Zoek Needed Personalized Support and an Easily Accessible Platform for Their Clients
A previous vendor's scale became Zoek's clients' problem
Zoek is a full-suite marketing agency helping growing businesses with SEO, paid ads, website design, and everything else needed to take a business online. When Zoek first started offering local SEO services like directory listings, they signed with one of the largest local SEO management platforms in the market — the kind of vendor whose scale should have meant more resources, not less support.
Instead, the opposite happened. Getting help from the provider was consistently difficult, and that friction didn't stay contained to Zoek's internal operations — it became visible to Zoek's own clients, who noticed slow turnarounds and unresolved issues. For an agency, the platform you build your service on is invisible right up until it isn't, and at that point it's your reputation on the line, not the vendor's.
Zoek needed to switch to a partner that treated proactive support as core to the product, not an afterthought — and needed a platform simple enough that switching wouldn't create a second wave of client-facing disruption.
A full white-label platform, backed by a team that actually shows up
Synup helped Zoek set up a complete white-label solution giving every client easy access to Synup's Presence, Reputation, and Social capabilities from a single login — automatically deploying directory listings, updating business information, monitoring reviews, and surfacing what customers are actually saying, all without clients needing to know Synup exists behind the interface.
The proactive-support difference showed up immediately: Zoek got a dedicated account manager, and even Synup's VP of Customer Success reached out directly and repeatedly — a level of attention Zoek's previous vendor never offered despite its size. That relationship let Zoek treat Synup less like a piece of software and more like an extension of their own team.
Day-to-day, that meant Zoek's clients no longer needed to log into 70 different places to make a change — a holiday closure, an updated phone number — since one update through Synup pushed everywhere it needed to.
“We got a dedicated account manager. Even the VP of Customer Success met and reached out to me several times. Again, we are not just paying them for a service. We are actually collaborating with them.”
— Kristen Dillon, VP of Operations, Zoek
Massive growth powered by seamless support from Synup
“That's massive for our clients. And that's something we get to take to them and show them through the dashboard. The ease of it is incredible. You know you're partnered with them. You're not just paying for a service.”
— Kristen Dillon, VP of Operations, Zoek