Top 20 Keyword Rank Trackers in 2024

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Keyword rank tracking is vital for understanding your company's online performance. By monitoring how your chosen keywords rank on search engines like Google, Bing, and various other search engines you can evaluate your SEO effectiveness and visibility. This data helps understand what's working well and areas that need improvement. 

Choosing the right keyword rank tracker is crucial. 

Therefore, in this article, we shall review the Top 25 Keyword Rank Trackers, and highlight their features and benefits. 

What is a keyword rank tracker?

A keyword rank tracker is a tool that monitors and reports the position of your website in search engine results pages (SERPs) for specific keywords. It automatically checks your rankings on search engines like Google, Bing, or Yahoo for the keywords you've chosen to track. This tool helps you understand how well your website is performing in organic search results and how your search engine optimization efforts are paying off over time.

Benefits of a keyword rank tracker

Keyword rank trackers offer valuable insights for businesses and marketers looking to improve their search visibility. Here are the main benefits:

  • Performance monitoring: Track your website's ranking progress for important keywords over time.
  • Competitor analysis: Compare your rankings against your competitors to understand your relative market position.
  • SEO strategy validation: Measure the effectiveness of your SEO efforts by observing ranking changes after implementing optimizations.
  • Local SEO insights: Many tools offer location-specific tracking, helping businesses monitor their performance in different geographic areas.
  • Historical data: Access historical ranking data to identify trends and patterns in your search performance.
  • Custom reporting: Generate detailed reports on your keyword rankings for stakeholders or clients.
  • Keyword opportunity identification: Discover new ranking opportunities based on your current performance and competitor analysis.
  • Alerts and notifications: Receive alerts for significant ranking changes, allowing for quick responses to drops or improvements.

How to choose the best keyword rank tracker for your business? 

Before reviewing those, here are some things one should take into consideration while selecting a Keyword Rank Tracker for their business. 

Accuracy and Reliability: When selecting a keyword rank tracker, accuracy and reliability are paramount. It's crucial to choose a tool that consistently provides precise and up-to-date rankings. This ensures that the insights you derive are based on reliable data, which is essential for making informed SEO decisions. 

Keyword Tracking Capability: Evaluate the tool's capacity to track keywords effectively. Ensure it can handle the number of keywords you intend to monitor, whether they are short-tail or long-tail keywords. This capability is crucial for tailoring your SEO strategy to target specific search terms relevant to your business.

Location-Based Tracking: If your business operates in multiple regions, consider whether the tool supports location-based tracking. This feature allows you to monitor keyword rankings in different geographic areas, helping you tailor your SEO efforts to local audiences effectively.

Historical Data and Trends: Look for tools that offer historical data and trends analysis. This capability allows you to track changes in keyword rankings over time, identify patterns, and assess the effectiveness of your SEO strategies. Historical data helps in making data-driven decisions for future SEO initiatives.

Integration with Other Tools: Consider whether the rank tracker integrates with other SEO tools and platforms such as Google Analytics, Google Search Console, or third-party analytics tools. Integration enhances workflow efficiency by consolidating data and providing comprehensive insights into your website's overall SEO performance.

Cost and Pricing Plans: Assess the cost and pricing plans of the rank tracker. Choose a tool that aligns with your budget and offers flexible pricing options as your SEO needs evolve. Consider whether the features included in each pricing tier meet your requirements for tracking keywords and optimizing SEO performance effectively.

Customer Support: Lastly, prioritize tools that offer reliable customer support. Responsive customer support can help resolve issues promptly and provide assistance in optimizing the tool's usage to meet your specific SEO goals.

By considering these aspects and evaluating rank trackers based on your specific needs, you can choose a tool that enhances your SEO strategy and helps improve your website's search engine visibility effectively.

Now, let’s review the tools!

Synup

Best Suited For: Agencies, SMBs, Enterprises, Large Enterprises

What Synup Does?

Synup’s Keyword Rank Tracking tool, one can easily track and monitor their search engine rankings for specific keywords. It is designed to help both marketers and businesses gain visibility over various discovery platforms such as Google, Bing, Yahoo, and Google Maps among many others. Users can also compare their keyword rankings with their competitors and understand areas of improvement. And even though, it might come along with the listings management suite, it’s fairly comprehensive and does not require you to pay anything extra. 

Key Features:

➡️ Allows you to track rankings of specific chosen keywords across various search engines and Google Maps while monitoring changes in rankings over some time. 

➡️ Useful to businesses targeting local markets, Synup’s keyword rank-tracking tool helps users track keywords in specific geographic areas to understand their performance, competition, and areas for improvement. 

➡️ Analyze the performance of a large number of keywords simultaneously, saving time and effort. 

➡️ Helps visualize and export your ranking reports easily with intuitive dashboards

➡️ Has a bulk keyword tracking tool to track your performance data

Benefits of Using Synup 

⭐️ Integrates with other SEO and marketing tools, providing a holistic approach to digital marketing. 

⭐️ Ideal for managing extensive SEO campaigns with numerous target keywords

⭐️ Generate customizable reports that provide in-depth insights into keyword performance

⭐️ Identify strengths and weaknesses relative to competitors, helping to refine SEO strategies.

⭐️ Optimize for local searches and improve visibility in local search results.

⭐️ Offers complete white-label management solution to help you differentiate your offerings with Synup's fully white-label local rank tracking platform

⭐️ Managed Services to help you stay on track with your client’s expectations and focus on what’s necessary

How To Get Started with Synup

Getting started with Synup is straightforward and user-friendly. Our platform simplifies monitoring your local ranking data with intuitive reporting, visualizations, and bulk actions.

First, sign up for a demo and set up your account. After your dashboard is ready, connect your Google profile with Synup in just a few clicks. To add new keywords, go to the top navigation bar, select "Analytics," then "Keyword Rankings," and finally, click on "Add New Keywords."

With these steps, you'll be all set to use Synup to track your local rankings efficiently.

What Users Say…

“I like using it to keep track of reviews and automate simple responses. I also like the reporting and analytics of reviews which makes it much easier to keep track of review goals and report on the results each week, each quarter, etc. I use it daily to monitor reviews and report to my team weekly. It is also great to make one update and have it synch across the board instead of having to post individually on each platform. Jahnvi assisted me with onboarding and was very helpful and responsive. Though she didn't have all the answers right away, she got back to me quickly. It didn't take long to integrate the different platforms on the dashboard and once everything was connected I could get to work using the platform right away.

Review Hosted & Collected on G2

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WooRank

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

What WooRank Does?

WooRank's keyword rank tracker is a valuable tool for businesses and SEO professionals looking to monitor, analyze, and improve their search engine rankings, ultimately driving more organic traffic to their websites.

Source: GetApp

Features: 

➡️ Track keyword rankings across multiple search engines (Google, Bing, Yahoo).

➡️ Monitor keyword performance in specific geographic locations.

➡️ Track keyword rankings separately for mobile and desktop searches.

➡️ Compare keyword rankings with competitors.

➡️ Get insights into competitors' keyword strategies.

➡️ Generate keyword suggestions based on existing keywords and website content.

➡️ Access search volume data for keywords.

➡️ Create and customize reports showcasing keyword performance.

➡️ Set up alerts for significant changes in keyword rankings.

➡️ Analyze historical data to understand trends and changes in keyword rankings.

➡️ Integrate with Google Analytics to combine keyword tracking data with website performance metrics.

Benefits

⭐️ Provides a holistic view of keyword performance across multiple search engines and devices.

⭐️ Enables monitoring of competitors' keyword strategies.

⭐️ Empowers data-driven decision-making for SEO strategies.

⭐️ Optimizes local SEO efforts with geographic-specific insights.

⭐️ Delivers user-friendly and easy-to-understand reports.

⭐️ Saves time with automated alerts for significant ranking changes.

⭐️ Integrates seamlessly with Google Analytics for comprehensive performance analysis.

Pros

✅ Fairly easy to use and offers basic features for free

Cons

❌ The site speed is very low and the mobile capabilities are limited

Free for basic capabilities

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Ahrefs

Best Suited For: Large Enterprises, Mid Size Business, Non Profit, Public Administrations

What Ahrefs Does?

Ahrefs is a popular tool used for SEO (Search Engine Optimization). It helps marketers and website owners by providing detailed insights into backlinks, keywords, and competitors. Users can analyze backlink profiles, find profitable keywords, track their rankings, and improve their website's visibility in search engines. 

Ahrefs Demo - Ahrefs Site Explorer
Source: Ahrefs, G2

Features

➡️ Monitor your keyword rankings with precision across both desktop and mobile platforms, helping you understand your visibility and performance in search results.

➡️ Gain detailed insights into your competitors' strategies and rankings, enabling you to adjust your tactics for better performance.

➡️ Access granular data on search volume, traffic, visibility, and more to make informed, data-driven decisions.

➡️ Track the presence and performance of various SERP features like featured snippets, site links, and image packs, providing a clearer picture of your search visibility.

➡️ Analyze historical ranking data to understand trends, improvements, or declines over time, which helps in refining SEO strategies.

Benefits:

⭐️ Track up to 10,000 keywords to see where they rank in search engines across different locations and devices.

⭐️ Monitor and analyze the presence of various SERP features and how they impact your rankings.

⭐️ Compare your rankings with up to five competitors to see how you stack up against them in search results.

⭐️ Perform in-depth backlink analysis to identify new link-building opportunities and strengthen your SEO strategy.

⭐️ Track rankings at the city or state level to optimize for local search and understand how you perform in specific geographic areas.

⭐️ Toggle between desktop and mobile ranking data to ensure you're optimizing for both types of search results.

Pros:

✅ Webmaster tool is free to use for everyone

Cons:

❌ Not very affordable for small business owners and freelancers

Priced at $99 Per Month

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Authority Labs LLC

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Small Business

What Authority Labs Does?

Authority Labs rank tracking tool aims to empower SEO professionals with the necessary tools and insights to optimize their strategies effectively and achieve better search engine visibility.

Source: GetApp

Features

➡️ Helps monitor your SEO performance with reliable and accurate keyword data

➡️ Helps automate local rank tracking and mobile rank tracking with daily reporting 

➡️ Enables Global tracking by adding domains or pages from any country or language supported by Google, Bing and Yahoo

➡️ Tracks mobile ranking and the keywords mobile users are using with device-specific data.

➡️ Digs into granular and local data available by state, city and postal code

Benefits

⭐️ Offers 100% white label dashboards

⭐️ Helps track competitors domain easily and gain a competitve edge

⭐️ Allows unlimited user accounts to log in for reporting dashboards at no additional cost

⭐️ Helps blend your Rank Tracker data with other data sources like Google Search Console, Google Ads, and more.

⭐️ Recover unprovided organic keywords.

Pros

✅ Its a good and a simple tool to start off with for ank tracking, especially for someone who's new to this

Cons

❌ Offers a steep price and customers often find it overpriced
❌ The user interface and the style is out of date and needs to be worked upon

Priced at $99.99 Per Month

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Google Search Console (GSC)

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

What Google Search Console Does?

Google Search Console (GSC) is a free tool offered by Google that helps website owners monitor and maintain their site's presence in Google Search results. The keyword rank tracking features in GSC provide valuable insights and data to help improve search performance.

Source: GetApp

Features:

➡️ Detailed data on clicks, impressions, click-through rates (CTR), and average position for your site's pages.

➡️ Insights into the keywords that are driving traffic to your site, including their ranking positions.

➡️ Performance metrics for individual pages on your site, showing which pages rank for which queries.

➡️ Track keyword performance based on geographic location to understand how your site is performing in different regions.

➡️ Breakdown of keyword performance by device type (desktop, mobile, tablet), helping optimize for different user experiences.

➡️ Compare performance data over different time periods to identify trends and changes in keyword rankings.

➡️ Apply various filters (such as query, page, country, device) to focus on specific data sets and gain more detailed insights.

➡️ Sort data based on metrics like clicks, impressions, CTR, and average position for easier analysis.

Benefits:

⭐️ GSC is a free tool provided by Google, making it accessible to all website owners and SEO professionals without any cost.

⭐️ Easy-to-use interface with clear visualizations and reports, making it accessible for users of all experience levels.

⭐️ Offers a wide range of metrics and data points, providing a holistic view of your site's search performance.

⭐️ Helps identify opportunities for improvement in SEO strategy, including keyword optimization and content enhancement.

⭐️ Being a web-based tool, GSC does not require any installation or additional software, making it easy to set up and use.

⭐️ Easily integrates with other Google tools like Google Analytics, enhancing the overall data analysis and reporting capabilities.

Pros:

✅ It is extremely easy and accessible to use

Cons:

❌ Limited capabilities

Free to use

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Local Viking

Best Suited For: Small Business, Freelancers, SMBs, Large Businesses, Enterprises

What Local Viking Does?

Local Viking empowers businesses to enhance their local online presence by offering advanced tools for precise location-based monitoring, comprehensive device visibility tracking, historical performance analysis, and efficient reporting and manual spot-checking capabilities.

Source: Local Viking

Features:

➡️ Center searches around specific lat/long coordinates to accurately monitor business rankings in different geographic areas.

➡️ Track rankings across both mobile and desktop platforms to ensure comprehensive visibility across devices.

➡️ Access historical performance data of Google Business Profiles (GBPs) to analyze trends and evaluate the effectiveness of local SEO strategies over time.

➡️ Generate interactive reports and receive alerts to stay informed about significant changes in rankings, facilitating proactive SEO management.

➡️ Access direct links within the dashboard for quick and convenient manual inspection of local search results as needed.

➡️ Visualize and analyze business rankings across multiple coordinates, providing insights into geographic ranking variations and trends.

Benefits:

⭐️ Target specific geographic locations with precise lat/long coordinates, optimizing local SEO strategies effectively.

⭐️ Monitor and compare rankings on both mobile and desktop platforms to ensure consistent online visibility across all user devices.

⭐️ Utilize historical ranking data to identify patterns, measure SEO campaign success, and make data-driven decisions for continuous improvement.

⭐️ Receive timely alerts and detailed reports to promptly address ranking changes and maintain competitive edge in local search results.

⭐️ Quickly verify local search results through direct dashboard links, streamlining troubleshooting and optimization tasks.

Pros:

✅ Offers a geo area map which serves as a great tool

Cons:

❌ It is based on a credit pricing system which can get confusing and is difficult to understand for a lot of users

Priced at $39 Per Month

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Mangools

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

What Mangools Does?

Mangools' SERPWatcher tool provides powerful capabilities and advantages, empowering SEO professionals and businesses to effectively monitor, analyze, and optimize keyword rankings across diverse locations while comprehensively measuring performance.

SERPWatcher's keywords dashboard with "Performance Index and Visibility" metric highlighted
GetApp

Features of Mangools' SERPWatcher Tool:

➡️ Provides daily updates on keyword rankings.

➡️ Supports local rank tracking for 50,000 locations.

➡️ Introduces a proprietary Performance Index metric to measure SERP performance.

Benefits:

⭐️ Offers real-time insights into keyword performance.

⭐️ Enables precise optimization with local rank tracking.

⭐️ Evaluates overall SERP performance with a comprehensive metric.

Pros:

✅ The tool is quick to create an intutive report for an overall Google performance download

Cons:

❌ Might take some time to getting used to

Priced at $29 Per Month

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AccuRanker

Best Suited For: Large Enterprises, Mid Size Business, Small Business

What AccuRanker Does?

Accuranker is a powerful SEO (Search Engine Optimization) tool that offers several benefits and features designed to help businesses and marketers improve their search engine rankings and visibility. 

AccuRanker Demo - The AccuRanker overview page
Source: G2, AccuRanker

Features:

➡️ Track local search rankings at country, state, city, zip/postal code, or address levels.

➡️ Monitor rankings for multiple cities or areas per keyword for detailed reporting.

➡️ View both organic and local map rankings simultaneously.

➡️ Customize keyword additions and specify location and device types.

➡️ Exclude SERP features like local packs for focused organic search results.

➡️ Download comprehensive ranking reports for detailed analysis.

Benefits 

⭐️ Provides granular data on business rankings in specific locations, aiding targeted optimizations.

⭐️ Scales easily to meet the needs of multiple clients.

⭐️ Offers a unified view of organic and local pack rankings in one interface.

⭐️ Easy sharing of ranking reports with clients or stakeholders 

Pros

✅ Has API access and is integrated to Adobe Analytics

Cons

❌ The navigation is pretty confusing and the UI is not very easy to get accustomed to

Priced at $129 Per Month

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Advanced Web Tracking

Best Suited For: Mid Size Business, Small Business

What Advanced Web Tracking Does?

Advanced Web Ranking's keyword rank tracker offers a robust suite of features and benefits that empower SEO professionals and businesses to enhance their online visibility and optimize their SEO strategies.

Source: Advanced Web Ranking

Features of Advanced Web Ranking's Keyword Rank Tracker:

➡️ Monitor keyword rankings across multiple search engines (Google, Bing, Yahoo, etc.).

➡️ Track keyword rankings at both local and global levels.

➡️ Compare keyword rankings with competitors to identify strengths and opportunities.

➡️ Monitor and analyze SERP features (featured snippets, knowledge panels, etc.) for tracked keywords.

➡️ Analyze historical data to track changes in keyword rankings over time.

➡️ Create customized reports to showcase keyword performance and SEO progress.

➡️ Set up automated reports for regular updates on keyword rankings and performance metrics.

➡️ Monitor keyword rankings specifically for mobile search results.

➡️ Utilize API access for integration with other tools and custom reporting.

➡️ Access additional tools for keyword research and discovery.

Benefits of Advanced Web Ranking's Keyword Rank Tracker:

⭐️ Provides a comprehensive view of keyword rankings across different search engines and platforms.

⭐️ Gain insights into competitors' keyword strategies and performance.

⭐️ Make informed decisions based on accurate and detailed keyword performance data.

⭐️ Saves time with automated reporting and scheduled updates.

⭐️ Optimize SEO efforts with localized keyword tracking and insights.

⭐️ Generate actionable insights from customizable reports.

⭐️ Seamlessly integrate with other tools and platforms through API access.

⭐️ Monitor specific aspects like mobile rankings and SERP features for adaptive strategies.

Pros:

✅ Has the capabilities to compare over 50 competitors

Cons:

❌ Has an outdated User Interface and users say that it could use some work

Priced at $99 Per Month

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Nightwatch.io

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Small Business

What Nightwatch.io Does?

Nightwatch.io keyword rank tracker is designed to empower SEO professionals and businesses with robust tools for monitoring, analyzing, and optimizing keyword performance across various search engines and locations, ultimately driving improved organic search visibility and traffic.

Source: Nightwatch.io

Features: 

➡️ Monitor keyword rankings across multiple search engines including Google, Bing, Yahoo, Yandex, Baidu, etc.

➡️Track keyword rankings globally and locally to understand performance in specific geographic locations.

➡️ Compare keyword rankings with competitors to identify strengths, weaknesses, and opportunities.

➡️Set up automated reports to receive regular updates on keyword performance and trends.

➡️Analyze historical data to track changes in keyword rankings over time and identify trends.

➡️Conduct keyword research to discover new opportunities and prioritize keywords based on search volume and competition.

➡️Create personalized dashboards to visualize and analyze keyword performance metrics.

➡️Receive notifications and alerts for significant changes in keyword rankings or performance metrics.

Benefits: 

⭐️ Provides a comprehensive view of keyword rankings across multiple search engines and platforms.

⭐️ Gain insights into competitors' keyword strategies and performance to refine your own SEO tactics.

⭐️ Make informed decisions based on accurate and real-time keyword performance data.

⭐️ Saves time with automated reporting and alerts, allowing for proactive SEO management.

⭐️Optimize SEO efforts based on specific geographic locations with local keyword tracking capabilities.

⭐️ Customize reports, dashboards, and alerts to fit specific needs and preferences.

⭐️ Seamless integration with other tools and APIs facilitates streamlined workflow and enhanced data analysis.

Pros:

✅ Perfectly fits the business needs of a small business

Cons:

❌ Keyword research tool is not very accurate at times

Priced at $32 Per Month

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Moz STAT

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Small Business

What Moz Does?

Moz Stat is a Moz product and offers aKeyword Rank Tracker among its suite of features. With access to mobile rank tracking and an extensive keyword discovery tool, STAT ensures that businesses can optimize their online presence effectively.

Rankings Screenshot Blue Outlines
Source: Moz Pro

Features

➡️ Monitors keyword rankings daily across global SERPs.

➡️ Tracks unlimited competitor sites and automates insights.

➡️ Provides pinpoint tracking for local and mobile search results.

➡️ Scales from thousands to millions of keywords at competitive rates.

➡️ Offers top-notch, on-call service with training and custom insights.

➡️ Provides easy access to data through a versatile web app and API.

Benefits

⭐️ Make informed decisions with accurate and up-to-date keyword performance data.

⭐️ Stay ahead by understanding competitors' SEO strategies and adapting accordingly.

⭐️ Save time with automated reporting and customizable dashboards.

⭐️ Plan and execute SEO campaigns more effectively with comprehensive insights.

⭐️ Measure the impact of SEO efforts and demonstrate ROI to stakeholders.

⭐️ Suitable for businesses of all sizes, from startups to large enterprises, looking to improve their online visibility.

Pros 

✅ The tools are convenient and easy to use

Cons 

❌ It does not offer a historical view to check domain authority scores and keyword SERP rankings

❌ Rankings are inaccurate often at times

Offers pricing upon contact

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Nozzle

Best Suited For: Small, Medium and Large Businesses

What Nozzle Does?

Nozzle specializes in empowering businesses with advanced SEO monitoring and analytics tools that provide comprehensive insights into digital marketing performance. It offers feature-rich solutions across all pricing tiers, ensuring access to detailed reporting, real-time data refresh capabilities, and customizable dashboards that cater to specific business needs.

Source: Nozzle



Features:

➡️ Access to all features is available in every pricing tier, ensuring comprehensive functionality regardless of scale or subscription level.

➡️ Widgets in the dashboard provide highly detailed and customizable reports, offering insights into performance metrics.

➡️ Refresh ranking data on demand to obtain real-time insights into keyword performance and trends.

➡️ Offers an interactive screenshot of SERPs and proprietary CTR estimation, providing a visual representation of search engine results pages.

➡️ Excels in visualizing data with responsive and customizable graphs and tables, presenting performance metrics effectively.

➡️ Schedule data pulls at intervals as frequent as every five minutes, ensuring a high level of granularity in monitoring and reporting.

➡️ Customize dashboards and reporting widgets to focus on specific metrics and KPIs that are most relevant to your business goals.

Benefits:

⭐️ Enjoy full access to advanced features regardless of your subscription level, maximizing the value of your investment.

⭐️ Gain deep insights into performance metrics with detailed and customizable reports, facilitating informed decision-making.

⭐️ Stay updated with on-demand data refreshes, enabling timely adjustments to SEO strategies based on current keyword performance.

⭐️ Understand SEO performance at a glance with interactive SERP screenshots and visualized CTR estimates, enhancing clarity and analysis.

Pros:

✅ Offers great data visualization capabilities

Cons

❌ Has a steep learning curve and can get difficult for users to get used to

Priced at $59 Per Month

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SEMrush

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

What SEMrush Does?

SEMrush's local SEO management tool offers robust local rank tracking features that provide businesses with critical insights into their visibility in localized search results and on Google Maps. This tool's intuitive reporting helps businesses easily pinpoint areas of strength and identify opportunities for improvement within specific geographic regions. 

Semrush Demo - Site Audit
Source: SEMrush

Features

➡️ Track up to 5 keywords in Google's Local Finder results.

➡️ Use the map rank tracker to see local rankings directly on a map.

➡️ Monitor local competitors' map rankings side-by-side.

Benefits

⭐️ Monitor performance across specific zip codes to understand localized search visibility.

⭐️ Analyze performance in targeted areas.

⭐️ Gain detailed insights into your competitive standing in specific searches.

Pros:

A very comprehensive tool, has everything one would need for Local SEO and more

Cons:

❌ Might get too overwhelming at times and takes a while to get used to

Priced at $129 Per Month

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SE Ranking Keyword Ranking Tool

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Small Business

What SE Ranking Does?

SE Ranking's keyword ranking tool offers a robust set of features and benefits tailored to help SEO professionals and businesses enhance their online visibility, optimize local and global SEO strategies, and make data-driven decisions for continuous improvement.

SE Ranking screenshot: SE Ranking main dashboard
Source: GetApp

Features:

➡️ Keyword rank tracking across multiple search engines (Google, Bing, Yahoo, etc.).

➡️ Competitor analysis to compare keyword rankings.

➡️ Local SEO tracking for specific geographic locations.

➡️ Historical data analysis for tracking trends.

➡️ Customizable reporting for showcasing SEO progress.

➡️ Scheduled reports for automated updates.

➡️ API access for integration with other tools.

➡️ Mobile rank tracking for mobile search results.

➡️ SERP features tracking (e.g., featured snippets).

➡️ Keyword research tools for discovering new opportunities.

Benefits:

⭐️ Comprehensive monitoring across different search engines and locations.

⭐️ Insights into competitors' strategies for refining SEO tactics.

⭐️ Data-driven decisions based on accurate keyword performance data.

⭐️ Time-saving with automated reporting and updates.

⭐️ Optimization of SEO efforts through local tracking.

⭐️ Actionable insights from customizable reports.

⭐️ Enhanced workflow efficiency through API integration.

⭐️ Adaptation of strategies based on mobile and SERP feature insights.

Pros

✅ Extremely user friendly

Cons

❌ Too costly when it just comes to rank tracking

Priced at $55 Per Month

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SEO Powersuite

Best Suited For: Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

What SEO Powersuite Does?

SEO PowerSuite is a comprehensive suite of SEO tools that include a Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant. The Rank Tracker module specifically focuses on monitoring keyword rankings across different search engines (Google, Bing, Yahoo, etc.) and locations.

Source: GetApp

Features

➡️ Track keyword rankings across multiple search engines and geographic locations.

➡️ Compare your keyword rankings with competitors to identify strengths and weaknesses in your SEO strategy.

➡️ View historical data of your keyword rankings to analyze trends over time.

➡️ Generate customizable reports to share with clients or stakeholders, showcasing keyword performance and SEO progress.

➡️ Set up scheduled tasks for regular updates on keyword rankings and performance metrics.

Benefits 

⭐️ Get detailed insights into how your keywords are performing across different search engines and locations.

⭐️ Identify opportunities for improvement based on competitor analysis and historical data.

⭐️ Tailor reports and tracking settings to fit specific needs and preferences.

⭐️Manage all aspects of SEO, including keyword tracking, from a single platform.

⭐️ Ensure accurate tracking of keyword positions and performance metrics.

Pros 

✅ Supports mobile rank tracking 

Cons

❌ No separate rankings for maps and local finder 

Offers basic features for free

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Serpwatch.io

Best Suited For: SMBs and Agencies

What Serpwatch.io Does?

SerpWatch.io's rank-tracking feature provides precise and continuous monitoring of keyword rankings over time, allowing businesses to track SEO performance and make necessary adjustments. This tool helps identify trends, spot opportunities for improvement, and maintain or improve search engine visibility. With accurate rank tracking, users can quickly respond to changes in their SEO landscape, ensuring sustained optimization efforts. 

Serpwatch Software - SerpWatch lets you compare different SEO data points on a single line graph.
Source: GetApp

Features

➡️ Provides precise monitoring of keyword rankings over time to track SEO performance.

➡️ Allows the creation of custom, automated SEO reports tailored to client needs.

➡️ Offers a dashboard to organize and oversee multiple client projects efficiently.

➡️ Centralizes and analyzes keyword metrics to inform SEO strategy.

➡️ Enables 24/7 client access to SEO data under your branding.

➡️ Sends alerts for significant changes in keyword rankings.

➡️ Monitors search performance in specific local markets.

➡️ Tracks various search result types, such as featured snippets and local packs.

➡️ Helps identify keywords relevant to different stages of the buyer journey.

➡️ Connects with other SEO tools and platforms for enhanced functionality.

Benefits

⭐️ Enables continuous SEO performance monitoring and adjustment.

⭐️ Saves time by automating the creation of tailored SEO reports.

⭐️ Streamlines project oversight and enhances client communication.

⭐️ Provides actionable insights for optimizing SEO strategies.

⭐️ Enhances client trust and transparency with branded access.

⭐️ Helps quickly address ranking drops to maintain SEO health.

⭐️ Improves local SEO efforts and visibility.

⭐️ Optimizes for diverse search result types to increase visibility.

⭐️ Identifies valuable keywords to attract targeted traffic.

⭐️ Enhances functionality by connecting with other tools, improving workflow efficiency.

Pros 

✅The support team is very responsive and the product delivers what it promises 

Cons

❌ The keywords calculator can sometimes misfire, showing you the wrong forecast for one of the projects.

Priced at $29 Per Month

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SEOMonitor

Best Suited For: SMBs

What SEOMonitor Does?

SEO Monitor specializes in providing robust tools and insights for businesses and SEO professionals to optimize their online presence effectively. It offers automated keyword research that evaluates competitiveness, search volume, and difficulty, guiding strategic keyword selection.\

Source: SEOMonitor

Features:

➡️ Provides insights into keyword competitiveness and relevance, including search volume and difficulty assessment.

➡️ Prioritizes keywords that are likely to generate the most significant increase in website visits in the shortest time.

➡️ Measures the overall visibility of a group of keywords in Google, offering insights into impression share in organic search results.

➡️ Forecasts future SEO performance based on data analysis, allowing for strategic planning and SEO proposal development.

➡️ Analyzes external content linking to a website, providing metrics such as domain rating, social media shares, visits, and conversions.

➡️ Integrates with Google Analytics and Adobe SiteCatalyst to deliver detailed metrics on organic traffic, including organic conversion rate and revenue.

Benefits:

⭐️ Gain a deeper understanding of keyword competitiveness and relevance to refine and optimize SEO strategies effectively.

⭐️ Prioritize efforts on keywords that offer the highest potential for immediate impact on website traffic.

⭐️ Monitor and enhance organic search visibility with actionable insights into keyword performance and impression share.

⭐️ Forecast future SEO outcomes based on data-driven insights to make informed decisions and plan SEO initiatives.

⭐️ Evaluate the effectiveness of external content links in driving traffic and conversions, optimizing content marketing efforts.

⭐️ Utilize detailed organic traffic data to measure performance, optimize conversions, and demonstrate SEO ROI effectively.

Pros:

✅ Has a great metric, "opportunity score" that combines both SERP, and ranking data

Cons:

❌ The dashboard may be a little overwhelming and would need some getting used to

Priced at $109 Per Month

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Wincher

Best Suited For: Small Businesses

What Wincher Does?

Wincher's keyword rank tracker a valuable tool for SEO professionals and businesses aiming to monitor, analyze, and optimize their keyword rankings and do more with its rank tracking capabilities and customizable dashboards.

Wincher screenshot: Wincher dashboard

Features of Wincher Keyword Rank Tracker:

➡️ Track keyword rankings across multiple search engines (Google, Bing, Yahoo, etc.).

➡️ Monitor keyword performance in specific geographic locations.

➡️ Competitor rank tracking to compare your rankings with competitors.

➡️ Historical data analysis to track changes in keyword rankings over time.

➡️ Daily updates on keyword positions to provide real-time insights.

➡️ Mobile rank tracking to monitor keyword performance on mobile devices.

➡️ Customizable reports to visualize and analyze keyword performance.

➡️ Scheduled reports for automated updates on keyword rankings.

➡️ Integration with Google Analytics for combined SEO performance analysis.

➡️ API access for integration with other tools and custom reporting.

Benefits of Wincher Keyword Rank Tracker:

⭐️ Provides a comprehensive view of keyword rankings across different search engines.

⭐️ Enables localized SEO optimization with specific location tracking.

⭐️ Offers insights into competitors' keyword strategies and performance.

⭐️ Helps in making informed decisions with historical and real-time data.

⭐️ Saves time with automated daily and scheduled reporting.

⭐️ Optimizes SEO strategies with mobile-specific rank tracking.

⭐️ Customizable reports for tailored insights and visualization.

⭐️ Enhanced workflow efficiency through integration with Google Analytics.

⭐️ Facilitates seamless integration with other tools and platforms via API.

Pros

✅ Sends out automated alerts for changes in rank

✅ Customizable reports

Cons

❌ At times, users feel that the UI could use more work and is hard to navigate

Priced at $39 Per Month

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Pro Rank Tracker

Best Suited For: Small Business, Large Businesses, SMBs and Freelancers

What Pro Rank Tracker Does?

Pro Rank Tracker is a comprehensive SEO tool that empowers businesses and SEO professionals with advanced capabilities to monitor and optimize keyword rankings across various platforms and search engines.

Source: Pro Rank Tracker

Features:

➡️ Monitor historical performance of keywords, identify trends, and base decisions on data-driven insights.

➡️ Monitor local SEO efforts by tracking rankings of business listings on Google Maps.

➡️ Track keyword rankings across various operating systems: desktop, Android, and iOS.

➡️ Monitor keyword rankings across Google, Yahoo, Bing, YouTube, and Amazon search engines.

➡️ Track keyword rankings across all Google websites, ensuring visibility across different regions and languages.
➡️ Monitor performance of videos in Google Videos SERPs to gauge visibility and engagement.

➡️ Access search volume information directly from the main dashboard for each keyword, aiding in understanding keyword popularity and competition.

Benefits:

⭐️ Gain detailed insights into keyword performance over time, enabling strategic decision-making and optimization.

⭐️ Monitor and optimize local SEO efforts with visibility into Google Maps rankings and local business listings.

⭐️ Monitor keyword rankings across desktop and mobile platforms (Android, iOS), ensuring comprehensive visibility.

⭐️ Evaluate the effectiveness of video content with insights from Google Videos SERPs, optimizing video SEO strategies.

Pros

✅ Provides very detailed reports and notifications

Cons

❌ Can’t set a global region for keywords, which affects websites with a worldwide audience.


Priced at 59 Per Month

In Conclusion

A good keyword rank tracking tool offers clear insights into specific locations and overall visibility. It's important to prioritize reliability and a strong support system over extra features. Instead of using multiple tools, choose one that efficiently manages local visibility data and helps improve keyword rankings.

Synup, for example, simplifies local listing management and optimization by providing high-quality data for precise keyword rank tracking. Businesses can use Synup to understand local rankings better and optimize their profiles to reach more customers effectively.

Book a demo with us and start ranking for keywords that matter the most to you!

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