Woops was having a hard time getting eyes on their best content. They invested a lot of time improving their website and developing great products to be sold online and in stores, but Woops wasn’t seeing the traffic they hoped for. With so many franchise locations, Woops also struggled to standardize their digital profiles.
Up to 67% of searches are zero click searches. Meaning, 67% of consumers who search for something on Google don’t end up clicking on any links. All they see and use is a store’s Google Business Profile. Woops was investing time and money into their website - but customers weren’t making it past the search.
Woops had developed an incredible line of products and services as well, and needed to increase awareness for their unique, seasonal products. Customers who searched for Woops on Google wouldn’t know about their corporate gifts, or their special Mother’s Day and Eid boxes.
Ultimately, Woops’ goal was to increase digital sales, create and promote product content to increase awareness, and bounce back from the global pandemic impact.
Woops needed to centralize their local marketing efforts and implement more efficient tactics. Having their franchises operate independently wasn’t doing the brand any favors, so Woops used Synup to:
Improve review response rate
Get all Google Business Profile and Facebook listings up and running
Run campaigns with their best content
Woops also used Synup’s tips to get more reviews and create a new website (with plenty of content for their digital profiles).
Woops utilized their existing product line, which revolved around special events and gift boxes, to create innovate Synup Campaigns that drew attention and raised awareness of their unique products.
Implementing Synup unleashed the power of local marketing, increasing content visibility and enabling Woops to adapt quickly to consumer behavior and preferences.
Synup has been a life saver for us. As location based businesses were reopening the in-store sales were not growing. With Synup Campaigns we have seen some of our best e-commerce sales months in years. We are so ready to take on our competition which would have not even thought of if it wasn't for Synup.
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