Top 10 Social Media Marketing Tools For Agencies

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Choosing the best social media marketing tools can be confusing, with so many options available. This article breaks down the pros and cons of 10 top social media marketing tools, perfect for agencies looking to enhance and maintain their social media presence.

Before we get started with it, here are a few things we have taken into consideration while compiling this list together. 

  • User-Friendliness: Ensure the tools are easy to navigate and use.
  • Features: Look for tools that offer comprehensive features like scheduling, analytics, content creation, and engagement tracking.
  • Pricing: Compare the cost of each tool, including any tiered pricing or hidden fees.
  • Integrations: Check if the tools integrate with other platforms and software you use.
  • Customer Support: Evaluate the quality and availability of customer support.
  • Scalability: Ensure the tools can grow with your agency's needs.
  • Performance: Assess the reliability and speed of each tool.
  • Customization: Look for tools that offer customization options to fit your specific needs.
  • Reputation: Consider user reviews and industry reputation.
  • Trial Periods: Free trials or demo versions are available to test the tools before committing.

What are Social Media Marketing Tools?

Social media marketing tools are platforms or software designed to help businesses manage, automate, and optimize their social media efforts across various channels like Facebook, Instagram, Twitter, LinkedIn, and more. These tools typically offer features such as post scheduling, analytics, content curation, audience targeting, and engagement tracking, making it easier to run and manage marketing campaigns efficiently.

Benefits of Using Social Media Marketing Tools in 2024

In 2024, the benefits of using social media marketing tools are massive. 

  • With ever-growing platforms and audience expectations, these tools help businesses stay organized and consistent by automating posts, tracking performance metrics, and providing insights into audience behavior. 
  • They allow you to streamline content creation and publishing, improve audience engagement, and optimize your strategy based on real-time data. 
  • Plus, the added analytics and reporting features help you make smarter marketing decisions, saving time and resources while maximizing reach and impact.

Let’s look at some of these tools. 

Synup Social

Best For: Creating, Marketing, Scheduling, Monitoring and Analytics

Synup Social is an intuitive, user-friendly social media scheduler that meets all your social media needs. It handles everything from basic post-scheduling to advanced analytics and trend monitoring. We pride ourselves on our automation-first approach, designed to save you resources at every step.

Source: Synup

Features of Synup Social 

➡️Manage scheduling for multiple brands and locations across platforms

➡️Create AI-powered posts customized for your brand and products/services

➡️Collaborate seamlessly with your team using the built-in content approval workflow

➡️Post directly to Facebook and Google Business Profile listings

➡️Find inspiration with access to trending social media content

➡️Use a complete white-label solution tailored for agencies and resellers

➡️Connect effortlessly with all your platforms – Instagram, LinkedIn, X, Facebook, and Pinterest

➡️Get post recommendations based on your demographics and interests

➡️Save posts and templates for future use to make the most out of your time 

➡️Create posts, captions, and hashtags in seconds with the help of AI

➡️Helps you create an all-in-one social media strategy across platforms

Benefits of Synup Social

✅Multi-Platform Scheduling Made Easy

Synup lets you schedule posts for all your social media accounts from one dashboard, simplifying your content planning.

✅Simple Brand and Location Management

Manage and schedule posts for multiple brands and locations effortlessly, keeping your messaging consistent across all platforms.

✅Personalized AI-Generated Content

Use AI to create custom social media posts that fit your brand and services, saving you time and effort.

✅Team Collaboration with Content Approval

The built-in approval workflow helps your team work together smoothly and ensures your content meets quality standards.

✅Manage Social Listings with Ease

Update your Facebook and Google Business Profiles directly from Synup, keeping your business info current.

✅Stay Updated with Trending Content

Access a collection of trending topics and popular content to keep your posts fresh and engaging.

✅White-Label Solution for Agencies

Synup offers a white-label platform for agencies and resellers to manage social media accounts under their brand.

How to get started with Synup Social?

Getting your social media posts up and running with Synup is quick and simple. Just sign up for a demo to set up your account, or you can self-register and choose a paid plan. Once your dashboard is ready, linking your social media accounts takes just a few clicks.

You can simply go to “Social” and click on connect your profile to start getting suggestions and access to your social media accounts along with the dashboard. 

What Customers Say...

“Synup is helping me by creating a one-stop shop for social media management. I currently provide services to roughly 8 companies in the Northwest. Instead of having to maintain separate accounts for each company, I have one portal where I can manage reviews, schedule daily or weekly social account postings, and utilize the A.I. aspect to assist with creating posts that will reach a broader audience. 

This platform has also allowed me to provide graphics and data to business owners in a clean and sleek layout. It has really saved me a lot of time and stress in the overall process of managing social media engagement.” 

- Review collected by and hosted on G2.com.

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Vendasta

Best For: Marketing, creating, and scheduling content

It comes with a full-fledged white-label social media marketing tool and can be used across various platforms such as Instagram, Linkedin, Facebook, Twitter, Pinterest, and more. It also helps you integrate Vendasta with your own social media marketing platform and is perfect for agencies with multiple locations to manage.

Source: Google Images

Features

  • Helps you connect, post, and report across major social media platforms 
  • Vendasta offers the option to resell its social media marketing software as your own, to help you build trust and credibility with your clients
  • Comes with in-built AI-driven tools that help you with content creation and with saving time and resources
  • Generate content calendars with AI tools 
  • Option to generate AI content for your social media posts and captions
  • Has an all-in-one composer and scheduler that lets you post content across platforms at the click of a button
  • Get access to Pixabay’s stock images and GIFs 
  • Enable your clients to efficiently monitor and track the links in your posts
  • Maintain complete oversight of all networks from a single white-label social media management software platform.

Pros

✅Comes with great built-in AI capabilities

✅Has a versatile platform that can be used for various things at the same time with access to hundreds of plug-ins that are very useful 

✅Publishing and creating content becomes a breeze 

✅Especially built for agencies and resellers

Cons

❌Since the tool offers a lot of plugins, it might get too overwhelming for the user at times 

❌The dashboard is glitchy at times

❌Does not have a mobile app which makes it difficult to manage content on the go

Pricing 

Starts at $79 Per Month

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Hootsuite

Best For: Scheduling and bulk posting

Hootsuite helps you post, create, schedule, analyze, collaborate, and seek approvals across various platforms and create engaging content that resonates with your audience. It also offers white-labeled reports that can be easily shared with your clients and offers some agency-specific features. 

Source: G2

Features

  • Helps you bulk schedule hundreds of posts to help you create a content calendar 
  • It helps ease the approval and the collaboration process with your clients as each of the clients gets a separate dashboard and can give you approval and feedback accordingly
  • Create reports easily with the help of white-labeled reports that are easy and take minutes to generate
  • Create content faster so that it's easier for you to share it with your clients
  • Has an in-built writing assistant, Owlywriter AI that creates most of the content 
  • Also helps with customizing Canva templates so that you can create on-brand posts
  • Comes with an integrated inbox to help manage your social conversations
  • Manage and monitor the performance of paid ads and organic posts in one place.

Pros 

✅It is very convenient to schedule posts ahead of time and rest assured that you’re in line with your monthly content goals

✅It also shows you the best time to post, which helps you understand when your audience is most active and allows you to conveniently choose different times to post.

✅Easy personalization with bulk editing on various posts is a beneficial feature 

Cons 

❌One cannot post or schedule Instagram stories via the Hootsuite dashboard 

Pricing 

Starts at $99 Per Month

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Buffer

Best For: Repurposing & Scheduling Content

Buffer is a social media posting and scheduling tool that helps you create, plan, publish, and start building a landing page easily. It also comes with an AI assistant that helps you generate ideas, write better, create better content, and repurpose content easily. 

Source: G2

Features 

  • Easily brainstorm ideas, repurpose, and schedule posts with the help of Buffer’s AI assistant 
  • One can also get personalized content ideas for their brand with the help of Buffer’s AI assistant
  • Has a major network of publishers such as Instagram, Facebook, Linkedin, X, Shopify, Mastodon, etc
  • Helps you engage with everyone on the connected social media platforms via the same dashboard, such as replying to comments, reacting with emojis, etc. With the help of sentiment and label features, quickly see negative comments, questions, feedback, and others from your dashboard 

Pros 

✅The software is quite fluent and easy to understand

✅Great customer support, who is always quick to respond 

✅Easy to integrate with other social media platforms 

Cons 

❌There are a few glitches here and there, but those are something that the technical team always fixes easily 

❌A lot of people find it inconvenient to post on Instagram with the basic plan as it is not supported

Pricing 

Offers basic features for free. Starts at $6 and also has a 14-day free trial period

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SproutSocial

Best For: Marketing & Organizing workflows

An all-in-one social media marketing tool that helps you with publishing, analyzing, listening, advocacy, and influencer marketing. It also comes with many integrations with major leading platforms like Instagram, LinkedIn, Facebook, TikTok, X, YouTube, and Pinterest. It also comes with a set of agency features that can help them do more!

Source: G2

Features

  • It helps you organize your profiles into client-specific groups to handle permissions, reporting, and social media network
  • Manage individual posts and campaigns in a collaborative calendar to share it with people outside and inside your organization
  • Helps with generating workflows for client reviews and approvals, to maintain oversight, and to safeguard brand standards
  • Make use of optimization tools and algorithms to automatically schedule posts for the best times to post 
  • Optimize your future ad spend diligently with the help of paid performance reports 
  • Track your competitor's performance on social media to benchmark against your clients and identify new business opportunities with the help of competitor reports
  • Has an all-in-one integrated inbox that connects all networks and profiles into a single stream and monitors incoming messages 
  • Comes with a post-level reporting feature that helps you understand what resonates with your target audience and why 
  • Has a plethora of agency resources and guides 

Pros

✅Users say that it has become really easy for them to track, manage, and navigate social media analytics and the dashboard 

✅Good customer support 

Cons

❌Users say that the app tends to slow down at times which tends to affect the everyday usability of the platform by 90%

❌The platform cannot sort some messages out via sentiment and keywords in the smart inbox

❌Priced too much for small businesses which is not very sustainable in the long run

Pricing 

Starts at $199 Per Month

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Social Bee

Best For: Creating Social Content

SocialBee streamlines social media management with features like content creation and curation, scheduling, and publishing tools. Users can organize posts, maintain a balanced content mix with category-based scheduling, and track performance with analytics. Its user-friendly interface and automation options make managing social media easy and effective.

Source: G2

Features

  • Helps you craft captions and visuals for every platform 
  • Schedule, publish, and reshare your content across all major social media platforms
  • Has AI capabilities to plan social media strategy and create more content 
  • Streamline your work with its platform integrations like Canva, Giphy, and more 
  • Manage your social media DMs, and content and engage with your audience efficiently
  • Comes with in-built analytical dashboards that help you give an in-depth review of your performance 
  • Collaborate with your teammates easily by inviting them to view and comment on your posts before taking them live

Pros 

  • Easy to use and understand 
  • Also helps with queuing and scheduling content easily 

Cons

  • The Canva editor is a very basic one and does not provide premium features
  • Sometimes it runs into bugs and glitches that are not very easy to fix and take days for the technical team to fix

Pricing 

Starts at $29 Per Month

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Zoho Social

Best For: Creating and Scheduling Content

Zoho Social is a social media management tool that helps businesses schedule, publish, and monitor content across multiple platforms. It supports team collaboration, offers detailed analytics to track performance, and allows real-time audience engagement. With custom reporting and integration with other Zoho apps, it simplifies managing social media strategies.

Source: G2

Features 

  • Schedule posts based on audience activity with custom publishing schedules.
  • Visualize and organize your content pipeline.
  • Stay updated with real-time listening columns and audience engagement.
  • Access pre-built and customizable reports to analyze social media performance.
  • Collaborate with team members on content and strategies.
  • Seamlessly integrates with other Zoho apps like CRM and Desk, as well as tools like Canva.
  • It also comes with an AI assistant, Zia that helps with generating better content and maximizing publishing capabilities
  • Comes with various integrations such as Zoho CRM, Zoho Desk, and Canva that take your everyday routine tasks to the next level and keep them organized
  • Share helps you curate and browse content while browsing on social media 

Pros 

  • It's great for everyday content publishing across multiple platforms and networks and helps you post a variety of content
  • Easy to use and affordable
  • Has great analytical capabilities
  • Can easily post reels on Instagram and schedule them too via Zoho Social’s dashboard

Cons

  • Users say that having more integrations with other third-party content generation platforms would be great 

Pricing 

Starts at $15 Per Month and offers a free trial

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Later

Best For: Influencer Marketing & Scheduling

Later is a social media management tool that helps users plan, schedule, and analyze posts across various platforms. Its drag-and-drop calendar makes it easy to organize content, while visual planning features allow for a cohesive look on Instagram. Later also provides detailed analytics to track performance and optimize strategies. 

Source: G2

Features 

  • Has a wide coverage of networks such as Instagram, Linkedin, Facebook, Twitter and others
  • Also comes with a wide range of integrations such as Canva, various caption-writing capabilities, and other features that complement content creation 
  • Comes with various Instagram capabilities that help with content creation such as a visual planner, story scheduling, caption writing, hashtag scheduling, and much more. 
  • Comes with influencer tools that can help with influencer marketing, various tools such as influencer outreach and campaign management
  • Offers in-house influencer marketing services, social media content creation services, and influencer marketing for agencies
  • Comes with reputation management software that helps you connect with influencers and helps create more UGC, and build more trust and credibility. 

Pros 

  • Easy to use and navigate through the platform 
  • Comes with an intuitive user interface
  • Has various other additional features for influencer management, outreach, and campaigns 

Cons

  • Their TikTok integration runs into glitches at times 
  • Limited capabilities for LinkedIn 
  • A little on the expensive side for SMBs and Startups 

Pricing 

The pricing module is not very transparent. 

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Agorapulse

Best For: Scheduling and Tracking Social Performance

Agorapulse is a social media management tool that helps businesses manage their social media activities. It includes features for scheduling content, managing social media inboxes, tracking performance with analytics, monitoring brand mentions, and facilitating team collaboration with role-based access. It integrates with Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Source: G2

Features 

  • Plan and schedule posts across multiple platforms in advance. Customize posts for each social network and use a calendar view to manage content.
  • Manage and respond to messages, comments, and mentions from various social media platforms in one unified inbox. This feature helps streamline communication and ensure timely responses.
  • Assign tasks, set permissions, and collaborate with team members using role-based access. This ensures that the right people have access to the right tools and information.
  • Compare your social media performance with that of your competitors. Track their activity, engagement, and growth to gain insights and refine your own strategies.
  • Create and curate content directly within the platform. Use built-in tools to design visuals and write engaging copy.
  • Manage and update your social media profiles from within the platform. This includes editing profile information and handling settings.
  • Monitor the performance of hashtags you use and discover new ones that might improve engagement.
  • Implement a review process for content before it’s published. This feature helps maintain quality control and ensures compliance with brand guidelines.
  • Maintain a database of your audience and engage with them based on their interactions with your brand.
  • Track and analyze the performance of social media ads. This includes monitoring engagement, conversions, and ROI.
  • Connect with major social networks like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as other tools and platforms for a streamlined workflow.
  • Manage your social media activities on the go with Agorapulse’s mobile app, which offers many of the platform's core features.

Pros

  • Comes with an intuitive user friendly platform that is extremely easy to use and keep performance on track 
  • Youtube integration is very helpful, it enables people to create and regulate content on Youtube via the dashboard itself

Cons

  • Runs into glitches at times especially when updating some media and some posts 
  • The pricing is a little on the higher end for SMBs 

Pricing 

Starts at $49 Per Month

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Eclincher

Best For: Posting & Scheduling Content

EClincher helps streamline your social media management. It offers features such as scheduling and publishing posts across multiple platforms, a unified social inbox for managing messages and comments, and advanced analytics for tracking performance. With eClincher, you can monitor brand mentions and keywords through social listening, create and curate content directly within the platform, and collaborate with your team using role-based access. It also provides tools for competitor analysis, hashtag and keyword tracking, and ad management.

Source:G2

Features 

  • Plan, schedule, and publish posts across multiple social media platforms.
  • Manage and respond to messages, comments, and mentions from a unified inbox.
  • Track performance metrics and generate detailed reports on social media activities.
  • Monitor brand mentions, keywords, and hashtags to gauge audience sentiment and manage your brand's reputation.
  • Create, design, and curate content directly within the platform.
  • Collaborate with team members using role-based access and task assignments.
  • Analyze competitors’ social media performance and strategies.
  • Track the performance of hashtags and keywords to enhance engagement.
  • Manage and track social media ad performance and ROI.
  • Maintain and manage audience interactions and relationships.
  • Automate repetitive tasks such as posting and responding to common queries.
  • Connect with major social networks like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as other tools.
  • Access and manage your social media accounts via eClincher’s mobile app.

Pros 

  • It is very user-friendly and has new features added recently to the app
  • Affordably priced 

Cons

  • There are some limitations when it comes to posting limitations on social media
  • Does not support posting reels directly via the dashboard 

Pricing 

Priced at $65 Per Month 

In Conclusion.. 

Keeping all things in mind, when choosing a social media marketing platform, consider ease of use, robust analytics, integration capabilities, advanced scheduling, engagement tools, and reliable customer support. The platform should have an intuitive interface for managing posts and tracking performance, offer in-depth analytics and customizable reports, and integrate seamlessly with other tools. Look for features that allow you to schedule content efficiently, manage multiple accounts from one dashboard, and engage with your audience. 

Synup Social stands out by excelling in these areas, providing a user-friendly experience, powerful analytics, and seamless integrations. Its comprehensive features make it a top choice for simplifying social media management and driving measurable results. Want to try it out for yourself? Book a demo here!

Top 10 Social Media Marketing Tools For Agencies: FAQs

  1. What are the best social media marketing tools? 

The best social media marketing tools might vary depending on your needs but the top ones are Synup Social, Hootsuite, Buffer, Later, Zoho Social, and Social Bee. 

  1. How do I market my social media marketing agency? 

To market your social media marketing agency, highlight your skills with a strong portfolio and client testimonials. Use your social media to show what you can do and share valuable content. Network at events and use targeted ads on LinkedIn and Facebook. Build partnerships, encourage referrals, and keep your website professional and optimized. Regularly review your efforts to improve your strategy.

  1. What are SMM tools? 

Social Media Marketing (SMM) tools help manage and improve social media efforts. They allow you to schedule posts, track performance, monitor trends, and engage with your audience. These tools also offer content creation and reporting features to streamline and enhance your social media strategy.

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