Birdeye v/s Yext v/s Synup

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In this article, we are looking at three major Local SEO tools that can help with end-to-end listing management, reputation management, social media, and making sure you’re ranking on SERPs. 

We are going to delve deep into each of these tools to understand their functionalities better, looking at the pros and cons and talking in detail about their pricing structure as well. 

Birdeye v/s Yext v/s Synup: At a glance!

Birdeye is designed to help small businesses manage their online reputation, focusing primarily on reviews. However, it doesn't use its technology for listings management and instead relies on third-party vendors for its tech. Birdeye's pricing structure, ranging from $200 to $300 per location per month, is quite high and not suitable for partners. This makes it less competitive compared to other, more affordable options in the market.

Yext on the other hand, offers an end-to-end local SEO toolkit and does everything right from listings to store locator pages. It also offers integration and partnership programs for agencies, consultants, and other SaaS resellers/platforms, however, the support after partnering is limited. It's mostly enterprise-focused and, with its customer support being below sub-par, its pricing is not justified.

Synup offers comprehensive Local SEO tools and features to help you rank better on SERPs, right from everything to listings, reputation, social media management to local analytics, keyword and grid rank tracking, and more. It is also completely API and AI-enabled, which makes it much more efficient. Additionally, it also offers Managed Services for outsourcing tasks and robust white-labeling options, enabling agencies to create custom-branded portals and deliver a personalized experience that builds client trust.

Synup Product Overview

Synup is designed with agencies in mind, offering a comprehensive suite of Local SEO tools that cater to all aspects of digital presence management. These include Listings Management, Reputation Management, Social Media Management, Citation Building, and customizable Store Locator pages. Synup's platform leverages advanced API integrations and AI-driven insights to streamline and enhance these services, ensuring that agencies can deliver consistent and accurate local data across multiple platforms.

In addition to its powerful tools, Synup provides Managed Services that allow agencies to outsource time-consuming tasks, freeing up resources to focus on strategy and growth. This includes everything from citation management to handling client reviews, social media, and more, ensuring that agencies can maintain a high standard of service without the added workload.

One of Synup's standout features is its robust white-labeling options, which enable agencies to create fully custom-branded portals. This allows them to offer a personalized, seamless experience that reinforces their brand identity and builds trust with clients. With Synup, agencies can deliver a unified digital presence management solution, complete with their own branding, to meet the unique needs of each client. This flexibility not only enhances client satisfaction but also strengthens the agency's market position as a trusted partner in digital success.

Features of Synup 

💎Has a publisher’s network of over 60+ directories including major platforms like Google My Business, Facebook, Yellow Pages, Bing, and more.

💎Helps create, edit, publish, and manage listings in bulk across various platforms

💎Automates listings update with active-sync so that you don’t have to

💎Synup’s voice search optimizer helps optimize your listings at the top of SERPs, especially for no-click searches 

💎Offers an extensive review management system that can monitor your reviews across major search engines and platforms.

💎Has intelligent Natural Language Processing that can quickly help analyze your customers’ sentiments to tell you what they like and dislike about your business

💎Helps you gather reviews directly from the customers via email and SMS 

💎Comes with response templates that you can use and save for later if need be

💎Offers a smart response system that automatically responds to reviews based on customer sentiment, ratings, location, or a particular keyword. 

💎Gives you a 360-degree view of your overall business performance and customer sentiment via reviews 

💎Improves your local discoverability significantly with its store pages, by showcasing information such as store hours, directions, available services, and more to increase your footfall. 

💎Helps you personalize your landing pages with necessary information such as your store location, reviews, business hours, photos/videos, special services, etc. 

💎Seamless AI integration across all facets of social media management.

💎A comprehensive social dashboard that lets you manage everything under a single roof 

💎Comes with an interactive engagement graph that lets you track your progress, review your goals, and give you the latest information about what’s trending. 

💎 Let you generate intuitive reports and track graphs that help you understand your overall social media performance and compare it with previous years. 

💎Can help you run campaigns, where you can feature products prominently, run promotional campaigns, and drive customer engagement from third-party profiles to amplify your conversion rate.

💎Comes with various automation tools such as scheduling posts, offers, and campaigns based on time and event. 

💎Generates automatic reports based on your campaign performance

💎Helps you monitor your campaign performance in-depth and make informed decisions to improve your conversion rate at every step of the buyer journey

Pros 

✅ Intuitive interface that's easy to navigate. 

✅ Flexible pricing options for various business sizes and needs. 

✅ Comprehensive white-label features for reselling services. 

✅ Ability to outsource Local SEO tasks to focus on other priorities. 

✅ Excellent customer support. 

✅ Tailored for ease of reselling services for agencies.

Cons 

❌ The wide range of features can be overwhelming

❌ Limited advanced analytics for Local SEO

Pricing 

Synup costs $34.99 per month for managing up to 10 locations. Consider the premium plan or contact Synup for additional locations for custom pricing. Agencies and resellers can book a demo call, and a 14-day free trial is available to explore the platform.

How to get started with Synup

Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.

What Our Customers Say… 

“Ease of use: Synup user-friendly interface has simplified entire process' from updating business information to responding to reviews.

Synup is great value for money and has different pricing plans to suit different business needs. I found a plan which suited my business for a very reasonable price.

I love Synup's review management capabilities and the ability to monitor and respond to reviews from different platforms on a single dashboard is amazing.

The landing pages have been game changing to boosting the visibility for my business in specfic geographic areas.”

  • Review hosted and collected on G2

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Birdeye Product Overview

Birdeye helps local businesses manage their online reputations, customer experiences, and marketing strategies. It consolidates review monitoring from over 200 sites into one dashboard, streamlining responses and improving client interactions. The platform offers automated review requests, helping businesses gather more positive feedback. It also features tools for tracking customer sentiment, managing listings, and engaging with clients through surveys. Birdeye's analytics provide insights into customer behavior and marketing performance, thus by helping businesses to optimize their strategies and demonstrate value to their clients.

Features

  • Helps build and manage business listings across Google, Facebook, Bing and other major search engine websites 
  • Add images, links, social media posts and more to your business listings 
  • Get precise local listing insights to help boost your search rankings, analyze key rankings, optimize your profile and do more. 
  • Scan your business listings across the web to ensure that you’re 
  • Has an intuitive dashboard that helps view all your listings across multiple search engine websites
  • Manage review generation, monitoring and responding to reviews with ease 
  • Offers intuitive AI capabilities when it comes to review management
  • Comes with an AI-powered social media tool that helps you stay consistent with your social media calendars
  • Helps funnel all your webchat leads into a single inbox to follow up and convert over text, social or email
  • Create AI generated social media posts in minutes 
  • Speeds up your social media process by helping you repurpose your top performing posts and assets 
  • Gives granular insights into social media, what’s working and what’s not and how you can engage your audience better 
  • Customers make use of AI to write SEO friendly descriptions and captions 

Pros 

✅Has a great reputation management system 

✅Easy to use and comes with an intuitive user interface

✅Makes it extremely easy to generate reviews and ask for feedback

✅Comes with whitelabel options for agencies

Cons

❌Steep pricing module 

❌Not suitable for partners and resellers 

❌Doesn’t make use of it’s own tech for listings management

❌Limited options for reseller support 

Pricing

As pointed out earlier, Birdeye offers steep pricing plans for it’s customers. Customers also feel that the price isn’t justified for what it has to offer, since a lot of its competitors are offering affordable pricing options for SMBs and agencies. It is mostly suitable for large companies and enterprise level businesses. 

Source: Google Images, Medium

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Yext Product Overview

Yext is a powerful all-in-one platform designed to boost local SEO for businesses. It keeps your information accurate and consistent across directories, search engines, and social media, enhancing your visibility in local searches. Yext also offers review monitoring and response features, aiding in effective customer engagement and reputation management. With white-labeling options, you can brand the tool as your own. This integrated approach helps drive more traffic and attract potential customers to your locations, making a substantial impact on businesses aiming for local success.

Source: Yext, G2

Features of Yext 

  • Has a wide publishers network of 200+ directories, search engines, and more
  • Comes with a comprehensive listings analytics tool
  • Offers a fully customizable dashboard for reporting
  • Extensive features like AI assistants such as Google Gemini and Bing Co-pilot 
  • Users receive proactive listing recommendations with actionable insights to improve their listing performance
  • Helps monitor, analyze, and report customer sentiment and engagement to improve CSAT (Customer Satisfaction) scores.
  • Respond to reviews and feedback consistently to improve your ranking on SERPs
  • Comes with AI-powered review insights 
  • Generative review responses help you respond to more reviews in a short period
  • Supports Yext pages, a toolkit to build web pages at scales 
  • Helps you scale your network and content on multiple social media platforms such as Instagram, Facebook, Linkedin, and more. 
  • Comes with multi-location posting features to help post on several platforms at once 
  • Has Yext Chat, a conversation AI tool specifically created for Enterprises 

Pros 

✅Enhances websites or apps with accurate, quick search capabilities, improving user satisfaction and engagement 

✅Easily view and filter analytics data as needed

✅Smooth and glitch-free experience

✅Fully integrated with APIs for seamless functionality

Cons

❌Expensive pricing may not be suitable for SMBs or startups

❌Risk of losing significant data during migration, requiring a fresh start

❌Support is often inaccessible and less responsive

❌Some users report untrustworthy analytics data

❌Does not provide local level analytics and local keyword rankings

Pricing Module

Yext offers a range of pricing options, billing customers every week, though typically billed annually. However, users have noted that these prices can fluctuate, making them potentially unreliable in the long term, with annual bills sometimes ending up significantly expensive. Therefore, it is mostly recommended for Large and enterprise-level businesses only. 

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Birdeye v/s Yext v/s Synup: Listings Management 

Birdeye’s listing management software helps manage your listings across Google, Apple Maps, Bing, Facebook and across other search engines. It comes with a centralized dashboard that helps you view all your listings, add rich text such as images, links, social posts, appointment links and more. It also helps analyze keywords and listing trends that helps you optimize your profile and SEO investments. There is also an option to audit your listings, benchmark them against your competitors and identify gaps to fix them. However, customers point out that there have been issues with integrations and the overall listing management experience is not as seamless. 

Yext has a broader network of over 100 publishers, making it well-suited for large-scale listings management. It supports bulk updates, allowing you to manage numerous listings at once. However, a common complaint among customers is the loss of access or ownership of their listings after discontinuing Yext's services. Additionally, Yext has been criticized for its ineffective handling of duplicate listings, often failing to suppress them adequately. While its expansive network is a significant advantage, these issues highlight potential drawbacks to consider.

Synup provides an all-in-one listings management system that connects with over 60 publishers, including Google, Facebook, and Bing. It's fully API-based, allows easy integration and bulk verification of multiple locations. You maintain full control and ownership of your data, ensuring you won’t lose your listings if you change platforms. Synup automatically updates your business information across directories, making it as seamless as possible. Plus, it includes a voice-optimizer feature that integrates with popular voice assistants like Siri, Google Assistant, Alexa, and Cortana.

Birdeye v/s Yext v/s Synup: Reputation Management


Birdeye comes with an interactive reputation management dashboard and oversees reputation management across 200+ websites and online directories, it provides a seamless review management experience to its users, which is hands down the best in the industry. It enables you to monitor, respond and generate more reviews via the platform. 

It also comes with built-in AI review response features which help you respond to replies quickly and tailor them as per your needs. It also has in-built features that lets you collect reviews in real-time from your customers using a QR code which makes it really easy for people to leave you reviews online. However, majority of customer say that it’s pricing is too high and not justified when it comes to the platform as a whole.

Yext offers a robust reputation management system with features like Generative Review Response, first-party review generation, and an interactive dashboard. However, many potential users are deterred by Yext's high fees and impersonal customer support.

Synup’s review management system offers customization and simplicity. Its AI-driven response generator helps you create consistent, relevant replies quickly. Customizable templates allow you to align responses with your brand's voice, while the smart response system streamlines the review management process. The platform is affordably priced, making it ideal for agencies, resellers, and SMBs looking to enhance their reputation management. Users also appreciate Synup's intuitive interface and frequent monthly updates, which keep the system current and user-friendly.

Birdeye v/s Yext v/s Synup: Social Media Management 

Birdeye has an integrated dashboard for social media management that helps generate posts, hashtags, copies with the help of AI capabilities (Bird AI) and helps get contextually relevant social media images based on certain prompts. With their collaborative capabilities, it makes it a seamless experience altogether. However, due to its pricing, users tend to turn to competitors for managing their social media profiles.

Synup is the most cost-effective social media management tool for agencies, featuring advanced AI and a full agency-enabled platform. It allows you to create, publish, schedule, and monitor content across various social media channels and includes integrated social listening tools for real-time insights. 

Yext’s social tool comes with an intuitive dashboard, along with additional AI capabilities. It also comes with baked-in analytics for social media reporting and insights that can help you understand your performance. It comes with cross-team collaboration tools that can help you carry out conversations easily and make sure that everyone is on the same page. Keeping this in mind, it’d be worthy to note that users don’t prefer Yext for social media management due to their pricing structure and inconsistencies. 

Birdeye v/s Yext v/s Synup: Local SEO 

Birdeye does not offer store locators, however, it does offer search pages that help businesses showcase information such as directions, business hours and online reviews that are brand-customized.

Yext provides a suite of features for enterprises and large-scale businesses. This includes a Rank Tracker to keep an eye on search engine rankings, customizable Store Locator Pages to help customers find locations, and an AI-powered chatbot for landing pages to help with user engagement. 

Synup provides Local SEO tools for businesses, including a keyword rank tracker, grid rank tracker, store locator pages. It also enables hyper-localized campaigns, triggering promotions based on events like weather changes or holidays.

Birdeye v/s Yext v/s Synup: Local Analytics 

Birdeye helps businesses analyze how they rank on local map for their target location for specific keywords, along with a free local SEO audit tool. However, people say that they provide limited capabilities when it comes to granular location level tracking. 

Synup excels in essential local analytics, including tracking profile views, calls, website visits, and local rankings with keyword and grid rank tools. It offers comprehensive coverage in these areas. However, as we discussed, the platform's reporting and visualization could use some improvement.

Yext provides SEO and listing analytics for enterprise but lacks local analytics like location-level insights or rank tracking, which are crucial for local businesses.

Birdeye v/s Yext v/s Synup: Reseller Support 

Birdeye does not provide whitelabeling capabilities, however, it has recently introduced managed services that helps businesses with taking over their listings, reputation and their overall local SEO strategy. However, since it’s majorly targeting large companies, their pricing module does not suit SMBs and small scale businesses. 

Yext offers integration and partnership program for agencies and consultants as well as other SaaS resellers/platforms. However, the support you get once you partner with them is minismal and given their focus on enterprise segment, they don’t invest as much into growing their partner’s business.

Synup stands out due to its exceptional support for agencies and resellers. Unlike Yext and Birdeye, which offer basic reselling solutions, Synup provides a comprehensive platform that not only facilitates reselling but also helps agencies manage clients, generate leads, and streamline operations. It essentially functions as agency operations software. Additionally, Synup includes a white-label business scan tool that can be integrated into your site to capture leads at prices that do not break your bank. 

Birdeye v/s Yext v/s Synup: Which One Should You Choose?

If you’re a mid-sized or a large company and do not mind spending on your reputation management, then Birdeye is the tool you can go for! With managed services and listing management capabilities, it is a decent choice for mid and large sized companies. 

And, if you’re an enterprise who’s looking for a seamless experience when it comes to local SEO, you can look at exploring Yext’s services. But do note, that customer support might not always be top-notch and there might be a few features that one may be missing out on

With Synup, you benefit from exceptional customer support and budget-friendly, customized packages tailored to your needs. It also offers comprehensive managed services and full white-labeling options, covering everything from listings management to grid rank tracking. This helps you streamline your operations and enhance your agency's visibility, ensuring you stand out in a competitive market.

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Summing it Up

We’ve provided a transparent overview of how each tool performs, highlighting their unique strengths and limitations. Based on your specific needs, we recommend selecting the tool that best fits your segment and trying it out to see how well it works for you.

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Birdeye v/s Yext v/s Synup: FAQs

  1. Birdeye v/s Yext v/s Synup reviews

Birdeye 

  • Pros: Excellent reputation management, customer experience tools, and integrations. 
  • Cons: Higher cost and complex setup.

Yext

  • Pros: Strong in listings management, knowledge graph, and all-in-one features.
  • Cons: Expensive and below sub-par customer support feedback.

Synup

  • Pros: Effective local listings management, detailed analytics, and managed services.
  • Cons: Less intuitive interface. 

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  1. Birdeye v/s Podium

Birdeye offers a comprehensive solution for reputation management, customer feedback, and communication, including review management, surveys, and analytics, while, Podium focuses on streamlined customer communication through messaging and reviews, with added features for surveys and payments both are online reputation management softwares. 

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  1. Birdeye v/s Yext v/s Synup cost

Birdeye costs $299 for it’s Starter pack, $399 for its Growth pack and $499 for it’s Dominate pack. This is mostly paid up annually. 

Yext charges $4, $9, $10, and $19 per week for their packages which include different features. However, these prices are not consistent and are known to be extremely expensive. 

Synup charges a standard of $35 Per Month for its standard package and $90 Per Month for its premium package. Synup Social on the other hand has different costs attached to it. These prices can be customized for businesses, based on their size and the amount of locations they are targeting. It is advisable to contact them directly for customized plans. 

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