Synup empowered us to drive 20% more revenue through profile personalization - the numbers speak for themselves!
The Challenge
Woops was having a hard time getting eyes on their best content. They invested a lot of time improving their website and developing great products to be sold online and in stores, but Woops wasn’t seeing the traffic they hoped for. With so many franchise locations, Woops also struggled to standardize their digital profiles.
Up to 67% of searches are zero click searches. Meaning, 67% of consumers who search for something on Google don’t end up clicking on any links. All they see and use is a store’s Google Business Profile. Woops was investing time and money into their website - but customers weren’t making it past the search.
The Solution
Woops needed to centralize their local marketing efforts and implement more efficient tactics. Having their franchises operate independently wasn’t doing the brand any favors, so Woops used Synup to:
Improve review response rate
Get all Google Business Profile and Facebook listings up and running
Run campaigns with their best content
Woops also used Synup’s tips to get more reviews and create a new website (with plenty of content for their digital profiles).
Woops utilized their existing product line, which revolved around special events and gift boxes, to create innovate Synup Campaigns that drew attention and raised awareness of their unique products.
Implementing Synup unleashed the power of local marketing, increasing content visibility and enabling Woops to adapt quickly to consumer behavior and preferences.
The Difference
Woops loved Synup’s ability to streamline their digital profiles and local marketing across locations, so they jumped at Synup’s newest personalization product feature. Woops used Synup Campaigns to showcase their special seasonal collections (like black history month, spring collection, Valentine’s Day, and more), highlight their unique product line, and more. Woops saw incredible traction from their holiday-specific Campaigns, which built off of their existing seasonal product offerings. Among their other successful Campaigns:
- Corporate gift guide
- Custom macarons
- Company gift boxes
- Same day delivery/pickup
- Seasonal sleeves
- And more
Woops leveraged their business profiles to surface their best marketing content, deploying informational posts, seasonal offers, and product showcases.
Testimonial
Here's what our customers say
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