It’s no secret that Yelp reviews are great for business. After all, 90% of consumers read online reviews before visiting a business! From attracting new buyers with social proof to communicating with customers, Yelp reviews are a key part of any solid local marketing strategy. But getting reviews is only half of the battle. To be a leader in your vertical and attract more customers, it’s essential to add Yelp review monitoring to your to-do list.
Simply getting reviews is insufficient to assure customers that you care. If you can show customers that you truly value them and their thoughts, they will be more likely to recommend your business to their friends and family. By responding to reviews and following up with your customers, you can build great customer relationships and earn loyal customers for your brand!
Monitoring your Yelp reviews doesn’t have to be complicated. Read on to find out what Yelp review monitoring looks like in practice - and how Synup can help you manage your Yelp reviews with ease.
On the Synup platform, click over to the “Reviews” section at the top. From here, you’ll be able to effectively monitor your Yelp reviews.
Let’s start with review generation; click over to the “Review Acquisitions” tab.
Reviews are phenomenal for social proof. And it shows: customers spend up to 31% more on companies with excellent reviews. That’s why review generation should be the cornerstone of your review management strategy. Using a review management system like Synup makes it much less stressful to generate reviews.
On the Synup platform, you can directly ask for Yelp reviews from your customers via email, text, and more. Whether customers had a great experience or a negative one, sometimes they just need a little reminder to write a review for your business. Here’s how to do it with Synup:
Click on “Acquire New Reviews” on the Review Acquisitions page.
With Synup, you can generate new reviews on Yelp with two different methods: SMS/Email or via a Review Page.
To send a prompt to your customers over text or email, you’ll just need their contact information. This is great if you have a list of customers who recently placed an order or signed up for your mailing list!
Creating a Review Page is great, too. You can set up a QR code on your receipts or in-store, or you can link customers to it when you send them email or text communications.
From there, you can customize the page to fit your brand’s voice and style.
Whether or not you have a high rating on Yelp, reviews help improve your business. Getting customer feedback is essential for improving your brand. No business is perfect, and prospective customers would rather see authentic reviews from real customers than generic blurbs.
But Yelp review acquisition is only half the battle! Responding to reviews is essential for cultivating relationships and troubleshooting customer issues. And you can do it all from the Synup platform.
On the Reviews page, you can see all of your reviews across locations and channels. Let’s start by focusing on your negative Yelp reviews.
From there, you’ll be able to view all of your negative Yelp reviews, and ensure that all of them are taken care of.
Then, you can get an overview of your negative reviews and respond directly from the Synup platform! When you receive a bad Yelp review, it’s important to respond as soon as possible. Most customers expect a response within 24 hours! But the payoff is enormous. Responding to reviews opens up a dialogue with your customer, showing them that you really care. That’s why 33% of customers who receive a timely response to their negative review tend to change it to a positive rating.
To stay on top of things, make sure you set up email notifications when you receive a bad review. You can do that by going over to the “Automations” tab. Here, you’ll be able to see all the automations we have for reviews.
You can set up automatic responses, get notifications when you receive reviews, and more! Plus, we’re always adding helpful automations to make managing your Yelp reviews easier. Setting up email alerts ensures that you’ll never miss a review. When you’re monitoring your Yelp reviews, making your customers feel heard and cared for is essential!
Synup also enables auto-responses. You can set up several different responses for positive reviews, so you can spend less time responding and more time implementing customer feedback.
You can create different auto-response templates, too!
While you can also enable auto-responses for negative reviews, we suggest taking the time to personalize your responses! As you gather more feedback from your customers, it’s important to actually take their opinions into account. If there’s a problem with your business, your customers will be the first ones to notice.
Luckily, Synup provides in-depth sentiment analysis - so you can leverage your reviews to improve your business. The Synup platform analyzes reviews across all your business’ locations, consolidating them into helpful review highlights. To see Yelp review highlights, head back to the “Reviews” tab.
Let’s take a look at all of our Yelp reviews.
From here, you can see review highlights across locations. That way, you don’t need to sift through hundreds or thousands of reviews to get a sense of what customers are thinking. You can even refine your search to look at highlights from specific locations, or filter by star rating.
Clicking on any of the review highlights will show you reviews that mention that particular phrase. It’s critical to center customer feedback in your business by understanding your customers’ needs and goals. And Synup’s helpful automations and reminders help ensure that customer feedback is always on your mind, whether you’re on the platform or not.
By encouraging honest reviews, responding to negative ratings, and centering customer feedback, your business will attract more customers, foster loyalty, and ultimately increase your revenue!
Yelp review monitoring is no small task. But with Synup, managing your Yelp reviews is simple. By receiving notifications for new reviews, you’ll never miss customer feedback, even when you‘re not logged in to the dashboard. Synup empowers you to take action on new reviews immediately. Whether you receive a glowing review or a criticism, you can rest assured that no customer feedback will slip through the cracks.
Ultimately, actively managing your reviews enables you to build meaningful relationships with your customers. Loyal customers are invaluable for any business, and showing customers that you care is the first step to a strong relationship.
By investing in review monitoring, you’ll earn more loyal customers, and earn more revenue over time. A solid online reputation shouldn’t have to consume your day - let a review management platform like Synup do it for you!
Frequently Asked Questions
Why is review monitoring important?
Monitoring and responding to reviews helps build customer relationships and foster loyalty. Customers who leave negative reviews are more likely to change or remove their review if you respond and address their concerns.
At the end of the day, customers want to feel cared for. If you show your customers that you value their experience and opinions, you’ll attract more customers, raise your online reputation, and ultimately increase your revenue.
Why should I use review monitoring software?
Monitoring your reviews is an essential part of any business - but it takes time. Using a review monitoring software like Synup enables you to bolster your online reputation without sacrificing the time and energy to monitor reviews manually. From alerting you when you have a new review to automatically responding to reviews for you, review monitoring software saves you time every week.
Manually monitoring your reviews requires you to log in and out of Yelp. And directories like Yelp don’t alert you when you receive a new review - so new customer feedback often slips through the cracks. For multi-location businesses, manual review management takes even more time, since you’ll need to log in for each business location.
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