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What happens next?
These days, almost no one makes a purchase without checking reviews first. In fact, over 92% of consumers take the time to read them. Whether it’s tacos or a new laptop, we all want proof that it’s worth the spend.
Think about the last time you bought something online or booked a local service. Chances are, you read the reviews first. That’s social proof in action. That’s precisely why embedding Google Reviews on your site is a no-brainer. It’s real feedback, from real people, right where your visitors can see it.
When you embed Google reviews directly onto your site, you’re giving visitors a front-row seat to what others think about your business.
Here’s why it works:
There are several different ways to go about it. Some are manual, some are automated, some are basic, and others look like your in-house dev team built it (even if you don’t have one).
Let’s walk through your options.
This is a great way to add Google reviews to your website if you want to spotlight a single review or send people to your review page.
Here’s how:
If you're comfortable adding code, this visual option lets you embed Google reviews directly into your web page.
Steps:
Heads up: If you update your reviews on Google, this method won’t auto-refresh them on your site. You’d have to re-embed.
If you're looking for a cleaner, more automated option, use a Google review widget. Think of it as a plugin that fetches and displays reviews on your site—styled to match your brand, fully responsive, and always up to date.
Here’s how it works:
There are a few great options out there. These tools are built specifically to help you showcase reviews. Synup is a great option.
You’ll usually need to sign up and log in with the Gmail account tied to your Google Business account. Once connected, Synup pulls in your reviews automatically.
Choose how the reviews will show up and how you want to customize it. You can control brand colours, number of reviews shown, style, and more.
You can also filter reviews based on star ratings, date, or keywords. That’s handy if you only want your top-rated reviews on the homepage.
Once you’re happy with its appearance, the tool gives you a code snippet.
Drop it into the section of your site where you want the reviews to appear.
Bonus: These widgets usually update automatically, meaning every new review you get on Google shows up on your site without you lifting a finger.
Also Read: Top 25 Google review management tools in 2025 - Synup
If you want something specifically built for business owners who care about collecting, managing, and showcasing customer feedback across multiple platforms—not just Google – Synup gives you that.
Here’s why it’s worth a look:
See it in action: Synup’s review widget
Embedding your Google reviews can make a real impact on your business. It helps with both:
If you want the simplest way to make it happen, use Synup’s Google review widget. You’ll save time, and your site will look like it has a full-time dev and marketing team without the cost.
See how easy it is to bring your 5-star reputation front and center by booking a demo now.
You can, and it’s easier than you’d think. You can either use Google’s native embed tool for individual reviews or go with a widget (like Synup) for a more automated, polished and visual solution.
Yes, they are. Adding social proof to your website or landing pages tells your prospects, “other people trust this, so I probably can too.” Reviews, ratings, and testimonials are textbook examples. They remove doubt and drive decisions.
And, less time obsessing about your local presence