What Synup Does

Synup OS is the best alternative to Buzzboard out there for its completeness and suitability for both small and medium-sized businesses. It is a full operating system for agencies that manage local SEO, listings, social posts, reviews, and reporting for SMB clients. The lead tool sits right inside the OS. It is built specifically to find SMB and local business prospects at scale using deep local digital data.

Key Features

🏆 40 million+ filterable SMB database: You get access to one of the largest SMB-focused datasets available. Some of the basic filters you can sort by include: business category, Google Business (verification, photos, hours of operation, and more), social media presence, and ratings and reviews, among many more.

🏆Leads AI: Apart from manually searching through prospects with the available filtering criteria, users can use the Leads AI to enter specific conditions and access niche leads. 

🏆 Full prospect audits: Each prospect includes a snapshot of SEO issues, review patterns, social presence, and missing digital tools.

🏆 AI-powered pitch angle creation: Synup takes the important gaps and turns them into ready-to-use pitch angles that match your agency services. 

🏆 Lead profiles with context: Every prospect includes contact information plus the audit. Your reps can see the story behind the lead in one place. You can also use Synup’s AI to enrich the available data with more insights (say, their detailed list of services) and how often you want this data updated.

🏆 Invoicing and project management: The OS connects prospecting to delivery. When a lead converts, billing and task management live in the same platform.

What Sets Synup Apart from Other SMB Prospecting Tools

Deep Local Data Focus

Most databases specialize in B2B information. Synup focuses on local digital performance insights that SMB agencies actually use.

Proof-Based Prospecting

You do not just get contacts. You get evidence of why the prospect needs help. That makes outreach more relevant and easier to personalize.

Designed for YOUR Agency

The pricing and features align with the realities of small-business agency operations. No complex or over-the-top contracts or inflated credit requirements.

Benefits of Using Synup for SMB Leads

Synup saves you tons of time digging through information to find the data points and insights most likely to help you close deals. Here's what you get:

• Better conversion rate through contextual outreach: When your outreach references real problems the business already knows they have, you stand out from every generic message in their inbox.
• Scalable client acquisition engine: Synup helps you find the right prospects (no matter how niche), qualify them instantly, and pitch them faster.
• Centralized workflow: Prospecting, onboarding, invoicing, and reporting all sit in one system.

Pros

✅Deepest local digital audits

✅AI pitch angle generation

✅ Cost-effective for high-volume SMB leads

Cons

🚫Some advanced features, like social analytics and custom reporting, may need some learning curve at first 

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What ZoomInfo Does

With over 209 million professional profiles, ZoomInfo is where you'll find enterprise B2B data. Agencies that work with national or multi-state B2B clients know it mainly for its contact accuracy, deep firmographic layers, and intent signals that cover everything from hiring trends to technology adoption cycles. It's the ideal tool when your average deal size is in the five- to six-figure range, and you need verified direct dials for VP-level decision-makers. 

Key Features

• Contact database with millions of verified corporate decision makers, including direct dials and org charts
• Intent data showing buying signals, content consumption patterns, market interest spikes, and product-category movement
• Technographics with details on CRM systems, e-commerce tools, marketing stacks, and backend technologies
• Use AI to surface valuable insights about your target accounts, including who the decision-makers are, organizational shifts, business challenges, and how they’re using solutions over time.

Benefits of ZoomInfo

• High decision-maker accuracy, especially for senior B2B roles
• Comprehensive firmographic depth with revenue, headcount, hiring patterns, and tech adoption
• ZoomInfo's powerful filter stack enables precise segmentation across multiple B2B parameters.

Pricing

ZoomInfo offers annual contracts only with flexible packages. 

Pros

✅ Best-in-class data accuracy for large B2B contacts 

✅ Robust intent data and technographics 

Cons

🚫 Lack of deep local/SMB digital audit insights

🚫 High-cost barrier for SMB-focused agencies

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What Apollo Does

Apollo is a viable alternative to Buzzboard for teams that need both prospecting and execution in the same platform. Agencies that run a predictable outbound engine love it because they can find leads, drop them in a sequence, and start conversations within minutes. However, Apollo does not provide the deeper, local SMB intelligence found in agency-centric platforms. 

Key Features

• Access to a database of over 275M+ contacts with 65+ filtering options for precise targeting and list building
• Identify anonymous website visitors and track their engagement patterns for prioritized outreach
• Deploy AI-powered lead scoring that combines CRM data with Apollo's database for prospect prioritization
• Monitor buying intent signals through Bombora integration to identify companies actively researching solutions
• Launch multi-channel outreach campaigns combining email, phone, and LinkedIn touchpoints
• Chrome extension for instant prospect data access across LinkedIn, CRM platforms, and company websites
• Create automated workflows using drag-and-drop tools for scalable lead generation processes
• Sync engagement data and contact information directly with major CRM platforms.

Benefits of Apollo

• Excellent price-to-performance ratio, especially for small or mid-sized agency teams
• Combines prospecting and outreach to reduce time spent switching tools
• Strong filtering options for roles, seniority, hiring patterns, and tech stack

Pricing

Apollo has a free plan that allows testing. 

• Basic: $59 per user per month 
• Professional: $99 per user per month
• Organization: $149 per user per month

You can avail discounts on pricing by choosing annual billing. 

Pros 

​✅ Affordable and combines data plus engagement

✅ Good filtering options 

Cons

🚫 Data is strong for B2B but lacks local digital depth

🚫 Can have a steep learning curve for the full feature set

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What Openmart Does

Openmart sits closer to the scraping and data-extraction category. It offers a fast way to pull local business information from Google Maps, enrich it, and export it for outbound use. Agencies that focus on volume-based prospecting sometimes use tools like this to build big top-of-funnel lists before cleaning them in secondary tools. However, it doesn't have the audit intelligence and deeper marketing context needed to pitch higher-priced SMB retainers.

Key Features

• Local Businesses Extractor for pulling Google Maps data into CSV or XLSX
• Real-time Extraction for faster list building
• 200M+ verified local business records worldwide
• Unlimited Searches for continuous prospecting
• Local Business Data API with 40+ data fields
• AI enrichments, including website checks, social profiles, and verified emails

Benefits of Openmart

• Minimizes the risk of emailing dead leads or using outdated information
• The local business data API enables seamless, real-time data flow directly into your CRM
• An affordable way to collect large volumes of local business records
• Useful enrichment tools to clean basic lists
• Straightforward CSV/Excel export options

Pricing

Openmart offers a free tier for testers.

• Starter: $149 per month
• Pro: $299 per month
• Scale: $999 per month

You can avail discounted pricing by choosing to bill annually.

Pros

✅ Provides quality leads and support at an affordable price.

✅ Features like data enrichment and website scraping are highly effective.

Cons

🚫 Not made for pitching higher-priced SMB retainers

🚫 Lacks specialized local digital audit features.

🚫 Not many customer reviews/only review hosted on Trustpilot is very negative. 

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What LimeLeads Does

LimeLeads keeps its focus tight: high-quality U.S. B2B contacts. For agencies doing broad outbound outreach, this accuracy helps eliminate bad emails and pointless dials. While it won’t give you SMB digital performance insights, its reliable verification system remains a big draw for teams that want consistently clean, usable lists.

Key Features 

• Real-time verification technology across multiple sources, maintaining 99% email accuracy and current phone numbers
• Weekly database refreshes to maintain accuracy and remove outdated information
• Provides direct dial numbers, mobile numbers, and verified email addresses for multiple contact options
• Advanced filtering system for lead lists using specific criteria like location and company size, focused on US-based businesses
• Multi-level verification that combines third-party services, APIs, and human verification 

Benefits of Limeleads

• High email accuracy rate and verified phone numbers ensure reliable contact data
• Weekly database updates maintain data freshness and prevent outdated contact usage
• Payment model based only on verified contacts, reducing spending on unusable data
• Access to various contact options, including direct dials and mobile numbers, enables diverse outreach approaches
• Specialized data collection for US-based businesses with detailed filtering capabilities

Pricing

• Pro: $99 per month
• Business: $150 per month
• Enterprise: $400 per month

You can avail discounted pricing by choosing to bill annually.

Pros

✅ Strong focus on US-based, local leads and mobile dials

✅ High data accuracy with 99% email verification

✅ Pay-for-verified model

Cons

🚫 Less focus on international or B2B enterprise data

🚫 Quite expensive for the limited data points provided on SMB prospects

🚫 Lacks the comprehensive digital performance audit features of other tools

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Summing Up…

When you explore Buzzboard alternatives, focus on tools that offer reliable accuracy, fair pricing, and insights your team can actually use during outreach. Agencies that work with SMBs need platforms that reveal real digital gaps instead of handing over generic contact lists that lead nowhere.

Enterprise B2B databases often miss the signals that matter for local businesses, so they rarely help you find prospects who clearly need your services. A strong SMB-focused tool will highlight where a business is struggling online, how big the opportunity is, and whether they’re a good fit for your agency.

Choosing a platform with this level of clarity helps your team book more conversations, guide better pitches, and build a healthier, more predictable pipeline. If your agency thrives on identifying high-intent local leads, invest in a solution designed to surface exactly that.

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Get Started with Synup

Synup is a complete client acquisition engine that shows you exactly which businesses need help and gives you the audit proof and pitch angles to close them. For agencies that grow by adding multiple client locations each month, Synup OS can become a critical part of the workflow. 

Start with a demo. 

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FAQs

1. What's the best Buzzboard alternative for deep, local digital audits?

For true local digital audits, Synup is the strongest option because it analyzes SEO gaps, reviews, listing accuracy, and missing tech tools that SMB agencies rely on. If you only need broad local business data at scale, Openmart is a lighter alternative that pulls basic information.

​2. Which is the better alternative to Buzzboard for sales teams?

ZoomInfo is better for enterprise B2B sales (best data accuracy, highest cost). Apollo is better for mid-market/startup sales teams needing an affordable all-in-one data and email sequencing solution. Synup is the best for SMBs trying to scale with fewer tools. 

3. Why is pricing so important when choosing an SMB prospecting tool?

Agencies selling $100 to $200 monthly services need a low cost per lead to stay profitable. Tools designed for high-value enterprise deals (like ZoomInfo) often have prohibitive annual contracts and high credit costs, making them unviable for the high-volume, lower-value transactions typical of the SMB market.

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