Learn How Mancini’s Sleepworld Increased Store Visits by 50% Using Localized Campaigns

When it’s time for a new mattress, most people don’t have a specific store in mind. That’s what Mancini’s Sleepworld wanted to change - raising brand awareness and becoming a resource for customers instead of just a one-off store to think of every 5 years. 

‍

Mancini’s Sleepworld needed to inject more brand identity and awareness into their online presence.

Mancini’s Sleepworld launched their “rotate and replace” Campaign around Daylight Savings Time. With this Campaign, they tapped into customers searching for Daylight Savings Time and encouraged viewers to evaluate their mattresses as they changed their clocks.

‍

It worked! Mancini’s Sleepworld saw a crazy increase in performance metrics across the board. They got almost a 50% increase in store visits and profile views, and increased their phone calls and website clicks by ~30%! 

Synup Campaigns enabled Mancini’s Sleepworld to highlight their deluxe product line while giving them a chance to connect with customers. 

‍

By tapping into Synup Campaigns’ scheduling capabilities, Mancini’s Sleepworld planned their ingenious marketing strategy and saw great results. After implementing Synup Campaigns, they’re projected to have an annual revenue increase of $2-4 million. Now that’s some great growth!

‍

Ultimately, Campaigns helped Mancini’s to:

• Launch product awareness campaigns during Daylight Savings Time
• Raise brand awareness
• Highlight their best products on Google Business Profile

‍