How Goodwill Industries Increased Donation Volume 45% and Generated Thousands of Five-Star Reviews
Every inaccurate listing meant a donor — and a customer — who never showed up
Goodwill's charity work depends on donations delivered to more than 40 local stores and donation centers across Southern Arizona. Donors mostly find those locations through Google, Bing, and Yellow Pages — which meant Goodwill needed accurate, easy-to-find listings across every one of those search destinations to keep donation and shopping volume up.
As a nonprofit, Goodwill didn't have the luxury of a large in-house marketing team to keep 40+ locations' listings current one by one. Every outdated address, wrong phone number, or unclaimed profile was a direct, quiet loss — a donor who gave up and drove somewhere else, or a shopper who never found the store at all.
Every location accurately listed within 72 hours, and easy to keep that way
Within 72 hours of onboarding, all 40 Southern Arizona locations were accurately listed and claimed across 48+ websites using Synup Presence. Synup's dashboard let a lean team manage every location, keep data accurate, expand presence, and edit hours, address, and offers anytime — without adding headcount.
Detailed engagement analytics and aggregated reviews across sites, through Synup's Reputation and Insights tools, helped the team attract more donors and customers by managing reputation proactively instead of reactively — surfacing issues before they became a pattern rather than after.
For a nonprofit operating with a lean team, the speed of the 72-hour rollout mattered as much as the eventual results: Goodwill didn't need to grow its staff to get the benefit of managing 40+ locations consistently.
