There’s been a seismic shift in how people find and choose retail businesses. Our research shows that people are judging, selecting, and sharing information on local retail businesses based on the quality and trustworthiness of their digital profiles across devices and media channels.

To gather these insights, we analyzed 5 major retailers across 560 locations, and surveyed 837 consumer and 288 business executives to better understand how they find, trust, and choose retail brands.

You’ll learn how to:

• Manage your brand presence across business locations, devices, and media channels
• Optimize your business content to more effectively acquire customers
• Monitor customer ratings and reviews across channels to improve brand reputation