Top 15 Online Reputation Management Software for Agencies

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Top Online Reputation Management Software for Agencies
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Synup
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ReviewTrackers
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Grade.us
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GatherUp
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SOCi
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Yext
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Vendasta
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Birdeye
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Reputation
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EmbedMyReviews
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Reviewinc
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LocalClarity
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Merchynt
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Uberall CoreX
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GetMoreReviews

Many agencies fail at building a strong online brand. One common reason is that they neglect to monitor how the public (especially the target audience) perceives the business. 

This could hurt them in many ways, including by increasing the cost of client acquisition due to the extra effort needed to build trust among prospects. 

An online reputation management software can help them overcome this challenge. An online reputation management software enables you to monitor and maintain a positive online presence. It allows you to take prompt action to neutralize negative reviews. 

You can also use it to track brand progress across all social media and reinforce a positive brand image.

Some reputation management software also offers white-label options that let you brand your review management solutions in your agency name. 

Our top 15 online reputation management software gives you all these benefits and more. 

But before we delve into our list, here’s a heads-up about what you should consider when shopping for reputation management software. 

How to choose the best online reputation management software for agencies?

As an agency, when selecting an online reputation management software, you need an option that lets you manage activities on multiple profiles.      

Make sure that it provides tools for quickly responding to reviews. Other factors to consider include:

Review site integration

Consider integrations for customer review sites like Google, Facebook, etc. You should be able to perform different activities on those sites directly from your RMS dashboard, including importing reviews for detailed analysis, responding to reviews, and monitoring brand mentions. This helps streamline your workflow while enhancing productivity.

AI capabilities

Many online reputation software use artificial intelligence in different ways in their line of services. AI-powered sentiment analysis can scan reviews and mentions on social media and detect the tone used. This helps in sorting reviews, so you can quickly determine which ones to prioritize.      

Review responses

Positive reviews highlight aspects of your service that customers are satisfied with, while negative reviews help you detect areas where they're dissatisfied. 

Some advanced AI tools trained on common feedback can even draft initial responses. They can craft detailed and personalized responses that build strong connections with your customers.

Review Generation

Some reputation management software can help you generate authentic reviews for marketing campaigns. 

Choose tools that help generate more than just surface-level, generic reviews. For instance, some tools come with easy-to-fill review templates that can be converted into in-depth, original reviews.

White labeling

The White-label feature provides customizable monitoring solutions to serve your clients under your brand name. White-labeling increases your trustworthiness, boosting your ability to convert prospects and inspire customer loyalty. 

Agency-focused solutions

Agencies also need to select online reputation management software based on the capacity to oversee multiple business profiles. You should be able to monitor all review mentions, sentiments, and responses across your clients’ accounts. 

Collaboration tools like team messaging and assignment workflow help ensure no work is left undone. 

Managed Services

If you prefer to outsource your reputation management activities, then select a platform that offers managed services. 

With this, you hand over all the responsibilities associated with monitoring reviews and customer engagement for your business to trained experts. 

Also, consider support for associated activities like social advertising, content marketing, and public relations. These can help further boost your online reputation.

Automation

Aim for online reputation software with high levels of automation. 

You should be able to schedule automated workflows and recurring reports. Check options to automate review responses, including the supported response channels (email, text, social media, etc).

Thankfully, you don’t need to scour through tons of reputation management tools to find one that fits all the criteria above. Our list of top 15 platforms meets the above criteria and then some.

Synup

Best for - Resellers, Agencies, and Enterprises

What Synup Does 

Synup Social is an online reputation management software that gives you hands-on control over your online presence and reputation. 

Synup Social lets you monitor reviews from various sites such as Google, Yellow page, Facebook, etc. Users respond to customer reviews using artificial intelligence for sentiment analysis and personalization. Plus, you can run targeted campaigns to generate more positive reviews. 

Synup also offers reputation monitoring across multiple online platforms.

Key Features 

🏆Monitors reviews from sites like Google, Facebook, and Yellowpages. 

🏆Uses AI to create engaging social media posts. 

🏆Integration with social media platforms. 

🏆Can schedule social media posts and track engagement. 

🏆Can manage profiles across multiple sites. 

🏆Run targeted campaigns to generate more positive reviews. 

Benefits of using Synup 

By partnering with Synup Social, you can:

  • Take control of your online reputation through multiple online review sites and listings. 
  • Engage with your clients by responding to reviews automatically. 
  • Significantly increase the flow of positive reviews and recommendations with targeted campaigns. 
  • Track return on investment from social media. 
  • Save time by automating regular social media tasks. 

How to Get Started with Synup

Synup has affordable plans for every business. Signing up for Synup is simple. Sign up for a demo, and we’ll set up your account. You can connect your business locations to Synup and start managing all your reviews in one place. You can use our AI smart response feature to ensure your reputation is in shipshape.

What customers say 

“Synup makes it easy to create, edit, maintain, and optimize directory listings. Its AI-generated responses to reviews are very simple and even allow you to add keywords for search engine optimization. I also love the review generator and AI-generated posts and the ability to create and schedule campaigns.”

“Synup's user-friendly interface has simplified the entire process from updating business information to responding to reviews.”

“Synup is great value for money and has different pricing plans to suit different business needs. I found a plan that suited my business for a very reasonable price.”

“I love Synup's review management capabilities and the ability to monitor and respond to reviews from different platforms on a single dashboard is amazing.”

- Review collected by and hosted on G2.com.

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ReviewTrackers

Best for - Enterprises, Mid-size business.

What ReviewTrackers does

Review Tracker is an online reputation management software that generates insights from customer reviews and feedback. It enables you to monitor reviews from various online and review sites. 

ReviewTrackers gathers customer feedback from various channels to paint you a bigger picture of your brand’s online reputation. It identifies negative and positive themes in reviews to improve your understanding of your customers’ needs.  

Source: Capterra

Key Features 

  • Monitor reviews from sites like Amazon, Google, etc. 
  • Compile and analyze customer feedback in one place. 
  • Automate review collection. 
  • Post branded responses to review. 

Benefits

  • Increase in positive reviews and recommendations. 
  • Can help you build brand trust and credibility with responsive engagement. 
  • Improves quality of services and solving issues. 
  • Can help you enhance search ranking and visibility online. 

Pricing 

Offers custom pricing per location. 

Pros

✅Integration with marketing and sales platforms. 

✅Provides actionable insight that enhances customer experience and service quality. 

✅Offers a free demo or trial. 

Cons 

🚫The subscription model may not suit all budget requirements. 

🚫It may not support some review channels used by some agencies. 

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Grade.us

Best for - Freelancers, agencies, resellers.

What Grade.us does

Grade.us is a reputation monitoring software for tracking and addressing customer reviews across different channels. 

Grade.us enables you to publish branded responses that enhance customer satisfaction. It also boosts your local SEO through automated review collection. Online reviews enhance your credibility, boosting your trustworthiness in the eyes of searchers and search engines.

Source: Capterra  

Key Features 

  • Monitors reviews on sites such as Google, Instagram, etc. 
  • Compiles feedback from multiple sources on one interface. 
  • Offers white-label option. 
  • Automates review collection to boost local SEO. 

Benefits 

  • Increases the flow of positive reviews over time. 
  • Provides comparative analytics to help you stay ahead of the competition. 
  • Provides actionable insight to enhance customer experience and service quality. 
  • Helps build brand trust and credibility with timely complain resolution. 

Pricing 

$40 per seat per month (10 seats included). 

Pros 

✅Simple and easy-to-use platform. 

✅Offers simple customizable templates to simplify review requests and responses. 

✅Offers white-label option. 

Cons 

🚫Limited trial period to experience full platform capabilities. 

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GatherUp

Best for - multi-location brand and agencies.

What GatherUp does

GatherUp lets you monitor, manage, and respond to reviews across multiple clients profiles on one interface. 

GatherUp automates many review management processes. What’s more, with the white-label capabilities, you can rebrand the software and its features to give your campaigns a unique feel.

Source: G2

Key Features

  • Review monitoring on 100+ sites. 
  • 2-way SMS messaging capabilities. 
  • Integration with third-party apps. 
  • AI assistance with review response suggestions. 
  • Review alerts and notifications. 

Benefits 

  • Improves search visibility and local ranking. 
  • Provides comprehensive analytics and performance tracking. 
  • Provides actionable insight to promote customer experience. 
  • Offers scalable solutions to multi-location businesses. 

Pricing 

  • About $99 per location per month. 

Pros 

✅Integration with a minor platform. 

✅Competitive pricing plan. 

✅A white-label option is available. 

Cons 

🚫The software setup can be slow and time-consuming. 

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SOCi

Best for - Large enterprise.

What SOCi does

SOCi is a reputation management software for monitoring your online reputation across search engines, review sites, social profiles, etc. It has robust reputation management capabilities that keeps tabs on all your brand mentions, reviews, and discussions about your brand. 

SOCi instantly notifies you about any new post so you can respond quickly. 

SOCi also provides tools to help you claim and verify your business profiles. SOCi also lets you post content, from actionable content to social updates,  to improve your search visibility.

Source: G2 

Key Features 

  • Real-time notifications for new online mentions and reviews. 
  • Tools to claim and verify business profiles on search engines. 
  • Support for customer engagement by letting you respond to reviews and comments. 
  • Tools to monitor online reviews on review sites, social profiles, search engines, etc. 

Benefits

  • With SOCi, you can gain visibility and control over online mentions and brand-related discussions. 
  • Build brand authority through detailed and convincing responses. 
  • Engage more customers by addressing reviews and comments smoothly and professionally. 
  • With its real-time notifications for new feedback and reviews, you can post responses promptly to impress your customers. 

Pricing 

  • Offers custom pricing for review. 

Pros 

✅Detailed online monitoring and real-time alerts. 

✅Provides ongoing support for success managers. 

✅Can manage multiple client profiles from a dashboard. 

Cons 

🚫Integration with 3rd party apps may require additional setup. 

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Yext

Best for - Large enterprise.

What Yext does

This online reputation management software is a toolset for verifying and controlling your online data across  directories, apps, and maps. 

Yext enables you to request and validate ownership of your profiles on verification platforms such as Google, My Business, Facebook, and others. 

Also, Yext provides analytics to track listing views. You can also track and analyze your customer calls and online reviews.

Source: G2 

Key Features 

  • Can distribute business information to numerous sources with just one update. 
  • Offers a centralized dashboard to manage all online profiles. 
  • Can gather reviews from sources like Google, Facebook, etc. 
  • Allows for managing multiple business locations from a single portal. 
  • Gathers analytics on profile views, calls, directions, and reviews. 

Benefits 

  • Saves time by avoiding manual updates on multiple sites. 
  • Gathers customer feedback across different sources. 
  • Optimizes your profile with its rich features to enhance user experience. 
  • Helps you verify and claim your online profile all from one platform. 
  • Presents business details consistently on location pages. 

Pricing 

  • $99 per month for up to 10 locations or accounts. 
  • $299 per month for up to 25 accounts or locations. 
  • Custom pricing for large agencies with over 100 accounts. 

Pros 

✅Saves time. 

✅Offers white-label option. 

✅Integrates with others for efficient operations. 

✅Supports global location. 

Cons 

🚫The white-label option requires additional fees. 

🚫Dependence on third-party resources for reviews. 

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Vendasta

Best for - Agencies and resellers.

What Vendasta does

Vendasta is a reputation monitoring software that provides all the tools  needed to effectively manage your clients’ online reputation. 

With the all-in-one platform, you can offer many services to your clients, including reputation management, local SEO, social media marketing, and more. 

You can monitor your client's online profile, listing, reviews, and more from various sources in one place. You can publish positive content, verify and claim profiles, analyze metrics, and take corrective measures when needed. 

Vendasta also offers white-label functionalities to help distinguish your clients' experience.

Source: G2

Key Features 

  • Provides comprehensive reputation monitoring solutions for channels like search engines, review sites, etc. 
  • Offers tools to post valuable content. 
  • Comes with functionalities to verify and optimize profiles across different social platforms. 
  • Offers white-label option. 

Benefits

  • Automates repetitive tasks 
  • Enhances your search visibility and brand discovery online. 
  • Strengthens your relationships with your clients through added value. 
  • Helps you address issues and respond to reviews promptly. 

Pricing 

  • $399 per month. 

Pros 

✅Leverages AI tools for certain tasks. 

✅Provides helpful and knowledgeable customer support. 

✅You can access a full suite of tools in a single platform. 

Cons 

🚫Response time could be long for certain issues.

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Birdeye

Best for - Freelancers, small business, large business.

What Birdeye does

Birdeye is another great tool for managing and improving your online reputation. 

Birdeye users can monitor their brand’s online reputation on popular sites such as Google, Facebook, and Yelp. The platform tracks customer sentiment and gathers reviews in real-time. Users can also respond to negative feedback to lull dissatisfied customers and prevent damage to their brand image. 

Birdeye offers insight into issues mostly discussed when your brand is mentioned, highlighting the areas you need to focus on.  

The software also provides actionable analytics. You can track your marketing campaign’s performance in many areas.

Source: Capterra

Key Features 

  • Tracks and gather reviews from Google, Facebook, and other sites. 
  • Provides an overall customer satisfaction score based on review analysis. 
  • Gives insight into top review topics and aspects to focus on. 
  • Applies AI to eliminate manual work. 
  • Helps grow sales through referral requests from happy and satisfied customers. 
  • Gathers messages across several channels in one inbox. 

Benefits 

  • Improves your online reputation and overall star ratings. 
  • Enhances your search visibility and local ranking. 
  • Offers coordinated analytics for performance tracking. 
  • Simplifies listing management across search and maps. 
  • Provides actionable insight for your business improvement. 

Pricing 

  • $299 per month per location. 

Pros 

✅Simplifies tasks with its AI-powered tools. 

✅Offers white-label option. 

✅Responsive customer support. 

✅Integration with other business tools which promotes smooth workflow. 

Cons 

🚫The free version has limited features. 

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Reputation

Best for - Large business and small business.

Use Reputation’s impressive range of online reputation management tools to build a robust online reputation for your clients. 

You can use Reputation monitoring features, including alerts, to track clients’ reviews and social media conversations across major sites and apps. This can help to identify areas where you need to take timely action to improve your customer experience. 

Reputation also provides analytics and standard capabilities to compare your clients’ reputation performance to their competitors. This can help you optimize your reputation strategies.

Source: G2

Key Features 

  • Integrates with other business tools. 
  • Provides analytics for actionable reporting. 
  • Provides insight into competitive performance. 
  • Provides social media management for multiple brand pages. 
  • Can monitor reviews across sites like Google, Facebook, etc. 

Benefits 

  • Lets you manage customer feedback for numerous clients simultaneously. 
  • Provides insightful data to help you to track your reputation performance over time. 
  • Simplifies reputation management processes with automations and workflow templates. 
  • Identifies opportunities to improve customer experience. 
  • Improves visibility, conversion, and trust online. 

Pricing 

  • Offers custom prices after quote requests. 

Pros 

✅Automated monitoring and alerts for timely solving of issues. 

✅Simplified review and surgery response process. 

✅24/7 support to address customer needs. 

Cons 

🚫No option for monthly payments. 

🚫Relies on third-party data sources. 

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EmbedMyReviews

Best for - Agencies

What EmbedMyReviews does

EmbedMyReviews is a leading white-label online reputation management software. It comes with a centralized reputation management interface to manage all your clients’ reviews and comments in one place. 

As a no-code platform, EmbedMyReviews lets you rebrand the software under your agency name and domain. 

You can then offer your clients fully branded reputation management services. 

EmbedMyReviews also provides multilingual support and capabilities for local listing management. Also, its deep linking features can help you boost review generation rates.

Source: Capterra 

Key Features 

  • Possesses white-label capabilities. 
  • Integrates Stripe payment. 
  • Offers deep linking for app reviews. 
  • Provides multilingual support. 
  • Provides a centralized dashboard to manage multiple clients. 

Benefits 

  • Launch your own branded reputation management solutions. 
  • Manage various clients' feedback efficiently. 
  • Increase your clients' conversion rates. 
  • Boost your clients' positive reviews with the deep linking capabilities. 
  • You can access your client's review from anywhere for quick support. 

Pricing 

  • Charges $99 per month 

Pros

✅Free trials for new clients

✅Multilingual support. 

✅Offers white-label option 

Cons 

🚫Limited review sites 

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Reviewinc

Best for - Small businesses

What Reviewinc does

Reviewinc is a leading online reputation management software with features to track and analyze your customer reviews in real time. 

The real-time alerts also help in quickly identifying opinion trends in review. Reviewinc also has features for targeted review generation campaigns. You can simplify your review response workflow using the AI-powered support. 

Reviewinc also allows you to engage with your customers through messaging. Share wonderful testimonials on various platforms. You can also monitor competitors' ratings.

Source: G2 

Key Features 

  • Allows you to request targeted reviews from customers. 
  • Allows you to message customers via text or email. 
  • Enables you to share positive reviews on social media. 
  • Offers a web-based contact form for you to interact with your clients. 
  • Can help you respond to reviews through AI. 
  • Provides QR codes for contactless check-ins. 

Benefits 

  • Faster responses to review using AI. 
  • Enhance your online presence by social-sharing positive reviews. 
  • Reviewinc showcases clients’ testimonials on websites and other materials which will help you promote visibility and virality. 
  • Promotes customer communication through messaging and contact forms. 

Pricing 

  • Does not disclose pricing info. 

Pros 

✅Leverages AI-powered review responses for faster replies to customer concerns. 

✅Provides QR codes as a contactless digital option. 

✅Excellent customer support. 

Cons 

🚫Does not disclose pricing on its website. 

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LocalClarity

Best for - Multi-location agencies, Enterprises, Small-mid businesses

What LocalClarity does

LocalClarity simplifies review listing for your multi-location business clients. 

With LocalClarity, you can monitor reviews in real-time for all your client's locations on platforms like Google, Facebook, Yelp, and lots more. 

The reputation monitoring software allows you to directly respond to reviews with a consistent tone on your client’s behalf. You can also optimize your client's Google Business profile listing with features like bulk editing and post-scheduling. 

This online reputation software also provides you with deep performance analytics and reports. This enables you to identify reputation management opportunities for your clients to improve local search visibility and drive more customers.

Source: G2 

Key Features 

  • Save and share performance reports with clients. 
  • Access years of client reviews and local search trends. 
  • Distribute review management tasks through automated workflow. 

Benefits 

  • Can help you maintain consistent responses and brand voice. 
  • LocalClarity can help you generate detailed performance reports to showcase your success to clients. 

Pricing 

Custom pricing for agencies. 

Pros 

✅Bulk editing and response capabilities for faster client management. 

✅Keeps record of customer's reviews. 

Cons 

🚫Some advanced reporting features are available only on paid plans. 

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Merchynt

Best for - Freelancers

What Merchynt does

As an online reputation management software, Merchynt help simplify reputation control for your clients. 

Merchynt provides AI-powered review response features. These help monitor reviews across multiple platforms in real-time. Merchynt users can directly respond to customer feedback on behalf of their clients.

Source: Slashdot 

Key Features 

  • AI review response software. 
  • Heat map audit report for insights on the local market. 
  • White-label tools for rebranding and reselling. 

Benefits 

  • Provides white-label options to rebrand and resell the solutions in your name to boost clients’ trust. 
  • With Merchynt's review response tools, you can maintain consistent branding, voice, and tone in review responses. 

Pricing 

Offers custom pricing for all services. 

Pros 

✅A white-label option is available. 

✅The platform is agency-focused. 

Cons 

🚫Offers limited analytic features. 

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Uberall CoreX

Best for - Multi-location brand and Resellers.

What Uberall CoreX does

Uberall CoreX is an all-in-one reputation management software that allows you to centrally manage your client's online profile, listing, and reviews across 100+ sites with ease. 

Through Uberall CoreX, you can improve your client's online reputation by tracking online mentions, reviews, and inquiries across search engines, review sites, and directories. The software also provides real-time alerts on new reviews and discussions helping you to remain on top of your client's online reputation. 

Uberall CoreX also offers reputation protection tools to publish timely responses to reviews and resolve customer complaints.

Source: G2 

Key Features 

  • AI-powered response assistant to suggest a reply. 
  • Customizable review approval workflow to control the response process. 
  • Real-time reputation monitoring and alerts on new reviews and discussions. 

Benefits

  • Uberall CoreX can help resolve customer issues swiftly to improve the experience. 
  • Uberall CoreX can help you boost online reviews, clicks, and social engagement. 
  • Can help you optimize your client's online profile for better brand perception. 

Pricing 

Offers custom pricing for all services. 

Pros 

✅Intuitive user interface. 

✅Leverages AI-powered response assistant for review responses. 

Cons 

🚫Integrates with limited platforms. 

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GetMoreReviews

Best for - Agencies and local businesses.

What GetMoreReviews does

GetMoreReviews is a robust online reputation management software that helps generate genuine online reviews for your clients. 

GetMoreReviews’ automated review generation tools makes it easy to send customized review requests through SMS and email. This can help you to boost positive reviews for your client's business listing on various review platforms. 

GetMoreReviews also offers review reminders and feedback manager tools for timely solutions to customers’ queries.

Source: getmorereviews.com 

Key Features 

  • Review requests through SMS and email. 
  • Provides support for multiple review platforms. 
  • Ability to automate review generation tools. 

Benefits 

  • With GetMoreReviews, you can easily boost positive reviews and ratings. 
  • GetMoreReviews can help you fix online issues very quickly to enhance your customer's experience. 
  • GetMoreReviews showcases verified reviews on websites and social media to increase engagement rates. 

Pricing 

$129 per month. 

Pros 

✅Quick response to customer feedback. 

✅Can help boost ratings and improve search visibility. 

✅Good mobile interface. 

Cons 

🚫May charge an additional fee for customized email and SMS templates

🚫Its effectiveness depends on the number of review requests sent.

Summing Up 

Online reputation software plays a crucial role in today's digital world. They enable you to efficiently monitor, engage, and improve your clients’ online reputation. 

For agencies, they can help streamline reputation processes and provide actionable insights to optimize clients’ experience and boost their online presence. 

All you need to do is choose the best online reputation management software based on

 your business needs and budget. 

Get started with Synup 

Synup Social is a leading online reputation management software that simplifies social media management. 

With Synup Social, you can create engaging posts for multiple client profiles with features like AI-assisted content generation and trending hashtag integration. 

Synup Social empowers you to boost your client's engagement through centralized management of social profiles. Along with robust reporting, Synup Social is a one-stop solution for you to enhance client visibility and grow your businesses online.

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FAQs 

What pricing models are available in the industry? 

Price models vary per software. Some offer pay-per-seat, client accounts while some offer custom subscription plans based on the number of users and locations. Some offer free trials and annual prepaid fees with discounts. 

How long will it take for an online reputation to improve? 

There is no specified number of days for feasible improvement. It could take days, weeks, or months depending on many factors, most especially the number of negative reviews you get from clients. 

How does online reputation management software help reduce cost acquisition? 

Naturally, positive reviews and high ratings attract more customers. Online reputation management software can help you reduce cost acquisition by improving your brand image, leading to increased trust and more organic customer referrals.

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