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Woops!

How Woops! Drove 20% More Revenue Through Profile Personalization

Client Challenge

Woops came to Synup with a specific challenge - they wanted to drive consumer behavior to purchase specific boxes based on the season in effect. With our first campaign, our goal was to drive more redemptions for Woops' Valentines Day Macarons box' via physical stores. Their product awareness was not reaching their consumers unless they visited the website.

Synup campaigns made sure all the promotions for Valentines' Day collection was all over their third-party profile such as Google Maps. Delighted from the results that Valentine's Day Campaign drove, Woops! ran campaigns for Thanksgiving, Valentine's Day, Spring, Mother's day/Father's Day, Pride Month, Chinese New Year, Summer, Fall and Diwali.

Woops! is a boutique brand specializing in French macarons and other international pastries. Woops! serves as a little corner of Paris for a quick and delicious moment of indulgence.

With it’s beautiful display of macarons, it is sure to catch your eye and quickly become your go-to place whenever you need a sweet little pick me up.

Woops specializes in personal and corporate gifting that offers customizable macarons and gift box options.

Solution

Using Synup’s campaigns feature, keyword matches ensured the business populated the results page when relevant searches were made.

Synup’s campaigns drove over 350% additional store visitors and increased the total sales by 20% month-on-month.

Synup has been a life saver for us. As location based businesses were reopening the in-store sales were not growing. With Synup Campaigns we have seen some of our best e-commerce sales months in years. We are so ready to take on our competition which would have not even thought of if it wasn't for Synup.

Raj Bhatt

Co-founder

Results

Increased Revenue by
20%
Increased Store Visitors by
350%
Increased Website Visits by
85%

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