This article offers a detailed breakdown of Buffer and Loomly, both social media management platforms. We delve into their features, benefits, pros, and cons to help you choose the right platform for your agency. Since we’re focusing on agencies, we’ll also explore the features of Synup Social, an agency-first platform.
Buffer v/s Loomly v/s Synup Social: At a glance!
Buffer is a social media management tool that helps businesses and individuals schedule posts, analyze performance, and manage multiple social media accounts from one dashboard. It offers publishing, engagement, analytics, and team collaboration features to streamline social media efforts.
Loomly is a social media management tool that helps teams and individuals plan, create, and schedule posts across multiple channels. It offers content creation tools, approval workflows, scheduling, and analytics to streamline social media efforts and track performance. Caters to agencies as well.
Synup Social is an agency-first platform where you can organize, publish, oversee, and create your content across major social media platforms such as Twitter, Instagram, Facebook, Pinterest, Linkedin, YouTube, etc. It is also an end-to-end AI and API-enabled platform that helps manage your social media content effortlessly.
Synup Social Product Overview
Synup Social is an easy-to-use social media scheduler that covers all your social media needs. It manages everything from simple post-scheduling to advanced analytics and trend monitoring. Our automation-first approach is designed to save you time and resources at every step.
Features of Synup Social
➡️Manage scheduling for multiple brands and locations across platforms
➡️Create AI-powered posts customized for your brand and products/services
➡️Collaborate seamlessly with your team using the built-in content approval workflow
➡️Post directly to Facebook and Google Business Profile listings
➡️Find inspiration with access to trending social media content
➡️Use a complete white-label solution tailored for agencies and resellers
➡️Connect effortlessly with all your platforms – Instagram, LinkedIn, X, Facebook, and Pinterest
➡️Get post recommendations based on your demographics and interests
➡️Save posts and templates for future use to make the most out of your time
➡️Create posts, captions, and hashtags in seconds with the help of AI
➡️Helps you create an all-in-one social media strategy across platforms
Pros
✅Intutive and easy to use
✅Gets newer and better updates with each day
✅Offers a fully integrated dashboard that can be easily white labeled
✅Customized pricing for agencies
✅Great customer service team
✅Offers managed services
Cons
❌For someone new to the platform there can be a bit of a learning curve, however, it gets better with time
Pricing Module
If you have 10 locations or less to manage, Synup can cost up to $29 Per Month. For more locations, you can always opt for the professional plan or contact them directly for customizable pricing plans that fit your budget. For agencies and resellers, it is always advisable to book a democall. Additionally, they also offer a free trial of 14 days which is great for people to get an overall gist of the product and its features.
How to get started with Synup Social
Sign up for a demo and we will show you how Synup Social can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync everything for you. Next, to get started with managing your social media, all you have to do is, click on ‘Social’ and then ‘Dashboard’ where you can monitor all your social media activity.
Loomly Product Overview
Loomly is a social media marketing tool that simplifies content creation, scheduling, and analytics. Its calendar view helps plan posts across multiple platforms. Teams can collaborate easily, ensuring consistent and high-quality social media campaigns. Loomly offers insights and analytics to track performance and build better social media strategies. Its automated publishing and post ideas feature helps maintain a consistent posting schedule and generate fresh content ideas. For agencies, Loomly streamlines social media management, improves client collaboration, and provides detailed reports, making it an ideal tool for managing multiple client accounts efficiently.
Source: G2
Features
Helps with post-planning and scheduling
Offers to create a dedicated content calendar for different brands
Comes with automated publishing and near-native publishing options
Gives additional tips to optimize your content for each social channel
Real-time collaboration and communication tools across teams
Export your content calendar for offline collaboration
Has advanced analytical options for tracking parameters
Helps categorize posts under different labels
Respond to comments, mentions, and messages across all connected channels
Get inspirations from Loomly Post Ideas and X trends
Use Hashtag Manager for relevant suggestions and trending hashtags
Pros
✅Getting started with the platform is pretty easy
✅Offers an intuitive social media calendar view
✅Users say that they find it quite affordable
Cons
❌Users say that the analytics and metrics can be much more insightful and useful
❌No AI capabilities
Pricing Module
Loomly starts its pricing with $32 Per Month for its base plan and offers a 15-day trial. Offers a standard version of $60 Per Month, including an advanced and a premium range at $131 and $277 respectively, however, in comparison to Synup, people often feel that Loomly doesn’t provide any additional capabilities and costs just as much, which they think is too much for a social media management platform.
Buffer Product Overview
Buffer provides agencies with a solution for managing clients' social media accounts. Agencies can schedule and publish posts across multiple platforms, ensuring a consistent online presence. The content calendar and team collaboration tools streamline planning and coordination. Analytics and reporting features allow agencies to track performance metrics, generate reports, and provide data-driven insights to clients. Engagement tools centralize interactions, making it easier to manage and respond to comments, mentions, and messages. Buffer also supports role assignments, custom link shortening, and hashtag suggestions, enhancing social media strategy and execution for agencies.
Source: G2
Features
Helps collect and organize your posts and schedule them ahead of time
Offers various third-party integrations such as Giphy, Canva, DropBox, OneDrive and Google
Offers AI capabilities that help with generating engaging posts, repurposing content and brainstorming ideas
With analytics, you can get information about when and where to post your content to increase your reach
Build a customized landing page easily in minutes
Offers a wide range of publishing options such as Google Business Profile, Facebook, Instagram, Twitter, Linkedin, Mastodon, Bluesky, Threads, Youtube, TikTok and many more.
Pros
✅Pre-schedule your social media content with a content management system
✅Easy to navigate and understand
Cons
❌Has limitations when it comes to analytics
❌Does not offer Instagram Integration with its basic plan
❌Runs into bugs often at times
❌Expensive for agencies
Pricing Module
Buffer’s Pricing Module is much more affordable than Loomly, however, it lacks certain integrations, and AI capabilities and does not provide full-fledged reseller support for agencies. Customers also complain that the white label reporting feature is only available for the $100 plan and not otherwise, so it’s not a very affordable option for agencies.
Buffer v/s Loomly v/s Synup Social: Social Media Management
Regarding Social Media Management, Synup is the most affordable option for agencies compared to the other two with its enhanced AI capabilities and a full-fledged agency-enabled platform. It helps with creating, publishing, scheduling, and monitoring social media activity across platforms and comes with in-built social listening tools.
In comparison, Buffer offers similar services, such as creating, posting, scheduling, and a plethora of other resources to help agencies manage their social media accounts. It also comes with an additional AI writing feature that will help you create posts on a whim, however, lacks certain features such as AI-assisted posting and creating top and trending posts with just a single click.
Source: Buffer
Loomly does not offer any AI capabilities when it comes to Social Media Management, therefore, offers basic features such as posting, creating, and monitoring content across various platforms. However, it does offer hashtag suggestions and various other integrations to help come up with content ideas.
Buffer v/s Loomly v/s Synup Social: Social Analytics
Buffer offers a good set of analytical tools for its social media analytics, that helps track performance and create reports for Instagram, Facebook, Twitter, and Linkedin all from a single dashboard. However, customers say that the platform does not offer social listening and monitoring, that feels lacking.
Loomly offers basic analytical features, say a lot of users making use of Loomly. It also offers premium analytical features that are paid and cost extra. Also, customers feel that the data is not very granular, especially when it comes to tools such as Snapchat and TikTok, where it needs to improve.
Synup offers comprehensive analytical features, suggesting the best times to post, and a detailed summary of your social media accounts and shows comparison to previous periods with flexible date range options. It also comes with an interactive graph that tracks social trends and can view posts that affect engagement and do more. Synup’s intuitive follower growth graph helps you track your follower growth across various platforms within a specific period. All these analytics can also be downloaded as reports easily via the Synup dashboard.
Source: Synup
Buffer v/s Loomly v/s Synup Social: AI Capabilities
Synup is a completely AI-enabled platform. It offers various AI capabilities for content generation, hashtag generation, and AI-assisted posting that help agencies stay on track with their social media calendars and create more content seamlessly. It also helps by generating instant Instagram posts and staying on track with Twitter in just a single click, along with AI-assisted brand-specific post creation that helps you generate content for international and national holidays. These features make it easy for agencies to stay on track with their content goals.
Source: Review sourced and collected by G2
Buffer comes with its own set of AI capabilities that it has to offer such as brainstorming ideas, repurposing content, creating and generating content at the click of a button, and getting more social media post suggestions from long-form content, which makes it very easy for creators, agencies and freelancers to post and keep up with their content calendars.
Loomly does not offer many AI capabilities that help with content creation, however, for inspiration, users tend to use various other third-party tools that have been offered by the platform. Though, because of this, users tend to feel that they are missing out on AI capabilities when working with Loomly for their social media requirements.
Buffer v/s Loomly v/s Synup Social: Integrations
Synup offers a wide array of integrations and is a clear winner when it comes to Integrations! It offers coverage across major social media platforms such as Linkedin, Pinterest, Instagram, Twitter, and Facebook and along with that, it comes with various other integrations such as MailChimp, Airtable, Microsoft Teams, Clover, Square, Asana, and a lot of others to help make it easier for agencies to create and schedule content. While at the same time, making use of these tools as third-party integrations that can take their team communication and collaboration to the next level.
Buffer offers various integrations such as Canva, Giphy, DropBox, Google Photos, Instagram Stories Creator, and more to help with content creation. However, as compared to Synup, these integrations are very limited. Users also say that these integrations can help with content creation but offer limited features. Another drawback is that Buffer does not offer Instagram as a publisher network in its basic plan.
Loomly has basic integrations with Canva, Giphy, Google Drive, and Unsplash for content creation along with Zapier, Slack, and Microsoft Teams to enable collaboration amongst teams and make it easier for them to communicate better.
Source: Loomly
Buffer v/s Loomly v/s Synup Social: Reseller Support
Synup stands out when it comes to Reseller Support as opposed to Buffer and Loomly. Both Loomly and Buffer offer basic features such as white labeling dashboards and reports, however, Synup on the other hand takes it up a notch by offering managed services for agencies and offering full-fledged white labeling capabilities.
Additionally, agencies also get to enjoy various other features that Synup offers, such as a scan tool that helps you show your customers that you’re the right choice. Synup also helps gain valuable insights and a tailored strategy for all the prospects with a single click.
With that, agencies also get dedicated training, support, and early access to products that Synup launches. This is exactly what makes Synup the number one tool for agencies and reseller support.
Buffer v/s Loomly v/s Synup Social: Which one should you choose?
Buffer is great for SMBs or Freelancers looking to add an extra layer of creativity with a few additional features and don’t have a lot of budget to spare on Social Media. However, there’s nothing that Synup can’t handle!
Loomly is great for Medium-sized and Large Companies looking to manage their end-to-end social media accounts and keep on track with their monthly content goals. But, if you’re someone who is looking for full-fledged Local SEO and Social Media Management options, there’s nothing like Synup.
Synup offers a full-fledged solution for agencies with everything right from Social Media to Local SEO, at their fingertips and It is highly recommended for agencies, VSMBs, and Mid-sized and Large-sized businesses.
Summing up
While zeroing down on a Social Media Management Tool, start by evaluating your business needs and social media goals. List essential features like scheduling and content planning, then compare tools based on their price-to-value ratio. Think about both your current and future social platforms. For multi-location businesses, prioritize tools that manage Google Business Profile updates and other listings. This way, you’ll choose a tool that aligns with your strategy and offers room for growth.
Buffer v/s Loomly v/s Synup Social: FAQs
Is Loomly better than Buffer?
When comparing Loomly and Buffer, Buffer excels in post-scheduling and analytics, while Loomly offers advanced collaboration and content ideas. However, Synup stands out as the all-in-one solution, covering social media management, local listings, reviews, and comprehensive analytics, making it ideal for businesses looking to streamline their online presence.
Is Loomly as good as Hootsuite?
Loomly and Hootsuite each have their strengths: Hootsuite offers comprehensive tools and analytics, while Loomly excels in user-friendly content planning and collaboration. However, Synup distinguishes itself by not only handling social media management but also managing local listings, reviews, and detailed analytics, making it a top choice for businesses needing a broad online presence.
Does Loomly have a social inbox feature?
Loomly does have a social inbox feature. It allows users to manage and respond to messages, comments, and mentions from multiple social media platforms in one place. This feature helps streamline communication and engagement with your audience, making it easier to track and address interactions effectively.
share
Book a demo with a product specialist
To see how Synup can help you Boost online visibility with unique business profiles for each location
.svg)
.svg)
.svg)
.svg)
