What happens next?
Photo courtesy of Harry Cunningham
It is widely known that videos shared on social media increase sales for businesses. This is why so many social media marketers incorporate videos into their digital marketing strategy. Every year, videos become increasingly popular and the apps have responded by skewing the algorithm of feeds for video-based content.
At this point, creating videos for social media is both an art and a science, ensuring conversions with relative ease over static content. Having recently launched our own social media management tool, we know this and have a few tips on how to create engaging videos for social media.
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Tip #1: You’re going to want to set a up a video marketing strategy
Even some of the most haphazard looking social media videos are the result of research and planning. It doesn’t mean you couldn’t start next week, but we recommend that you get a plan in mind identifying what product(s), services, etc. you’re looking to highlight, what resources you will need, creative or artistic tone and who you intend to be your audience.
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Tip #2: Identify who will be executing your social media videos
Think about the creative resources needed to shoot and edit a video and create a budget. You may have a limited budget and cannot afford to outsource the work of shooting and editing. If that’s the case, consider budgeting in time for tutorials and practice-editing for whomever on your team will be shooting and editing videos.
Photo courtesy of Priscilla Du Perez
Tip #3: Your videos should tell a compelling story within the first 3 seconds
Social media is designed to keep viewers scrolling. To catch someone’s eye, it is recommended that you nail the first 3 seconds with imagery to draw them in.
Here’s an example for you:
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TIp #4: Make sure your video length is appropriate for the platform
This can change as social media platforms alter their posting guidelines, but it is generally acceptable to keep videos short and sweet. We’ve got some pointers on timing per social media app:
Photo courtesy of Matthew Kwong
Tip #5: If you are doing video editing in house, pick tools worth your time (and money)
Some of the best video editing tools are easy to access with a free version available to newcomers to video editing.
Whatever you do decide, make sure that the staff member editing these videos has been trained on the product to ensure they can optimize editing.
Photo courtesy of Nathan Dumlao
Tip #5: Pick which video formats and styles work best for you
Pro tip: Be sure to add captions on all of your video formats.
Ready to start making videos for social media? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.
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And, less time obsessing about your local presence