MozLocal v/s Yext v/s Synup

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Finding the ideal tool for local SEO can be challenging with so many options available. In this article, we’ll compare MozLocal, Yext, and Synup to highlight how each platform handles local listings, reputation management, Local SEO, and other functionalities in general. 

We’ll break down their core features and performance to help you determine which tool offers the best solution for managing and improving your local search presence.

MozLocal v/s Yext v/s Synup: At a Glance!

MozLocal provides fundamental tools for managing local listings and reputation, ensuring that your business information is accurate and consistent across directories. It also offers basic reputation management features, allowing you to track and respond to customer reviews. However, it falls short in offering comprehensive local SEO and analytical features, which may limit its effectiveness for more advanced local marketing needs.

Yext is often a preferred choice among marketers, offering a comprehensive toolset that includes listings, reviews, social media management, store locator pages, and more. It's user-friendly and boasts excellent integrations, though the cost can be high for advanced features.

Synup offers an all-in-one solution for managing local business online presence effectively and affordably. It simplifies Local SEO management while also catering to social media needs, all at a nominal cost. With Synup, businesses can ensure accurate listings across various online directories, monitor reviews from platforms like Google and Yelp, and gain valuable insights to enhance local SEO performance and competitive edge. The platform assists in managing citations, resolving duplicate listings, and optimizing Google My Business profiles, thereby boosting local visibility and fostering better customer engagement. It is suitable for businesses of all sizes and is extremely agency-focused. 

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Synup Product Overview

Synup caters specifically to agencies with a full range of Local SEO tools, including Listings Management, Reputation Management, Social Media Management, Citation Building, and Store Locator pages. It leverages API integration and AI to optimize these services. Additionally, Synup offers Managed Services for outsourcing tasks and robust white-labeling options, enabling agencies to create custom-branded portals and deliver a personalized experience that builds client trust.

Features of Synup 

💎Has a publisher’s network of over 60+ directories including major platforms like Google My Business, Facebook, Yellow Pages, Bing, and more.

💎Helps create, edit, publish, and manage listings in bulk across various platforms

💎Automates listings update with active-sync so that you don’t have to

💎Synup’s voice search optimizer helps optimize your listings at the top of SERPs, especially for no-click searches 

💎Offers an extensive review management system that can monitor your reviews across major search engines and platforms.

💎Has intelligent Natural Language Processing that can quickly help analyze your customers’ sentiments to tell you what they like and dislike about your business

💎Helps you gather reviews directly from the customers via email and SMS 

💎Comes with response templates that you can use and save for later if need be

💎Offers a smart response system that automatically responds to reviews based on customer sentiment, ratings, location, or a particular keyword. 

💎Gives you a 360-degree view of your overall business performance and customer sentiment via reviews 

💎Improves your local discoverability significantly with its store pages, by showcasing information such as store hours, directions, available services, and more to increase your footfall. 

💎Helps you personalize your landing pages with necessary information such as your store location, reviews, business hours, photos/videos, special services, etc. 

💎Seamless AI integration across all facets of social media management.

💎A comprehensive social dashboard that lets you manage everything under a single roof 

💎Comes with an interactive engagement graph that lets you track your progress, review your goals, and give you the latest information about what’s trending. 

💎 Let you generate intuitive reports and track graphs that help you understand your overall social media performance and compare it with previous years. 

💎Can help you run campaigns, where you can feature products prominently, run promotional campaigns, and drive customer engagement from third-party profiles to amplify your conversion rate.

💎Comes with various automation tools such as scheduling posts, offers, and campaigns based on time and event. 

💎Generates automatic reports based on your campaign performance

💎Helps you monitor your campaign performance in-depth and make informed decisions to improve your conversion rate at every step of the buyer journey

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Pros 

✅ Intuitive interface that's easy to navigate. 

✅ Flexible pricing options for various business sizes and needs. 

✅ Comprehensive white-label features for reselling services. 

✅ Ability to outsource Local SEO tasks to focus on other priorities. 

✅ Excellent customer support. 

✅ Tailored for ease of reselling services for agencies.

Cons 

❌ The wide range of features can be overwhelming. 

❌ Limited advanced analytics for Local SEO.

Pricing 

Synup costs $34.99 per month for managing up to 10 locations. Consider the premium plan or contact Synup for additional locations for custom pricing. Agencies and resellers can book a demo call, and a 14-day free trial is available to explore the platform.

How to get started with Synup

Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.

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What Our Cusomers Say… 

“In my opinion, Synup has three leading characteristics in the market:

1. A team that works closely with you. I want to highlight my experience working with Ravi, who is the most patient and dedicated team member. He has effectively solved many issues that have arisen on our end. He has been extremely friendly and professional. Additionally, he never mentioned that something was "out of scope" in his tasks, and this level of dedication and interest in the clients was unmatched in customer service. 

2. Unbeatable price. Synup is really affordable and works like a charm. If some customization is required, the amazing team will kick in.

3. The amount of tools included in the platform. We manage lots of properties, and the opportunity to work on all of them from the same place is something that was missing along the way.”

Review hosted via G2

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MozLocal Product Overview

MozLocal is a tool for managing local SEO and online presence. It automates the distribution of business information across major directories, search engines, and maps, ensuring accuracy and consistency. With real-time updates, you can quickly reflect changes in business details. MozLocal also offers review management, allowing you to monitor and respond to customer reviews from one dashboard. Its reporting and analytics provide insights into local search performance and competitor analysis. Data cleansing features suppress duplicate listings and ensure data accuracy. Integration with Moz Pro combines local listings with on-site optimization. MozLocal saves time, improves customer engagement, and enhances online visibility.

Features 

  • Helps manage and sync your business listings across Google, Facebook, and multiple other sites 
  • Keep your listings updated across search engines, directories, social media, apps, and data aggregators from a single dashboard
  • Automatically eliminates duplicate listings 
  • Helps you understand the photos, data, and information one needs to optimize their profile and ensures that the listings are listed automatically to various directories and search engines. 
  • Monitor, read, and respond to reviews on multiple sites from a single dashboard
  • Monitor review sentiment, common keywords in reviews, and customer feedback over time.
  • Improve response times with instant alerts of new customer reviews about your business on the major sites.
  • Keep your local listings information updated on Google and Facebook
  • Lets you upload rich content and improve conversion rates by adding photos, special offers, store hours, a compelling business description, and more.
  •  Share news, photos, special offers, and Q&As to multiple directories.
  • Understand how to improve your profiles and identify which listings need attention.
  • Track your online review performance and measure your customer sentiment scores online
  • Measure and track how users found you online with features such as driving directions, phone searches, operational hours, and more. 

Pros

✅Easy to generate reports and insights for your customers 

✅Reasonably priced 

Cons

❌Customers say that the tool offers fewer features as compared to its competitors

❌Customer support is slow and often takes very long to resolve your queries 

❌Does not support bulk verification for listing management 

❌The invoice structures are not very clear and easy to understand 

Pricing 

Follows three different pricing modules across the US, UK, and Canada. However, it is pretty reasonably priced. Also, reputation management is only available for premium plans, which makes it difficult for people with a base variant to access basic reputation management capabilities. 

Source: MozLocal

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Yext Product Overview

Yext is an all-in-one tool that boosts local SEO for businesses. It keeps your information accurate and consistent across directories, search engines, and social media, enhancing local search visibility. Yext also offers review monitoring and response features, allowing you to engage with customers and manage your reputation. Its white-labeling capabilities let you brand the tool as your own. This helps drive more traffic and potential customers to your locations, making it a valuable tool for businesses looking to excel locally.

Source: G2

Features of Yext 

  • Has a wide publishers network of 200+ directories, search engines, and more
  • Comes with a comprehensive listings analytics tool
  • Offers a fully customizable dashboard for reporting
  • Extensive features like AI assistants such as Google Gemini and Bing Co-pilot 
  • Users receive proactive listing recommendations with actionable insights to improve their listing performance
  • Helps monitor, analyze, and report customer sentiment and engagement to improve CSAT (Customer Satisfaction) scores.
  • Respond to reviews and feedback consistently to improve your ranking on SERPs
  • Comes with AI-powered review insights 
  • Generative review responses help you respond to more reviews in a short period
  • Supports Yext pages, a toolkit to build web pages at scales 
  • Helps you scale your network and content on multiple social media platforms such as Instagram, Facebook, Linkedin, and more. 
  • Comes with multi-location posting features to help post on several platforms at once 
  • Has Yext Chat, a conversation AI tool specifically created for Enterprises 

Pros 

✅Enhance your website or app with a powerful search tool that quickly and accurately answers users' questions, improving user satisfaction and engagement.

✅Helps you easily view and filter your analytics data however you want 

✅Offers a very smooth user interface with minimal to no glitches 

✅The tool is completely API-enabled 

Cons

❌The prices are exorbitant and not suitable for SMBs or Startups

❌While migrating from Yext, users might lose a big chunk of data and will have to start from scratch

❌The customer support is not very good and is inaccessible most of the time

❌Users complain that most of the data they provide via analytics is untrustworthy

❌Does not provide Local analytics for Keyword Rank Tracking

Pricing Module

Yext provides various pricing options, billing customers weekly but usually invoicing annually. However, users have observed that these prices can fluctuate, making them potentially unreliable over time, with annual costs sometimes becoming significantly higher than expected.

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MozLocal v/s Yext v/s Synup: Listings Management 

Source: MozLocal, G2

MozLocal offers basic listing management capabilities such as keeping your listings updated across Google, Facebook, and other search engines. Along with deleting duplicate listings if any. Helps with understanding how to optimize your listings and profile better along with automating the distribution of your local listings across partner sites. When looking at things that are not so great about Moz, it does not support bulk verification which might be a bit of a hassle. 

Yext has an extensive publisher network, covering over 200 directories and search engines. It provides a wide range of services under listing management. However, switching to a different tool could lead to the loss of 50-60% of your data, requiring significant rework from scratch.

Synup provides an entirely API-based listings management system, making it highly efficient and scalable for businesses of all sizes. One of its standout features is its ability to handle bulk verification, which simplifies the process of managing multiple listings across various platforms. Unlike some other services, Synup does not claim ownership of your listings, which means you retain full control over your data. This is particularly beneficial if you decide to migrate to a different platform in the future, as you won't lose any of your valuable business information during the transition. Synup's approach ensures that your listings remain accurate, consistent, and fully under your control at all times.

MozLocal v/s Yext v/s Synup: Reputation Management 

MozLocal comes with a reputation management system for its premium users and offers some basic features like responding to reviews and monitoring them, a single-interface dashboard, alerts, and notifications, and helps monitor review sentiment, common keywords in reviews, and customer feedback over time. This almost sums it up. Users feel that its a quite basic and can do a little bit with more add-on features. 

Source: Yext

Yext offers an all-in-one reputation management system with features like Generative Review Response, and first-party review generation feedback among many others. These tools help businesses manage and enhance their online reputation, however, many users are hesitant to sign up due to Yext's high fees and the perception that their customer support is impersonal and unresponsive at most times. 

Source: Synup

Synup offers a fully customizable, AI-enabled review management system designed to streamline reputation management for agencies, resellers, SMBs, and other businesses. This system facilitates the generation of new responses and includes customizable templates and review responses, making it easy to maintain a consistent and professional tone. Its smart response system uses AI to simplify the process of replying to reviews, ensuring timely and appropriate engagement with customers. Additionally, Synup's pricing is fair and accessible, making it an attractive option for those seeking to enhance their online reputation without breaking the bank. This combination of advanced features and affordability makes Synup a valuable tool for managing and improving customer feedback efficiently.

MozLocal v/s Yext v/s Synup: Local SEO 

MozLocal doesn’t help with building store locator or search pages, both which are a crucial part of your local search journey. 

Yext offers features tailored for enterprises and large-scale businesses, including Rank Tracker, Store Locator Pages, and an AI-powered chatbot for landing pages. Users also feel that the Yext Pages is a great feature to have and is incredibly easy to use. 

Source: Yext, G2

Synup provides comprehensive Local SEO solutions for businesses of all sizes, offering a range of powerful features to enhance online visibility and engagement. Key features include a keyword rank tracker to monitor search engine performance, a grid rank tracker for detailed local SEO insights, and customizable store locator pages to improve local search presence. Additionally, Synup offers a voice-search optimizer to ensure your business is easily found through voice search and an integrated social media platform for streamlined management of social accounts.

Source: Synup, G2

One standout feature that distinguishes Synup from competitors is its hyper-localized campaigns. These campaigns enable businesses to run targeted promotions and offers based on specific triggers such as weather changes or festive occasions, allowing for highly relevant and timely marketing efforts. This unique capability ensures that businesses can connect with their audience in a more personalized and impactful way.

MozLocal v/s Yext v/s Synup: Local Analytics 

Synup provides thorough local analytics, offering all the data points needed to evaluate your business or clients' performance. This includes listing analytics like profile views, phone calls, and website visits, along with local rank tracking for keywords and grid ranks. However, Synup's reporting and visualization features could be improved.

Source: Synup

Local analytics isn't Yext's strong point. While they offer excellent SEO and listing analytics capabilities tailored for enterprise needs, they fall short in providing location-level or rank-tracking features. These capabilities are vital for understanding and improving local search performance, and their absence can be a significant drawback for businesses focusing on local visibility.

MozLocal doesn’t provide any location-level analytics. It does provide basic listing and review analytics, but that does not quite cut it out.

MozLocal v/s Yext v/s Synup: Reseller Support 

Mozlocal and Yext, both don’t offer reseller support options. Although Yext offers integration and partnership programs for agencies, consultants, and other SaaS resellers/platforms, the support after partnering is limited. Yext focuses more on the enterprise segment, which means they invest less in helping their partners grow their businesses.

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Synup is the premier choice for reseller support, offering a comprehensive suite of tools and resources. These include white-labeling, client listing management, reputation management, and lead generation, ensuring your agency operates seamlessly. Additionally, Synup features a white-label business scan tool to capture and integrate leads directly into your website, and it provides managed services for your customers.

MozLocal v/s Yext v/s Synup: Pricing 

Synup offers a more affordable alternative to Yext while delivering many of the same functionalities. Users often consider Synup a great value for money due to its comprehensive solutions and responsive support team ready to address any questions or concerns. With Synup, you get a cost-effective solution that maintains high quality and service standards.

Yext is not very consistent with its pricing module. Its plans keep changing and are mostly suited for enterprise-level or large organizations. 

MozLocal is affordably priced, starting its basic plan at $14 Per Month, however, it only offers basic listing management features along with review monitoring and charges extra for additional reputation management features. 

MozLocal v/s Yext v/s Synup: Which One Should You Choose?

Synup is the clear winner here! With its affordable pricing and one-size-fits-all, it fulfills the needs and requirements of businesses of any size, be it a small company, agency, freelancer, or enterprise. Synup’s resources not only enhance the reseller experience but also empower agencies to deliver exceptional service to their clients, making Synup a valuable partner in driving growth and success.

Yext is great for enterprise-level businesses that don’t mind spending. However, it’s worthy noting that its’s support is below sub-par and focuses mostly on enterprise clients and requests that are high priority. 

MozLocal is great for businesses that have a tight budget and are looking for basic capabilities such as listings management and review monitoring features. However, customer support might be lacking in a few areas. 

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In Conclusion

In summary, if you need a solution that excels in third-party integrations, offers strong after-sales support, and is budget-friendly, Synup is an outstanding choice. It provides valuable managed services and white-labeling options, making it perfect for resellers and agencies. Additionally, Synup ensures secure data migration, so you don’t have to worry about losing information when switching services. When compared to Yext and MozLocal, Synup tops the chats.

MozLocal v/s Yext v/s Synup: FAQs

  1. What is MozLocal used for?

MozLocal helps businesses manage their local online presence by ensuring accurate and consistent location data across directories and search engines. It simplifies directory submissions, monitors listing performance, and aggregates data to minimize errors. 

  1. What is Moz best for?

Moz is best for listings management, helping businesses maintain accurate and consistent location data across various online directories and platforms. It simplifies the process of updating and managing local listings to improve visibility and local SEO.

  1. Why use Yext?

Yext helps businesses manage their online listings and location data across many platforms. It ensures consistent information, boosts visibility, and provides useful analytics to track performance.

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