What happens next?
As a local business, you need to make sure that potential customers can easily find and learn more about your brand online. By creating and optimizing a Google Business Profile (formerly Google My Business profile), you can share important information about your business with people who are searching for products and services like yours on Google. When customers are looking at your Google Business Profile, it’s crucial to make a strong impact and give consumers an idea of your business. Adding photos to your Google Business Profile makes your profile more appealing and informative, giving consumers a first-hand look at your storefront, your products and services, and your distinct brand identity.
Here's how to add photos to your Google Business Profile:
1. Sign in to your Google Business Profile account
2. Go to the "Photos" tab
Once you're signed in to your Google Business Profile account, click Click on the “Photos” tab on the navigation menu at the top of your dashboard. This is where you can add and manage photos for your Google Business Profile.
3. Choose the type of photo you want to add
Google allows you to add several different types of photos to your Google Business Profile, including:
Choose the type of photo you want to add and click on the "Add photos" button.
4. Upload your photo
Google will prompt you to upload your photo. Make sure that your photo meets Google's guidelines for photos on Google Business Profiles. For starters, your photo should be high-quality and relevant to your business! You can take a look at Google’s full list of guidelines here.
5. When applicable, add a caption to your photo
Describing photos can help customers get familiar with your business and get a sense of what you have to offer.
If you don’t add images to your Google Business Profile, prospective customers will only see user-added images. There’s nothing wrong with the photos that customers upload (like when they leave a Google review). However, using your own images ensures some level of control when constructing your online presence.
For example, take a look at the user-added image of pizza from a local restaurant. It looks good, but it’s unlikely to be used in promotional material for the restaurant. It is, after all, just a casual photo of the pizza.
Here’s an example of the images the pizza place uploaded to their Google Business Profile. The great angle and lighting help the pizza look more enticing, which is bound to get more customers in the door!
The bottom line is that by controlling the images on your Google Business Profile, you can help shape how consumers understand your business when they search for it online. Impressions are important, and pictures speak louder than words!
So go add images to your Google Business Profile and help customers understand your business.
And, less time obsessing about your local presence