How Binny’s Beverage Depot Leveraged Local Profiles to Increase Store Visits by 28%
The Challenge
Binny’s was losing out to third-party ads on their digital profiles, and having trouble keeping up with health and safety updates to their hundreds of locations nationwide.
But that was only the tip of the problem.
The Solution
Synup provided the groundwork for a solid online presence. Binny’s took control of its presence, using the Synup platform to effectively manage their profiles and make needed updates to their listings.
And Binny’s used Synup Campaigns to reclaim the ad space on their digital profiles. With Synup, Binny’s can properly promote their premium line of beverage products - so customers get enticed right from search.
The Difference
In fact, Binny’s reclaimed almost 30% of potential customers by replacing 3rd party ads with their own content. As a result, they had nearly a 25% increase in phone calls and profile views.
Synup Campaigns helped Binny’s convert like never before, and saw a 28% increase in store visits overall. After implementing Synup Campaigns, they’re projected to have an annual revenue increase of $4-5 million.
Used Campaigns to:
- Standardize the digital profiles of all their locations
- Disseminate health and safety information
- Replace 3rd party ads with ads from Binny’s Beverage Depot
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