90% of customers read reviews online before visiting a business. Are you making a good impression?
While the content of your reviews (and the star rating) does a lot to turn potential visitors into customers, they’re missing out on the real nuance. To show both potential customers and current customers that you value their experience, you need to be replying to reviews.
We know you don’t want another to-do list item, so we’ve made it easy for you to respond to reviews at scale with smart automations. Read on to see how to do it on the Synup platform!
Why should you respond to reviews?
Whether a review is positive or negative, you need to be responding to customers on sites like Yelp, Google, and TripAdvisor.
For positive reviews, your acknowledgement shows the customer how much their patronage means to you - and even encourages them to come back again soon!
Negative review responses are crucial for troubleshooting issues and managing your overall reputation. After all, 53% of customers expect a response to negative reviews within a week.
Let’s see how to automate this with Synup.
Automate review responses with Synup
Now that you’re automating review requests like a pro, it’s time to start tending to the reviews that are flowing in. After all, a response is what seals the deal in a customer’s positive experience. With a nice response, a customer is more likely to:
- Buy more of your products/services in the future
- Become one of your biggest (and most loyal) fans
- Give you additional 5-star reviews in the future
Here’s how to do it with Synup.
On the platform, head over to the “Automations” tab.
Here, you’ll see a few different options for automatically responding to reviews.
Review responses are most effective when they’re personalized, especially when it comes to negative reviews. It’s up to you how much you want to automate, but we made it easy with a few different options.
Since there’s not much to specifically reply to in a positive review, it’s a safe bet to set up automated responses for all positive reviews. You can even create several variations of thank you replies that we’ll rotate through for you!
As for negative reviews, there are a few different options here. You can either set up an automated response to apologize for customers’ negative experiences or set up a few automated responses depending on their qualms with your business.
For example, you can create an automated response for people who have a bad experience with your staff. That way, you can still provide a personalized response without needing to respond to each and every review yourself.
You can also create an automated response for all negative feedback. But we recommend keeping tabs on reviews either way, to ensure that nothing requires action on your part!
Automating review responses at scale makes reputation management stress-free
For seamless reputation management, automate your review responses! Whether you receive negative or positive feedback, your customers deserve a response. After all, responding to reviews will:
- Foster loyalty with existing customers
- Show potential customers that you care about the customer experience
- Help you effectively troubleshoot issues
- Convince customers with a negative experience to rethink their rating
In short, responding to reviews is a step that shouldn’t be skipped.