What happens next?
LinkedIn is a growing internet platform that is dedicated to creating professional connections. Presently, LinkedIn has 530 million users who are building their professional circles and adding their career information online. Having an online business presence on LinkedIn can help your business build its reputation among other businesses in the industry, connect with influencers, and leverage the talent acquisition opportunities that comes with LinkedIn.
Log in to your LinkedIn account and click on the “Work” icon that is on top right-hand corner of your page. Click on the “Create a Company Page” option.
Once you’re done with the above-said step, you’ll be led to the following window. Enter your company name and the LinkedIn Company URL. Your business’ company page needn’t be unique but your public URL needs to be so.
Here are some specifications that need to be met to create a Company URL:
Any improper characters in your URL will be replaced with a hyphen. Once you are done, check the verification box and click on “Create Page”.
[Note: In case you haven’t already added an email address to your LinkedIn Profile, you’ll be prompted to add one for verification purposes.]
After creating a Company Page for your business, add a profile image and a cover image to your profile page. Add your company’s logo for the profile image, and you can add an image that represents what your company is or the products or services it offers as your cover image.
Once you’ve added a profile image and a cover image, write a brief and compelling paragraph (or two) about your business:
In addition to the “about” section, you can add up to 20 specialties to your profile. This is basically the product or service sector that your business caters to. For example, if you run an advertising agency, your specialties might include “web design”, “copywriting”, or “event management.”
After you’re done with the “about” and specialties” section, fill up additional business information in the respective fields.
If your business has multiple locations, you can add them to your LinkedIn Company Page. Additionally, you can add groups you can feature in your Company Page.