What happens next?
As a local business, it's essential to understand how your customers are interacting with your Google Business Profile. Luckily, your Google Business Profile provides valuable insights and analytics that help you understand how your customers find and engage with your business online. By analyzing these insights, you can identify the areas where you need to improve and make informed decisions about your marketing and business strategy.
Here's a step-by-step guide on how to use insights on your Google Business Profile:
1. Sign in to your Google Business Profile account
2. Navigate to the Insights tab
Once you're signed in, navigate to your business profile dashboard and click on the "Insights" tab. The Insights tab provides a detailed view of how customers are interacting with your business profile.
3. Analyze your business’ data
The Insights function shows you key analytics, including:
4. Use the insights to inform your strategy
Now that you have a better understanding of how customers are interacting with your business profile, you can use this information to inform your strategy. For example, if you notice that customers are frequently requesting directions to your business, you may want to consider adding more information to your profile, such as parking information or landmarks. Or, if you notice that customers are not engaging with your posts, you may want to experiment with different types of content or posting at different times of the day.
Here are some other ways you can use insights to inform your strategy:
Analyzing the insights on your Google Business Profile is crucial for any local business looking to succeed in the digital age. By understanding how customers are interacting with your business profile, you can make informed decisions about your marketing and business strategy and improve your online visibility. So, log in to your Google My Business account today and start analyzing your insights to take your business to the next level!