What happens next?
Aside from providing the answers to your search queries, Google is the most-used and fastest growing customer reviews platform on the internet as well. As a business owner, you must always be on the lookout for more reviews for your business on Google. Not only does this build your business’ online reputation, but it is likely to help you rank higher on search engine results as well.
Here are 5 ways to help you get more reviews on Google.
This might seem like a no-brainer, but it is imperative! You must have a Google My Business page and it must be verified if you want people to be able to review your business online. You can learn more about how you can create a Google My Business page for your business and verify it here.
Google My Business has a section dedicated to managing and building reviews on Google. Once you sign up, you can see all the reviews your business garners on this dashboard.
Let your customers know that you have a Google My Business account and they if they want to leave a review, that is a place where they can leave one. According to a study reported by LSA, 68% of consumers left local business reviews when the business told their customers where they were listed. This is the bare minimum and it can make getting Google Reviews for your business easier for you. But the task lies in making it easy for your customers to leave you a review. The rest of this article is going to focus on just that.
Responding to your customer reviews is one of the best ways to encourage others to add reviews. Customers are leaving reviews for 2 main reasons. 1. To persuade others to choose or not choose your brand by sharing a recent experience (whether good or bad). 2. They are trying to talk to you directly.
Either way, letting your customers know you're listening is crucial to building your reviews and your online reputation. A big mistake that brands make is by only responding to negative reviews because they feel that they need the most attention, but really, all of your reviews need attention.
For advice on responding to positive reviews, click here.
For advice on responding to negative reviews, click here.
Synup can help you manage all of your reviews across all of your different digital profiles with our reputation management platform. Not only can you view all of your reviews in one dashboard, but you're also able to customize review templates for automatic responses, set up alerts so you never miss a review that needs immediate attention, and use our highlight tool to tell you which top keywords your customers are saying most when they talk about your brand online.