BrightLocal vs LocalFalcon vs Synup: Keyword Rank Tracking

Synup offers local keyword rank tracking as part of its listing management and local marketing solutions. You can bulk-add keywords you want to track for any location. There’s an option to group locations by keyword. Synup helps you track rankings on Google Search and Google maps and also see the ranking changes for the specified comparison period.

LocalFalcon allows for tracking unlimited locations, with easy bulk uploads and organization through Location Groups and Campaigns. Users can customize scan settings, run multi-location scans efficiently, and generate aggregated ranking data through Location Reports. This makes it easy to monitor local search rankings across numerous locations, track performance, and share results.

Brightlocal covers multiple aspects of local search, including local search results, maps, organic listings, and mobile rankings. It enables you to monitor their competitors' performance, identifying opportunities to improve their own rankings.

The platform automates reporting, delivering customized reports directly to users' inboxes at scheduled times. For businesses managing multiple locations, BrightLocal provides roll-up reports for a broad overview of local search performance. They also offer features like local keyword counts sorted by search volume to highlight high-potential opportunities, and keyword grouping capabilities to organize and analyze performance around specific products, services, or themes.

Yext vs BrightLocal vs Synup: Grid Rank Tracking

Synup’s Grid rank tracking tool gives you hyper-local insights into your performance. You can track your or a competitor’s location and see grid rankings for one or more keywords. You can also easily save your reports in pdf and share them with your clients. The grid tracking gives you insights such as the percentage of top-3 rankings, average rank, and more. You can also use it to prospect new clients and show progress overtime. Currently, Synup only allows grid radius till 9 x 9

LocalFalcon’s flexible Grid Points feature allows you to focus on areas that truly matter, eliminating irrelevant data and optimizing your budget. You can choose from a range of grid sizes, from 3x3 to 15x15, to tailor your scans to your specific needs and resources. Plus, with customizable email notifications and reports, you can keep your team and clients informed of new data without overwhelming inboxes. 

Brightlocal lets you track rankings for keywords for different grid points in the neighbourhood. Apart from regular grid ranking capabilities, they also have live dashboards that give you an overview of month on month improvement in rankings. Brightlocal doesn’t have automated scans like LocalFalcon for grid rankings.

BrightLocal vs LocalFalcon vs Synup: Local Marketing

Synup’s local analytics offering forms a part of our listing and reputation management suite. So you won’t have to pay additionally for analytics except for credits to use additional reports (whereever included). Apart from listings, Synup’s platform also includes local landing pages and store locators, voice search optimizer, AI-powered local content and posting tools, and even a social media platform. One unique selling point is Synup’s hyper-personalized local campaigns. These campaigns let you run promotions and offers based time and event-triggers such as weather, festivities, etc.

LocalFalcon is pretty limiting when it comes to local marketing toolset. Although it gives them the power of specialization, it leaves businesses looking elsewhere for different local marketing needs. There are some great adjacent features though such as review analysis and Service Area Business scans that stand out in their favour.

Like Synup, Brightlocal also has a promising feature set that covers a wide range of local marketing use cases. They have listing management (partially automated), reputation management, and social media management tools. Additional features such as campaigns aren’t there yet.

BrightLocal vs LocalFalcon vs Synup: Reseller Support

Synup wins in this category simply because of the stellar support the tool offers to agencies and resellers using the platform. Synup goes beyond and has a full-fledged platform that not only helps agencies resell Synup but also manages clients, finds new leads, and prospects better, and operates their agency smoothly. It’s sort of like agency operations software. Synup also has a white label business scan tool you can integrate with your site to capture leads.

LocalFalcon is built for agencies but allows very limited features to enable partners well. Whitelabeling is available only for reporting purposes and there’s little to no reselling support for partners. Unlike Synup and Brightlocal, it doesn’t offer any prospecting tools as well.

Brightlocal is more partner-oriented than LocalFalcon. They offer some good prospecting tools such as business audits for client locations, scan tool for capturing leads, and stellar reporting to help you communicate the impact of your efforts. They also let you whitelabel their platform and reporting. However, there’s little to no support for actually helping you sell or manage your day-to-day client operations.

BrightLocal vs LocalFalcon vs Synup: Which Should You Choose?

Depends on which segment you belong to.

For enterprise customers, LocalFalcon makes for a great choice, with Synup competing for the spot. This is provided that analytics is the only capability your business is looking for and at a very large scale. The accuracy and scale of operations that LF offers in that case is amazing.

For SMB businesses, Brightlocal and Synup are promising. Brightlocal’s ‘Track’ plan is good and custom made for analytics and reporting purposes if you are a small business. Synup is a better choice IF you want to manage listings and reputation at marginally the cost as well.

For agencies and resellers, Synup hands is the winner. Going beyond just basic analytics and reporting, Synup is building a platform that helps agencies and reseller partners grow their revenue all the while they manage their clients up front. Our tools are designed for driving business for you and outcomes for your clients.

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To sum up

The best choice will depend on which features align most closely with your priorities. Consider factors such as the depth of local ranking data you need, the importance of listing management, your budget constraints, and the level of reporting and analytics required. It may be worthwhile to take advantage of free trials or demos offered by these platforms to get a hands-on feel for their interfaces and capabilities.

BrightLocal vs LocalFalcon vs Synup: Frequently Asked Questions

What is local rank tracking?

Local rank tracking is the process of monitoring and measuring a business's search engine rankings for specific keywords in local search results. It helps businesses understand their visibility in location-based searches and compare their performance against local competitors.

What is grid rank tracking?

Grid rank tracking involves checking search rankings across multiple geographic points within a specific area. It uses a grid overlay on a map to show how rankings vary by location, providing a more detailed view of local search visibility across different neighborhoods or parts of a city.

How to monitor local analytics?

• Use tools like Google My Business Insights or specialized local SEO platforms
• Track metrics such as search visibility, click-through rates, and customer actions
• Monitor online reviews and ratings
• Analyze website traffic from local searches
• Track call and direction request data
• Compare performance across different locations if applicable
• Set up regular reporting to track trends over time

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