Yext v/s SOCi v/s Synup

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Yext v/s SOCi v/s Synup: Which one should you choose?

If you’re a marketer working for an agency or a SMB, you’re always on the lookout for the best kind of tools. Even more so, if you’re managing Local SEO for your clients and are confused about the tools you should pick and choose from. 

In this article, we shall compare Yext v/s SOCi v/s Synup. 

All of these tools are one in a kind, but it often comes down to why you should pick one amongst the many. 

We'll explore the features, pros, and cons of each product to understand their strengths and weaknesses. 

With this article, we hope that you’re able to pick and choose the right kind of tool for your requirements - be it an SMB, Startup, agency, Enterprise, or a consultant managing multiple Local SEO clients!

Yext v/s SOCi v/s Synup: At a glance!

Often a preferred choice amongst marketers, Yext, provides you with a comprehensive toolset of a kind where it covers listings, reviews, social media management, store locator pages, and much more. It's user-friendly with great integrations, but it can be pricey for more advanced features. 

SOCi focuses on social media and reputation management, offering tools that help businesses manage multiple social media accounts and online reviews from a single platform. It provides analytics and reporting features and is ideal for multi-location businesses looking to efficiently manage and optimize their social media presence. However, users feel that it lacks certain capabilities and has limited third-party integrations. 

Synup offers an all-in-one solution for managing local business online presence effectively and affordably. It simplifies Local SEO management while also catering to social media needs, all at a nominal cost. With Synup, businesses can ensure accurate listings across various online directories, monitor reviews from platforms like Google and Yelp, and gain valuable insights to enhance local SEO performance and competitive edge. The platform assists in managing citations, resolving duplicate listings, and optimizing Google My Business profiles, thereby boosting local visibility and fostering better customer engagement. It is suitable for businesses of all sizes and is extremely agency-focused. 

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Synup Product Overview

Synup is tailored for agencies, offering an extensive range of essential tools including Listings Management, Reputation Management, Social Media Management, Citation Builder for establishing consistent business listings, Store Locator pages, and more to complete a full-fledged suite of Local SEO tools. It leverages API integration and AI to optimize functionality across these services. Additionally, Synup provides Managed Services, enabling agencies to outsource tasks, and robust white-labeling options, which helps them to uniquely brand portals and build client trust through personalized experiences.

Features of Synup 

💎Has a publisher’s network of over 60+ directories including major platforms like Google My Business, Facebook, Yellow Pages, Bing, and more.

💎Helps create, edit, publish, and manage listings in bulk across various platforms

💎Automates listings update with active-sync so that you don’t have to

💎Synup’s voice search optimizer helps optimize your listings at the top of SERPs, especially for no-click searches 

💎Offers an extensive review management system that can monitor your reviews across major search engines and platforms.

💎Has intelligent Natural Language Processing that can quickly help analyze your customers’ sentiments to tell you what they like and dislike about your business

💎Helps you gather reviews directly from the customers via email and SMS 

💎Comes with response templates that you can use and save for later if need be

💎Offers a smart response system that automatically responds to reviews based on customer sentiment, ratings, location, or a particular keyword. 

💎Gives you a 360-degree view of your overall business performance and customer sentiment via reviews 

💎Improves your local discoverability significantly with its store pages, by showcasing information such as store hours, directions, available services, and more to increase your footfall. 

💎Helps you personalize your landing pages with necessary information such as your store location, reviews, business hours, photos/videos, special services, etc. 

💎Seamless AI integration across all facets of social media management.

💎A comprehensive social dashboard that lets you manage everything under a single roof 

💎Comes with an interactive engagement graph that lets you track your progress, review your goals, and give you the latest information about what’s trending. 

💎 Let you generate intuitive reports and track graphs that help you understand your overall social media performance and compare it with previous years. 

💎Can help you run campaigns, where you can feature products prominently, run promotional campaigns, and drive customer engagement from third-party profiles to amplify your conversion rate.

💎Comes with various automation tools such as scheduling posts, offers, and campaigns based on time and event. 

💎Generates automatic reports based on your campaign performance

💎Helps you monitor your campaign performance in-depth and make informed decisions to improve your conversion rate at every step of the buyer journey

Pros 

✅Customers say that the product offers an Intuitive user experience

✅It offers great value for money and provides various pricing options for different business sizes and requirements 

✅Full-fledged white labeling capabilities to help you resell your products and services like your own 

✅Managed services let you outsource your Local SEO requirements so that you can work on things that are much more pressing 

✅Users say that the customer service that is offered is top-notch 

✅Synup is an agency-first solution, that makes it extremely easy for agencies to resell their services

Cons

❌Due to an extensive number of features, navigating the platform might get a little overwhelming at times 

❌Can do better when it comes to advanced analytics for Local SEO features 

Pricing Module

If you have 10 locations or less to manage, Synup can cost up to $34.99 Per Month. For more locations, you can always opt for the premium plan or contact them directly for customizable pricing plans that fit your budget. For agencies and resellers, it is always advisable to book a demo call. Additionally, they also offer a free trial of 14 days which is great for people to get an overall gist of the product and its features.

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How to get started with Synup

Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.

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Yext Product Overview

Yext is an all-in-one tool that supercharges local SEO for businesses. It keeps your information accurate and consistent across directories, search engines, and social media, boosting your local search visibility. Yext also offers review monitoring and response features, helping you engage with customers and manage your reputation. Plus, its white-labeling capabilities let you brand the tool as your own. This comprehensive approach drives more traffic and potential customers to your locations, making a significant impact for businesses aiming to excel locally.

Source: G2

Features of Yext 

  • Has a wide publishers network of 200+ directories, search engines, and more
  • Comes with a comprehensive listings analytics tool
  • Offers a fully customizable dashboard for reporting
  • Extensive features like AI assistants such as Google Gemini and Bing Co-pilot 
  • Users receive proactive listing recommendations with actionable insights to improve their listing performance
  • Helps monitor, analyze, and report customer sentiment and engagement to improve CSAT (Customer Satisfaction) scores.
  • Respond to reviews and feedback consistently to improve your ranking on SERPs
  • Comes with AI-powered review insights 
  • Generative review responses help you respond to more reviews in a short period
  • Supports Yext pages, a toolkit to build web pages at scales 
  • Helps you scale your network and content on multiple social media platforms such as Instagram, Facebook, Linkedin, and more. 
  • Comes with multi-location posting features to help post on several platforms at once 
  • Has Yext Chat, a conversation AI tool specifically created for Enterprises 

Pros 

✅Enhance your website or app with a powerful search tool that quickly and accurately answers users' questions, improving user satisfaction and engagement.

✅Helps you easily view and filter your analytics data however you want 

✅Offers a very smooth user interface with minimal to no glitches 

✅The tool is completely API-enabled 

Cons

❌The prices are exorbitant and not suitable for SMBs or Startups

❌While migrating from Yext, users might lose a big chunk of data and will have to start from scratch

❌The customer support is not very good and is inaccessible most of the time

❌Users complain that most of the data they provide via analytics is untrustworthy

❌Does not provide Local analytics for Keyword Rank Tracking

Pricing Module

Yext offers a range of pricing options, billing customers every week, though typically billed annually. However, users have noted that these prices can fluctuate, making them potentially unreliable in the long term, with annual bills sometimes ending up significantly expensive.

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SOCi Product Overview

SOCi is a versatile platform for social media and reputation management, catering specifically to multi-location businesses and agencies. It consolidates social media scheduling, content management, and engagement, along with reputation monitoring and local SEO optimization. Businesses prefer SOCi for its centralized control, scalability across multiple locations, real-time reputation management capabilities, analytics for informed decision-making, and comprehensive support services making it an essential tool for amplifying their impact. 

Source: G2

Features of SOCi

  • Has a publisher network of major industry players such as Google, Apple Maps, Facebook, Yelp, and more.
  • Has a comprehensive social media management platform that lets you publish, manage, and analyze your social content across major social networks.
  • With SOCi Genius Social, one can access curated content calendars, AI-organized workflows, the unified brand voice across all platforms, and more. 
  • SOCi Genius Search helps you maintain relevant business listings throughout all the locations, navigate the complexities, and get automated recommendations tailored for every location. 
  • Comes with actionable insights and analytics to help understand your listing's performance better
  • Helps streamline Google Q&A management at scale with location-specific dynamic text and bulk publishing
  • Establish connections locally with the help of search-optimized, branded local pages and store locators on your website.
  • SOCi Genius Reviews automatically aggregates and responds to all your reviews making sure that the brand tonality is on point.
  • Helps businesses build tailored surveys with pre-built templates and fully customizable ones to engage with their customers better 
  • Track and compare your ad spend for regions and individual locations
  • Provides actionable and real-time insights across all solutions
  • SOCi chat is an AI-powered omnichannel chatbot that is present at every location
  • Helps reduce time to conversion by providing location-specific content like store events, special offers, appointment bookings, and convenient ordering experiences.

Pros

✅Has voice-search capabilities, in-car navigation, map, nav, and directory assistance

✅Provides real-time insights 

Cons

❌Has certain glitches when posting content to social media around formatting which can be time-consuming for the user

❌Limited image editing capabilities 

❌Can’t make alterations to specific posts for specific channels while bulk posting 

❌Does not offer the ability to upload Facebook/ Instagram reels directly from the dashboard 

❌Comes with limited third-party integrations 

Pricing Module

SOCi is not very transparent with its pricing module and is known to offer custom pricing options. However, users seem to be bothered about their pricing plans telling them to re-consider it for smaller businesses. 

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Yext v/s SOCi v/s Synup: Pricing 
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Source: Review hosted and collected by G2

 

Synup is priced affordably compared to Yext and SOCi, fulfilling most of their functionalities. Many users find Synup's services to be great value for money, offering comprehensive solutions and a helpful team always ready to assist with any questions or concerns.

Yext v/s SOCi v/s Synup: Listings Management 

When it comes to listings management, Yext has a wide publisher network of 200+ directories and search engines, however, one must keep in mind that, if migrating to a different tool people might end up losing mostly 50 or 60% of their data which has to be re-done from scratch. 

SOCi has a great listing management system, however, it does lack bulk verification support when it comes to listings management, which might make it a lot more inconvenient for users to add multiple listings together. 

When it comes to Synup, it offers a complete listings management system that is fully API-based, capable of handling bulk verification and it does not own your listings either, so when you’re migrating to a different platform, you won’t lose out on your data. 

Yext v/s SOCi v/s Synup: Reputation Management 

Yext has an all-in-one reputation management system, which comes with various features such as Generative Review Response, First-party review generation feedback, and a few more, however, users as skeptical about signing up for Yext as it charges exorbitant fees, and their customer support is too big to care. 

When it comes to SOCi, their reputation management system is pretty versatile, SOCi Genius AI helps with prompt review responses, and review generation and comes with fully customizable widgets. However, users mention that they are priced too high and might not be suitable for everyone. 

Synup comes with a review management system that is fully customizable and AI-enabled. It helps with generating new responses, comes with customizable templates and review responses that can be used, and comes with a smart response system that helps respond to reviews easily. It is also priced fairly for agencies, resellers, and SMBs, or anyone for that matter, looking to streamline their reputation management. 

Yext v/s SOCi v/s Synup: Local SEO 

Yext offers features such as Rank Tracker, Store Locator Pages, AI-powered chatbot for landing pages, and more that are heavily focused on enterprises and large-scale businesses. 

SOCi supports store locator pages and locators that help businesses amplify their local search visibility, however, customers say that these are limited features compared to other competitors. 

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Synup offers end-to-end Local SEO features for businesses of all sizes. These include keyword rank tracker, grid rank tracker, store locator pages, store locator, voice-search optimizer, and even a social media platform. One unique feature that sets Synup apart is hyper-localized campaigns, these campaigns allow you to run promotions and offers triggered by specific times and events, such as weather changes or festive occasions.

Yext v/s SOCi v/s Synup: Managed Services 

Compared to Yext and SOCi, Synup offers an extensive range of managed services, including listings, reviews, social, store locator pages, and more. With Synup, you can also white-label its managed services to better support your clients without having to handle everything yourself. 

While Yext does provide expert services, their high charges often deter potential users. On the other hand, SOCi does not provide Managed Services of any sort to its customers. 

Yext v/s SOCi v/s Synup: Reseller Support 

When it comes to reseller support, Synup comes first! Since it offers end-to-end tools and support for resellers it allows not only white-labeling its resources, but also helps manage your client's listings, and reputation, and find new leads and prospects better, thus ensuring that the agency is running smoothly. It also offers a white-label business scan tool that you can use to capture your leads better and integrate them into your website.

SOCi is somewhat reseller-focused by providing them with a partner API that helps them create Facebook local pages, boost multiple posts, and respond to reviews from the same dashboard - they also help you white label their social and review management platform and pass it on to your clients. These, although, very basic features in comparison to Synup is what SOCi offers to its resellers. 

Yext provides integration and partnership programs for agencies, consultants, and other SaaS resellers/platforms. However, the support you receive after partnering is limited. Since Yext focuses more on the enterprise segment, they invest less in helping their partners grow their businesses.

Yext v/s SOCi v/s Synup: Which Should You Choose? 

While Yext and SOCi have some great features, a few important differences are still prominent. Users in this day and age, are looking for reliability and someone they can trust. While SOCi might fit the bill for most of it, it has limited capabilities when compared to Synup when it comes to Local SEO. Yext on the other hand, needs to improve on their after-sales services and prices extensively. 
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Final Words

In conclusion, if you’re seeking an alternative that excels in third-party integrations, after-sales support, and affordability, Synup is the perfect choice! It offers of managed services and white-labeling features, making it the perfect choice for resellers and agencies. Moreover, Synup ensures that your data remains secure during any migration process, eliminating concerns about data loss when switching services. When comparing Synup to Yext and SOCi, it stands out as the clear winner. 

Yext v/s SOCi v/s Synup: FAQs

How much does Synup cost? 

When looking at how much Synup costs, it is often less as compared to its competitors. Their standard plan starts at $30 Per Month. They also offer customizable plans to different requirements if you reach out to them and enquire about it. 

What does Yext do? 

Although, Yext is one of the largest players, what does Yext do is a frequently asked question. To answer the question, Yext provides a comprehensive platform for managing digital knowledge, including business listings, reviews, and local SEO. It helps businesses ensure accurate and consistent information across various online directories, search engines, and social media platforms. Additionally, Yext offers tools for review management, analytics, and page building, all aimed at improving online presence and search visibility.

Is Yext a big company? 

Yext is a big company. It is a leading provider of digital knowledge management and local SEO, serving a wide range of clients from small businesses to large enterprises.

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