What happens next?
If you own or manage a business with a physical location, you need to be managing your online presence. When it comes to crafting a local marketing strategy, local citations are a key ranking factor. Essentially, a local citation is any mention of your business's name, address, phone number, or other contact information on the web. Local citations improve your search engine rankings, increasing your visibility to potential customers in your area. Let’s walk through how to get local citations for your business.
Local citations are an essential ranking factor. They help search engines like Google to understand your business's location and the services or products you offer, which boosts your visibility in local search results. Accurate and consistent local citations across different online platforms can also improve your business's credibility and trustworthiness among consumers, leading to more business opportunities and revenue!
1. Claim your business listings
The first step in getting local citations for your business is to claim your business listings on popular search engines like Google, Bing, and Apple. Claiming your business listing allows you to verify your business information, add photos and descriptions, and even respond to customer reviews. To claim your business listing, go to each search engine's local business center and follow the instructions to verify your ownership of your business. For in-depth instructions on how to claim your business listings on various platforms, check out our guides here.
2. List your business in local directories
Listing your business in local directories is another way to get local citations for your business. Local directories like Yelp, Yellow Pages, and TripAdvisor are a great place to start. Don’t forget to list your business in local directories, too! To do this, search for local directories in your area, and create a business listing with your business's name, address, phone number, and other contact information. If you need help listing your business, we have helpful guides for listing your business here.
3. Get listed in industry-specific directories
In addition to local directories, there are also industry-specific directories that can help you get local citations for your business. These directories are specific to your industry and help get your business in front of potential customers who are already interested in your products or services. To find industry-specific directories, search for directories in your industry. While these may receive less traffic than a platform like Yelp or Google, consumers on industry-specific directories are more likely to convert since they’re looking for something specific!
4. Monitor your local citations
Once you have claimed your business listings and listed your business in local and industry-specific directories, it's crucial to continually monitor your local citations. Use a tool like Synup to monitor your local citations and ensure that your business information is accurate and consistent across all platforms. With a citation management tool like Synup, you can make bulk updates to your listings across locations and platforms! That way, continually monitoring your citations doesn’t need to be a full time job. If you find any discrepancies or errors in your local citations, it’s critical to fix it as soon as possible. After all, inaccurate information can end up affecting your ranking on search engines like Google!
In conclusion, getting local citations for your business is a crucial part of managing your online presence. By claiming your business listings, listing your business in local and industry-specific directories, and monitoring your local citations, you can improve your search engine rankings and increase your visibility to potential customers in your area!
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And, less time obsessing about your local presence