GoBeRewarded has been in business since 2015, building a marketing agency around managing clients' online presence. For years, that meant relying on Yext — until rising costs and a lack of visible product innovation made the relationship feel increasingly one-sided. For an agency, the listings management platform isn't just a vendor choice; it's the infrastructure client-facing success is built on, so a stagnant, expensive vendor is a direct threat to growth.
GoBeRewarded went looking for an alternative that could check three boxes at once: meaningfully lower cost, genuinely better support, and enough forward momentum in the product to support the agency's own expansion plans. Losing any one of those would have just meant trading one set of problems for another.
Just as important, whatever GoBeRewarded switched to needed to disappear from the client's point of view entirely — clients wanted results and clear reporting, not another login to learn or another vendor name to recognize.
GoBeRewarded was struck by how simple and intuitive Synup's platform felt by comparison — a meaningful shift after years on a more expensive, harder-to-navigate system. The white-labeled dashboard was the deciding factor: clients get clear analytics and performance data without ever seeing evidence it's powered by a third party.
With Synup's Reputation and Presence tools, GoBeRewarded's team can see what's being said about each client, edit and add listings, and respond to reviews directly on clients' behalf — consolidating work that used to require logging into multiple systems into one dashboard.
That consolidation is what let GoBeRewarded deliver white-glove service profitably: the team spends less time managing tooling and more time on the strategy and reporting that actually justifies the agency's fee.
“It's simple software that's easy to use. We're delivering white-glove service to our clients, and Synup lets us do that at a price that's affordable for us and our clients.”
— Aaron Gobidas, CEO, GoBeRewarded
“Most of our clients don't even know we're using it. And we send the white-labeled reports straight to our clients. The whole process is so streamlined.”
— Aaron Gobidas, CEO, GoBeRewarded