How to create a post on Google my business

Having a Google Business profile is essential for every company and organization, regardless of industry vertical. Here’s how to create, publish, and analyze a post on Google My Business.   

Select the Type of Post You Want to Publish 

There are many different types of posts businesses can make on their Google profile. Updates are the most common type of post and are ideal for when you need to provide new information to your customers, but you can also create educational and promotional posts too. 

Choose Where You Want to Post From 

Next, decide which application or platform you’re going to post to your Google My Business profile from. You can post from your GMB profile, the GMB mobile app, or even directly from Google Search or Google Maps.            

Make Sure Your Post Follows Best Practices 

Google’s search ranking algorithms are complex and difficult to decipher, but one thing has been well-established – your GMB content is worth a significant percentage of your overall ranking score. Your post should be well-optimized for Google Businesses using established best practices like the following: 

• Use high-quality photos and videos with good resolution. Images should not be less than 400 x 300 pixels, but ideally sized at 1200 x 900 pixels at a 4:3 ratio. 
• Keep videos short. Videos over 70MB cannot be posted to Google Business, and they should be 30 seconds at most, if not shorter. 
• Review Google’s content policy. Make sure your posts are compliant with guidelines and restrictions set forth by the company. 
• Add a call to action. Your posts should clearly describe what action you want users to take, like calling or filling out a contact form.

Publish Your Post 

Once you’ve written your post and made sure it looks good and meets the necessary criteria, it’s time to publish. This can be the most stressful part, but not to worry – you can edit or delete and remake posts that have errors, violate Google’s content policy, or that don’t resonate with your target audience. 

Track & Analyze Your Post 

Monitor your Google Business posts over time to track their performance. You can install software or plugins that help make this easier, many of which provide you with comprehensive reporting tools that give you great insights into how your audience feels about your brand and interacts with your content. 

You can use this data to shape your future posts, allowing you to produce content that is tailored directly to the users who frequent your social media platforms. For example, if several posts that are formatted a certain way perform poorly, it would be a good idea to format posts differently going forward. Make a note for content that performs well too, so you can create more of those types of posts.