Top 20 Social Media Automation Tools in 2024

Integration Hero

Click to Compare

Still managing your social media manually? Using your critical time for tedious, routine tasks? You need to automate these activities. A social media automation tool does that for you. 

This post delves in-depth into the top 20 social media automation tools in 2024. Based on our research, we’ll highlight important features, pros, and cons and explain how to make a smart choice. We’ll help you quickly find the most suitable social media tool for your business.

What are Social Media Automation Tools?

Social media marketing tools are platforms or software designed to help businesses manage, automate, and optimize their social media efforts across various channels like Facebook, Instagram, Twitter, LinkedIn, and more. These tools typically offer features such as post-scheduling, analytics, content curation, audience targeting, and engagement tracking, making it easier to run and manage marketing campaigns efficiently.

Benefits of using Social Media Automation Tools in 2024

In 2024, the benefits of using social media marketing tools are massive. With ever-growing platforms and audience expectations, these tools help businesses stay organized and consistent by automating posts, tracking performance metrics, and providing insights into audience behavior. They allow you to streamline content creation and publishing, improve audience engagement, and optimize your strategy based on real-time data. Plus, the added analytics and reporting features help you make smarter marketing decisions, saving time and resources while maximizing reach and impact.

Let's dive in.

Choose the best social media automation tool

For your first step forward, here are some critical factors to consider when choosing a social media automation tool: 

  1. Check if it supports your target social media platforms.

Ensure the tool you consider supports the social media platforms your business is currently using and new platforms you might consider in the future. Some tools are limited to Facebook, Instagram, and Twitter, but many support LinkedIn, Pinterest, and more.

  1. Evaluate the level of automation offered by the tool 

Reduce your efforts while maximizing your chances of success with social media automation. For this, you need to evaluate the level of automation and AI features on the platform. Some areas to automate include:

  1. Content creation: Social media tools can speed up content creation by writing posts, finding and resizing images, animating images, and more.   
  2. Republishing content in pre-determined cycles to drive home a key message.
  3. Scheduling posts and reposting from other accounts.  
  4. Social media advertising: Running campaigns with parameters like timelines, budget, and special offers. 
  1. Examine the analytics and report features. 

Ensure that the analytics capabilities meet your needs and that the automated reports enable performance tracking across the different platforms. These measures generate critical inputs for well-informed decision-making.  

  1. Make sure the tool is user-friendly. 

Ease of use is very important. It saves time for your team with a simplified onboarding process and seamless subsequent use. 

  1. Don't compromise on customer support. 

Quality customer support is essential. Your team should never get stuck with a problem. Check for the customer support channels and available hours. 

Do they offer 24/7 customer support? Do they use only email or a chatbot? What about a contact phone number? Also, consider if the company operates within your time zone.

Synup Social

Synup automates several key areas of social media management for small businesses, e.g., Business updates and customer feedback, data synchronization, analytics, and reporting.

What Synup Social Does

Synup Social neatly stacks features for post creation, publishing, and tracking, which are available on one all-inclusive interface. Synup comes with a significantly more advanced level of automation with AI tools for creating and scheduling brand posts and managing customer feedback. The platform’s automated post-approval workflow ensures a quick and transparent workflow and approval process for social media posts.

Key Features

🏆AI integration: Synup’s standout feature is the AI automation, which supports high levels of automation in workflows for post creation and other activities.

🏆Centralised digital asset control: With Synup, users can manage all their Sofia media profiles on a single platform with a comprehensive and intuitive dashboard. 

🏆Customer feedback monitoring:   Monitor and respond to customer feedback without a fuss.

🏆Synchronised Business information: Update your business information easily across all platforms to ensure brand consistency and credibility. 

🏆White label social media features for agencies managing social media for clients.

🏆 Real-time analytics and insights to monitor the effectiveness of social media activities and draw insights for  informed business decisions.

🏆  Managed social media services to outsource your social media management activities to the trusted hands of seasoned experts.

Benefits of using Synup Social

With Synup Social’s automation and AI features, you can manage your social media campaigns effortlessly. 

Below are the main benefits of Synup:

  1. Save time and effort with  AI:

Use the AI to simplify: 

  • Social post creation with human edits
  • Scheduling and publishing posts across different social media 
  • Post performance tracking
  1. Monitor and respond to customer feedback automatically. 

The automation and AI features help to track, analyze, and respond to customer feedback.  

  1. Use the single dashboard to manage all social media accounts.  

Track and respond to customer feedback across various social platforms on the same interface. 

  1. Effective collaboration among the team 

Synup’s automated post-approval workflow enables effective collaboration and ensures a quick, transparent workflow and approval route for social media posts.

  1. Manage clients' social media platforms with white-label features  

The white-label features equip you to manage your client's social media platforms under your  branding.  

 6. Lean on specialists to drive better results with managed services

Besides automations, you can also hire experts to minimize your efforts while maximizing the output of your social media projects.

7. Make informed and data-driven business decisions. 

Drive your business with data-based decisions utilizing Synup's analytics and performance monitoring features. 

How to get started with Synup Social

Synup has affordable plans for every business.  Setting up a Synup Social account takes just a few minutes. You can choose from two methods: 1) Sign up for a demo and get a live demonstration of the product’s features before opting for a user account, or 2) sign up for a 14-day free trial, and choose a paid plan to upgrade.

After signing up, the next steps are: 

  • Set up the dashboard
  • Connect to your social media handles 
  • Set up your Brand account 
  • Start with automated posting

 

What customers say 

"I couldn't be more thrilled with the results!"

Synup user-friendly interface has simplified entire process' …Synup is great value for money and has different pricing plans to suit different business needs….. I love Synup's review management capabilities and the ability to monitor and respond to reviews….The landing pages have been game changing to boosting the visibility for my business ….”

“Synup addresses key challenges that my business faces in managing its online presence.I can update my business information across multiple platforms within one single dashboard….This software has saved me countless hours ….The analytics ….has been fundamental in helping me to make informed decisions. …., I'm really happy with my decision to go with Synup…”

  • Review collected by and hosted on G2.com

vs

Hootsuite

Hootsuite automatically finds and suggests relevant content, optimizes it, and schedules posts in bulk.

What Hootsuite Does

Hootsuite is one of the leading platforms for managing organic and paid social media content. The platform automatically finds and suggests social media content for specific goals. Automated post scheduling - including bulk scheduling - on social media platforms saves you time, and the “best time to post” feature optimizes post schedules. Also, analytics from an intuitive dashboard provide easy access to social media insights. 

Hootsuite also provides customer service plus training and coaching.

Source: Hootsuite

Key Features

  • Post-creation and scheduling: some text
    • Hootsuite automatically finds and suggests relevant content.
    • Posts can be scheduled in advance, and the “best time to post” feature suggests optimum times for posting.
  • Bulk Scheduling allows for scheduling multiple posts across different social media platforms. 
  • Automatic task scheduling for teams based on predefined rules.
  • Generate analytics reports automatically to provide feedback information on performance. 

Benefits of Hootsuite

  • Save time and effort with automated content suggestions and post-scheduling.
  • The “best time to post” feature ensures post timing is optimized for maximum impact.
  • Enhanced team collaboration  with automated workflows, approval rules and task scheduling.
  • Comprehensive real-time analytics and customized reports for monitoring campaign KPIs.  
  • Obtain social marketing, listening, and commerce certification with Hootsuite training, coaching, and certifications.

Pricing

Hootsuite offers three plans:  

  • Professional: USD 99 / month   some text
    • One user
    • 10 Social Accounts 
  • Team: USD 249 / month  some text
    • Three users
    • 20 social accounts 
  • Enterprise: customized pricing   some text
    • Five users
    • 50 + social accounts

Pros

✅Post scheduling

✅Social media management 

✅Content Management 

✅Collaboration tools 

Cons

🚫Relative high cost 

🚫Limited features 

🚫Complex platform for new users 

vs

Sprout Social

Sprout Social automates social media activities such as selecting the best times to post, responses to customer reviews and comments, sentiment analysis, and generating data-based insights for informed decisions.

What Sprout Social Does

Sprout Social is an intuitive platform that delivers faster and smarter social media management solutions.  Depending on the chosen plan, the platform’s automation ranges from AI assistance to content creation, post scheduling, and customizable automation tools. 

Sprout Social also provides tools for social publishing, audience engagement, customer care, analytics, review, and social commerce. The intuitive dashboard also supplies insights to promote positive campaign outcomes.

Source: Sprout Social

Key Features

  • Automated capabilities: some text
    • Advanced AI-driven suggestions and improvements
    • Customizable automation feature with “rule builder.” 
    • Automatic sentiment analysis of reviews with smart inbox
  • Customized workflows with multiple approvers
  • Analytics, reporting, and data tracking with AI and ML, for tracking and analyzing engagement, followers, and content data.
  • An interactive content calendar that eases post-scheduling.

Benefits of Sprout Social

  • Benefit of automated actions:some text
    • Smart Inbox for customer sentiment analysis 
    • AI-generated suggestions for performance improvement 
    • Customizable automation tools with a “rule builder”
  • Sprout Social’s insights inspire strategic business decisions. Improve post performance with insights from competitor analyses and AI performance analytics.
  • The analytics tools and the listening feature enable understanding trends, engagement, and post/brand effectiveness.

Pricing

Sprout Social has four plans, starting at USD 199 per seat/month. 

  • Standard: USD 199 per seat/month   some text
    • Five social profiles 
  • Professional: USD 299 per seat/month   some text
    • Unlimited social profiles 
  • Advanced:  USD 399 per seat/month  some text
    • Unlimited social profiles  
  • Enterprise: customized pricing   some text
    • Customized plan 

Pros

✅User Friendly  

✅Analytics and reporting of statistics 

✅Automation    

Cons

🚫Relative high pricing. 

🚫Limited features in comparison with other similar software

vs

Brand24

Brand24 is an excellent platform for automated tracking and analysis of brand-related online conversations.

What Brand24 Does

Brand 24 is an advanced AI-supported social media monitoring tool that tracks and analyzes online conversations. It informs users of any online discussion that refers to their business, providing clues about how customers perceive their products or services. Brand24 also provides tools for building engaged communities, including tools for partnering with influencers. In addition, tools for customer care boosts customer satisfaction for businesses. 

Source: G2

Key Features

  • Tracks and analyzes online conversations from multiple social platforms.
  • Sentiment analysis - understand the mood behind the mentions
  • Daily or weekly reports 

Benefits of Brand24

  • Automated real-time monitoring to track and analyze conversations on social media platforms. 
  • Automated sentiment analysis to gauge how the public perceives your business.
  • Automated responses to customers' queries, audience engagement, and improved customer relationships. 

Pricing

Brand24 Social has four plans, starting at USD 79/month. 

  • Standard: USD 79 /month   some text
    • Three keywords 
  • Professional: USD 149 /month   some text
    • Seven keywords 
  • Advanced:  USD 199 /month  some text
    • 12 keywords 
  • Advanced:  USD 399 /month  some text
    • 25  keywords

Pros

✅ User-friendly platform 

✅Real time monitoring 

✅Sentiment analysis

Cons

🚫Limited features 

🚫Relative high price (considering available features)

vs

Buffer

Buffer provides automated and AI support for content creation and post scheduling.

What Buffer Does

Buffer is an intuitive social media management platform offering tools for building an organic audience. These tools are sorted into categories like Publish, Reply, Analyze, etc. They help businesses automate and simplify their social media presence. Buffer supports post-scheduling on multiple social media platforms.

Source: G2

Key Features

  • Automated posting: Buffer offers a bulk scheduling option for social media channels.
  • Team collaboration: Team management and collaboration tools facilitate workflows and post approval.  
  • Content management:  Support for content creation with some text
    • a content ideas library for creating trendy and evergreen content, as well as content import capabilities. 
    • Integration with Canva.
  • Integration with Shopify provides e-commerce options 
  • Analytics tools for tracking key metrics including keywords, hashtags, mentions, and trends.  
  • A mobile app allows you to work wherever you go. 

Benefits of Buffer

  • A content library, analytics tools, and AI support for fast, effective content creation.
  • Powerful tools to build an organic audience
  • The Shopify integration makes it a good choice for e-commerce businesses. 
  • A user-friendly interface with neat compartments. 
  • Responsive customer support is always on hand to help. 
  • 24/7 platform availability through the mobile App 

Pricing

With Buffer, you have many plans to choose from, including:

  •  Free 
  • Essentials: USD 5 per channel /month   
  • Team:  USD 10 per channel/month  
  • Agency:  USD 100/month for 10 channels  

     Note: A free 14-day trial is available for any of the paid plans.

Pros

✅Social media management for multiple accounts

✅Post scheduling on multiple platforms 

✅Free option available 

✅Responsive customer support 

Cons

🚫Occasional bugs and glitches 

🚫Pricing is relatively high - especially for small businesses 

vs

Sendible

Sendible uploads posts automatically to selected RSS feeds

What Sendible Does

Sendible is a seasoned social media tool with a track record of over 15 years. It comes with tons of automation functions, including for post scheduling and bulk scheduling, automatic RSS feed posting, Google Analytics integration, and more. Sendible allows you to plan, execute, and monitor posts across multiple social networks from a centralized hub.

Another standout feature is the priority inbox, which consolidates conversations into a single stream. Plus, the ability to post on an RSS feed.

Source: Sendible

Key Features

  • Automation features: some text
    • Post scheduling and bulk scheduling of posts through the compose box 
    • Automatic RSS feed posting 
    • Google analytics integration 
    • Priority inbox— channels your conversations into a single stream and tracks engagement (views, likes, comments, etc.). 
  • Reports and dashboards: The analytics feature generates reports on trends and insights to inform your strategies. 
  • Sendible offers white-labeling for agencies.

Benefits of Sendible

  • Efficiency and time-saving through automationsome text
    • Bulk scheduling and unlimited posts  
    • Automatic recycling of evergreen content
    • Automatic posting from selected RSS feed  
  • Improved customer engagement by utilizing the features of the unified inbox and the priority inbox.
  • Elaborate monitoring and analytics with:some text
    • Social media monitoring functions 
    • Detail reporting capabilities and 
    • Google analytics integration  
  • Collaboration and workflow management via 1) Team collaboration tools and 2) the permission groups functionality, which allows for setting up team permissions based on specific needs.
  • Brand management with the White labeling option

Pricing

Sensible has four plans available, starting at USD 29/month. 

  • Creator: USD 29 /month   some text
    • One user
    • Six profiles 
  • Traction: USD 89 /month   some text
    • Four users
    • 24 profiles 
  • White Label:  USD 249 /month  some text
    • Ten users
    • 60 profiles 
  • White label +:  USD 750 /month  some text
    • 50 user
    • 300 profiles 

Pros

✅Channel multiple conversations into a single stream.  

✅User-friendly interface

✅Bulk scheduling of posts

✅An attractive price-to-value ratio

Cons

🚫Occasional but minor technical issues

🚫Limited features

vs

OwlyWriter AI

Owlywriter AI is best for automating content generation

What OwlyWriter AI Does

Owly Writer AI was developed by Hootsuite as an AI tool that generates content ideas for social media. Using GPT technology, Owly Writer can help you: 

  • Generate content ideas
  • Convert existing content into multiple formats
  • Rewrite and repurpose top-performing posts.

Note of caution: Owlywriter's content will be detected as 100% AI-written.

Source: Mediaweek

Key Features

  • Repurpose top-performing posts
  • Write captions and other important post elements
  • Generate content ideas 
  • Produce topical social posts 

Benefits of OwlyWriter AI

  • Owlywriter AI can repurpose top-performing posts into new posts to recreate the success—but without duplicating the original post.
  • Captions generator with step-by-step tutorials. 
  • Content ideas generator to beat writers blog and keep your brain juice flowing.
  • Owlywriter AI can write a social post based on a webpage or a recent post.

Pricing

Hootsuite offers Owlywriter free to its customers for a limited period.

Pros

✅AI tools for content writing 

✅Useful automation features to minimize routine writing tasks 

Cons

🚫Content is 100% AI-written

🚫Only available to Hootsuite customers at the moment

🚫Limited features - only a writing tool

vs

Talkwalker

Talkwalker automates data collection and analyses.

What Talkwalker Does

Talkwalker (by Hootsuite) is a social media monitoring and analytics software platform. It uses AI technology to gather and analyze data. Talkwalker provides data-driven insights to help businesses monitor sentiments and social media discussions about their brand. 

Source: G2

Key Features

  • Data analytics - Gather social media data to provide analytics and actionable learnings.
  • Social media monitoring - monitor social media, including social listening and benchmarking.
  • User-friendly dashboard

Benefits of Talkwalker

  • Gain insights and learnings from automated data analytics. Access the reports from an easy-to-use dashboard to quickly identify trends and patterns. 
  • Automated social media monitoring - Track your brand performance in real time with social listening and benchmarking.
  • Improve brand awareness by using data analytics and actions based on the learnings. 

Pricing

Talkwalker has four packages; pricing can be obtained by contacting a consultant.

Pros

✅Comprehensive data monitoring and in-depth results 

✅Versatile platform with a user-friendly dashboard 

Cons

🚫Limited feature compared with other platforms.

vs

Missinglettr

Missinglettr automatically creates and manages social media marketing campaigns

What Missinglettr Does

Missinglettr is an automated social media marketing software platform that runs strategic marketing campaigns to drive continuous traffic to your content. It also generates content and schedules it for posting to maintain consistency on social media.

Source: SoftwareAdvice

Key Features

  • Generates strategic, automated marketing campaigns to drive continuous traffic to your content.
  • Generates and schedules content automatically for consistent posting on social media.
  • Provides analytics and reporting to highlight campaign performance and customer engagement measures. 

Benefits of Missinglettr

  • Time and effort saving through automated activities: some text
    • automated marketing campaigns
    • automated post scheduling 
  • Automated content creation ensures a steady stream of content to social media platforms.
  • Gain insight into performance with data analytics and reporting 
  • White-labeled interface with “Agency” plan. 

Pricing

Missinglettr has five plans available, starting at USD 15/month. 

  • Solo AI: USD 15 /month   some text
    • One workspace
    • One extra user
    • Three social profiles 
  • Pro AI: USD 59 /month   some text
    • Three workspaces 
    • Five users
    • 10 Social profiles 
  • Premium AI:  USD 99 /month  some text
    • Unlimited workspaces 
    • unlimited users 
    • 15 Social profiles 
  • Agency:  from USD 147 /month  some text
    • Unlimited workspaces 
    • unlimited users 
    • 25 Social profiles 
    • White label interface 
  • Enterprise:  customized pricing

Pros

✅ Time-saving automation

✅ Content generation 

✅ Traffic increase

Cons

🚫Risk of repetitive content 

🚫Limited customization

vs

ChatGPT

ChatGPT is best for automated content creation and customer support

What ChatGPT Does

ChatGPT is an open AI language model trained to interact conversationally. It can be used in various social media management activities, such as content creation, scheduling and posting, customer support, analytics, etc.

Source: Hookle

Key Features

  • Content creationsome text
    • Generate content ideas 
    • Write posts 
  • Scheduling and posting: ChatGPT integrations can schedule posts at optimum times
  • Responding to messages and comments - ChatGPT responds automatically to queries and comments concerning a brand.
  • Analytics and trend analyses - ChatGPT can analyze trends and generate reports   
  • Provide customer support through FAQ automation.  

Benefits of ChatGPT

  • ChatGPT can assist in content creation in various ways like e,g, some text
    • Generate new content ideas 
    • Repurposing content 
    • Generate new posts 
  • Efficient posting and ensuring your social media feed is constantly updated. 
  • Personalized customer engagement with ChatGPT
  • Automated basic customer support via FAQ 

Pricing

ChatGPT is available in four price tiers: 

  • Free   some text
    • Individuals getting started with CharGPT
  • Plus: USD 20 /month   some text
    • Individuals wanting to amplify their productivity 
  • Team:  USD 25 per user/month  some text
    • Fast-moving teams enhancing their collaboration  
  • Enterprise:  Customized pricing   some text
    • Companies

Pros

✅Ease of use

✅Content creation 

✅Automation and efficiency 

✅24/7 availability  

Cons

🚫Content remains 100% AI-written content

🚫Quality control and lack of understanding without human oversight 

🚫Heavy dependence on human input

vs

Social Pilot

Social Pilot automates several areas of social campaigns, including content creation and customer feedback, data synchronization, analytics, and reporting.

What Social Pilot Does

Social Pilot has a customer base with recognizable names like Amazon, Samsung, and Vodafone. It offers a range of advanced automation functions at a moderate price, including for content creation, social analytics and reporting, post-scheduling, and more. Users can access the platform via mobile or the web.

Source: G2

Key Features

  • Social media management: Social Pilot offers many automated features, such as campaign planning and optimization, high-rate social publishing, and the capacity to manage over nine social networks.
  • Social media analytics and reports: Analyze social media with easy-to-digest analytics and reports.  
  • Content and collaboration: Social Pilot provides automated content idea generation, workflows, and file  sharing tools.     
  • Automated White Label PDF reports facilitate customer communications. 
  • Competitive features: Social Pilot offers all the standard features of post-scheduling platforms, including those for team collaboration, post-planning and creation, and bulk uploads.

Benefits of Social Pilot

  • Social Pilot offers time management and improves operational efficiency with automated functions: some text
    • Bulk scheduling of posts 
    • Automated content collection and posting
    • Content creation for RSS feeds 
    • Automated analytics and reports 
  • Social Pilot offers impressive features at a relatively inexpensive price, giving users great value for every dollar spent.
  • Social Pilot offers standard social media management features plus a lot more.
  • Access via the web, mobile, and browser extension ensures 24/7 access to the platform.  

Pricing

Four plans are available with Social Pilot: 

  • Professional: USD 25.5 / month some text
    • One user
    • Ten social media accounts  
  • Small Team: USD 42.5 /month  some text
    • Three users 
    • 20 social media accounts  
  • Agency:  USD 85 /month  some text
    • Six users 
    • 30 social media accounts 
  • Agency +: USD 170 /monthsome text
    • Unlimited users 
    • 50 social media accounts 

Pros

✅ Automated features 

✅User-friendly platform 

✅24/7 access to social media management tools via web and mobile

✅Great value for money

Cons

🚫Minor glitches often plague the platform.

🚫Lacks content creation features such as photo editing for posts.

vs

Loomly

Loomly is another great tool for automating content creation

What Loomly Does

Loomly is a comprehensive all-in-one social media management tool with automated features to streamline social media marketing. It simplifies workflows to enable flexible collaboration among the team.

Loomly automatically generates post ideas and hashtag suggestions to keep content fresh and relevant. The Loomly Studio dashboard allows you to automate post creation, preview, and approval. 

Source: G2

Key Features

  • Automated content ideas and hashtag suggestions to keep content fresh and relevant.
  • Loomly Studio for automated post creation, preview, and approval.
  • Customizable workflows for flexible collaboration among the team.
  • Social media post optimization: Loomly’s fine-tuning features allow users to optimize posts before posting. some text
    • Optimize images for text or image posts. 
    • Create better graphics with Loomly Studio and Unsplash integration 
    • Find cues to determine the right time and date to publish your post 
  • Analytics and reports: Advanced analytics tools track your performance and export reports in shareable formats.

Benefits of Loomly

  • Enhanced efficiency and time-saving with automated content creation: some text
    • Content generator for content ideas and hashtag suggestions
    • Create automated content with Loomly Studio, with an automated preview and approval routine
  • Automated workflows with customization features provide flexible collaboration among the team.
  • Track performance and make informed business decisions with advanced analytics and shareable reports. 
  • Loomly an inexpensive platform and offers good value for money. 

Pricing

Five plans are available with Loomly: 

  • Base: USD 32 / month some text
    • Two users
    • Ten social media accounts  
  • Standard: USD 60 /month  some text
    • Six users 
    • 20 social media accounts   
  • Advanced:  USD 131 /month  some text
    • 14 users 
    • 35 social media accounts 
  • Premium: USD 277 /monthsome text
    • 30 users 
    • 50 social media accounts 
  • Loomy for Enterprise: customized pricing

Pros

✅ User-Friendly

✅ Automated features 

✅ Post scheduling

✅Value for money platform  - balanced between features and pricing 

Cons

🚫Occasional minor glitches 

🚫The platform could do with more content management features

vs

Tailwind

Tailwind automates smart pin posting schedules for Pinterest

What Tailwind Does

Tailwind is a social marketing platform for Facebook, Instagram, and Pinterest. It features smart scheduling, analytics, and content discovery. Tailwind provides automated features like smart pin scheduling, reducing manual efforts while elevating your chances of succeeding on Pinterest. 

Source: Tailwind

Key Features

  • Limited automated features for Pinterestsome text
    • Smart pin scheduling  - to efficiently plan and schedule Pinterest pins 
    • Smart pin success  - track and analyze the performance of your pins on Pinterest 
  • Other basic features include basic profile and board metrics and website insights.

Benefits of Tailwind

Automated activities for Pinterest: Smart scheduling for Pinterest pins and tracking and analyzing tools to measure your smart pins' success. 

Pricing

Tailwind has four plans, starting with a free plan 

Pros

✅Scheduling of pins for Pinterest

Cons

🚫No automated functions except for Pinterest 

🚫Limited features

vs

Later

Later enables auto-publishing across popular social sites

What Later Does

Later is a user-friendly visual marketing platform that helps users grow their businesses online. It has an easy-to-use post scheduler for social media.

Source: Later

Key Features

  • Auto-publishing to schedule and publish across social sites automatically
  • Visual planner to organize social media posts 
  • LinkedIn bio tool to drive traffic

Benefits of Later

  • Save time with auto-publishing on social media 
  • Visual planning for simplify campaign strategies 
  • Use Instagram analytics to measure the performance of content on Instagram.

Pricing

Four plans are available with Later: 

  • Starter: USD 16.7 / month some text
    • One user
    • One social set  
  • Growth: USD 30 /month  some text
    • Three users 
    • Three social sets   
  • Advanced:  USD 53.3 /month  some text
    • Six users 
    • Six social sets 
  • Agency USD133.3 /monthsome text
    • 10 users 
    • 15 social Sets 

Pros

✅Ease of use

✅Post scheduling

Cons

🚫Scheduling issues often plague the platform.

🚫Limited features

vs

Agorapulse

Agorapulse has a unified social inbox that collects all messages, mentions, and comments in one place

What Agorapulse Does

Agorapulse is a social media marketing and CRM (Customer Relationship Management) software platform. It aids businesses in managing their accounts on platforms like Facebook, Twitter, and Instagram. Users can capture their customers mood with social listening features coupled with real-time analytics. Besides tracking brand-related conversations, Agropulse also amplifies social media success with excellent team collaboration tools. Social media teams can monitor their brand’s performance and recommend action plans with customizable and easily-shareable reports.

Source: G2

Key Features

  • Automated features: some text
    • Post scheduling - schedule posts in advance to maintain a vibrant social media presence 
    • Bulk scheduling saves time on routine tasks. 
    • An automatic unified inbox assistant supports repetitive tasks such as responding to FAQs.
  • Analytics and Reporting
  • Social listening features. 
  • Mobile App to access and manage social media tasks on the go on a 24/7 basis.
  • Unified Dashboard - Manage all social media accounts from one dashboard.
  • Cross-platform support - Support major social media like Facebook, Instagram, and Twitter.   

Benefits of Agorapulse

  • Save time and improve efficiency with automated activities: some text
    • Schedule unlimited posts in advance across different networks.
    • A unified social inbox collects all social media messages, mentions, and comments in a single place. 
    • Set up an automated inbox assistant to respond to common queries and manage spam.
  • Measure performance with analytics and reports.
  •  Access and manage social media tasks 24/7 with the Mobile App

Pricing

Four plans are available with Agorapulse: 

  • Standard: 49 Euro/month
  • Professional: 79 Euro /month  
  • Advance: 119 Euro/month  
  • Custom: Customized price

Pros

✅ User-friendly interface 

✅Unified social media inbox

✅Good customer support

Cons

🚫Limited features for some social platforms 

🚫Missing important general social media media management tools

vs

Kontentino

Kontentino automates post management, including scheduling, editing, and publishing posts.

What Kontentino Does

Kontnetino is an intuitive social media tool aimed at agencies and social media managers. It helps streamline the process of planning, assigning, commenting, and approving social media posts. Kontentino features automation like scheduling, bulk actions, content approval processes, and customized PDF client reports. 

With Kontentino, you have everything you need to manage social media content from end to end. You can store and manage all your social media assets on the platform. This allows you to assemble all the components of your post and execute your content plans from one interface. 

The platform also eases collaboration between clients and agencies, with a swift workflow for obtaining client approval for posts. 

Source: G2

Key Features

  • Kontentino features automations like some text
    • Planning and scheduling of social media posts across multiple platforms, 
    • Bulk actions, include scheduling, editing and publishing of posts, 
    • Automated content approval processes
    • Customized PDF client reports.
  • Collaboration tools that enable smooth workflows for your team’s internal collaborations and external collaborations with clients. 
  • Round-the-clock support.

Benefits of Kontentino

  • Improved efficiency and productivity: Automated tasks likesome text
    • automated planning and scheduling
    • Bulk actions: Free up time to focus on creating engaging content. 
  • Enhanced collaboration and smooth workflows ensure visibility and good communication in internal and external collaborations.  
  • Resolve issues quickly with 24/7 support.

Pricing

Kontentino comes in 5 plans: 

  • Starter: 40 Euro/month some text
    • Three users
  • Growth: 79 Euro/month  some text
    • Five users    
  • Standard:  109  Euro/month  some text
    • 10 - 30 users 
  • Pro:   199 Euro/month some text
    • 10 - 30 users  
  • Enterprise:   customized pricing some text
    • 30 + users 

Pros

✅Ease of use

✅Social media management

✅ Time-saving features

Cons

🚫Occasional bugs

🚫Design changes that are disruptive to the user experience

🚫Complex pricing structures

vs

CoSchedule

CoSchedule automatically schedules and reschedules top-performing messages

What CoSchedule Does

CoSchedule provides a marketing suite for creating, scheduling, and posting high-impact content. It also helps manage, execute, and analyze marketing campaigns. Automations like social media scheduling and “reQueue” (automatically rescheduling top-performing social messages) save time and improve efficiency.  

A key feature of CoSchedule is the drag-and-drop calendar, which promotes visibility in your content campaigns.

Source: CoSchedule

Key Features

  •  Automated activities: some text
    • Social media scheduling: Automate posting across various platforms  
    • “reQueue”: Automatically reschedule top-performing social messages.
    • Task templates - automated workflows and task lists for recurring tasks 
  • A drag-and-drop content calendar to organize and schedule marketing posts.  
  • Analytics and performance tracking enable data-driven decisions.

Benefits of CoSchedule

  • Time-saving and efficiency improvement through automations like: some text
    • Post scheduling and rescheduling of top-performing posts 
    • Templates of automated workflows and task lists for recurring tasks 
  • Visibility in content strategy via the calendar 
  • Informed business decisions based on analytics and performance tracking 

Pricing

Five plans are available with CoSchedule : 

  • Free Calendar some text
    • Up to one user
  • Social Calendar: USD 19/month  some text
    • up to three users    
  • Agency Calendar:  USD 39 /month  some text
    • up to three users 
  • Content Calendar: customized price some text
    • up to five users  
  • Marketing suite: customized pricesome text
    • custom user limits 

Pros

✅Features

✅Cross dept transparency 

✅Free option available

Cons

🚫Changes in analytics features 

🚫Difficult onboarding 

vs

IFTTT

IFTTT enables the creation of automation tools that follow a predefined set of rules.

What IFTTT Does

IFTTT is short for If This, Then That. In essence, it allows users to create a basic set of rules to build custom automations for their online activities. IFTTT serves renowned clients like BMW, Domino’s, Samsung, and Amazon. 

If your automation needs meet certain criteria, you’ll find a solution with IFTTT. To use the platform, you need a well-defined trigger action (the ‘if this’) and a reaction (‘then that’) which the platform is capable of performing.

Source: IFTTT

Key Features

  • Automation: Create tasks automations based on a customizable set of rules. 
  • Integration: Connects with various apps to enhance your workflow
  • User friendly: Set up automations without coding knowledge 

Benefits of IFTTT

  • Time-saving automation and improved productivity: IFTTT automates repetitive tasks, saving time and improving productivity.
  • Extensive integration support enhances workflows 

Pricing

IFTTT has 3 plans: 

  • Free: 
  • Pro: USD 2.92 /month  
  • Pro+: USD 12.5/month  

Pros

✅Ease of use

✅Automation 

✅Integration 

Cons

🚫Limited in-depth automation

🚫Dependant on third-party service

vs

Oktopost

Oktopost is best for automating B2B marketing activities.

What Oktopost Does

Oktopost is a social media marketing software platform that enables B2B organizations to amplify their brand presence on social media. Users can monitor and improve the impact of their online footprint. 

Oktopost also helps marketers harness social data to improve customer experiences and drive revenue growth.

The software integrates with marketing tools like Hubspot and Salesforce.

Source: Oktopost

Key Features

  • Integration and automation - Automate planning, scheduling, organizing, and reporting in your social media management.
  • Data analytics and reports —Advanced analytics provide data-based insight. Simplified reports highlight the impact of your marketing strategy on sales.

Benefits of Oktopost

  • Time-saving content sharing:  Quick share content automatically.  
  • Automated and Streamlined social media management: Users can launch and manage social media programs effectively on a single platform.
  • Gain valuable insights into data with integration for advanced analytics and reports.

Pricing

Plan details are provided after you book a demo. 

Pros

✅B2B social media marketing platform 

✅Efficient content sharing 

✅Analytics focus 

Cons

🚫Time zone limitation - all schedules are in US time. 

🚫Access to all features (additional purchases)

vs

NapoleonCat

Best for team-level automation in social media management

What NapoleonCat Does

NapolenCat is a robust social media management tool for team collaboration. It features automations, a unified social inbox, and data analytics.

Source: G2

Key Features

  • Automation of social media posts and communication: some text
    • A social inbox for all incoming messages and comments. Automatically handles repetitive and generic comments and messages across social platforms.  
    • Inbox messages translation (for brands with a global footprint) 
    • Generate and distribute automated PDF reports without manual intervention. 
    • Schedule posts across multiple profiles and platforms 
  •  Team collaboration features that delegate tasks and simplify  approval workflows.
  • Analytics and reports: analyze the results of social media campaigns with automated reports  

Benefits of NapoleonCat

  • Increased efficiency through automation.
  • Improved customer satisfaction with automated responses to generic questions and comments. 
  • Effective collaboration through task delegation and approval  workflows. 
  • Detailed analytics with automated PDF reports provide valuable insights. 
  • Multiplatform support from a single dashboard

Pricing

Three plans are available: 

  • Standard: USD 27 / month some text
    • One user
    • Three profiles  
  • Pro: USD 63 /month  some text
    • One user 
    • Three profiles   
  • Custom:  Customized pricing  

Pros

✅Robut automation features

✅Facilitates teamwork with collaboration features

✅Time saving

Cons

🚫Limited features

🚫Pricing appears to be relatively high 

Get started with Synup Social.

At Synup, we have the know-how, software solutions, and passion to help businesses enhance their online reputation and elevate their turnover. 

‘Why Synup?’, you may ask. 

  1. Proven results—We take pride in our customers' success. Our proven results and case studies testify to this.
  2. We form partnerships where our customers share their pain points, and our team helps them find permanent solutions with expert support.   
  3. Our managed services put you ahead of the game. Tap into years of experience and partake of the wealth of resources that helps us drive results.
  4. Synup offers industry-leading, innovative solutions to save time and improve business turnover. Our automated tools will do the tedious work while you focus on managing your business. Synup is your one-stop shop for your digital marketing needs.
  5. White label solutions allow agencies to truly own the marketing campaigns they run with all-round branding.

Want to learn more? Book a demo with a product specialist today.

Best Social Media Automation Tools: FAQs

  1. What is a social media automation tool?

Social media automation uses software to run manual social media activities, such as scheduling and managing posts, and even interacting with people.

You can find lots of competitive platforms  to help execute your social media activities and achieve your marketing goals.

  1. Which social media is most used by businesses?

The following social media platforms are top ones that businesses rely upon the most:

  1. Facebook 
  2. Instagram
  3. Youtube
  4. Pinterest
  5. LinkedIn
  6. Twitter
  7. TikTok

3. What are the main points of social media management?

The most important aspects of social media management are: 

  • Creating and publishing content 
  • Growing a community of customers and influencers.
  • Tracking engagement and mentions
  • Analyzing and reporting the results from these activities 

4. What are the risks of not using social media for business?

A business that does not use social media risks growing slowly.

Without social media, a business's brand is only known by local customers. Even retaining those customers might be challenging. Without a social media platform, it is also difficult to communicate with and listen to your customers.

Buy Back Your Time 

Yes, it is possible to buy back your time. 

And it's easier than you think. A social media automation tool is the solution. You can free up precious time by automating time-consuming social media management tasks.

With the information in this post, you are fully empowered to find the right tool for your business. We’ve presented our review in a systematic and easy-to-follow format to avoid overwhelming you. Bookmark this article for easy reference so you can return to it anytime.

Once you have the tool in place and realize how much time you can preserve,  get a cup of coffee, sit back, and revel in your newfound freedom. You can then begin focusing more time and energy on improving the profitability of your business. 

It’s more than doable. 

But you have to take that first step.

vs

Tool
GBP Posting
GBP Review & Reputation Management
GBP Listing Management
GBP Reporting & Analytics
No items found.

Book a demo with a product specialist

To see how Synup can help you Boost online visibility with unique business profiles for each location