a cutting-edge tool that leverages AI to streamline social media marketing. Designed to help businesses automate content creation, scheduling, and analytics, it’s a favorite among small teams.

You’ll love it for its:

• With a free version and premium plans that start at $29/month, you can’t go wrong
• AI-powered content creation changes the game. Automatically generate engaging content with one click, so you can spend less time filling your content calendar!
• Smart scheduling capabilities help to optimize posting times based on AI analysis
• Enjoy comprehensive analytics, and easily track the performance of your campaigns with AI-driven insights
• Post to Instagram, Facebook, X, Pinterest, and more

Key Features:

✅ Automated AI content creation

✅ Intelligent scheduling

✅ Advanced analytics

What it’s lacking:

• 🚫 More manual customization options for content
• 🚫 Social listening
• 🚫 Multi-brand management

Hypefury will give you that HYPE. Designed especially for growth on X, it prioritizes engagement to help your follower account explode. It's best known (and loved) for its features that amplify reach, schedule content, and provide insights into X analytics, making it a go-to choice for influencers and businesses focused on X.

Here’s why you’ll love it:

• Pricing starts at $19/month
• Automated scheduling helps you find the ideal time to post for maximum engagement
• Play around with the audience engagement tools to increase your reach and engagement
• Performance analytics lend detailed insights into post performance and audience growth
• Hypefury only supports X

Key Features:

✅ X-focused scheduling

✅ Engagement-boosting tools

✅ X Analytics

What it’s lacking:

• 🚫 More comprehensive analytics
• 🚫 Features for platforms beyond X
• 🚫 Integration with broader social media management tools