Yext v/s Uberall v/s Synup: Listings Management 

Yext offers an extensive publisher network, encompassing over 200 directories and search engines. It offers a wide array of services under listings management such as, However, it's important to note that switching to a different tool could result in the loss of 50-60% of your data, necessitating a significant amount of rework from scratch.

Uberall supports listings across 125+ publisher networks including Google, Apple Maps, Facebook, and Yelp being the major ones. It also helps with voice search optimization and has direct connections with voice-search assistants such as Alexa, Siri, and Google Assistant. Uberall’s Listings Management dashboard helps you manage your content collections easily across listings, manage your menu collections, and help with keyword recommendations. However, it does not provide data aggregation and people complain that they face major integration issues which makes the platform almost impossible to use. 

Synup offers a comprehensive listings management system with a publisher network of more than 60+ publishers including Google, Facebook, Bing, and more. It is also entirely API-based, enabling seamless integration and bulk verification for multiple locations. It ensures that you retain ownership and control of your data, so you won’t lose your listings if you switch platforms. 

Synup also synchronizes your business information across various directories and platforms, streamlining your listings management while enhancing your online presence. Additionally, Synup also has a voice-optimizer feature that is integrated with major voice assistants, such as Siri, Google Assistant, Alexa, and Cortana. 

Yext v/s Uberall v/s Synup: Reputation Management

Yext offers a comprehensive reputation management system with features like Generative Review Response and first-party review generation feedback. However, potential users are hesitant to sign up due to Yext's high fees and impersonal customer support.

Uberall comes with a review management system that comes with an integrated inbox. It also helps you get more reviews by bulk sending review invitations to your customers and also by using templatized review responses with editable URLs that help tailor your review requests further. Its AI-powered review assistant helps suggest better and more creative review responses along with other additional features such as response libraries along an expanded reach of review directories for F&B and financial services customers.

Synup’s review management system is all about customization and ease. With its AI-driven response generation, you can quickly create relevant replies that keep your messaging consistent. The customizable templates let you match your responses to your brand's voice, while the smart response system makes managing and replying to reviews a breeze. And with fair pricing, it’s a great fit for agencies, resellers, SMBs, or anyone looking to streamline their reputation management. Users also say that Synup comes with a much more intuitive reputation management system and brings in new updates every month. 

Yext v/s Uberall v/s Synup: Local SEO

Yext provides a suite of features tailored for enterprises and large-scale businesses. This includes a robust Rank Tracker to keep an eye on search engine rankings, customizable Store Locator Pages to help customers find locations easily, and an AI-powered chatbot for landing pages to boost user engagement. Along with these, Yext offers various other advanced tools to meet the needs of bigger organizations.

Uberall helps you build store locator and local pages with multiple add-ons such as the ability to highlight spotlight information wherever necessary, such as store directions, hours of operation, contact information, menu items, etc. It also comes with structured data markups and URL formatting features that help make your Local pages richer and crawlable via Google. Also comes with a built-in Locator API feature, plus, one won’t need an extra hand to create these store locators and local pages. They are pretty straightforward to build. 

Synup provides comprehensive Local SEO features for businesses of all sizes. These include a keyword rank tracker, grid rank tracker, store locator pages, voice-search optimizer, and even a social media platform. What sets Synup apart is its hyper-localized campaigns, which let you run promotions and offers triggered by specific times and events, like weather changes or festive occasions.

Synup also recently launched a Grid Rank Tracker feature that helps give you a clear view of your local performance within a few miles. It shows your search rankings and lets you see how your competitors rank for key local keywords.

For businesses with multiple locations, maintaining consistent search visibility across all areas can be challenging without a tool to track local ranking performance over time.

Synup’s Grid Ranker tool provides accurate insights into which keywords and locations need optimization. It's also useful for agencies to set benchmarks and demonstrate progress to clients.

Yext v/s Uberall v/s Synup: Local Analytics 

When it comes to local analytics, Synup provides nearly all the data points needed to evaluate your business or client's performance. This includes listing analytics (profile views, phone calls, website visits, etc.) and local rank tracking (keyword and grid rank tracking solutions). However, as mentioned earlier, Synup's reporting and visualization could use some improvement.

Uberall, on the other hand, provides some decent local analytics too. It offers visibility and conversion metrics along with search, keywords, views, clicks, and calls. It also helps benchmark your location's visibility for certain keywords and spot local differences to help refine your SEM strategies better. However, customers feel that Uberall can do much better with analytics, and also take it up a notch since at times they’re not very granular. 

Local analytics isn't Yext's strong point. While they offer excellent SEO and listing analytics capabilities tailored for enterprise needs, they fall short in providing location-level or rank-tracking features. These capabilities are vital for understanding and improving local search performance, and their absence can be a significant drawback for businesses focusing on local visibility.

Yext v/s Uberall v/s Synup: Reseller Support 

Synup is the top choice for reseller support! It offers end-to-end tools and resources for resellers, including white-labeling, client listing management, reputation management, and lead generation. This ensures your agency runs smoothly. Synup also provides a white-label business scan tool to capture leads more effectively and integrate them into your website, along with providing managed services for your customers. 

Uberall’s reseller support is average considering that it offers custom-branded, co-branded, and a white-labeling solution to its reseller partners. They do not offer a prospecting tool for resellers, unlike Synup. 

Yext offers integration and partnership programs for agencies, consultants, and other SaaS resellers/platforms. However, the support after partnering is limited. Yext focuses more on the enterprise segment, which means they invest less in helping their partners grow their businesses.

Yext v/s Uberall v/s Synup: Pricing 

Synup is more affordably priced than Yext while still offering most of the same functionalities. Users often find Synup to be a great value for money, as it provides comprehensive solutions along with a responsive support team ready to assist with any questions or concerns. With Synup, you get an effective and budget-friendly alternative that doesn't compromise on quality or service.

Uberall as specified earlier lacks a transparent pricing module. 

Yext's pricing model is often considered exorbitant and unreliable by many. They charge every week, which can be quite costly.

Yext v/s Uberall v/s Synup: Which One Should You Choose? 

If you’re a large company or an enterprise business that doesn’t mind spending much, then Yext might be the right choice for you to go for! However, you might have to cut corners when it comes to their customer support which is quite unreliable at times. And in case, you don’t want to compromise on customer support, then Synup will do all of it for you at a much affordable price. 

Uberall is best suited for category-specific businesses, such as Finance, Retail, F&B, Automotive, etc. Keeping this in mind, if you’re looking for a better alternative that offers end-to-end reseller support irrespective of the industry and offers managed services to your customers, then Synup is your platform!

Synup is an ideal choice for resellers and agencies, thanks to its outstanding reseller support and comprehensive suite of tools and features. These resources not only enhance the reseller experience but also empower agencies to deliver exceptional service to their clients, making Synup a valuable partner in driving growth and success.

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Summing up

In conclusion, for top-notch third-party integrations, support, and affordability, Synup is the best choice. With managed services and white-label options, it's perfect for resellers and agencies. Plus, Synup secures your data during migration, so you don’t have to worry about data loss. Compared to Yext and Uberall, Synup stands out as the superior option.

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Yext v/s Uberall v/s Synup: FAQs

1. What is Uberall used for?

Uberall is used for managing local listings, enhancing local search visibility, and optimizing online presence across multiple platforms. It supports review management, local analytics, and voice search optimization.

2. Who is Yext’s competition?

Yext's competitors include Synup, Uberall, and Moz Local. These platforms offer similar services in local listing management, SEO, and reputation management.

3. How does Synup work? 

Synup works by managing and optimizing local business listings across various platforms. It provides tools for updating business information, monitoring reviews, and analyzing local performance. Synup also offers features for white-labeling and managed services, making it a valuable tool for agencies and resellers.

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