15 Social Media Automation Tools for Agencies

What Synup Social Does

Synup Social is a social media automation tool designed for efficiently managing your client’s social media presence. As an automation tool, Synup Social streamlines end-to-end social media publishing and engagement activities. 

With AI-powered features, Synup Social automates daily tasks like posting idea generation, content creation, scheduling, and publishing for multiple social media profiles. Synup Social also generates a daily feed of personal social media post ideas for each of your clients, in line with their industry needs and peculiar objectives. 

Sy up Social also automates social listening, engagement, and performance tracking for every campaign. This allows you to focus on more strategic tasks while the automation tool keeps tabs on things in the background.

Key Features

Content Generation

• Synup Social uses AI to generate engaging content for social media posts. The AI content generator creates captions with the desired tone and length. 

Post Scheduling

• You can plan posts and schedule them for publishing using the post scheduler. This takes the grunt work out of the post creation and publication process.

Provides analytics. 

• Synup Social provides detailed analytics and insights through the engagement graphs. With this, you can track performance and optimize your clients' social media strategies.

Automated Post Publishing 

• With just a click, you can publish captivating posts across multiple networks to keep your client brands in the spotlight. 

All-in-One Platform

• Synup Social has an intuitive interface from which you can create and publish posts across several platforms. You can format posts to meet different site requirements, all in one place.

Benefits of using Synup Social 

Saves time

• Synup Social automates content management activities from end to end, saving you from manual brainstorming, creating, and publishing posts.

Increases engagement

• Synup Social provides insights to help you optimize your strategies for better social media engagement and improved campaign performance. 

Increased Relevance   

• Synup Social uses AI to assist you in many ways. This includes suggesting trending topics and brand style guidelines to keep posts engaging and aligned with audiences’ needs.

Active customer support

• Synup Social provides 24/7 assistance to help you effectively utilize features and analytics without interruptions from platform issues.

White-label functionalities 

• Synup Social lets you manage your clients’ accounts seamlessly under your brand name.

How to get started with Synup Social

You can set up your Synup Social account and begin scheduling your social media posts in the blink of an eye. All you need is to follow a few simple steps.

Here is a step-by-step guide to get your agency started with Synup Social:

• Visit Synup Social's official website and click 'Schedule a demo' to request a personalized demo. 

• With the assistance of a Synup Social Representative, the demo will be scheduled at a convenient time for both parties. 

• During the demo, first, the representative will provide an overview of Synup Social's key features like AI-generated post ideas, scheduling, cross-platform publishing, and analytics.

• The representative will also answer any questions you have about pricing, feature functionality, or the account setup process. 

• Synup Social will provide guides and training materials that will be accessible from your dashboard to help you and your team get up and running quickly.

• You can then begin using the AI features to automate clients’ social content and track results through their analytics dashboard.

What Sprout Social Does

Sprout Social is a social media management platform designed to automate your clients’ social media activities and provide real-time insights. This automation tool offers all-in-one solutions for social publishing, customer responses, and analytics. 

Sprout Social uses AI and machine learning to serve you in many ways. For instance, the AI-powered publishing workflow helps you schedule posts at the ideal time. Sprout Social also uses machine learning to direct your queries to the most suitable customer care agent. 

Sprout Social also automates repetitive social tasks and generates data-driven insights to improve your post performance.

Key Features 

• The ability to automatically create, schedule, and publish social media posts to multiple networks from one place. 

• With AI assistance, it can direct messages to the right agents and resolve your customization needs. 

• Monitor trends and conversations across multiple social media platforms. 

• AI bots for schedulingsocial content and responding to messages. 

Benefits of Sprout Social 

• Sprout Social makes it easy to manage multiple client accounts on one system. 

• With AI bots that assign your queries to the right agent, you can resolve issues faster and more efficiently. 

• Sprout Social automates repetitive tasks to save time. 

• Integrates with other platforms for a well-rounded toolset for social media management. 

Pricing

• Bills $199 per seat per month. 

Pros

• All-in-one platform for social media management, publishing, and engagement. 

• 24/7 customer support is available. 

• Integrates with major marketing platforms for a unified experience. 

Cons

• Has higher licensing costs when compared to similar solutions. 

What Brand24 Does

Brand24 is a social media automation tool that allows you to centralize the management of social media activities for your clients, from publishing to brand listening and analytics. 

With Brand24, you can monitor over 25 million online sources for your client’s brand mentions, including social networks, blogs, and review sites. The automation tool tracks your clients’ brand mentions in real-time, including the use of related hashtags and branded keywords. The tool’s automated alerts notify you instantly of any developments. 

Brand24 also allows you to gather customer insights. The tool analyzes your clients’ brand mentions and classifies them as positive, negative, and neutral. This can help you track the effectiveness of your clients’ marketing campaigns and the level of satisfaction among their customers. 

Key Features 

• Tracks over 250 million online sources for your client’s brand mentions. 

• Classifies mentions into positive, negative, and neutral. 

• Provides immediate alerts for negative brand mentions. 

• Tracks conversations in several languages.

Benefits of Brand24 

• Brand24 provides a central dashboard for managing multiple clients’ accounts. 

• Get real-time alert on issues to resolve complaints quickly and prevent risks to your reputation.

• Brand24 provides automated listening and insight reports to save time. 

• Brand24 supports multiple languages, making it easier for you to deal with global clients. 

Pricing

• $239 per month for 12 keywords for small agencies. 

• $399 per month for 25 keywords for large agencies. 

Pros

• Instant alerts for discussions and negative feedback. 

• Supports over 108 languages.

Cons

• Can be quite expensive for small agencies. 

What Buffer Does

Buffer is a social media automation tool that enables you to manage your client's account and streamline content publishing. 

You can use Buffer to create libraries, schedule posts, and auto-publish to major social media platforms, all on one dashboard. 

Also, Buffer possesses AI-powered features like a content calendar and post-creation assistant to enhance your social media automation. The AI assistant can suggest hashtags and captions and help you optimize your outreach in many other ways.

Key Features 

• Schedule posts across multiple channels from a central calendar. 

• AI assistance with hashtags and captions. 

• Store and organize content assets. 

• Assists with queries. 

Benefits of Buffer

• You can easily manage multiple client accounts from one central dashboard. 

• Buffers uses AI assistance to optimize outreach with minimal effort. 

• Buffer automates repetitive publishing tasks.

• The automation tool also provides real-time analytics to optimize campaigns. 

Pricing

• $100 per month

Pros

• 24/7 customer support. 

• Affordable pricing. 

• Content library for asset reuse. 

Cons

• Offers limited features for certain platforms like Instagram.

What Talkwalker Does

Talkwalker is a social media automation that facilitates insight generation, monitoring, and reporting. 

With AI-powered features, Talkwalker provides real-time social listening on a large scale. It tracks your client's brand mentions, hashtags, and keywords across multiple social profiles, blogs, and sites. The automation tool also analyzes online conversations, detects customer insight, and identifies influencers for your campaigns.

Talkwalker also automatically detects and alerts you about issues through solutions like the Crisis Management feature. The collaboration tool empowers efficient workflows for your team work and your client communication.

Key Features 

• Provides real-time listening across major online sources. 

• Provides crisis management and risk resolutions. 

• Provides customer feedback analysis from review. 

Benefits of Talkwalker 

• Talkwalker makes it easier and much quicker to detect issues that your customers complain about. 

• Talkwalker seamlessly integrates with other tools. 

• Talkwalker provides actionable insight through automated reports. 

Pricing

• Does not disclose pricing on its website. 

Pros

• Dedicated customer support team. 

• Multilingual and global coverage. 

Cons

• Pricing is anonymous. 

What Missinglettr Does

Missinglettr is an automated social media marketing software platform that runs strategic marketing campaigns to drive continuous traffic to your content. It also generates content and schedules it for posting to maintain consistency on social media.
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Key Features

• Generates strategic, automated marketing campaigns to drive continuous traffic to your content.
• Generates and schedules content automatically for consistent posting on social media.
• Provides analytics and reporting to highlight campaign performance and customer engagement measures. 

Benefits of Missinglettr

• Time and effort saving through automated activities: some text
  • automated marketing campaigns
  • automated post scheduling 
• Automated content creation ensures a steady stream of content to social media platforms.
• Gain insight into performance with data analytics and reporting 
• White-labeled interface with “Agency” plan. 

Pricing

Missinglettr has five plans available, starting at USD 15/month. 

• Solo AI: USD 15 /month   some text
  • One workspace
  • One extra user
  • Three social profiles 
• Pro AI: USD 59 /month   some text
  • Three workspaces 
  • Five users
  • 10 Social profiles 
• Premium AI:  USD 99 /month  some text
  • Unlimited workspaces 
  • unlimited users 
  • 15 Social profiles 
• Agency:  from USD 147 /month  some text
  • Unlimited workspaces 
  • unlimited users 
  • 25 Social profiles 
  • White label interface 
• Enterprise:  customized pricing

Pros

✅ Time-saving automation

✅ Content generation 

✅ Traffic increase

Cons

🚫Risk of repetitive content 

🚫Limited customization

What ChatGPT Does

ChatGPT is a generative AI tool that can help you automate many social media management tasks. The automation tool helps with writing captions, creating content calendars, rewriting old content, reviewing strategies with a new lens, and generating content ideas.

ChatGPT can create post schedules for all your socials. It can also track and analyze your posts’ performance to keep your posts valuable and captivating. 

It also helps with brainstorming content ideas. It can track trending topics online and competitor content to help generate new topic ideas.

Key Features 

• Helps in brainstorming ideas based on trending topics to generate fresh content

• Can help in suggesting relevant hashtags and links. 

Benefits of chatGPT

• ChatGPT helps save time by automating repetitive tasks such as captioning and content planning. 

• The automation tool can provide content suggestions based on past performances. 

• ChatGPT ensures you post consistent high quality and on-brand content across multiple channels. 

Pricing

• Paid accounts start at $20/month.

Pros

• Saves times. 

• Reduces stress.

• It's free to use. 

Cons

• It output may seem less personalized. 

What Loomly Does

Loomly is a social media management platform for automating different aspects of your social media operations. It allows you to bulk schedule content, reuse top-performing posts, and publish posts at optimum times.  

Loomly facilitates collaboration through an approval workflow for getting feedback from your clients on drafts before you publish them. The tool also automates community management by integrating all social comments and replies in one inbox. With this helps manage customers’ queries easily and more effectively.

Key Features 

• Approval workflows to create drafts and submit them for client feedback. 

• Client communication tools to manage clients relations effectively. 

• Schedules posts for automated publishing on top channels. 

Benefits of Loomly 

• Loomly facilitates team and client collaboration with workflows to draft and review content before posting. 

• Loomly provides you with content suggestions to save time on post ideation. 

• With Loomly, you can engage with your clients and manage conversations easily.  

Pricing

• $131 per month for 14 users with 35 social media accounts. 

Pros

• Provides analytics for performance tracking. 

• Allows bulk operations for efficient handling. 

Cons

• Lacks AI integration for post captions.

What Tailwind Does

Tailwind is a social media management and automation tool for managing multiple clients’ accounts efficiently. It allows you to centralize social posting, scheduling, and reporting for all your clients. 

With Tailwind, you can automate repetitive tasks such as content curation, scheduling, and publishing contents across popular platforms. You can use it for social platforms like Facebook, Instagram, Pinterest and X.

With the AI assistant, you can publish high quality and fully optimized social contents without putting in many hours. The automation tool also provides analytics and reporting to give you deep insight into your clients’ social performance and engagement on campaigns.

Key Features 

• Leverages AI assistance for content creation. 

• Provides social media content calendars. 

• Provides email marketing creation. 

Benefits of Tailwind 

• Tailwind can save time and effort by automating repetitive tasks like content creation and scheduling. 

• With the assistance of AI, you can create high quality social post quickly. 

• Tailwind helps optimize your campaigns across multiple platforms. 

Pricing

• $79 per month. 

Pros

• Automates repetitive tasks to save time. 

• Intuitive dashboard 

• AI feature to generate visually appealing social posts. 

Cons

• Managing clients’ accounts and data on a large scale can become difficult and complicated. 

What Later Does

Later is a social media management platform for automating your social media posts across multiple platforms. The automation tool provides you with detailed analytics to help you measure engagement and identify top-performing content. 

Later's content creation tool saves time by letting you find and organize engaging content and media elements like branded images. You can bulk schedule posts in advance across many accounts and platforms. This helps you to stay consistent with your social posting while freeing up your time to focus on other tasks.

Key Features

• Later can auto-publish posts. 

• Later can help you generate hashtag suggestions for campaigns. 

• Offers a Caption Writer to help create, edit, and plan social media content. 

Benefits of Later

• With Later, you can enhance your content quality by using  creative tools like Caption Writer. 

• Later gives you access to data and insight to optimize your strategies and campaigns. 

• Later can help you save time and increase productivity through batch content scheduling and auto-publishing. 

Pricing

• $133.33 per month. 

Pros

• Saves time. 

• Later has a simple drag-and-drop interface for managing content. 

Cons

• No option to unschedule or reschedule a post. 

What Agorapulse Does

Agorapulse is a social media management automation platform for managing your clients’ profiles across social media platforms. The tool allows you to publish and schedule social content across various networks. This helps you streamline workflow and save time in content creation.

Agorapulse offers collaborative features like shared calendars and permission-based user roles to boost productivity for your team. With Agorapulse, you can monitor conversations, track brand mentions, and respond to reviews quickly.

Key Features 

• Integrates with third-party apps like Canva to enhance visuals. 

• Supports social listening and engagement with its one-stop inbox. 

• Offers advanced features like an AI writing assistant. 

Benefits of Agorapulse 

• Agorapulse can help you easily reschedule and republish content to reach new audiences. 

• Agorapulse can help boost productivity by planning and posting content in batches. 

• Enhance your content quality by using the creative assistance tools.

Pricing

• $119 per month. 

Pros

• The platform is easy to navigate. 

• Integrates with third-party apps. 

Cons

• Still requires some manual efforts in managing social media activities.

What Kontentino Does

Kontentino is a social media automation tool that allows you to manage multiple social media activities for clients, from content planning to publishing. The tool allows you to plan social media content calendars for all major platforms like Facebook, LinkedIn, and Instagram, with live previews of posts. 

Kontentino promotes seamless collaboration between your team and your clients to ensure timely and consistent content delivery. You can review the performance of published posts through Kontentino's detailed analytics. 

Key Features 

• The ability to create a social media strategy and schedule posts across multiple platforms. 

• Promotes teamwork by enhancing collaboration between your team and your clients.

• Automatically publishes content at the approved time. 

• Kontentino can easily schedule multiple posts with one click. 

• Offers an AI content generator to help you with social media post ideas. 

Benefits of Kontentino 

• Kontentino streamlines collaboration and approval workflow to save time. 

• The automation tool tracks performance with an intuitive analytics report which you can easily share to inspire more confidence in clients. 

• Kontentino helps you stay ahead of other competitors by suggesting trending social media strategies. 

• Kontentino automates publishing to free up resources for more strategic work.

Pricing

• $164 per month. 

Pros

• Saves up to 40% time spent on social media management. 

• Suggest new strategies to give you a competitive edge. 

Cons

• Premium-paid plans may not be suitable for smaller agencies. 

What IFTTT Does

IFTTT (If This Then That) allows you to easily connect different social media management tools and automate tasks between them. With IFTTT, you can create Applets, an automated workflow that automatically repost content from your client's website to any social platform. 

This saves time by allowing one post to be shared on multiple platforms based on a schedule. 

IFTTT also lets you automatically archive social media analytics and engagements data to Google Sheets or Airtable for reporting purposes. 

Key Features 

• IFTTT can cross-post to different networks. 

• The tool can auto-archive social analytics. 

• Integrates with other websites. 

Benefits of IFTTT

• IFTTT can automate several repetitive social media tasks

• Its integration with other management tools gives you access to full-fledged campaign tracking capabiities. 

• IFTTT can help you maximize the reach and value of your existing content by consistently replicating posts. 

Pricing

• $12.50 monthly. 

Pros

• It is affordable.

• Saves time.

Cons

• A limited number of free automation features available per month.

What Oktopost Does

Oktopost is a cloud-based social media management platform designed specifically for B2B marketers and agencies. It allows you to streamline publishing, engagement, and measurement across different networks from a central dashboard. 

With Oktopost, you can schedule posts and campaigns in bulk, automate content distribution, track brand mentions and hashtags, and respond to customer messages from a single platform. 

Oktopost Integrates CRM and marketing automation tools to power unified digital and social strategies. The tool also offers advanced user permission options for collaborative work and white-label functionalities.

Key Features 

• Can easily manage and publish content across multiple social media networks from a single platform. 

• Monitors industry trends and brand mentions to dig up valuable insights. 

• Can plan, schedule, and manage social content in one calendar. 

Benefits of Oktopost 

• With Oktopost’s social listening features, you can discover trends and optimize strategies with ease. 

• Oktopost can help you track and analyze your content performance across multiple networks. 

• Oktopost can help you maximize results with a well-structured social calendar.

Pricing

• Does not disclose pricing on its website. 

Pros

• Dedicated customer service. 

• Automated social listening at scale. 

Cons

• No information about pricing. 

What NapoleonCat Does

NapoleonCat is a social media automation tool that streamlines your social media management process on many ways. The features here include social inbox auto-moderation, publishing analytics, and reporting.

The social inbox brings all customers’ conversations into one place. This lets you engage with customers and clients across different social media platforms from the same dashboard. 

The auto-moderation feature automates content moderation for social posts. You can use the rules-based setting to hide, delete, or reply to comments based on keywords.

Key Features 

• Automates moderation of social content using pre-set rules. 

• NapoleonCat helps you profile  customers accurately for personalized conversation. 

• The tool can track moderate ads and comments. 

• NapoleonCat can help you monitor and respond to reviews. 

Benefits of NapoleonCat 

• NapoleonCat saves time by automating social moderation. 

• The automation tool helps  enhance your reputation by addressing all reviews. 

• Streamline social media responses in one inbox. 

• NapoleonCat supports efficient workflows for team collaboration. 

Pricing

• $76 per month. 

Pros

• Provides detailed social media analytics and metrics reports. 

• Easy to navigate. 

• Offers a centralized inbox to manage all customers’ conversations. 

Cons

• The subscription license is costly for large-scale usage. 

• The setup process can be very slow and complex.