22 Best Social Media Publishing Tools

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For modern businesses, it’s basically a requirement to be on social media. But for businesses looking to optimize their socials, it can be difficult to manage and scale social media management operations. To help facilitate your online presence, you need a tool that you can trust!

But there are so many tools out there; how can you find the best social media publishing tools for your business? Between navigating price, special features, budget considerations, and more, things get overwhelming pretty quickly. That’s why we put together a roundup of the top 22 publishing tools for your business.

Why Do You Need a Social Media Publishing Tool?

Social media publishing tools help keep your accounts active without the hassle of logging into each platform. A good tool can help you:

  • Schedule posts in advance
  • Publish posts to multiple platforms
  • Collaborate on posts with your team
  • And more!

Keeping your social media active is an essential part of running a business. From enticing customers with special offers to delivering value through reminders or other helpful content, social media is key for attracting buyers and nurturing customer relationships.

Having a solid tool in your arsenal helps you keep your socials active without spending a ton of time and energy on creating and publishing posts. Here are our favorite tools for social media publishing:

Synup Social

Synup Social is a data-forward tool that’s built with volume in mind. Catering towards agencies, the platform empowers SMBs and enterprises alike to manage their social media accounts by scheduling posts, analyzing performance, and collaborating with their teams. As an all-in-one publishing tool, Synup is perfect for any business looking to publish posts, engage their audience, and optimize their presence.

Key Features of Synup Social

  • Scheduling and publishing posts is simple with an intuitive post creator and content calendar, so users can plan posts in advance across platforms.
  • Advanced post analytics give insights into daily engagement. Users can gauge content performance and create more top-performing posts with one click.
  • The platform provides post ideas inspired by users’ past posts, current events, competitor posts, and industry-specific topics. The AI-powered inspiration helps users from all industries conquer writer’s block!
  • Facilitate collaboration with team approval workflows. Anyone from your team can create or edit a post, make comments on content, and submit posts for review.

Usability

Known for its intuitive interface and easily navigable dashboard, Synup Social is an obvious choice for beginners and pros alike. While the dashboard looks simple, it’s easy to access advanced analytics, post planning, and engagement analysis tools with one click.

The dashboard alerts users of any issues (like failed posts or disconnected accounts) directly on the home screen, helping users troubleshoot and correct any problems. 

Platform Compatibility

Synup Social supports:

  • X (Twitter)
  • Facebook
  • LinkedIn
  • Instagram
  • Pinterest
  • Google

Synup Social Pricing

Depending on your needs, Synup Social offers a couple different plans:

  • Starter Plan: $29/month for post scheduling, advanced analytics, post ideas, and more
  • Professional Plan: $49/month with advanced collaborative features, ads capabilities, and more
  • Agency Plan: flexible pricing based on quantity of accounts. This plan offers everything included in the other plans and includes white-labeling.

Customer Support

The Synup team provides helpful support documents and offers hands-on demos and support. Their team of experts is available 24/7 for troubleshooting and helping with the product!

Power Users

  • Social media agencies looking to manage multiple social media accounts
  • Enterprises managing social media accounts across locations
  • Social media managers with multiple clients
  • Small teams with limited resources
  • Resellers who want a white labeled solution

Additional Synup Social Features

  • Shareable and white-labeled reports and content calendars make it easy to share successes, collaborate, and plan with your team.
  • Shareable connect enables users to log in to clients’ socials using a shareable link instead of juggling passwords
  • Ads support for Facebook and Instagram

Synup Social is great for SMBs and agencies alike. Built with usability in mind, the platform is universally understood and easily navigable for team members of all skill levels. It covers the essentials while also delving into advanced tools like in-depth analytics. Overall, it’s a solid choice for any brand.

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Buffer

Buffer’s user-friendly interface is designed to seamlessly manage social media content across platforms. With essential capabilities like posts scheduling, analytics, and multi-user access, it’s the perfect starter tool. Aimed at small to medium-sized businesses, marketers, and content creators, Buffer makes it easy to manage socials with publishing, engagement, and analytics capabilities.

Key Features

  • Scheduling and publishing tools make it simple to queue up content across platforms.
  • Analytics help users track engagement metrics like clicks, likes, shares, comments, and retweets to gauge content performance.
  • Collaborative abilities allow team members to draft posts and review them together before publishing.
  • Buffer Reply lets users manage social media conversations and customer engagement in one place.

Usability

Known for its simplicity and intuitive interface, Buffer makes it easy for beginners to get started on social media. The dashboard is clean and straightforward, so users can navigate between scheduling, analytics, and engagement easily. It even has a Chrome extension!

Platform Compatibility

Buffer supports:

  • X (Twitter)
  • Facebook 
  • LinkedIn
  • Instagram
  • Pinterest

Buffer Pricing

Buffer offers several pricing tiers:

  • Free Plan: Limited to 3 social channels and 10 scheduled posts per channel.
  • Pro Plan: $15/month for 8 social channels and 100 scheduled posts per channel.
  • Premium Plan: $65/month for 8 social channels, 2,000 scheduled posts, and additional features like analytics.
  • Business Plan: $99/month for 25 social channels, 2,000 scheduled posts, advanced analytics, and team features.

Customer Support

Buffer customers report that their customer service is pretty helpful. They provide support through email and have an extensive knowledge base on their website as well. Premium and Business plans also have access to priority support.

Power Users

  • Small businesses and individuals looking to manage their social media presence more effectively.
  • Any social media managers who need to schedule content across multiple platforms.
  • Collaborative teams who want a tool for social media content planning and engagement.

Additional Features on Buffer

  • Instagram Stories scheduling for Premium and Business plans allows users to plan and schedule stories in advance.
  • Shop Grid for Instagram lets users link Instagram posts to specific product pages, making it easier for businesses to drive sales from Instagram.
  • Customizable reports help users create and export custom pdfs to share with stakeholders or use for strategy planning.

Buffer is a solid choice for those looking for a no-frills publishing tool that covers the essentials of scheduling, analytics, and team collaboration without overwhelming the user with complex features, making it a go-to for beginners.

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Later

Later’s comprehensive social media management features make it especially popular with businesses, influencers, and content creators alike. With tools for scheduling posts, analyzing performance, and managing content, Later makes it easier to maintain a consistent and effective social media presence for accounts of all kinds!

Key Features

  • A highly visual content calendar lets users drag and drop posts for seamless planning and scheduling.
  • Automatic publishing facilitates scheduled posting across platforms.
  • Later’s Linkin.bio integration creates a shoppable, clickable landing page to link directly from users’ Instagram bios, turning Instagram feeds into  mini websites.
  • Analytics track performance metrics across platforms, helping users to optimize their posting strategies.
  • User-generated content (UGC) tools find and curate content from customer posts online.

Usability

Later’s user-friendly interface champions visual planning, helping users envision how their social media feeds will appear before posts go live. The platform's drag-and-drop functionality makes scheduling content straightforward. Later also provides educational resources and tips to help users get the most out of their subscriptions.

Platform Compatibility

Later supports the following social media platforms:

  • Instagram (including Stories and IGTV)
  • Facebook
  • X (Twitter)
  • Pinterest

Later Pricing

Later’s pricing plans include:

  • Free Plan: 1 user, 30 Instagram posts, 50 Twitter posts, 30 Facebook posts, and 30 Pinterest posts per month.
  • Starter Plan: $15/month for 1 user and 60 posts per platform per month.
  • Growth Plan: $25/month for 3 users and 150 posts per platform per month.
  • Advanced Plan: $40/month for 6 users and unlimited posts per platform.

Customer Support

Later provides customer support via email and a comprehensive help center. For brands that want a more personalized touch, premium plans offer more advanced options, including live chat.

Power Users

  • Perfect for influencers, marketers, and businesses that anchor their social strategies with visual storytelling.
  • Small brands looking to create a cohesive and visually appealing social media presence across multiple platforms.
  • Online businesses that want to leverage user-generated content and create shoppable Instagram feeds.

Later’s Additional Features

  • Users can save captions and frequently used hashtags for easy reuse.
  • Later tells you the best time to post by analyzing historic post performance.
  • Advanced plans let users schedule Instagram stories in advance.
  • Users can create carousel posts for their Instagram feeds. 

Later's comprehensive Instagram capabilities make it an ideal tool for anyone prioritizing visual content in their social media strategy. That, combined with its scheduling and analytics capabilities, makes it a strong option for anyone looking to up their game on social media.

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Hootsuite

One of the original social media publishing tools, social media managers regard Hootsuite as one of the best platforms out there. It’s no surprise that it made our list! The platform helps users curate content, schedule posts, monitor social media conversations, and measure the impact of their social media campaigns. Suitable for businesses of all sizes, Hootsuite supports collaboration across teams and streamlines strategy planning and execution.

Key Features

  • Hootsuite’s scheduling and publishing features enable cross-platform posts from a single dashboard.
  • Social media monitoring capabilities enable users to monitor keywords, conversations, and brand mentions across social platforms.
  • Robust analytics and reporting help users measure performance. With customizable reports and dashboards, users can comfortably understand the impact of their posts and campaigns.
  • Content curation capabilities help users discover and share content from across the web.
  • The platform’s collaborative tools enable users to assign tasks, approve content, and manage team access for efficient workflow management.

Usability

Although Hootsuite is beloved by thousands of users, there’s a steep learning curve for new users. Once new users push through the growing pains, they love the centralized dashboard, where it’s easy to get a lay of the land across platforms. 

Platform Compatibility

  • Facebook 
  • X (Twitter)
  • LinkedIn 
  • Instagram 
  • YouTube
  • Pinterest
  • And more, through various integrations

Hootsuite Pricing

  • Professional Plan: $49/month for 1 user and 10 social profiles.
  • Team Plan: $179/month for 3 users and 20 social profiles.
  • Business Plan: $739/month for 5 users and 35 social profiles. The plan includes additional features suitable for larger teams.
  • Enterprise Plan: Custom pricing for unlimited users and social profiles. The enterprise plan offers advanced features and support.

Customer Support

Hootsuite provides support from all angles, boasting a help center, online forums, and assistance directly on social media. Their training resources are nothing to scoff at, either, with robust certification programs that help users maximize the platform's capabilities. Higher-tier plans also offer priority assistance, including one-on-one onboarding and 24/7 support.

Power Users

  • Suitable for businesses and organizations of all sizes that need to manage their socials effectively.
  • Social media managers and teams looking to schedule content, monitor engagement, and report on analytics.
  • Enterprises that want advanced features like team collaboration, security, and extensive analytics.

Additional Hootsuite Features

  • The Hootsuite Academy offers social media training and certifications to improve users’ social media marketing skills.
  • Hootsuite’s app directory gives users access to over 150 apps and integrations, including Canva, Dropbox, and Google Analytics.
  • The social advertising integration lets users manage their social media ads alongside organic posts for Facebook, Instagram, and LinkedIn directly from the Hootsuite dashboard.

Hootsuite’s extensive features go deep into the realm of possibilities on social media, making it a favorite for teams who want advanced capabilities. While it isn’t the best choice for teams on a budget or newbies, it remains a versatile tool for anyone looking to take their social media management to the next level.

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Sprout Social

Another OG publishing tool, Sprout Social delivers an all-in-one social media management platform. Designed to help businesses and organizations of all sizes engage with their audience, publish content, analyze results, and streamline social communications, the platform champions collaboration and data-backed insights to help refine and execute strategies.

Key Features

  • A unified social inbox lets users manage messages from all social media channels in one place, preventing missed DMs.
  • Publishing and scheduling tools enable users to schedule posts in advance across platforms. 
  • Advanced analytics include detailed reports for individual posts and overall social media strategy performance across platforms.
  • Listening tools let users monitor keywords, hashtags, and brand mentions to gauge audience sentiment and trends.
  • Collaboration tools facilitate teamwork with features for task assignment, content approval processes, activity tracking and more.

Usability

Praised for its intuitive and user-friendly interface, Sprout Social simplifies navigation and makes managing social media straightforward for users of all skill levels. The platform offers a clean, organized layout that users can customize to fit their needs.

Platform Compatibility

Sprout Social supports:

  • X (Twitter)
  • Facebook 
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Google

Sprout Social Pricing

Sprout Social's pricing is on the higher end, reflecting its comprehensive feature set and enterprise-level capabilities:

  • Standard Plan: $99 per user/month for 5 social profiles.
  • Professional Plan: $169 per user/month for 10 social profiles, and includes features like competitor reports and custom workflows.
  • Advanced Plan: $279 per user/month for 10 social profiles, including features like automated link tracking and message spike alerts for increased engagement.

Customer Support

Sprout Social is known for its excellent customer support, which includes:

  • 24/7 access to support via email and live chat.
  • A comprehensive knowledge base with detailed articles and resources.
  • Regular webinars and training sessions to help users maximize their ROI.

Power Users

  • Agencies and large businesses that need multi-brand management capabilities.
  • Social media managers looking for detailed analytics and reporting features to refine strategy and prove ROI.
  • Teams needing collaboration features for content planning, approval workflows, and engagement management.

Additional Features

  • A social CRM lets users track their contacts' social activity and history to help craft personalized responses.
  • The employee advocacy tool helps brands leverage the power of their employees’ networks, encouraging them to share select posts and other content.
  • Social listening capabilities empower users to uncover trends, track competitor activity, and understand audience sentiment.

Sprout Social stands out for its unparalleled analytics, comprehensive management tools, and focus on collaboration and efficiency. It's best suited for organizations that are serious about social media and are willing to invest in a tool that offers detailed insights and streamlined workflows. For teams with the budget, it’s well worth the price tag.

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SocialPilot

SocialPilot’s comprehensive platform simplifies the process of scheduling and publishing content across platforms. With a range of features intended to boost efficiency, including content scheduling, analytics, and collaboration tools, businesses of all shapes and sizes choose SocialPilot to manage their social media presence.

Key Features

  • Bulk scheduling capabilities lets users schedule up to 500 posts in advance using a simple CSV file (with images, too).
  • A content calendar helps users visualize their social media strategy, facilitating easy planning and organization.
  • Social media analytics keep users on track. With detailed analytics and customizable reports, users can see a full view of their performance.
  • Collaboration tools allow teams to assign roles and manage workflows within the platform.
  • Client management capabilities let teams manage multiple clients without sharing login credentials, making it easier for agencies to handle client accounts.

Usability

Designed with simplicity and ease of use in mind, SocialPilot caters to businesses of all sizes - even those with limited social media management experience. The interface is clean and user-friendly, empowering users to navigate the platform and its features without feeling overwhelmed.

Platform Compatibility

SocialPilot supports:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google
  • Tumblr

SocialPilot Pricing

  • Professional Plan: $30/month for 10 social media accounts.
  • Small Team Plan: $50/month for 25 social media accounts and additional team members.
  • Agency Plan: $100/month for 50 social media accounts with more team members and client management features.
  • Enterprise Plan: Custom pricing for larger organizations based on their specific needs.

All plans come with a 14-day free trial, no credit card required!

Customer Support

SocialPilot provides customer support through email and live chat on weekdays during business hours. The platform boasts a comprehensive knowledge base, with articles and video tutorials that help users get the most out of their subscription.

Power Users

  • Small to medium-sized businesses looking to streamline their social media efforts.
  • Digital marketing agencies that manage social media for multiple clients.
  • Marketing professionals seeking an affordable, powerful tool for social media scheduling, analytics, and collaboration.

SocialPilot’s Additional Features

  • A social inbox lets users manage conversations in one place, ensuring that they never miss a message or comment from their audience.
  • Content curation capabilities help users discover and share engaging, industry-related content..
  • A handy dandy browser extension means that users can easily schedule and share content while browsing the web on Chrome, Firefox, or Safari.
  • Available on iOS and Android, the SocialPilot mobile app lets users manage their socials on the go.

SocialPilot stands out for its affordability, ease of use, and comprehensive feature set, making it a great option for businesses and agencies looking to go hard on their social strategy without breaking the bank.

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CoSchedule

CoSchedule’s platform integrates content marketing, social media, email marketing, and more into one unified calendar, making it a favorite among multi-functional teams. Designed to streamline project management and collaboration among marketing teams, the platform improves productivity while ensuring task alignment.

Key Features

  • The marketing calendar helps teams centralize their marketing strategy with a visual calendar that consolidates all marketing activities and tasks.
  • Users enjoy seamless social media scheduling across platforms, done directly from the calendar.
  • CoSchedule’s content organizer facilitates the seamless planning, publishing, and optimizing of teams’ content marketing workflows.

Usability

Beloved for its fully integrated interface and user-friendly dashboard, CoSchedule makes planning simple. It’s easy for teams to adopt and use the tool as their central marketing hub. And with a drag-and-drop calendar, scheduling and rescheduling marketing activities is simple.

Platform Compatibility

  • Facebook
  • X (Twitter)
  • LinkedIn 
  • Instagram
  • Pinterest

CoSchedule also integrates with many email marketing platforms, WordPress, and other marketing tools.

CoSchedule Pricing

  • Marketing Calendar: The basic plan starts at $29/month for individuals and small teams, focusing on social media scheduling and project management.
  • Marketing Suite: Custom pricing for larger teams and enterprises, offering a complete set of tools for every aspect of an organization’s marketing workflow and collaboration.

Customer Support

CoSchedule provides support through email and boasts an extensive knowledge base, including learning resources like blog articles, webinars, video tutorials, and more. Personalized support is available for more advanced subscription plans. 

Power Users

  • Marketing teams looking for a centralized calendar to plan and execute their tasks.
  • Social media managers who need a platform for scheduling and analyzing social media content across platforms.
  • Content marketers and bloggers who want tools for planning, organizing, and optimizing their content strategy.

Additional Features on CoSchedule

  • An asset organizer helps users store, organize, and share their marketing assets - all in one place.
  • Users love the helpful idea board to capture and organize all of their marketing ideas before turning them into projects or posts.
  • A stellar analytics & reporting dashboard lets users access insights into their marketing performance to easily make data-driven decisions.

CoSchedule is ideal for marketers and teams who need a multi-functional platform that simplifies social media scheduling while integrating with other marketing functions, facilitating a cohesive and comprehensive marketing strategy.

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Sendible

Sendible simplifies the process of scheduling posts, analyzing performance, and engaging with audiences across social channels. Tailored to meet the needs of agencies and businesses, it helps teams of all sizes streamline their social media management processes. With highly visual tools that facilitate collaboration, content creation, and reporting, it’s no wonder that Sendible is an industry leader.

Key Features

  • Social media scheduling is simple with the Sendible dashboard. Users can schedule content across platforms in advance with an interactive and visual calendar.
  • The platform’s integrated content calendar makes it simple for users to plan their content strategy across all platforms.
  • With social listening and monitoring tools, users can keep track of brand mentions, keywords, and competitor activities to seamlessly stay engaged with their audience and industry trends.
  • Advanced engagement tools let users respond to comments, messages, and social interactions directly from the dashboard.
  • A stellar analytics and reporting dashboard generates detailed reports to analyze the performance of campaigns and demonstrate ROI to clients or stakeholders.

Usability

Sendible’s clean, intuitive interface prioritizes user experience, making it easy for beginners and experienced marketers alike to navigate and utilize its features effectively. The customizable dashboard allows users to build exactly what they need for their team’s workflow.

Platform Compatibility

Sendible supports:

  • Facebook 
  • X (Twitter)
  • Instagram 
  • LinkedIn
  • YouTube
  • Pinterest
  • Google

Sendible Pricing

  • Creator Plan: $29/month for 1 user and 6 social profiles.
  • Traction Plan: $89/month for 4 users and 24 social profiles, plus additional features like post previews and bulk scheduling.
  • Scale Plan: $199/month for 7 users and 49 social profiles, including automation tools and custom reporting.
  • Expansion Plan: $399/month for 15 users and 105 social profiles, designed for large teams and agencies.

Customer Support

Sendible handles support via live chat and email. Plus, an extensive knowledge base bolsters the support team, providing users with helpful guides and tutorials. Higher-tier plans can also access priority support.

Power Users

  • Digital marketing agencies that manage social media for multiple clients.
  • Businesses of all sizes that are looking to boost their social media presence, engage with their audience, and analyze the impact of their social campaigns.
  • Freelance social media managers who need a scalable tool for publishing and analytics.

Additional Features on Sendible

  • Sendible’s workflow and collaboration tools make it simple for users to assign tasks, approve content, and collaborate with team members directly on the platform.
  • Users can add custom branding to reports, lending a professional look when presenting to clients or stakeholders.
  • With a handy mobile app, social media managers can use Sendible on the go with an iOS or Android device.
  • Helpful content recommendations and curation capabilities let users discover content to share with their audiences, boosting engagement and keeping their feeds active with relevant content.

Sendible helps thousands of users manage multiple social media accounts with efficiency and ease. With advanced features for scheduling, engagement, and analytics, the platform is tailored to the needs of agencies and businesses.

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Agorapulse

Agorapulse empowers users to schedule content, engage with their audience, listen to social conversations, report on their social media performance, and more. With a no-frills approach that prioritizes efficiency, Agorapulse is ideal for professionals looking to streamline their social media workflow while improving their overall social media presence.

Key Features

  • With a unified social inbox, users can manage their messages, comments, and mentions from one place.
  • The platform’s content scheduling and publishing capabilities enable users to schedule posts across platforms with a user-friendly calendar view.
  • Outfitted with a social listening tool, Agorapulse lets users monitor their brand presence, competitors, and keywords to stay ahead of key conversations and trends.
  • A detailed reporting and analytics dashboard gives users access to comprehensive analytics to track performance, understand audience engagement, and improve their strategy.

Usability

Agorapulse offers a clean, intuitive interface that prioritizes ease of use. Accessible for users of all skill levels, the dashboard is straightforward, allowing for quick navigation between scheduling, inbox management, listening, and analytics sections.

Platform Compatibility

  • Facebook 
  • X (Twitter)
  • Instagram
  • LinkedIn
  • YouTube

Agorapulse Pricing

  • Free Plan: 1 user, 3 social profiles, and basic features.
  • Pro Plan: $79/month for 2 users and 10 social profiles, with advanced features that work best for small teams.
  • Premium Plan: $199/month for 4 users and 20 social profiles, including more advanced reporting and listening capabilities.
  • Enterprise Plan: Custom pricing for larger teams and organizations that require more users, profiles, and more tailored features.

Customer Support

Agorapulse offers solid customer support through live chat and email. Bolstered by an extensive online knowledge base with articles, tutorials, and webinars, users can typically find everything they’re looking for. Higher-tier plans can also access premium support options.

Power Users

  • Small to medium-sized businesses and agencies that need to manage multiple social media accounts.
  • Social media managers looking for comprehensive tools to schedule content, engage with their audience, and track social media performance.
  • Teams that need collaboration tools for social media tasks, from content approval to response management.

Additional Features

  • Users can label and tag their content and interactions for easy tracking and analysis.
  • The competitor analysis widget lets users keep an eye on their competitors’ social media activity and performance.
  • Agorapulse helps users utilize their evergreen content by rescheduling high-performing posts to maximize their reach and engagement over time.
  • Team collaboration tools let users assign tasks, set up workflows, and collaborate with team members directly on the platform

Agorapulse combines simplicity with depth, making it a strong contender for businesses and professionals looking to take control of their social media management.

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SocialBee

SocialBee’s mission: to help small businesses, entrepreneurs, and freelancers increase their social media presence through effective content scheduling, categorization, and recycling. With an emphasis on time-saving and efficiency, SocialBee’s suite of tools help thousands of social media marketers manage posts, analyze performance, and engage with audiences across platforms.

Key Features

  • Content categorization keeps users organized, optimizing for easy scheduling and reposting while ensuring a balanced mix of content.
  • Scheduling and automation capabilities automatically publish posts across platforms, recycling evergreen content automatically to keep channels active.
  • A highly visual content calendar makes it easy to plan posts at-a-glance. 
  • The analytics and reporting dashboard tracks users’ performance across platforms, providing detailed reports and analytics.
  • With audience engagement tools, it’s easy for users to engage with their audiences directly from SocialBee via comments and DMs.

Usability

SocialBee’s user-friendly interface makes scheduling posts, organizing content, and analyzing performance straightforward and intuitive. The platform's layout is clean and easy to navigate, making social media management accessible.

Platform Compatibility

  • X (Twitter)
  • Facebook 
  • LinkedIn 
  • Instagram
  • Pinterest
  • Google

SocialBee Pricing

  • Bootstrap: $19/month for 1 workspace and 5 social profiles.
  • Accelerate: $39/month for 1 workspace and 10 social profiles. The plan also includes additional features.
  • Pro: $79/month for 3 workspaces and 25 social profiles, designed for larger businesses or agencies.

Customer Support

SocialBee provides customer support through live chat and email. Additionally, the platform has a wealth of resources: webinars, tutorials, and an extensive knowledge base help users maximize their ROI.

Power Users

  • Freelancers and entrepreneurs looking to streamline their social media management and save time on content scheduling.
  • Small businesses that want a simple yet effective tool for managing their socials and engaging with their audience.
  • Marketing agencies that juggle social profiles for multiple clients who want to keep content organized and efficiently scheduled.

Additional Features on SocialBee

  • For users who want extra support, SocialBee’s social media concierge services include content creation, social media strategy consultations, and account setup.
  • RSS feed integration automates content sharing from users’ favorite blogs or websites directly to their social media profiles.
  • Built-in URL shortening and tracking simplifies attribution, helping users analyze click-through rates on their posts.
  • Agencies can manage multiple brands or social profiles separately within distinct workspaces.

SocialBee stands out for its content categorization and recycling features, making it an excellent choice for brands who want to maintain a consistent and engaging online presence without spending hours on social media management every week.

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MeetEdgar

The creators of MeetEdgar built it with efficiency in mind. For small businesses, entrepreneurs, and content creators alike, the platform streamlines their workflows while making it easier to generate content. Unlike traditional scheduling tools, MeetEdgar focuses on the automation of content distribution and recycling, ensuring that evergreen content continually reaches users’ intended audience to maximize each post’s value. Key Features

  • MeetEdgar pioneered content recycling, automatically recycling users’ evergreen content. This ensures content gets shared more than once, maximizing visibility and boosting overall engagement.
  • An auto-scheduler makes publishing simple. A category-based scheduling tool automates the timing of users’ posts based on the optimal engagement times for their audience.
  • Helpful content categorization organizes content into categories, guaranteeing varied and strategic posts.
  • An unlimited content library stores users’ reusable content in a centralized, organized place, making it easy to manage and repurpose posts.
  • Comprehensive performance analytics help users track the performance of their content across platforms.

Usability

MeetEdgar’s user-friendly interface endears users to the process of scheduling and automating their content. With a straightforward design and automation features that save users a lot of time, effort, and grief, the platform makes social media management painless for users of all skill levels.

Platform Compatibility

  • X (Twitter)
  • Facebook 
  • LinkedIn 
  • Instagram
  • Pinterest

MeetEdgar Pricing

  • Edgar Lite: $19/month, offering 3 social media accounts, unlimited scheduled posts, 4 content categories, and 10 weekly automations.
  • Edgar: $49/month, offering 25 social media accounts, unlimited scheduled posts, unlimited content categories, and 1000 weekly automations.

Customer Support

MeetEdgar’s detailed knowledge base and regular webinars bolster its robust support team, who assist users via email and chat. The team is renowned for its responsive and helpful service!

Power Users

  • Content creators and small businesses that produce evergreen content and want to ensure their content gets seen multiple times. 
  • Social media managers who want an efficient way to schedule and recycle content across multiple platforms.
  • Businesses that strive to maintain a consistent social media presence without having to constantly babysit their socials. 

Additional MeetEdgar Features

  • A convenient browser extension makes it easy for users to add new content to their library while browsing the web.
  • A/B testing for time slots helps users determine when their content performs best.

MeetEdgar's unique approach to content recycling and automation makes it a standout choice for anyone looking to get more mileage out of their social media content.

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Zoho Social

If you didn’t realize that Zoho has a social media tool, well… now you know. For businesses and agencies that want to manage their socials without adding yet another tool to their tech stack, Zoho Social fits the bill. With a comprehensive set of tools for publishing, monitoring, and analyzing social media activity, the platform is designed to easily stimulate audience engagement and grow brands’ presence.

Key Features

  • A publishing calendar facilitates the easy planning and scheduling of users’ content calendars across platforms.
  • SmartQ suggests the best times to post based on when a user’s chosen audience is most likely to be active, ensuring maximum visibility.
  • With a monitoring dashboard, users can track keywords, mentions, and hashtags in real-time.
  • Collaboration tools promote teamwork and reduce miscommunications among teams with a streamlined content creation and approval processes.
  • Advanced analytics give users a detailed report on their social media performance, including reach, engagement, and demographic insights.
  • Customizable reports equip users with the means to track the metrics that matter most to them and their clients.

Usability

Zoho Social simplifies social media campaign management with its clean design and logical navigation, making it easy for teams to carry out their strategies. 

Platform Compatibility

  • Facebook 
  • X (Twitter)
  • LinkedIn
  • Instagram
  • Google
  • Pinterest

ZohoSocial Pricing

  • Free Plan: Available for individuals.
  • Standard Plan: $10/month with basic publishing and monitoring features for a single brand.
  • Professional Plan: $30/month adds bulk scheduling, the SmartQ feature, and advanced analytics.
  • Premium Plan: $40/month includes ad management and the Zoho CRM integration.
  • Agency and Agency Plus Plans: Starting at $200/month, the agency plans offer advanced features and multi-brand management capabilities.

Customer Support

Known for its helpful community forums, Zoho prioritizes setting customers up for success. Whether through email, live chat, or by leveraging their extensive knowledge base, it’s never hard for users to get some guidance.

Power Users

  • Small to medium-sized businesses looking to grow their social media presence.
  • Marketing agencies who need a scalable and feature-rich platform for multiple clients.
  • Brands that want in-depth analytics to refine their social media strategy and improve ROI.

Additional Features on Zoho Social

  • The zShare browser extension lets users easily share content and schedule posts from anywhere on the web.
  • Direct messaging empowers users to manage DMs directly from the platform. 
  • With a handy mobile app (available for iOS and Android), it’s easy for users to stay connected and manage their socials on the go.

Zoho Social stands out for its integration within the Zoho ecosystem, making it a powerful option for businesses already using other Zoho apps.

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Tailwind

Tailwind’s visual-forward platform is ideal for brands focusing on platforms like Pinterest and Instagram. Offering a range of features to help businesses and content creators create eye-catching posts and grow their socials, the platform specializes in scheduling, analytics, and content discovery. Ultimately, Tailwind aims to increase engagement and followers for its users through efficient and strategic posting.

Key Features

  • Users enjoy smart scheduling, where Tailwind analyzes their audience's engagement patterns to suggest the best times to post. 
  • Detailed analytics provide unparalleled insights into account performance, trends, and engagement.
  • Users can access customizable content plans to stay regular and relevant with their posts.

Usability

Tailwind’s straightforward interface makes scheduling posts, analyzing data, and discovering content effortless. Built with visual content in mind, it maximizes efficiency for content creators, saving time, money, and effort across the board. 

Platform Compatibility

  • Pinterest
  • Instagram

Tailwind Pricing

  • Pinterest and Instagram Plans: Starting at $9.99/month per account for the Pro Plan.
  • Free Trial: Includes up to 100 Pinterest Pins and 30 Instagram posts, perfect for users to explore the platform's basic features.

Customer Support

Tailwind’s customer support team provides support via email, and supplements their work with a help center replete with guides, tutorials, FAQs, and more. Additionally, the company hosts webinars and regularly updates their blog with social media management tips.

Power Users

  • Bloggers and content creators looking to grow their audience on Pinterest and Instagram.
  • Small businesses that want to leverage Pinterest and Instagram for marketing.
  • Social media managers who need advanced visual planning and creation tools. 

Tailwind’s Additional Features

  • Tailwind Create automatically generates personalized post designs for Pinterest, saving time on content creation.
  • The SmartLoop feature recirculates users’ best-performing Pinterest Pins at optimal times to maximize engagement and reach.
  • Users can experiment with Instagram bio links to create a shoppable feed or a landing page with links from their Instagram posts to drive traffic to their sites.
  • Tailwind Tribes, Tailwind’s online community, unites social media managers so they can share content and collaborate with others in their niche.
  • A convenient hashtag finder suggests hashtags to improve the discoverability of posts.

Tailwind stands out for its specialized focus on Pinterest and Instagram, making it invaluable for users looking to dominate these platforms. Its collaborative features, like Tailwind Tribes, and its analytics capabilities make it a go-to tool for thousands of creators. 

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Loomly

Loomly dumbs down the process of creating, planning, and publishing content across social media platforms. Designed to help teams collaborate effectively, its platform offers workflow tools, post ideas, optimization tips, and more to help users improve their social media strategies and successfully engage with their audiences.

Key Features

  • Users enjoy calendar management made easy! With a centralized calendar for scheduling and organizing all of their social media posts, users can stay on top of publishing targets.
  • Post ideas and post optimization tips improve users’ content. With post ideas based on trending topics, and holidays, and helpful suggestions for improving posts, including best practices for each social media platform, it’s easy for users to hit their engagement goals.
  • Advanced analytics provide users with insights into their audience's preferences and behaviors.
  • Collaboration tools make the dream work. Helpful features support post drafting, review, approval, and team communication, so nobody’s wires get crossed.

Usability

Praised for its clean, intuitive interface, Loomly is painless to navigate - even for those unfamiliar with social media management tools. Its design supports team collaboration, post creation, and more, making it a favorite among teams large and small. 

Platform Compatibility

  • Facebook 
  • Twitter
  • Instagram
  • LinkedIn 
  • Pinterest
  • Google

Loomly Pricing

  • Base Plan: $26/month for 2 users and 10 social accounts.
  • Standard Plan: $59/month for 6 users and 20 social accounts, along with more advanced features.
  • Advanced Plan: $129/month for 16 users and 35 social accounts, with even more features.
  • Premium Plan: $269/month for 26 users and 50 social accounts, which includes all features.

Customer Support

Loomly’s support team operates via email and live chat, ensuring users can get help when they need it. Their support team is supplemented by a knowledge base of articles, tips, and tutorials.

Power Users

  • Marketing teams looking for a collaborative solution to social media strategy, content creation, and scheduling.
  • Small businesses and freelancers who want an intuitive tool to manage their socials.
  • Social media managers who want advanced analytics to help refine their strategies and improve the performance of their content.

Loomly’s Additional Features

  • An asset manager lets users store, organize, and share media assets directly within the platform.
  • Custom branding makes every user’s dashboard unique with their brand’s colors and logos.
  • Loomly users can integrate with third-party tools like Zapier, allowing for automation and connectivity with other apps and services.

Loomly is beloved for its user-friendly design, collaborative features, and incredible analytics, making it a solid choice for teams and individuals alike. 

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Iconosquare

Iconosquare is designed for businesses, brands, and agencies looking to go deep. In-depth analytics, management tools, and insights across social platforms make the tool a secret weapon for social media teams across the globe. 

Key Features

  • Advanced analytics are the platform’s calling card. Users enjoy detailed insights into follower demographics, engagement rates, best posting times, and content performance.
  • Competitor tracking allows users to compare their performance against competitors to benchmark and strategize accordingly.
  • The platform’s customizable dashboards mean that users can tailor their analytics dashboard to focus on the metrics that align with their goals.
  • Scheduled publishing lets users plan and schedule their content in advance across platforms. 
  • Instagram stories analytics enable users to track the performance of their stories, lending understanding into how they contribute to overall engagement and reach.
  • Hashtag tracking lets users analyze the effectiveness of hashtags in terms of reach and engagement.

Usability

Iconosquare’s sleek, user-friendly interface makes navigation and data analysis as easy as pie. The platform is designed to simplify complex data, making it accessible and actionable with clear graphs, charts, and insights.

Platform Compatibility

  • Instagram 
  • Facebook 
  • Twitter

Iconosquare Pricing

  • Pro Plan: Starting at $49 per month, the plan is designed for professional marketers and small businesses.
  • Advanced Plan: Starting at $79 per month, the advanced plan offers more features like competitor tracking and custom dashboards.
  • Agency Plan: With custom pricing, the agency plan provides solutions for agencies with multiple clients and larger teams.

Customer Support

Iconosquare is committed to providing users with helpful and timely assistance, offering support via email. The platform also includes a rich knowledge base that includes tutorials, FAQs, and resources.

Power Users

  • Marketers and businesses who want to deepen their understanding of social media analytics and build strategies that set their brands up for success.
  • Social media managers who need to schedule posts efficiently and track their performance.
  • Agencies that want in-depth analytics and reporting features to provide detailed insights and recommendations to clients.

Additional Features on Iconosquare

  • Custom reporting makes it easy for users to share insights with clients or stakeholders.
  • Comment tracking lets users manage and reply to comments on their accounts directly from Iconosquare.
  • Profile activity monitors the growth and activity on user profiles, including new follows/unfollows, to better understand audience behavior.

Iconosquare’s specialty is detailed analytics, making it an essential tool for any social media marketer looking to dive deeper into strategy.

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MavSocial

MavSocial takes the stress out of social media management, from content planning and scheduling to engagement and analytics. With an emphasis on visual content, the platform is a solid choice for anyone looking to dip their toes into a more advanced set of features.

Key Features

  • The platform’s visual content management system includes a centralized library for storing, managing, and using digital assets across campaigns.
  • Scheduling and publishing posts across channels is straightforward with a helpful calendar view. 
  • Users can manage all of their social media interactions in one place with MavSocial’s social inbox.
  • Advanced analytics help users measure the success of their social media campaigns with detailed reports and insights.
  • Collaborative tools make teamwork a breeze. Between assignments, approvals, and a shared content calendar, collaboration is simple. 
  • Users can manage ad campaigns directly on the platform.

Usability

MavSocial prioritizes ease of use, making onboarding into child’s play. The platform’s focus on visual content management means the dashboard is aesthetically pleasing, too.

Platform Compatibility

  • Facebook
  • X (Twitter)
  • LinkedIn
  • Instagram
  • YouTube
  • TikTok

MavSocial Pricing

  • Pro Plan: At $19/month, this plan is best suited to small businesses.
  • Business Plan: Designed for medium-sized businesses, this plan includes advanced features and starts at $78/month.
  • Enterprise Plan: MavSocial offers customized solutions for large organizations or agencies, with pricing available upon request.

Customer Support

MavSocial’s judicious support team provides assistance via live chat and email, ensuring users can get help whenever they need it. The platform also offers a thorough knowledge base with tutorials and FAQs.

Power Users

  • Businesses of all sizes that want to level up their social media publishing tools and experiment with advanced features. 
  • Social media managers who need a new, efficient tool for scheduling, engagement, and analytics across platforms.
  • Agencies with multiple clients that require collaboration tools and the ability to monitor and report on campaign performance.

Additional Features on MavSocial

  • Users enjoy digital asset management, and can store and organize their images and videos in a cloud-based asset library. Armed with their brand assets, they can easily reuse content across campaigns.
  • With RSS feed integration, users can automatically publish content from their blogs or websites. 
  • MavSocial supports multiple languages, making it ideal for brands with a global reach. 

MavSocial combines strong scheduling and analytics capabilities with versatile visual content management and team collaboration tools, making it an ideal solution for businesses and agencies focused on maximizing their social media impact.

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Crowdfire

Crowdfire focuses on content discovery, scheduling, and analytics, streamlining the process of sharing content and engaging with followers. It's renowned for its helpful content suggestions, making it easier for users to maintain an active and engaging presence.

Key Features

  • Users love the platform’s content curation capabilities. Crowdfire recommends articles, images, and posts from across the web and users’ own sites that they then can share with their audiences.
  • The platform’s content scheduling and publishing tools let users plan posts in advance with a customized posting schedule.
  • Social analytics give users a detailed view of their performance across platforms, lending an understanding into what works and what doesn’t.
  • Competitor analysis is particularly useful for keeping an eye on the competition and staying ahead of the crowd.

Usability

Crowdfire’s simplicity and ease of use makes it a stand-out among social media tools. Navigating through different functionalities is a smooth process, making users’ workflows frictionless and efficient.

Platform Compatibility

  • Instagram
  • Facebook
  • X (Twitter)
  • LinkedIn 
  • Pinterest
  • YouTube

Crowdfire Pricing

  • Free Plan: Manage up to 3 accounts with limited features.
  • Plus Plan: $9.99/month for 5 accounts and more advanced features.
  • Premium Plan: $49.99/month for 10 accounts and even more features, including competitor analysis.
  • VIP Plan: $99.99/month for 25 accounts with all features unlocked and priority support.

Customer Support

Crowdfire fields customer quandaries via email and maintains an extensive FAQ section. Premium plans offer users more direct and faster support options.

Power Users

  • Small businesses and freelancers looking to grow their social media presence with curated content and scheduled posting.
  • Social media managers who want tools for analytics and competitor analysis to refine their strategies.
  • Content creators who want to keep their audience stimulated with a consistent flow of relevant content.

Additional Crowdfire Capabilities

  • Crowdfire automatically creates tailored posts, customizing content for each social media platform to maximize engagement and discoverability.
  • Users enjoy curated articles and images based on their audience’s preferences, helping them find relevant content to share on their feeds. 
  • Custom feeds allow users to add their favorite websites and blogs as custom feeds to easily share content.

Crowdfire's emphasis on content curation and audience engagement makes it a quintessential tool for anyone looking to refine their social media strategy without spending hours on content creation and scheduling.

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ContentCal

Beloved by type-A teams that love precise organization, ContentCal’s simplified content content creation and social media management process allows teams to collaborate, plan, approve, and publish content with ease. The platform prioritizes ease of use, making it perfect for beginners who are just learning the art of social media management.

Key Features

  • The platform’s highly visual content calendar facilitates easy post scheduling, making it easy to organize and schedule posts across socials.
  • The content hub lets users store ideas, draft content, and collaborate with their teams in a centralized workspace.
  • Auto publishing capabilities enable users to schedule and automatically publish content.
  • A stellar analytics and reporting dashboard lends key insight into users’ content performance, including engagement metrics and content effectiveness.
  • Versatile approval workflows allow users to set up custom workflows, ensuring all content is reviewed before going live.

Usability

ContentCal champions simplicity, making it accessible for users of all skill levels. The platform's focus on visual planning and collaboration makes it easy to facilitate content  creation, making it less time-consuming and more efficient.

Platform Compatibility

  • Facebook
  • X (Twitter)
  • Instagram 
  • LinkedIn 
  • Pinterest

ContentCal Pricing

  • Pro Plan: Aimed at individuals and small teams, starting from $17/month.
  • Company Plan: Designed for larger teams and businesses, with pricing starting from $47/month.
  • Premium and Custom Plans: ContentCal offers advanced features and custom solutions for large teams and agencies. Pricing available upon request.

Customer Support

ContentCal's customer support includes live chat, email support, and a comprehensive knowledge base. Users with premium plans enjoy priority support and dedicated account management.

Power Users

  • Small marketing teams looking for a centralized platform to facilitate planning, collaborating, and publishing across social channels.
  • Freelancers and small business owners who want an efficient way to manage their social media presence and content strategy.
  • Agencies that manage content for multiple clients and need collaborative tools and approval workflows.

Additional Features on ContentCal

  • Users can easily save articles and content ideas from the web directly to their content hub with the web clipper feature.
  • Customizable categories and tags help users organize their content for easy retrieval and analysis.
  • Users can create custom planning channels within their calendar for planning non-social content (like blogs or email newsletters).

With its focus on organization and stupidly simple-to-use dashboard, ContentCal is a solid choice for small teams, freelancers, and agencies that need a tool they can trust.

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Post Planner

Post Planner’s focus on discovering, planning, and publishing content helps users reach their social media engagement goals. The platform makes it simple to find high-quality, relevant content for users’ social feeds - so they can share posts that resonate with their target audience and drive interaction.

Key Features

  • Content discovery is easy with Post Planner’s content recommendation engine, which suggests high-engagement content based on keywords, themes, or industries.
  • Post scheduling and publishing features allow users to schedule posts in advance across platforms. 
  • Post Planner gives a performance rating to every piece of content, assessing it for potential engagement and helping users craft impactful posts.
  • A custom post plan lets users create plans for different types of content, ensuring a balanced and strategic mix of content pillars and forms.

Usability

Post Planner's interface is designed with simplicity in mind, making it easy for users to navigate the platform and manage their content successfully. The platform's focus on content discovery and scheduling saves users hours of time and effort. 

Platform Compatibility

  • Facebook
  • X (Twitter)
  • Instagram
  • LinkedIn
  • Pinterest

Post Planner Pricing

  • Starter Plan: $3/month for 1 user and up to 3 social accounts.
  • Love Plan: $11/month for 1 user and up to 10 social accounts.
  • Guru Plan: $24/month for 1 user and up to 25 social accounts.

Customer Support

Support operates via email and an online help center that includes FAQs and tutorials. Overall, Post Planner does a great job illustrating features and helping users maximize their ROI using the platform.

Power Users

  • Small businesses and freelancers looking to save time on content creation.
  • Social media managers who need an efficient platform to execute in-house social media management. 
  • Content creators who want inspiration and high-engagement content ideas to share with their audience.

Post Planner’s Additional Features

  • Bulk upload capabilities let users upload and schedule multiple posts at once. 
  • The platform’s star rating system rates content on a 5-star scale for predicted engagement, assisting in decision-making.
  • Team collaboration is simple with built-in content approval processes and collaborative scheduling.
  • Post Planner helps users recycle top performing posts, identifying and recycling users’ best-performing content.

Post Planner's strength lies in its ability to simplify content discovery and scheduling. Its strategic approach to content sharing makes it a favorite among content creators and social media managers alike.

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SocialOomph

SocialOomph’s specialized automation tools eliminate pesky tasks from social media managers’ to-do lists. With a range of features like post scheduling, keyword tracking, and evergreen content recycling, it’s a versatile workhorse for teams of all sizes. 

Key Features

  • Advanced scheduling features let users schedule posts and set up queues for automatic content recycling.
  • Keyword tracking capabilities allow users to monitor social media and blogs for relevant content, facilitating engagement and seamless brand mention tracking. 
  • Evergreen content recycling automatically recycles users’ evergreen content, keeping their social media feeds active without constant manual input.
  • The bulk uploading tool enables users to upload and schedule multiple posts at once, saving time and guaranteeing consistency across posts.
  • Collaboration capabilities let users assign roles and permissions to team members.

Usability

Designed with functionality and efficiency in mind, SocialOomph offers a straightforward user interface that prioritizes productivity. While its design may lean towards the utilitarian, its powerful automation tools are nothing to scoff at when it comes to implementing efficient workflows.

Platform Compatibility

  • X (Twitter)
  • Facebook
  • LinkedIn
  • Pinterest
  • Mastodon

SocialOomph Pricing

  • Free Plan: Basic functionality with limited features.
  • Professional Plan: Starting at $15/month, the professional plan offers more features and platform support.

Customer Support

Support for SocialOomph users is provided through a ticket-based system and an extensive FAQ section on their website. Despite the lack of live support options, the ticketing system is quite efficient and addresses user issues quickly and without fuss.

Power Users

  • Marketers and businesses looking to automate their social media activities, especially for content recycling and bulk posting.
  • Social media managers who need to track brand mentions or relevant keywords across platforms for effective engagement.
  • Teams that need a straightforward tool with collaborative scheduling features.

Additional Features on SocialOomph

  • With email integration, some plans allow you to publish blog posts via email, adding flexibility to content creation workflows.
  • Self-destructing posts are a useful tool for publishing time-sensitive content like special offers.
  • Integrated URL shortening services give posts a cleaner look without bulky links.

SocialOomph is a powerful ally when it comes to streamlining social media management processes, empowering users to focus more on strategy and engagement rather than the manual labor of posting.

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eClincher

eClincher boasts a suite of powerful features, including publishing and scheduling, social media monitoring, advanced analytics, and customer engagement tools. With the goal of providing a centralized platform for managing multiple social media accounts, the platform enables users to manage their online presence, engage with their audience, and analyze the impact of their social media campaigns effectively.

Key Features

  • A unified social inbox aggregates messages, comments, and notifications across platforms into one central place on the dashboard. 
  • Smart queues let users schedule content across multiple channels, recycling evergreen posts automatically.
  • Advanced analytics and reporting features give users access to comprehensive insights into their social media performance.
  • Content curation and discovery tools help users find and share relevant content to their feeds.

Usability

eClincher is renowned for its robust functionality, packaged in a user-friendly interface that simplifies social media management. The platform caters to users of all expertise levels, featuring intuitive navigation and clear, actionable insights.

Platform Compatibility

  • Facebook
  • X (Twitter)
  • Instagram
  • LinkedIn 
  • Google
  • Pinterest
  • Youtube

eClincher Pricing

  • Basic Plan: Starting at $59/month for 1 user and 10 profiles.
  • Premier Plan: Starting at $119/month for 3 users and 20 profiles, with more advanced features.
  • Agency Plan: Starting at $219/month for 6 users and 40 profiles, designed for agencies managing multiple client accounts.

Customer Support

eClincher prides itself on providing excellent customer support, with options for live chat, email, and phone assistance. Users also get access to a thorough knowledge base, webinars, and tutorial videos to help maximize their use of the tool.

Power Users

  • Agencies managing social media for multiple clients that need a multi-functional tool for scheduling, analytics, and client reporting.
  • Businesses of all sizes looking to streamline their social media strategy, engage with their audience, and track campaign performance.
  • Social media managers needing an all-in-one solution for content curation, posting, monitoring, and analytics.

Additional Features on eClincher

  • The Canva integration lets users directly integrate with Canva to create and publish visual content without leaving the platform.
  • A competitor analysis widget empowers users to monitor and compare their social media performance against the competition.
  • Users can track keywords, hashtags, and brand mentions across platforms with social listening capabilities.

eClincher combines advanced functionality with a wildly simple platform, making it a powerful ally for anyone looking to optimize their efforts and achieve better results. 

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Oktopost

Catering to B2B companies, Oktopost provides tools for social media publishing, employee advocacy, social listening, and social media analytics. The platform is designed to help marketers manage, monitor, and measure all of their social media activities, making it a powerful home base for businesses of all sizes.

Key Features

  • Publishing capabilities let users schedule and publish content across multiple platforms and profiles from a single dashboard.
  • Employee advocacy tools boost users’ reach and engagement, encouraging employees to share curated content across their personal social networks.
  • Social listening tools monitor social conversations and track brand mentions so users can engage with their audience in real-time.
  • Analytics and reporting features measure ROI and help track users’ campaign performance, helping businesses tie social activities to business outcomes.

Usability

Oktopost is designed with a focus on the needs of B2B marketers, offering a user-friendly interface that simplifies complex social media marketing tasks. Its dashboard and reporting tools are intuitive, making it easier for marketing teams to collaborate, plan, and execute their social media strategies effectively.

Platform Compatibility

  • LinkedIn 
  • X (Twitter)
  • Facebook
  • Instagram

Oktopost Pricing

Oktopost offers custom plans based on the specific needs and scale of each business. 

Customer Support

Oktopost’s account managers and support team provide assistance through email. The customer team is supported by a plethora of resources, including a knowledge base, webinars, eBooks, and a blog with valuable social media marketing insights.

Power Users

  • B2B marketers looking to streamline their social media management.
  • Companies that want to amplify their content reach and engagement via employee advocacy programs.
  • Marketing teams that need robust analytics to demonstrate the ROI of their social media efforts and its impact on lead generation and sales.

Oktopost’s Additional Features

  • Integration with marketing automation and CRM make Oktopost a valuable option for teams that utilize platforms like Marketo, HubSpot, and Salesforce, allowing for the seamless flow of social media lead data into sales pipelines.
  • Content curation tools help users discover and share content that resonates with their professional audiences to cultivate thought leadership.
  • Social campaign planning tools let users create and manage targeted social media campaigns, complete with tagging and tracking capabilities to analyze their success.

Oktopost stands out for its comprehensive suite of features tailored to the specific needs of B2B marketers, offering an incredible platform for managing sophisticated social media strategies that drive measurable business results.

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GBP Review & Reputation Management
GBP Listing Management
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