How Marinara Pizza Increased Phone Calls 80% While Breaking Into NYC's Toughest Pizza Market
Standing out in the most competitive pizza market in the country
New York City has the most competitive pizza market in the country — hundreds of new pizzerias open and close every year. For an upstart brand like Marinara Pizza opening multiple NYC locations, the question wasn't just how to make good pizza; it was how to build enough visibility and reputation, fast enough, before competitors captured the same searches and the same first-time customers.
A new restaurant with no review history and inconsistent listings across locations is invisible in exactly the moment it needs to be found — when someone nearby is deciding where to order from tonight.
A clear strategy for visibility everywhere, and reputation management from day one
Marinara Pizza added Synup to their marketing plan just a few months after opening. Working with Synup's Customer Success team, they mapped out objectives and strategy using Synup Presence to maximize business presence everywhere prospective customers search, across every new NYC location as it opened.
Alongside presence, the team aggressively managed brand reputation from the start using Synup Reputation — building a review base and response cadence before competitors could establish theirs, rather than playing catch-up after the fact.
Starting both disciplines simultaneously, rather than treating reputation as a later-stage concern, is what let Marinara build a recurring customer base in a category with razor-thin differentiation between competitors.
