How to Create a LinkedIn Ad

If your brand uses LinkedIn, it’s time to start investing in ads. While organic reach can get you some engagement, utilizing ads is how you get real numbers in terms of clicks, views, and impact revenue. LinkedIn ads are great for targeting a specific audience, generating high-quality leads, cultivating brand awareness, and more. Here’s how to create a LinkedIn ad to support your brand’s growth!

Step 1: Define your advertising objective. Determine the purpose of your ad campaign, such as increasing website traffic, generating leads, boosting brand awareness, or promoting specific content. 

Step 2: Set up a LinkedIn advertising account by visiting the LinkedIn Campaign Manager and sign in with your LinkedIn account. If you don't have an advertising account, you can create one by following the on-screen instructions.

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Step 3: Create a new campaign. Click on the "Create" button in the Campaign Manager, and select the objective that aligns with your advertising goal.

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Step 4: Set targeting parameters. You can define your target audience based on criteria such as location, job title, industry, company size, and more. LinkedIn's targeting options empower you to reach the right professionals for your business - so play around with the targeting until you have the right audience.

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Step 5: Choose your ad format. LinkedIn has a great selection of formats, so find which works best for your campaign. You can create a sponsored event, a static in-feed post or image, or even send sponsored InMails to get your target audience’s attention.

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Step 6: Set your budget and schedule. Depending on your budget, goals, and timeline, set up your campaign. You can choose the start and end dates for your campaign or run it continuously.

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Step 7: Create your ad content. Make your ad count! Craft compelling ad copy that grabs attention, clearly communicates your value proposition, and includes a strong call-to-action. If you’re using a visual element, make sure you use high quality, eye-catching images. 

Pro tip: Address your audience’s pain points or aspirations to encourage engagement with your ad

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Step 8: Monitor and optimize your ad. You can regularly track the performance of your ad campaign using LinkedIn's analytics and reporting tools. And if your ad isn’t performing well, you can adjust your targeting, ad format, or messaging based ad insights to improve your conversion rates. Don’t be afraid to experiment with different variations of your ad to identify what resonates most with your audience!

To create ads that convert on LinkedIn, make sure to:

• Understand your audience. Research and identify your ideal customer profile, their pain points, and what motivates them professionally. Then, tailor your ad messaging to address their specific needs, concerns, or aspirations.

• Use clear and compelling headlines. Headlines should immediately communicate the value or benefit you’re offering. Don’t get bogged down in the details - focus on the key message that will resonate with your target audience!

• Highlight unique selling points. Clearly articulate what sets your brand apart from competitors. What can your audience gain (or avoid) by choosing you?

• Include a call-to-action. Inspire users to take action! Including a simple phrase like "Learn More," "Sign Up Today," or "Request a Demo" can go a long way when it comes to driving clicks.

• Use visuals. Use high-quality images or videos to capture your audience’s attention and support your ad's message.

• Test out new ad formats and messaging. Experiment with different ad variations to identify what works best for your brand! Then, continuously monitor your ad's performance and make data-driven optimizations to improve conversions.

Remember, creating successful LinkedIn ads requires ongoing refinement and testing. By understanding your target audience, delivering compelling content, and optimizing based on data, you can create ads that effectively convert and drive business growth.

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