Top 10 Review Generation Tools

Click to Compare

Businesses, both local and multi-location, rely heavily on reviews to attract and convert leads. Reviews help significantly influence potential customers' decisions.

Managing review generation across multiple locations can be challenging without the right tools.

Review generation software simplifies this process by allowing businesses to monitor, respond to, and collect reviews efficiently from one platform.

Below is a list of the Top 20 Review Generation Tools in 2025, designed to help businesses enhance their online reputation management efforts.

What is a review generation tool?

A review generation tool is software designed to streamline and automate the process of collecting customer feedback and reviews. These tools typically integrate with various platforms to send requests for reviews to customers after a purchase or interaction, making it easier for businesses to gather authentic testimonials and ratings.

What You Should Look For in Review Generation Software?

Not all review tools are made equal. Some just automate emails, others come packed with analytics, AI responses, and agency features. Here's what actually matters when you're choosing one.

Ease of Integration

The tool should connect easily with your CRM, email system, or booking software. If setup needs tech support every step of the way, it's not the right fit. Look for platforms that work smoothly with the systems you're already using.

Multi-Channel Outreach

Your customers aren’t all sitting in one inbox. A good platform should let you reach them through SMS, email, WhatsApp, or even QR codes at checkout. The more options, the better your response rate.

Review Personalization and Response Management

Sending the request is only half the job. Managing the responses is where trust is built. Choose software that lets you customize messages, automate follow-ups, and respond with personality. Ideally, it should include smart templates or AI that doesn’t sound robotic.

Reporting and Insights

You need visibility into what's working. A proper tool should show you how many reviews you've collected, what platforms they're coming from, sentiment trends over time, and team or location performance. Real-time alerts for negative reviews are a bonus.

White-Labeling and Branding

If you run an agency, this is non-negotiable. Your clients should see your logo, your reports, and your dashboards. Look for tools that make it easy to rebrand everything and deliver it as your own service.

Multi-Location or Client Account Handling

Managing more than one location or client shouldn’t feel like a mess. The right tool should let you switch between accounts, set custom rules for each one, and view performance side by side in a clean, organized way.

Platform Coverage

Google is essential, but you also want to collect reviews on Facebook, Yelp, industry-specific sites, and other platforms like Trustpilot or TripAdvisor. The more places you're visible, the better your local SEO results.

AI and Automation Features

Manual review generation takes time you don’t have. Go for software that includes AI-driven replies, automatic follow-ups, and sentiment analysis. It’s faster, more consistent, and helps you avoid missed opportunities.

Benefits of a review generation tool

Here are some common ways in which a review generation tool can help you:

  • Increased review volume: Automates the request process, leading to more customer reviews.
  • Improved online reputation: More positive reviews can enhance a business's digital presence.
  • Customer insights: Provides valuable feedback for improving products or services.
  • Time-saving: Reduces manual effort in soliciting and managing reviews.
  • Multi-platform management: Often allows businesses to manage reviews across various sites from one dashboard.

How to choose the best review generation tool for your business?

Before signing up for a review generation tool, one must consider the following factors:

  1. Integration Capabilities: Ensure the tool integrates smoothly with your existing CRM or email marketing platforms for seamless review solicitation.
  2. Automation Features: Look for automation options like scheduled review requests and AI-driven response generation to save time and effort.
  3. Customization Options: Check if the tool allows you to personalize review request templates and responses to align with your brand voice.
  4. Analytics and Reporting: Evaluate the tool's ability to provide insightful analytics on review trends, sentiment analysis, and overall performance.
  5. Compliance and Reputation Management: Ensure the tool complies with review site policies and offers features to manage and respond to reviews effectively.
  6. User-Friendliness: Choose a tool that is intuitive and easy to navigate, facilitating smooth adoption and usage by your team.
  7. Customer Support: Assess the availability and quality of customer support to ensure timely assistance with any issues or questions.

Considering these factors will help you select a review generation tool that meets your business needs and enhances your online reputation management efforts effectively.

Now, let's look at the Top 20 tools that can help you achieve this.

Synup

Best For: Generating Reviews, Custom review responses and AI based review responses

What Synup Does?

Synup excels in review management, providing everything you need to generate and manage reviews effectively. The platform features robust tools for automated review generation via SMS and email campaigns. It seamlessly integrates with CRM and Mailparse accounts, simplifying the process of generating reviews directly from these platforms. Whether you're looking to boost review volume or maintain a consistent flow of customer feedback, Synup offers comprehensive solutions to meet your review generation needs.

Features

  • Helps gather reviews from customers via SMS and emails
  • Use AI to craft responses based on review ratings, sentiment, and location.
  • Gamify review generation with leaderboards to motivate teams and managers.
  • Access detailed insights into your online reputation and Google review trends.
  • Deploy Whitelabel solutions for agencies and resellers to scale review management.
  • Customize responses for positive and negative Google reviews with our templates.
  • Recieve notification alerts instantly

What Sets Synup Apart?

1. Built for Agencies from Day One

Most review tools are made for single-location businesses. Synup goes further by giving you full white-label branding, client-facing portals, and ready-to-sell features. It’s designed to help agencies productize reputation management and scale it without extra headcount.

2. Scales Without the Headaches

Whether you're managing 5 or 500 locations, Synup keeps everything under one roof. You get clear visibility, location-level controls, and clean reporting without exporting CSVs or juggling logins.

3. AI That Sounds Like You

Synup's AI responses aren't just basic templates. It looks at the review rating, sentiment, context, and even location to generate replies that sound natural and human. Your clients get speed, without sacrificing authenticity.

4. Automated, Campaign-Style Review Requests

You can set up and run review campaigns like you would an email sequence. Use SMS, email, or both. Add timing triggers and track performance, no need for third-party tools or custom workflows.

5. Local SEO Add-Ons That Actually Help

Synup doesn't stop at reviews. It also helps optimize your business listings across directories, so you get better local search visibility. If you care about showing up in the map pack, this piece is critical.

Benefits

  • Drive more reviews with automated campaigns, encouraging feedback after each customer interaction to boost brand credibility online.
  • Access comprehensive analytics and reports to track online performance, sentiment trends, and competitive positioning, enabling data-driven strategies for continuous reputation improvement.
  • Offer scalable, white-label review management solutions for agencies and resellers, delivering branded experiences that expand client offerings effectively.
  • Automate review responses using AI, saving time while maintaining a personalized touch.

👍 Pros

  • Strong white-label support for agencies
  • AI-generated responses that feel authentic and on-brand
  • Clean interface and fast setup
  • Integrates easily with CRMs and marketing tools
  • Responsive support team with onboarding help

👎 Cons

  • Custom pricing may be a hurdle for budget-conscious SMBs
  • Might feel feature-heavy if you're only used to basic tools like Google Business

How to get started with Synup?

Start by signing up for a demo, setting up your account, and connecting your Google business profile. Once everything is set, all you have to do is click on "Reivews" and then "Generate Reviews"

Once you click on "Generate Reviews" you can find various ways in which you can go about it.

You can choose any of the above shown options and start generating reviews using Synup instantly!

What People Say About Synup?

Finn Brooks on Youtube says, 

“Synup is a powerful local SEO and reputation management platform designed to help businesses improve their online visibility and manage their digital presence across various directories and review sites. The platform allows businesses to manage their listings on Google, Yelp, Facebook, and other popular platforms from a single dashboard. Synup's review management tools make it easy to monitor and respond to customer feedback in real-time, helping businesses maintain a positive online reputation. Additionally, Synup provides valuable analytics and reporting tools, allowing businesses to track their performance, measure local search rankings, and identify areas for improvement.”

Podium

Best For: Consolidating customer feedback from various review sites

What Podium Does?

The Podium Review Generator simplifies online reputation management by consolidating customer feedback from major sites like Yellow Pages and BBB. It also uses AI for quick, personalized responses that maintain brand consistency.

Review reminder illustration
Source: Podium

Features

  • Uses AI to generate personalized review replies quickly.
  • Provides detailed reports to track review sources and see how your reputation evolves.
  • Syncs reviews with customer profiles for secure storage.

Benefits

  • Streamlines online reputation management by consolidating reviews from multiple sources.
  • Saves time with AI-assisted responses that keep your brand’s voice consistent.
  • Boosts review generation by automating customer outreach at the right moments.
  • Offers insights into metrics to improve your review strategy and track progress.
  • Links feedback to customer data for better context and follow-up.
  • Ensures you stay responsive with review alerts and instant action from your mobile device.

Pros

✅ Easy to use and has a great UI, with a prompt customer service team

Cons

❌ Pricing is very steep, often users have migrated to a different platform due to the prices being too high

Priced at $399 Per Month

NiceJob

Best For: Automated review generator

What does NiceJob do?

NiceJob's review generator aims to streamline the process of building a strong online reputation by making it simple for businesses to gather, manage, and leverage customer reviews.

NiceJob Demo - Insights
Source: G2

Features

  • Offers pre-written, tested SMS and email templates that can be personalized to fit the business’s branding and messaging.
  • Automatically sends SMS and email requests to customers after a purchase or service, ensuring timely feedback collection.
  • Facilitates review collection on multiple platforms including Google, Facebook, and other major review sites.
  • Automatically shares positive reviews on social media platforms to enhance online visibility and reputation.
  • A centralized hub where businesses can track, manage, and respond to reviews efficiently.
  • Provides detailed reports and insights on review performance, customer sentiment, and areas for improvement.

Benefits

  • The automated system generates four times more reviews compared to manual methods, significantly increasing feedback volume.
  • More reviews contribute to better search engine rankings, making the business more visible online.
  • Consistent, positive reviews build trust and credibility with potential customers.
  • Automates the review collection process, saving time and resources for business owners and staff.
  • Engages customers with personalized, timely review requests, fostering a sense of value and appreciation.

Pros

✅ Users say that it makes review acquistion much easier and faster

Cons

❌ Users say that it has limited features as compared to other softwares

Priced at $75 Per Month

Birdeye

Best For: Increasing your review volume

What Birdeye Does?

Birdeye's review generation automates the collection of customer reviews across over 200 platforms, including Google, via customizable and automated requests, QR codes, and app integrations.

Birdeye Demo - Birdeye Reporting
Source: G2

Features:

  • Easy review posting via Google's private API.
  • Generate reviews on 200+ websites.
  • Collect reviews with scannable QR codes.
  • Convert survey responses into reviews.
  • Personalized reports to optimize review campaigns.

Benefits:

  • Enhances online reputation.
  • Increases review volume and frequency.
  • Saves time with automation.
  • Provides actionable insights with detailed reports.

Pros

✅ Great customer support

Cons

❌ Not very cost effective and sustainable in the long run for small and medium businesses

Priced at $299 Per Month

Reputation

Best For: Prompt customer reviews

What Reputation Does?

Reputation, as the name goes, helps you understand what your customers actually think about your business. It does this by helping businesses generate more reviews via smart review requests and response templates that are bound to get noticed by your customer.

Reputation Demo - Reviews
Source: G2

Features:

  • Collects reviews by requesting the users via templated review request messages that drive more reviews.
  • Helps track your conversion rates on review requesting campaigns with real time review measurement.
  • Ensures that every review gets a response to improve customer experience and increase customer loyalty
  • Helps Leverage AI-generated responses for one-click personalized engagements.
  • Offers response templates to decrease response time and increase your team’s efficiency

Benefits

  • Increases overall team efficiency with response templates and decreased response time by the customers
  • Helps collect personalised prompt reviews
  • AI generated responses save a lot of effort and get more done
  • Understand your user better by tracking conversion rates and real time review measurement

Pros

✅ Prompt customer reviews

✅ Shorter response times

Cons

❌ The website is known to get laggy and slow at times which is quite inconvenient for a lot of users

Offers pricing structure upon contact

Reviewflowz

Best For: Enabling businesses to gather customer feedback via surveys like NPS, CSAT, or Star ratings

What Reviewflowz does?

Reviewflowz uses surveys to help businesses gather insights and improve their online reputation through customer feedback management and enhances their online reputation by automating and optimizing the review collection process across multiple platforms.

reviewflowz Demo - Export your reviews
Source: G2

Features:

  • Enables you to send surveys like NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), or Star ratings to your customers
  • Gather and share feedback internally, then prompt for public reviews immediately.
  • Boost your review collection rate and gather richer qualitative feedback.
  • Additional AI features to take care of any incoming reviews and automating the process

Benefits:

  • Enhances your review collection rates
  • Helps replace manual spreadsheets and cross-referencing with simple approval or rejection of pending requests.
  • Offers clear communication and streamlined redemption request collection.
  • AI features help with speed and save a ton of time

Pros

✅ Priced affordably

Cons

❌ No customizable dashboards available

Priced at $29 Per Month

Broadly

Best For: Requesting customer reviews through SMS and emails

What does Broadly do?

Broadly's review generator automates the process of requesting customer reviews through SMS and email after transactions. It supports multiple review platforms like Google, Facebook, Yelp, and more.

Broadly Demo - Reputation Management

Features

  • Sends requests via SMS or email after transactions.
  • Personalize review request messages.
  • Supports Google, Facebook, Yelp, Nextdoor, TripAdvisor.
  • Manage and respond to reviews from one place.
  • Monitor customer feedback trends.
  • Centralized platform for managing online reputation.
  • Benefits

  • Automates and boosts review collection.
  • Improves visibility and trust.
  • More reviews can lead to better SEO.
  • Reduces marketing spend by generating organic leads.
  • Simplifies review monitoring and response.
  • Pros

    ✅ Great user interface and customer support

    Cons

    ❌ Priced too high, not made for SMBs or Small Businesses

    Priced at $249 Per Month

    ReviewTrackers

    Best For: Actionable Insights & Analyzing Your Online Reviews

    What ReviewTrackers Does?

    ReviewTrackers is a comprehensive tool designed to help businesses generate, manage, and analyze online reviews. It simplifies the process of sending automated review requests via email or SMS, using customizable templates that reflect your brand's voice to engage customers.

    Review Management Tool
    Source: G2

    Key Features

    • Comprehensive analytics and reporting provide deep insights into your online reputation and performance metrics.
    • Navigate and manage your reviews and online reputation with ease.
    • Automate your request campaigns and get more reviews easily through numerous direct integrations.

    Benefits

    • Empower you to make informed decisions and continuously improve your online presence and customer experience.
    • Allows white-labelling and let's you design dashboards as per your convenience

    Pros

    ✅ Analytics and colorful visualizations for review data

    Cons

    ❌ Pricing is not consistent

    Offers custom pricing options for various locations

    BrightLocal

    Best For: Review Analytics

    What does BrightLocal Do?

    The platform simplifies the process of collecting and managing customer reviews across multiple platforms like Google, Facebook, and Yelp. With automated email and SMS campaigns, businesses can systematically gather valuable feedback from customers, boosting their online credibility.

    BrightLocal Demo - Location Summary

    Features

    • Keep track of reviews across 80+ review sites to ensure no feedback is missed, allowing for prompt responses and reputation management.
    • Use email, SMS, and in-store campaigns to actively solicit reviews from customers, increasing the number and recency of positive feedback.
    • Showcase the best reviews on your website with customizable widgets, helping to build trust with potential customers.
    • Streamline the process of responding to reviews from a single dashboard, which can help in resolving issues quickly and enhancing customer loyalty.
    • Compare your review performance with competitors to identify areas for improvement and strategic opportunities.

    Benefits

    • Generates more reviews through email, SMS, and in-store campaigns​
    • Builds a stronger online presence with a steady flow of positive reviews​
    • Provides valuable insights into customer satisfaction and areas for improvement​
    • Boosts local search rankings through effective review generation and management​
    • Centralizes reviews in one dashboard for quick and efficient responses​
    • Allows comparison with competitors to identify strengths and weaknesses​
    • Automates the review process, saving time and reducing manual effort​

    Pros

    ✅ Good customer support, always there to help you in evvery step of the way

    Cons

    ❌Limited white-labeling capabilities

    Priced at $39 Per Month

    Yotpo

    Best For: User Generated Content

    What Yotpo Does?

    Yotpo's review generator guarantees that they help you rank better on SERPs, make you more prominent on Google Search and help with collecting reviews in an efficient way. To do this, it also makes use of various advanced tools such as smart prompts, customised questions and SMS review requests.

    Yotpo Demo - Turn every purchase into a review
    Source: G2

    Features:

    • Send personalized review requests to customers at optimal times.
    • Collect reviews from various channels such as websites, email, and social media.
    • Send reminders to customers who haven't left reviews yet.
    • Seamless integration with e-commerce platforms like Shopify, Magento, etc.
    • Provide analytics to track review performance and customer sentiment.
    • Allows customers to easily share their reviews on social media platforms.

    Benefits:

    • Increase the number of positive reviews and manage negative feedback effectively.
    • User-generated content (reviews) can improve search engine rankings.
    • Positive reviews can influence purchasing decisions and boost sales.
    • Engage with customers through reviews, improving loyalty and trust.
    • Use analytics to make informed business decisions based on customer feedback.
    • Leverage advanced tools such as smart prompts, custom questions, and SMS review requests to collect higher quality content.

    Pros

    ✅ Integrations are seamless, and it is extremely easy to use

    ✅ Great for asking your audience the right kind of questions

    Cons

    ❌ The platform is known to be extremely glitchy.

    ❌ Users complaint that it is not fairly priced and does not provide the "value for money" service.

    Priced at $79 Per Month

    Partner With Synup Today!

    Book a call with our partnership manager to explore custom growth solutions for your agency.