Yext, Chatmeter, and Synup are considered to be categorized under Local SEO tools without any specifics, however, when one digs deep and learns more about these tools, each of them has different things to offer.
In this article, we shall understand each of these tools in much more detail and introspect the features, benefits, pros, and cons of each along with the value-for-money benefits these tools have to offer.
Chatmeter v/s Yext v/s Synup: At a glance!
Chatmeter is an all-in-one platform for listings, reputation, local SEO, surveys, social media management, and Pulse AI. Regarding agency and reseller support, they offer a private-labeled dashboard, manually rebranded sales decks and ROI reports, and private support and training for all their agency partners. Their private support extends to other solutions that they offer as well.
Yext is a huge platform offering end-to-end Local SEO, reputation management, social media management, and other key solutions required to manage everything under one roof. Since it's been around for a while now, it's widely known. It also offers a great publisher network of 200+ directories and search engines and owns its tech. It is mostly enterprise-focused.
Synup is an agency-first solution that offers end-to-end Local SEO tools and services that will help an agency shine! Along with full-fledged white-label support, it also offers managed services across all its solutions. Its customer support is highly reliant and offers prompt solutions, which makes it an appealing choice for businesses of all sizes.
Synup Product Overview
Synup is tailored for agencies, offering an extensive range of essential tools including Listings Management, Reputation Management, Social Media Management, Citation Builder for establishing consistent business listings, Store Locator pages, and more to complete a full-fledged suite of Local SEO tools. It leverages API integration and AI to optimize functionality across these services. Additionally, Synup provides Managed Services, enabling agencies to outsource tasks, and robust white-labeling options, which helps them to uniquely brand portals and build client trust through personalized experiences.
Features:
💎 Access to over 60+ directories including Google My Business, Facebook, Yellow Pages, Bing, and more.
💎 Bulk creation, editing, publishing, and management of listings across platforms.
💎 Automated listings updates with active sync.
💎 Voice search optimizer to enhance listing visibility in SERPs, especially for no-click searches.
💎 Natural Language Processing for sentiment analysis, providing insights into customer feedback.
💎 Response templates for quick replies to reviews.
💎 Smart response system that automatically replies to reviews based on sentiment, ratings, location, or keywords.
💎 Customizable landing pages with information such as location, reviews, business hours, photos/videos, and special services.
💎 Seamless AI integration for social media management.
💎 Campaign management tools for product promotion and customer engagement.
💎 Automation tools for scheduling posts, offers, and campaigns.
💎 Automatic campaign performance reports.
💎 In-depth campaign performance monitoring for informed decision-making.
Pros:
✅ Intuitive user experience
✅ Great value for money with various pricing options
✅ Full-fledged white labeling capabilities for reselling
✅ Managed services to outsource Local SEO tasks
✅ Top-notch customer service
✅ Agency-friendly solution for reselling services
✅ End to end campaign management tools
Cons:
❌ Advanced analytics for Local SEO could be improved.
Pricing Module
If you have 10 locations or less to manage, Synup can cost up to $34.99 Per Month. For more locations, you can always opt for the premium plan or contact them directly for customizable pricing plans that fit your budget. For agencies and resellers, it is always advisable to book a democall. Additionally, they also offer a free trial of 14 days which is great for people to get an overall gist of the product and its features.
How to get started with Synup
Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.
Chatmeter Product Overview
Chatmeter is an all-in-one platform for managing local marketing. It helps businesses monitor and respond to reviews, track social media mentions, ensure accurate listings, and improve local SEO. With tools for customer surveys, performance reports, and custom dashboards, it offers insights to boost online visibility and customer engagement. Chatmeter also automates review requests and displays customer reviews on websites, helping businesses make informed decisions and enhance their online reputation.
Features:
Comes with built-in Pulse AI that has powerful trends and analytics to get a high-level view of what customers love.
Helps you get detailed insights on the customer journey with in-depth trend sentiment analysis
Pulse AI lets you filter your content for customer feedback - mentions of words like harassment, safety, food poisoning, and more.
Comes with location-specific analysis with distributed teams and helps with the visibility of customer data that matters the most.
Local Brand Visibility (LBV) score helps you understand how you stack up against your competitors.
The reputation management system comes with an AI-powered sentiment analysis solution that synthesizes unstructured data from customer reviews, comments, and photos and gains a deeper understanding of customer experience.
Comes with Generative AI and suggested response templates or custom response templates that help with Natural Language Processing.
Social Media Management system comes with a built-in AI response generator that helps you create human-like social media content, hashtags and emojis easily.
Helps streamline your operations by publishing calendars across various platforms such as Instagram, Facebook, Twitter, Linkedin
Get a structured view of your social media dashboards and understand every location’s social activity in detail with store comparisons, high-ranking content, trending hashtags, and more.
Make sure your listings are accurate and up-to-date across all platforms and locations.
Comes with a bulk editor that lets you edit and update your listing content easily
Customers can build store locator pages and local landing pages within the platform
Offers a set of geolocation tools that helps you create a seamless online to offline experience for your customers.
Helps you create a survey and analyze its survey responses in real-time with AI insights.
Benefits:
Helps you improve your retention rate and hit your KPIs with the help of sentiment analysis and serve your customers better.
Get real-time survey insights without needing additional spread-sheets
Risk monitoring allows you to view potential risk across all your locations within the dashboard.
Customer sentiment analysis helps you build customer connections and connect with them confidently by creating a concise summary for every review.
Pros
✅Customers say that they love how intuitive and easy to use their platform is
✅The platform offers real-time insights across locations with the help of Pulse AI that has proven to be helpful
✅In general, AI capabilities are much stronger than most of the reputation management tools
✅Great for reputation management and in-depth analytics of customer sentiment and trend analysis
Cons
❌Limited options for resellers and agencies
❌Is priced exorbitantly, and their pricing module is not transparent
❌Customers complain that the platform often runs into technical glitches which are not very easy to resolve and take days, often causing them to pause their accounts.
Pricing Module
Not transparent. However, customers say that their prices does not justify their offerings. Most of them also ask them for compact pricing options with lesser capabilities in order to cut down on the price.
Yext Product Overview
Yext Product Overview
Yext is a comprehensive tool for local SEO. It keeps your business information accurate and consistent across directories, search engines, and social media, improving your local search visibility. With Yext, you can monitor and respond to reviews, engage with customers, and manage your reputation effectively. Its white-labeling capabilities let you brand the tool as your own.
Features:
Extensive publisher network of 200+ directories, search engines, and more.
Comprehensive listings analytics tool.
Fully customizable reporting dashboard.
AI assistants like Google Gemini and Bing Co-pilot.
Proactive listing recommendations with actionable insights.
Customer sentiment and engagement monitoring, analysis, and reporting to improve CSAT (Customer Satisfaction) scores.
Consistent review and feedback responses to enhance SERP rankings.
AI-powered review insights.
Generative review responses for quick replies.
Yext Pages toolkit for scalable web page creation.
Social media scalability across platforms like Instagram, Facebook, LinkedIn, and more.
Multi-location posting features for simultaneous updates across platforms.
Yext Chat is a conversational AI tool designed for enterprises.
Pros:
✅ Powerful search tool for websites and apps, enhancing user satisfaction and engagement
✅ Flexible analytics data viewing and filtering
✅ Smooth user interface with minimal glitches
✅ Fully API-enabled tool
Cons:
❌ High pricing, not suitable for SMBs or startups
❌ 50-60% of data loss risk during migration, requiring a fresh start
❌ Poor and often inaccessible customer support
❌ Unreliable analytics data according to users
❌ No local analytics for keyword rank tracking
Pricing Module
Yext offers a range of pricing options, billing customers every week, though typically billed annually. However, users have noted that these prices can fluctuate, making them potentially unreliable in the long term, with annual bills sometimes ending up significantly expensive.
Chatmeter v/s Yext v/s Synup: Listings Management
Synup has a publisher network of 60+ directories and search engines including some of the major publishers, it offers active sync that helps you keep your listings up-to-date automatically, without any hassle. It also offers a bulk editor, voice-search optimizer, a revenue calculator, and in-depth ranking analytics that help you make informed decisions. Concerning reseller support, Synup’s listings dashboard can be white-labeled end to end and can also be outsourced to their team of experts who can handle all your listings for you.
Chatmeter offers a publisher network of 140 directories and includes all the major networks such as Google Maps, Apple Maps, Bing, and Yelp. It also helps with pointing out inconsistencies in your listings across directories, comes with a bulk editor, and has a dedicated team of experts to handle your listings. However, it does not own its tech and relies on other third-party vendors. Users also complain that the support team can often take a long to get issues resolved and that the dashboard could be more timely, with their prices being too high for what they offer.
Yext’s listing management system is comprehensive, with a large publisher network of 200+ and AI capabilities. It also comes with dual-sync features and offers automated updates, however, users often fall into the risk of losing at least 50-60% of their data while migrating to other platforms. And with its pricing being exorbitantly high and sub-par customer support, users end up feeling that they can’t rely on it.
Chatmeter’s reputation management helps you listen and engage with your customers with its AI-powered sentiment analysis solution, which allows you to respond to your customers with generative AI and custom response templates. Its Local Brand Visibility scoring system helps you analyze where you stand against your competitors. However, customers say that updates concerning response time seem to take longer than usual and that they are very pricey, especially if one just wants to opt for reputation management since the dashboard doesn’t cut it out.
Yext has an intuitive reputation management system that comes with an integrated inbox for review management, along with generative review responses and first-party review generation along with AI-powered review insights. However, customers complain that navigating the reputation management dashboard might be a little too overwhelming for first-timers, it has a lot to offer, and people also say that they don’t trust the data that Yext provides. Their customer support is inaccessible, most of the time, and due to their high pricing modules customers feel that one cannot rely on Yext for reputation management. Also, Yext does not offer review generation.
Synup’s reputation management system is pretty clean! With features such as generating reviews, review widgets, AI automation, AI review generator, and allows you to monitor, respond, and review your reputation dashboard. Comes with built-in analytics and has Natural Language Processing to analyze your customer sentiments in-depth. It also comes with a smart-response system that customizes templates and automatically responds to reviews based on sentiment, star rating, location, and keyword.
Synup stands out for its reputation management features because its product innovation happens at a much faster rate as compared to others!
Chatmeter v/s Yext v/s Synup: Social Media Management
Chatmeter offers end-to-end social media management and comes with features such as an AI response generator and offers one to streamline its campaign management across various publishing platforms such as Google Posts, Facebook, Instagram, Linkedin, and Twitter. It also comes with built-in analytical features to help you understand how you stand against your competitors. However, customers seem to be unsatisfied since the platform has many social media limitations, like not allowing users to post across locations simultaneously and not being able to respond to messages via the integrated social inbox.
Yext’s social media management dashboard helps you create content and then publish it across various platforms. It comes with social analytics to help you understand how your content is performing. It also helps you build various workflows that help with cross-team collaboration. However, users feel that the dashboard has its limitations when it comes to social media, as compared to other social media management platforms.
Synup Social is built keeping in mind your everyday social media content. It comes with an AI content generator that gives you quick suggestions about what you can post on a particular day, the social media dashboard also keeps track of certain festivals and vacations and creates content based on that. It also lets you generate hashtags, create powerful social media strategies, and post ideas daily along with various recommendations so that posting and managing your social media accounts is a breeze!
When it comes to Local SEO, Chatmeter can help with creating store locator pages, allows you to update your store directions so that it’s easier for your customers to find you, and also makes sure that your listings are accurate and up to date, all the time. Being a business whose focus is mostly local businesses, people say that these features are quite limited and require more for the premium price they pay.
Yext’s offers in-depth Local SEO services as compared to that of Chatmeter. Although the store locator pages are pretty easy to set up, customers face plenty of glitches while creating these that are technical, and with customer support not being available most of the time, these issues tend to get overlooked, often making customers feel that they’re too big to care. Also, it doesn’t offer analytics for businesses’ local SEO performance, which is a big downside.
Synup offers everything from store locator pages to a grid rank tracker, which makes it a go-to for all multi-location businesses easily! A keyword rank tracker, also makes it very easy to track your keywords and know what you are trending for, as opposed to your competitors. With a comprehensive Local SEO toolkit, Synup also allows you to white-label its dashboards and resell them easily to your customers. So, if you’re looking for the right tool to take your business to the next level, Synup is your key!
Chatmeter v/s Yext v/s Synup: Reseller Support
Synup simply outdoes itself in this category because of the all-rounder support it provides to agencies and resellers. One cannot only white label Synup’s dashboard, but Synup goes out of its way to also offer managed services, which lets you focus on the tasks that are much more important and need your prompt attention. Along with this, they also provide you with the marketing collaterals and training material to help you deliver value to your customers, day in and day out!
Chatmeter only the other hand provides minimal reseller support, but it would be safe to say that it does better than Yext in this category. It helps with a private-labeled dashboard, rebranded sales decks and ROI reports, and a dedicated customer representative for every agency partner.
Yext is majorly enterprise-focused and offers integration and partnership programs for agencies and consultants as well as other SaaS resellers/platforms. However, they don’t focus too much on growing their partner’s business and therefore offer minimal support.
Chatmeter v/s Yext v/s Synup: Pricing
When talking about pricing, Synup again takes the lead here. It is hands down one of the most affordably priced alternatives as compared to Yext and Chatmeter, both at $34.99 Per Month for a basic plan.
Yext charges exorbitant prices for several reasons, such as being majorly focused on enterprises and being an old player in the segment. However, with this customers seem to lose their faith in the company, causing them to migrate to other platforms. Yext is priced at $4 per week for a basic plan.
Chatmeter’s pricing module is not transparent. However, when talking about prices, customers seem to be unhappy with the high amounts, and most often say they don’t think that the platform is worth the money they’re paying.
Chatmeter v/s Yext v/s Synup: Customer Support
Chatmeter’s customer support is decent, providing timely responses and prompt feedback, however, customers often complain that it is not very easy to get in touch with the backend and the engineering team to clear most of the technical glitches. Often at times, since customers are assigned a dedicated representative each, they are solely reliant on them for most of the issues that they run into.
Yext customer support needs a lot of improvement because it has severely gone down in the past couple of years. This makes people think that they’re too big to care and most of the queries often go unresolved leaving them distressed and looking for better solutions.
Synup customer support is known to offer a stellar customer experience. With some of the most experienced customer representatives who have been in the industry for too long, Synup goes out of their way to serve their customers and do the right thing for them.
Chatmeter v/s Yext v/s Synup: Which one should you choose?
If you’re a mid-sized or large company looking for a robust reputation management system and social media management, Chatmeter should be your tool. Since it hits the sweet spot between the two, with decent customer support and AI capabilities. And if you’re looking for an affordable option, then Synup is your answer!
If you’re an enterprise that’s looking to manage everything in the same tool and are looking for a very smooth-to-use and easy interface, then Yext is your answer! However, Synup has all of it and won’t let you down!
For resellers and agencies, Synup stands out as the top choice. Designed with a partner-first approach, Synup goes beyond basic white labeling and reporting, providing a robust platform that helps you grow your business with our advanced tools.
Summing Up
We hope our insights have given you a clear understanding of how each of these tools operates. We’ve aimed to be as transparent as possible, highlighting the unique strengths and limitations of each. Each tool has its distinct advantages. Based on your specific needs, we recommend trying the software that best fits your segment.
Chatmeter v/s Yext v/s Synup: FAQs
How much does Synup cost?
If you have 10 locations or less to manage, Synup can cost up to $34.99 Per Month. For more locations, you can always opt for the premium plan or contact them directly for customizable pricing plans that fit your budget. For agencies and resellers, it is always advisable to book a democall. Additionally, they also offer a free trial of 14 days which is great for people to get an overall gist of the product and its features.
What is Yext used for?
Yext helps businesses keep their information consistent and accurate across search engines, directories, and social media. This makes it easier for customers to find them online. It also offers tools for managing reviews, responding to customer feedback, and analyzing performance. Businesses can even resell Yext's services under their own brand, making it a comprehensive solution for local marketing and reputation management.
Is Yext an AI company?
Yext isn't mainly an AI company, but it uses AI in its platform. It focuses on keeping business information accurate across the web. Yext uses AI to help with tasks like responding to reviews and analyzing customer data, but its main job is managing business info and local marketing.
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