Listings guides
Find practical guidance for optimizing profiles, publishing changes, managing connections, and understanding listing health.
Improve profile quality
Publish accurate information
Monitor connection health
Browse Listings articles
15 guides, organized around the work you need to do.
Optimization
Read the Listings Overview
Use the Overview as the triage screen for a location: read the Sydekick summary, Location health, duplicates and connection issues, then follow the right link out.
Read Profile Analytics
Read publisher-reported views and actions, understand why the date range stops weeks ago, and compare locations without treating a blank as a zero.
Understand Profile completeness
Read the four per-publisher completeness rings on the locations list, understand why Google and Facebook score differently, and tell this number apart from the Optimizer score and Connection score.
Improve your Google profile score
Read the eight-check Profile completeness score, act on the gaps in the location editor, and check Google's real verification status separately.
Manage location profile content
Find where each kind of profile content is edited, and which publishers actually accept it.
Data hygiene
Resolve duplicate listings
Compare each AI-matched duplicate candidate against your own listing, then flag it for removal and track the request to Deleted or Failed.
Update name, address, and phone
Edit the Master identity once so it syndicates to every publisher, and understand what Save and Save & Publish each do next.
Publishing
When changes go live
Understand the difference between Save, Save & Publish and a publisher finishing the update, and track what is still waiting to go out.
Schedule holiday and seasonal hours
Add a closure or shorter day for a single date, check the date the quick-add chip filled in, and understand what happens after the date passes.
Preview publisher-specific profile values
Switch among master and publisher views to inspect inherited values and overrides, not a pixel-perfect live listing.
Add UTM tracking rules
Set one rule per location and Synup tags every published link, filling in the publisher as the source automatically.
Connections
Work the directory table
Filter a location's directories by status, read what each status actually means, and understand which rows offer an action and which are Synup's to resolve.
Understand your Connection score
Read the Connection score gauge, understand which publishers it counts, and work the Requires action list that sits beside it.
Match unpaired listings to locations
Pair the listings inside a connected Google or Facebook account to the right Synup location, and confirm the matches Synup proposes.
Monitor connection health
Find publisher connections that are expiring, suspended or unconfirmed — and understand why nothing will tell you about them unprompted.