Top 10 Local Grid Rank Tracker Tools

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Top Local Grid Rank Tracker Tools
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Synup
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SEMrush Map Rank Tracker
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BrightLocal
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Local Falcon
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Local Viking
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Places Scout
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Localo
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Local Dominator
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GMB Crush
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Grid My Business

Businesses often face challenges in assessing their local search visibility and understanding where competitors excel. Without local rank tracking tools, they lack visibility into which keywords they rank for across various local areas. A Local Grid Rank Tracking tool addresses these issues by providing crucial insights. 

  • It provides essential insights by tracking keyword rankings across various local areas.
  • Offers clarity on competitive performance, helps understand optimization opportunities, and enables strategic local SEO improvements. 
  • Helps businesses enhance visibility, target specific markets effectively, and achieve sustainable growth in local search results.

But first, let's understand.. 

What are Local Grid Rank Tracker Tools? 

Local grid rank tracker tools are specialized software that are created specially to monitor and how well a business ranks in search engine results across different geographic areas. They work by dividing a specific region into a grid and tracking the business’s ranking for various keywords at each grid point. This allows businesses to see how their search visibility varies by location and identify areas where they perform well or need improvement. The tools often provide visual data, such as heat maps, to easily interpret ranking performance and compare it against competitors, helping businesses refine their local SEO strategies based on detailed, location-specific insights.

Benefits of Local Grid Rank Tracker Tools

✅ They give you a clear picture of how your site ranks in different areas, so you can see where you’re strong and where you need to improve.

✅These tools let you keep an eye on your rankings over time, helping you gauge the impact of your local SEO efforts and make adjustments as needed.

✅With specific data for each location, you can fine-tune your SEO strategy to boost rankings where you’re lacking, making your local targeting more effective.

✅You can compare your rankings with local competitors to understand your market position and find opportunities to stand out.

✅They often use visual tools like heat maps to present ranking data, making it simple to interpret and act on.

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When selecting a local grid ranking tool, consider the following factors:

  1. Accuracy and Reliability:
  • Ensure the tool provides accurate and consistent ranking data.
  • Check for historical data tracking to see trends over time.
  1. Coverage:
  • Confirm the tool covers the geographic areas relevant to your business.
  • Ensure it tracks all major search engines and local platforms.
  1. Data Visualization:
  • Look for intuitive and comprehensive visualizations like heat maps and grids.
  • Check if the tool offers customizable reporting options.
  1. Integration:
  • Ensure it integrates seamlessly with other SEO tools and platforms you use.
  • Check for API access for custom integrations.
  1. User Interface:
  • The tool should be user-friendly and easy to navigate.
  • Look for features like drag-and-drop, filtering, and sorting capabilities.
  1. Mobile-Friendliness:
  • Ensure the tool tracks mobile rankings as well as desktop.
  • Check if it provides insights into mobile search performance.
  1. Competitor Analysis:
  • The tool should offer competitor tracking to compare your rankings against your rivals.
  • Look for features that highlight competitive gaps and opportunities.
  1. Frequency of Updates:
  • Check how frequently the tool updates ranking data.
  • Real-time or daily updates are preferable for staying current.
  1. Support and Documentation:
  • Ensure there is robust customer support available.
  • Look for comprehensive documentation and tutorials.
  1. Cost:
  • Consider the pricing structure and ensure it fits within your budget.
  • Look for any additional costs for extra features or higher usage limits.
  1. Trial or Demo:
  • Opt for tools that offer a free trial or demo to test their features before committing.
  • Use this period to assess the tool’s functionality and suitability for your needs.

Synup

Best For: Accurate Rank Tracking, Comparison & Tracking Changes

What Synup Does?

Synup's Grid Rank Tracker is a powerful tool designed to provide businesses with comprehensive insights into their local search visibility across different areas within a city or region. By organizing local rankings into a structured grid format, it offers a clear geographic view of where a business stands. It also enables businesses to monitor their performance over time, compare it with competitors, and identify opportunities for improvement. With customizable reporting and actionable recommendations, businesses can optimize their local SEO strategies, enhance client satisfaction through transparent insights, and achieve better ROI by focusing resources on areas with the highest growth potential.

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Source: Synup

Features

💎Provides detailed visibility into how a business ranks across different areas of a city or region.

💎Allows comparison of local rankings with competitors in the same area.

💎Tracks changes in rankings over time to identify trends and performance fluctuations.

💎Generates reports that can be customized and branded for clients.

💎Provides insights and recommendations to improve local search visibility.

💎Integrates with other marketing tools for comprehensive campaign management.

💎Easy-to-use dashboard and intuitive navigation for quick insights.

Benefits

✅Helps businesses understand and optimize their local SEO strategy based on real-time data.

✅Enables businesses to stay ahead by monitoring and reacting to competitors' local search performance.

✅Identifies opportunities to enhance local search visibility, leading to increased website traffic and conversions.

✅Provides clear, actionable insights that can be shared with clients, enhancing client relationships.

✅Saves time with automated tracking and reporting by focusing on strategic SEO initiatives.

How to get started with Synup? 

Step 1: Sign up for a Demo with Synup 

Step 2: As soon as you’re in, log in to your Synup dashboard and select a specific location. (Currently available in a single location view) 

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Step 3: Navigate to the "Analytics" tab, find the Local Rank Grid, and click on "Create Report". This feature is available in the single location view.

And that’s how you can generate a Grid Rank report using Synup!

What users say about Synup 

“Synup is a tool that helps manage the business and improve online presence. It is implemented great for keeping business listings accurate across different platforms. It's like a one-stop shop for managing your online reputation. As far as my personal experience is concerned we are running a business and we have different people in our team for different tasks. One of our employees suggested Synup. He was frequently used in his old job. Everyone on our team was very happy after using Synup as it helped us streamline all the complex tasks into a smaller task which makes the overall task more manageable. It allows easier tracking of progress and reduces the feeling of being overwhelmed. It helped us in every possible way and saved our valuable time.”

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*Review hosted and collected by G2*

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SEMrush Map Rank Tracker

Best For: Keyword Suggestions

What SEMrush Map Rank Tracker Does?

SEMrush Map Rank Tracker helps improve your business ranking on Google Maps for your business and your competitors. It also allows you to customize your tracking experience with a choice of map grid, reporting schedule, and targeting keywords. It also helps produce a heatmap report with your business rankings for every map pin. 

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Source: SEMrush

Features 

  • Helps evaluate Google Maps ranking based on user location
  • Easily set up tracking and positioning for your business
  • Customize your tracking experience by setting the preferred map grid size and distance.
  • Set reports on a daily, weekly, or monthly basis
  • Gather insights on competitors and stay ahead in the competitive landscape.

Benefits 

  • Helps measure your progress over time 
  • Helps you track rankings based on user location
  • Provides you with an unlimited number of keywords that you can track
  • Stay ahead of the competition 

Pros 

  • Users like the keyword research tool to get more visibility over what their competitors are doing and help fix issues on the website through suggestions and feedback, if any.

Cons

  • It is a very expensive tool, small businesses might not be able to afford it 

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Offers basic features for free, starting at $30 Per Month

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BrightLocal

Best For: Provides daily updates on local rankings

What BrightLocal Does?

BrightLocal’s Local Rank Tracker claims to pinpoint your local rankings with utmost accuracy. It helps you understand where you can rank better and drive more conversions through that data. 

Source: G2

Features 

  • Helps with an accurate view of rankings 
  • Customize your grid based on where your potential customers are 
  • Find out what are the best-performing keywords for each location 
  • Understand where your competitors are outperforming you with benchmarking stats 
  • Spot spammy GMB business profiles and inaccurate business names in moments

Benefits 

  • Measure the share of search visibility across the map for your most important keywords
  • Understand the best way to outrank your competition 
  • Intuitive work reports that drive more client engagement
  • Customize your local search grid maps as per your liking 

Pros 

  • Users appreciate all the rank-tracking features and say that it’s pretty dynamic with its offerings 
  • Provides daily updates on local rankings to help people understand their competition better

Cons

  • The platform is manual and mostly might take a lot of time for updates

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Priced at $39 Per Month

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Local Falcon

Best For: Analyzing your past data trends and improvement

What Local Falcon Does?

Local Falcon's Grid Ranking Tool is designed for local SEO performance tracking. It provides a visual representation of how a business ranks in local searches across different geographic locations. 

Source: G2

Features 

  • Displays rankings on a map, showing how your business ranks in various areas within a city.
  • Monitors changes in local search rankings over time.
  • Compares your business's rankings against competitors.
  • Allows you to adjust the grid size to focus on specific areas of interest.
  • Access to past ranking data to analyze trends and improvements.

Benefits

  • See how your business ranks in different parts of a city.
  • Easily spot areas where you rank well or need improvement.
  • Check how your rankings stack up against competitors in various locations.
  • Focus on specific neighborhoods or regions with adjustable grid sizes.
  • Monitor ranking changes over time to see what's working.
  • Use insights to make better local SEO choices.
  • Improve weak areas to increase your local search presence.

Pros 

  • Provides real-time analytics that can help analyze and understand where you’re going wrong and improve your overall rankings

Cons 

  • The pricing scheme is not very dynamic 
  • Might have a steep learning curve

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Priced at $24 Per Month

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Local Viking

Best For: Granular Rank Tracking

What Local Viking Does?

Local Viking's GeoGrid Visibility Tracking Tool offers granular rank tracking through detailed GPS coordinates and proprietary data gathering, ensuring accuracy even for service area businesses. Features like automated rescanning and interactive nodes enhance tracking and reporting, while white-label reports improve client communication. 

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Source: Local Viking

Features 

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  • Visualize local rankings on a map with detailed GPS coordinates.
  • Offers accurate rank tracking for both visible and service area businesses.
  • Scheduled rescans with data stored and visualized as time-lapse GIFs.
  • Works in different countries, adapting to local TLDs and languages.
  • Clickable nodes show competitor rankings and allow spam reporting.
  • Customizable, automated reports with rich media integration.

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Benefits

  • Detailed insights into local search performance.
  • Engaging, easy-to-understand reports improve client satisfaction.
  • Advanced methods ensure precise tracking despite Google’s proximity-based algorithm.
  • Effective tracking and reporting across different regions and languages.
  • Identifies competitor performance at specific locations.

Pros 

  • Does what it claims to. Users also love the customer support experience

Cons

  • The basic plan offers limited features and might not be enough for a lot of businesses

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Priced at $39 Per Month

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Places Scout

Best For: Comprehensive Tracking

What Places Scout Does?

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Places Scout's Rank Tracker offers comprehensive local and organic rank tracking for Google, Bing, and their maps across multiple keywords and locations.

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Source: PlacesScout

Features:

  • Track rankings on Google, Bing, and their maps for multiple keywords and locations.
  • Visualize rankings geographically.
  • View changes in rankings over time.
  • Automated periodic reports.
  • Generate and group keywords.
  • Export data in CSV, Excel, or PDF formats.
  • Functionality in over 50 countries.

Benefits:

  • Monitor and analyze local and organic search performance.
  • Understand rankings spatially.
  • Track progress over time.
  • Automated reporting and easy data export save time.
  • Accurate data from multiple countries.

Pros 

  • Users say that it’s quite a useful tool, offers practical insights and definitive measures

Cons

  • Customer support might not be very prompt with their responses and it might affect your daily workflow.

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Offers custom pricing options. Available upon request

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Localo

Best For: Automated Position Monitoring

What Localo Does?

Localo features a grid-based visualization that provides a geographical view of search rankings, enabling the tracking of multiple keywords across various locations. 

Source: Localo

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Features 

  • Comes with an area difficulty index which indicates how difficult it is to rank in a particular area 
  • Offers automated position monitoring 
  • Preffered by mostly service area businesses 
  • Automated position monitoring for phrases and keywords you’d like to track
  • Sends out progress reports every week to your mailbox

Benefits

  • Has multiple features and is easy to use
  • Get tips on how to improve your position 
  • Offers free monitoring

Pros 

  • It offers most of the features for grid rank tracking 

Cons

  • Users say that it is not worth the price
  • There are a lot of spelling errors throughout the site and the UI needs upgrades

Priced at $28 Per Month

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Local Dominator

Best For: Accurate grid rank tracking

What Local Dominator Does?

Local Dominator offers a granular view of your visibility, showing how you compare to competitors and identifying key areas where improvements are needed. With real-time updates and comprehensive data, the Grid Rank Tracking Tool enables you to make informed decisions to enhance your local SEO strategy and ensure your business ranks higher in local searches.

Source: Local Dominator

Features:

  • Supports white-label reporting features 
  • Has multiple grid sizes available 
  • Offers competitive insights to see how your competitors are performing geographically

Benefits:

  • The tool is built specifically for SEO agencies 
  • Get ahead of the competition by knowing where you’re lacking 
  • Provides accurate results with a click of a button
  • Has a clean user interface

Pros 

  • The customer service is prompt with their responses 
  • Affordable pricing options

Cons 

  • Might have a steep learning curve for people who are new to this and will need some time to get used to the platform

Priced at $59 Per Month, offers custom pricing options upon contact

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GMB Crush

Best For: Precision Insights

What GMB Crush Does?

GMB Crush claims a smooth and an accurate experience, offering various features such as geo-grid heatmaps, location authority identification, pinpointing up-trending and down-trending locations, competitor benchmarking and more. 

Source: GMB Crush

Features: 

  • Has a geo-grid heatmap that helps you identify areas where your business is doing great
  • Helps identify “Up-trending” and “Down-trending” locations 
  • Competitor benchmarking to know how your competitors are performing by comparing your GBP ranking
  • Location authority identifies which profile is outperforing in a geographical area
  • White-label reporting features 
  • Schedules geo-grid ranking scans for individual or multiple keywords using the bulk feature

Benefits:

  • Precision insights that help you understand your rankings better 
  • Stay ahead of the competition by knowing who your competitors are for specific geographic locations 
  • Offers downloadable reports in both PNG and PDF formats
  • One can tailor the geo-grid ranking sizes as per their preferences 
  • Helps uncover the key players you need to scrutinize at both the Google Business Profile (GBP) and website levels

Pros 

  • Has a Facebook community that is active and comes in handy when someone needs advice on how to go about things.

Cons

  • Offers limited integration capabilities with other tools and channels 

Priced at $181 per year 

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Grid My Business

Best For: Tracking Competition

What Grid My Business Does?

Grid My Business's Grid Ranker is a tool designed to optimize local SEO performance through detailed, visual ranking analysis. Its key features include a grid-based visualization that maps search rankings across different geographic locations, allowing for the tracking of multiple keywords and the analysis of competitor performance.

Source: Grid My Business

Features

  • Personalize grid sizes and distance parameters 
  • Offers a side by side report comparison of your local rankings 
  • Helps analyze bulk queries 
  • GMB Integration right from the dashboard
  • Flexible location pin positioning 
  • Helps track your local business competitors and analyze them
  • Supports “Map URL” search input that recognizes your service-area business 

Benefits

  • Offers various personalization options that make grid rank tracking seamless 
  • Stay ahead of the competition by analyzing them better 
  • Helps draw out valuable insights to improve your search visibility and ranking
  • Generates instant reports whenever necessary

Pros 

  • Reasonably priced 

Cons 

  • Customers say that the tool is not very intuitive 
  • Does not offer an API service 

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Priced at $290 annually

In a Nutshell

Synup stands out with its distinctive Grid Rank Tracking Features. It provides a robust solution for assessing local performance with precision, narrowing down to just a few miles. It also enables visualization of your search rankings and offers insights into competitor performance for targeted local keywords.

FAQs: Top 10 Local Grid Rank Tracker Tools

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1. How to rank better for Local SEO?

Here are a few steps that will help you rank well in local SEO

  • Google My Business: Claim and optimize your GMB listing with accurate information.
  • Local Keywords: Use relevant local keywords in your website and GMB profile.
  • Citations and NAP: Build consistent citations and ensure NAP (Name, Address, Phone Number) consistency.
  • Reviews: Encourage and manage online reviews on Google and other platforms.
  • Local Content: Create content tailored to local interests and use local keywords.
  • Mobile-Friendly: Ensure your website is mobile-friendly and optimized for local search queries.
  • Local Backlinks: Seek backlinks from local businesses and engage in local events.
  • Social Media: Engage with your local community on social media.
  • Schema Markup: Use local business schema markup on your website.
  • Analytics: Monitor performance with tools like Google Analytics and adjust strategies based on data.

Consistently applying these steps will help improve your local search rankings and attract more local customers.

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2. What is the most important local search ranking factor?

The most important local search ranking factor is typically considered to be Google My Business (GMB) optimization. This includes having a fully filled-out and accurate GMB profile, regular updates, positive reviews, and engagement. GMB signals such as proximity, relevance, and prominence heavily influence how businesses appear in local search results on Google. Ensuring your GMB profile is well-optimized and actively managed can significantly improve your local SEO performance.

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3. Is Local SEO free?

Local SEO itself doesn't require payment for ranking in search results. However, to do it well, you might need to invest in things like making sure your website is set up right for local searches, keeping your Google My Business profile updated, getting listed in local directories, creating content that's relevant to your area, managing online reviews, and sometimes using paid ads to boost your efforts. It's all about using your time and resources wisely to get noticed locally online.

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Happy ranking! ⭐️

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