ReviewTrackers v/s Reputation v/s Synup

Synup is tailored for agencies, offering a complete set of Local SEO tools to manage digital presence. These tools include Listings Management, Reputation Management, Social Media Management, Citation Building, and customizable Store Locator pages. Synup uses advanced API integrations and AI-driven insights to streamline these services, ensuring consistent and accurate local data across platforms.

In addition to its tools, Synup provides Managed Services for outsourcing tasks like citation management, client reviews, and social media. This lets agencies focus on strategy and growth while maintaining high service standards.

Synup also features robust white-labeling options, allowing agencies to create custom-branded portals. This offers a personalized experience that strengthens their brand and builds client trust. With Synup, agencies can provide a unified digital presence solution that meets each client's needs while enhancing their market position.

Features of Synup 

💎Has a publisher’s network of over 60+ directories including major platforms like Google My Business, Facebook, Yellow Pages, Bing, and more.

💎Helps create, edit, publish, and manage listings in bulk across various platforms

💎Automates listings update with active-sync so that you don’t have to

💎Synup’s voice search optimizer helps optimize your listings at the top of SERPs, especially for no-click searches 

💎Offers an extensive review management system that can monitor your reviews across major search engines and platforms.

💎Has intelligent Natural Language Processing that can quickly help analyze your customers’ sentiments to tell you what they like and dislike about your business

💎Helps you gather reviews directly from the customers via email and SMS 

💎Comes with response templates that you can use and save for later if need be

💎Offers a smart response system that automatically responds to reviews based on customer sentiment, ratings, location, or a particular keyword. 

💎Gives you a 360-degree view of your overall business performance and customer sentiment via reviews 

💎Improves your local discoverability significantly with its store pages, by showcasing information such as store hours, directions, available services, and more to increase your footfall. 

💎Helps you personalize your landing pages with necessary information such as your store location, reviews, business hours, photos/videos, special services, etc. 

💎Seamless AI integration across all facets of social media management.

💎A comprehensive social dashboard that lets you manage everything under a single roof 

💎Comes with an interactive engagement graph that lets you track your progress, review your goals, and give you the latest information about what’s trending. 

💎 Let you generate intuitive reports and track graphs that help you understand your overall social media performance and compare it with previous years. 

💎Can help you run campaigns, where you can feature products prominently, run promotional campaigns, and drive customer engagement from third-party profiles to amplify your conversion rate.

💎Comes with various automation tools such as scheduling posts, offers, and campaigns based on time and event. 

💎Generates automatic reports based on your campaign performance

💎Helps you monitor your campaign performance in-depth and make informed decisions to improve your conversion rate at every step of the buyer journey

Pros 

✅ Intuitive interface that's easy to navigate. 

✅ Flexible pricing options for various business sizes and needs. 

✅ Comprehensive white-label features for reselling services. 

✅ Ability to outsource Local SEO tasks to focus on other priorities. 

✅ Excellent customer support. 

✅ Tailored for ease of reselling services for agencies.

Cons 

❌ Limited advanced analytics for Local SEO

Pricing 

Synup costs $34.99 per month for managing up to 10 locations. Consider the premium plan or contact Synup for additional locations for custom pricing. Agencies and resellers can book a demo call, and a 14-day free trial is available to explore the platform.

How to get started with Synup

Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.

‍

What Our Customers Say… 

“In my opinion, Synup has three leading characteristics in the market:

1. A team that works closely with you. I want to highlight my experience working with Ravi, who is the most patient and dedicated team member. He has effectively solved many issues that have arisen on our end. He has been extremely friendly and professional. Additionally, he never mentioned that something is "out of scope" of his tasks, and this level of dedication and interest in the clients is just unmatched customer service.

2. Unbeatable price. Synup is affordable and works like a charm. If there's some customization required, the amazing team kicks in.

3. The amount of tools included in the platform. We manage lots of properties, and the opportunity to work on all of them from the same place is something that was missing along the way.”

‍

ReviewTrackers is a tool designed to help businesses manage their online reviews and customer feedback. It offers features for monitoring and responding to reviews across various platforms, tracking customer sentiment, and generating detailed reports. The platform collects and centralizes reviews, providing insights to improve customer experience and address issues.

Key features include review aggregation, response management, sentiment analysis, and customizable reporting. ReviewTrackers aims to help businesses enhance their online reputation, understand customer feedback, and make informed decisions to drive growth.

Features of ReviewTrackers

• Manage reviews across major directories such as Google, Facebook, GrubHub, TripAdvisor, and more. 
• Request reviews from your customers along with automating your review requests and getting more visibility via direct integrations
• Helps save your time and respond to reviews with AI-generated smart auto-response features. Also has pre-saved review response templates. 
• Optimize your brand’s visibility for local searches and track your ranking online
• Has integrations with various other tools such as Slack, Google Docs, Zoho, Hubspot, Salesforce, and more
• Comes with NLP that helps you analyze your audiences’ review sentiment and gauge their experience with your product better
• Monitor your feedback and reviews for trends that signal violations of compliance specific to your business, and enable your team to escalate and resolve these issues internally.
• Gives insights into areas that the competition excels in as well as areas where they are lacking

Pros

✅The ability to filter out responded and unresponded reviews 

✅Review Aggregation feature is really helpful for a lot of customers 

✅Helps streamline review processes and save time

✅Offers white labeling and managed services as an add-on for agencies

Cons

❌Limited focus on listing management and other Local SEO features 

❌The UI might be too overwhelming to use for a newbie 

Pricing

Their pricing structure is not transparent, however, they offer 3 plans and encourage users to reach out to them directly. 

Reputation is a platform focused on managing and improving online reputation. It provides tools for monitoring customer feedback, managing reviews, and analyzing sentiment across various digital channels. Key features include review management, social media monitoring, survey collection, and reputation analytics.

The platform helps businesses track and respond to customer feedback, enhance their public image, and gain insights to make data-driven decisions. Reputation aims to streamline reputation management processes and improve overall customer perception.

Features of Reputation

• Has a review requesting a feature that comes with custom or templated review request messages that drive more reviews.
• Track your conversion rate with review requests with real-time review management 
• Comes with a review response feature that helps ensure that none of your reviews go unanswered
• Has response templates that help you save time and automate your review responses 
• Also comes with AI-generated review response features for one-click personalized reviews
• Helps track review rating, volume, and trend at the brand, regional, or location level.
• Reputation’s insights and analytics help you understand your overall reputation score 
• Review feeds help you get a granular view of your reviews, including category sentiment, review emotion classifications, new response labels, and AI Review Response
• Review feeds can help create review response workflows that fit your business needs
• Build Local Search pages to ensure that your listings are accurate and up-to-date
• Convert your reviews into social media content 
• Build optimized listings and manage them across a single dashboard
• Measure your listing performance with customizable reports and dashboards

Pros 

✅Comes with real-time review management capabilities

✅Great analytical capabilities

Cons

❌The pricing may not be feasible for all 

❌Customer Support is not up to the mark

❌Limited tech advancements and updates by the team

❌Offers limited customization options

Pricing 

Reputation’s pricing module is not very transparent. However, as per GetApp, it starts at $100 Per Month. One can reach out to them directly or contact them via their website by filling up a form and talking to their sales team. Nevertheless, people find it to be extremely overpriced given their customer support is not up to the mark and they’re missing many other features that their competitors are providing for much cheaper.